eca: asia attraction market - key trends and projects to watch

Asia Attraction Market:

Key Trends and Projects To Watch

Singapore

June 13, 2017

2

Asia Market Overview

Asia Attractions Landscape

Overview

Key China Attraction Markets

Overview

Today’s Agenda

ECA Overview

• Entertainment + Culture Advisors (ECA) is an advisory firm focused on strategy,

market analysis, business planning, and feasibility of world-class entertainment and

cultural development projects

3

4

ASIA MARKET OVERVIEW

5

• Attraction Industry Growth Pattern:

State Of The Attraction Industry

Japan

StabilizationGrowthInception

China,

Southeast Asia,

Dubai (UAE)

U.S.,

Europe

No

. o

f A

ttra

cti

on

s

Time

India,

South America


Market Scale

Southeast Asia (selected markets)Population (2015): 556 million (8%)

East Asia (selected markets)Population (2015): 1.6 billion (21%)

5.6m 30.3m 68.0m

257.6m 100.7m 93.4m

1,376m 7.3m

126.6m 50.3m


Outbound Tourists

Southeast Asia (selected markets)Outbound Tourists (2016): 47.7million

East Asia (selected markets)Outbound Tourists (2016): 201.1 million

9.5m 11.9m 6.9m

7.8m 6.9m 4.8m

122.0m 38.3*m

17.1m 22.4m


Tourism Growth Drivers – Millennials

• High propensity to travel

• Experience and sharing economy

Country

%

Millennials

# Millennials

(millions)

Singapore 27% 1.5

Malaysia 38% 11.4

Thailand 27% 18.6

Indonesia 33% 85.3

Philippines 35% 35.1

Vietnam 35% 32.4

Subtotal 33% 184.3

Country

%

Millennials

# Millennials

(millions)

Japan 21% 26.4

South Korea 27% 13.8

China 30% 413.5

Hong Kong 25% 1.8

Subtotal 29% 455.5

Source: United Nations


Tourism Growth Drivers – Family Tourism

• Strong family culture in Asia

• Focus on children education

Country % Children # Children

Potential

Family

Market*

Singapore 16% 0.9 2.6

Malaysia 25% 7.4 22.3

Thailand 18% 12.0 36.1

Indonesia 28% 71.3 214.0

Philippines 32% 32.1 96.4

Vietnam 23% 21.6 64.8

Subtotal 26% 145.4 436.1

Country % Children # Children

Potential

Family

Market*

Japan 13% 16.3 49.0

South Korea 16% 7.0 21.1

China 17% 236.7 710.0

Hong Kong 12% 0.9 2.6

Subtotal 17% 260.9 782.8

* Assumed 3 persons family on average

Source: United Nations, ECA


Tourism Growth Drivers – Rising Income

• Strong economic growth

• Growing middle class

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$10.0

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$30.0

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0 10,000 20,000 30,000 40,000 50,000 60,000

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US$ GDP Per Capita (2015)

GDP Per Capita vs Leading Attraction Headline Price

Source: World Bank, ECA


Economic Growth and Attraction Developments

12

ASIA ATTRACTION

LANDSCAPE OVERVIEW

Asia Attraction Landscape Overview

Singapore

• Originated from small-scale attractions

• Since 2010, Integrated Resorts (IRs): Genting and Sands

• Mandai, Sentosa Island, Jurong Lake as key growth areas


Hong Kong

• Led by Ocean Park and Hong Kong Disneyland

• Decline of China tourists from previous record highs

• On-going expansion of Ocean Park and Hong Kong Disneyland

• Selected opportunities in new, large-scale complexes


Japan

• Highly developed theme park industry

• Tokyo Disney and Universal Studios Japan (highest per cap, strong

culture and affection for IPs )

• Expansions at Universal Studios Japan and Tokyo Disney Resort

• Tokyo Olympics 2020 and potential major Integrated Resorts (possibly 2-3

cities)


South Korea

• Led by home-grown theme parks: Everland and Lotte World

• Slow adoption of international IPs in attraction

• Opening of new IRs (entertainment/theme parks) and future

LEGOLAND Korea

• Political tension with China and North Korea


Malaysia

• Southern Malaysia/Iskandar cluster with Singapore

• Number of international attractions in KL

• Rise of IPs branded attractions (MAPS, 20th Century Fox World)

• KL-Ipoh-Penang region


Thailand

• Local theme parks in Bangkok region (Siam Park City, Dream World)

• Number of international attractions in Bangkok

• Cartoon Network Amazone and Ramayana Water Park in Pattaya

• Bangkok-Pattaya region, and specific resort destinations

Movie Animation Park

Studios (2017)

20th Century Fox

World (2018)

LEGOLAND Korea

(2020+)

Enchanted Kingdom

(2016-2020+)

Ocean Park (2019)

Hong King Disneyland

(2018-2023)

Tokyo

Disneyland/DisneySea

(2018-2020)

Universal Studios Japan (2020)

New Development

Expansions


Major Asia Upcoming Projects

Universal Studios

Beijing (2020+)

20

KEY CHINA ATTRACTIONS

MARKET OVERVIEW


China

• Major domestic groups: OCT, Chimelong, Fantawild, Wanda

• Strong government’s drive on tourism consumption

• Tourism real estate development play

• Shanghai Disney Jun 2016 Grand Opening – “watershed moment”

• Universal Studios Beijing (2020+)

China Market Opportunities

Happy Valley Beijing

Happy Valley Tianjin

Happy Valley

Chengdu

Xishuangbanna Wanda Theme

Park

Chimelong Ocean

Kingdom

Chimelong Paradise

Chimelong Safari ParkHappy Valley Shenzhen

Window of the World

Splendid China / Folk Culture Village

OCT East Resort - Knight Valley

Hong King Disneyland

Ocean Park

Nanchang Wanda Theme Park

Happy Valley

Wuhan

Hefei Wanda Theme Park

Fantawild Adventure Wuhu

Songcheng Park

Shanghai Disneyland

Happy Valley Shanghai

Suzhou Amusement Land

Happy Land

China Dinosaur Park

Joyland

Pearl River Delta (PRD)

Beijing - Tianjin

Yangtze River Delta (YRD)

Central / Western China

Other Regions in China

Theme Park Hubs:

• Beijing-Tianjin Bohai Economic Rim

• Yangtze River Delta (YRD)

• Pearl River Delta (PRD)

• Western China (Emerging;

Chengdu/Chongqing)


Top Tier Markets

Shenzhen: 11.9m; $ 25,200

Guangzhou: 14.0m; $ 21,700

Pearl River Delta

Shanghai: 24.2m; $ 17,100

Hangzhou: 9.2m; $ 18,300

Yangtze River Delta

Beijing: 21.7m; $ 17,300

Tianjin: 15.6m; $ 17,400

Bohai Economic Rim


Emerging Markets

Wuhan: 10.8m; $16,800

Central China

Chengdu: 15.9m; $11,600

Chongqing: 30.5m; $ 8,700

Western China

Hainan: 9.2m; $ 6,700

(Sanya, Haikou)

Hainan

Chimelong International Forest Resort (2018/2019+)

Chimelong Ocean Kingdom Second Gate (2017/2018+)

Wanda Guangzhou CTC (2018)

Atlantis Sanya (2017)

Haichang Dream World (2019)

Wanda Haikou CTC (2020)

OCT Park Nanjing (2018+)

Wanda Wuxi CTC (2018)

Haichang Polar Ocean Park (2018)

Six Flags Jiaxing (2019)

LEGOLAND Shanghai (2022)

Universal Studios Beijing (2020+)

LEGOLAND Beijing (TBD)

Wanda Jinan CTC (2021)

Wanda Harbin

CTC (2017)

Wanda Urumqi

CTC (2021)

OCT Park Chongqing (2017)

Six Flags Chongqing (2020+)

Wanda Chongqing CTC (2020)

Wanda Chengdu CTC (2018)

Wanda Kunming CTC (2019)

Wanda Guilin CTC (2020)


Major China Upcoming Projects

Wanda Cultural Tourism

Cities (CTC) Pipeline Projects

Theme Park Hubs:

• Beijing-Tianjin Bohai Economic Rim

• Yangtze River Delta (YRD)

• Pearl River Delta (PRD)

• Western China (Emerging;

Chengdu/Chongqing)

Major Pipeline Projects

Dominic Wong – ECAEmail: [email protected]

Thank You!

mailto:[email protected]

eca: asia attraction market - key trends and projects to watch

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