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SPE

CIALTYMA

RKETS

Acreativewayto

reachhigh-en

dcustomers

withvariousproducts

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WHAT

THEPRODUC

ERSHA

VE

Handicrafts

Fooditems

Ind

igenous/Traditionaltreasures

Beautyproduct

s

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WHATTHEM

ARKETWAN

TS

Originalproduc

ts

NaturalandOrganic

Fairtrade/soc

iallyrespons

ibleproducts

Environment-friendlyproducts

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WH

ATAR

ETHE

GAPS?

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INTER

VENTIONS

Produ

ctdesign

Produ

ctdevelopm

ent

Packa

ging

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MAKIN

GTHE

FIT

Doestheprod

uctsatisfya

need?

Doestheprod

uctalignwithtrends?

Doestheprod

ucthavequality?

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WHY

SPECIALTYM

ARKET

S?

Ma

ssmarketis

NOTforeveryproducer.

Thereisbeauty

inbeingsm

all.

Thereisaspec

ialty/niche

tobefilled.

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CHALLENGESINSETTING

UP

Hig

hcostforst

oresetup

Sustainabilityofsupply

Pro

ductcosts/

margins

Capital/Equity

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Evolvedin

to

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M

ARKET

INGANDPR

BeingFIRSTalw

aysgenerat

esmediaatt

ention

Wo

rdofmouth

Pre

ssbriefings/lectures

eVI

EWnewslett

er

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e ch oNVIRONMENT&

OM

MUNITY

OPE

RGANIZATION

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PHIL

OSOPH

Y

Self:throughaholistic,health

yandcleanlifestyle

thatintegratespe

rsonaldevelo

pmentthrou

ghan

integ

ralapproach

ofBody-Mind-Spirit

Com

munity:throughconsciousconsumerism,

prom

otingfairtradeandpovertyalleviation

programs

Plan

et:througheco-friendlyp

urchases

Tonurtureandsustain

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ECH

Ostore

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ECH

Ostore

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PRODUCTS&

COMM

UNITIES

MalunggayP

roducts

Productsincludecapsules,personalcare,and

food.

Pa

rtoftheproceedsw

illgotothe

MalunggayGreenK

ids,afeeding

program,tohelpmalnourishedkids6years

old

&below

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PRODUCTS&

COMM

UNITIES

KababaihanMasiglangNuevaEcija

Productsincludesund

riedtomatoes,tom

ato

jelly,guavajelly,rice

coffee.

Th

esearelivelihoodp

rojectsofthefarmers

wivesinNuevaEcijatoaugmenttheir

inc

ome.

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PRODUCTS&

COMM

UNITIES

Heaven

sCure

C

oconutandapiculturevalue-addedproducts

thathelptoupliftthestandardofliving

of

localcoconutfarmer

s.

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PRODUCTS&

COMM

UNITIES

GawadKalin

ga

ZestoBags,c

andles,rosariesan

dframesmadebythe

variousGKcommunities.

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PRODUCTS&

COMM

UNITIES

Rags2Riches

Purses

,totes,andbagsm

adebythewomen

in

Payata

s,supportedandd

esignedbyRajoLaurel.

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PRODUCTS&

COMM

UNITIES

CraftersJoy

CornhuskPro

ducts

Hand

craftedfromwaste

,productsaremad

e

from

cornhuskbyfarmfolksinandaround

Basis

ta,Pangasinana

5thclassmunicipality.

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PRODUCTS&

COMM

UNITIES

Correctional

InstituteforWomen(CIW

)

Hand-wovenbasketsand

envelopesmadefrom

recycledphonebookdirectories,newspapers

,and

magaz

ines.

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PRODUCTS&

COMM

UNITIES

InvisibleIns

titute

CrochetedbythewomenofMalibay,Pasayfromused

plasticbagsandcomputerwires.

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PRODUCTS&

COMM

UNITIES

IlogMaria

Honeyandpropolisbasedproduc

tsfromthe

honeybeefarm

inSilang,Cavite.

Productsinclude:shampoo,probiotic,soaps,

massageoils.

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PRODUCTS&

COMM

UNITIES

ReusableShoppingBags

GreenLeafBags

LuntianBags

BeansproutBags

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PRODUCTS&

COMM

UNITIES

MessyBessy

Cleaners

Non-toxic,en

vironment-friendly,

all-natural,and

biodegradablehomecleaningproducts.

InpartnershipwiththeVirlanieFoundation,employ

s

disadvantage

dyouth;teachinga

ccountancy,

merchandisin

g.

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PRODUCTS&

COMM

UNITIES

Z.E.N.

LyfSav

er

MassageOil

BodyScrubs

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Allaroundhomecleaning

disinfectantmadeoutofbanana

enzyme.

PRODUCTS&

COMM

UNITIES

Milagro

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PRODUCTS&

COMM

UNITIES

Gifts&Graces

Workswithart

isansandmarginalized

groupstohelpimprove

their

livelihoodprog

ramsthroughproductdevelopmentandgainin

gmarket

access.

Productsinclud

emobilephonecharms,doorknobcharms,keychains.

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PRODUCTS&

COMM

UNITIES

Organicpersonalcareproductssuch

asshampoos,soaps,

handgels

byGandangKalikasan.

HumanHear

tNature

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PRODUCTS&

COMM

UNITIES

Jou

rnals,

CD

envelope

s,money

env

elopesmadeoutofrecycled

pap

er&magazines.

IndieArt&B

rownLabel

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HEALT

HYFO

ODSELECTIO

NS

NoMS

Gproductsandhealthyalternativesto

products

loaded

withartificialpreservatives.

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GIFTP

ACKAG

ES

Barako,MalunggayPowder,Tablea

ECHOStapleGoods

PersonalCare

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ECH

Ostore

SkinCareP

roductsPhp50to

Php600

FoodProdu

ctsPhp40toPhp400

Accessories

Php30toPhp1,5

00

PaperProductsPhp30toPhp900

HomeCleaningProductsPhp

60toPhp500

HomeDco

r&AccessoriesP

hp50toPhp600

Clothes&A

pparelPhp300to

Php1,500

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EC

HOstoreGON

DOLA

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ECH

Oteach

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PARTNERGROU

PS,COMM

UNITITES,&

ORGA

NIZATION

S

Amuin

AnvilPublishing

AssociationofNegrosProducers(ANP)

AssociationofTraditional

HealthAidGivers(ATHAG)

Atalyer

BasicBenefits

BeansproutBags

BiosDynamis

CarewellCommunity

CoconutoftheBody

CorrectionalInstituteforWomen(CIW)

CraftersJoyCornhuskHa

ndicraft

DailaHerbalCommunityE

nterprises,Inc.

FedericosIslandWines

FilipinasFairTradeVentures

FrescaFragrances

FoundationforPeopleDevelopment

FullofGrace

GawadKalinga

Gifts&Graces

GramZero

GreenLeaf

HeavensCure

HolysticsHaven

IlogMaria

IndieArt&BrownLabel

IndigoBaby

InvisibleInstitute

KablonFarm

LuntianBags

MaverickbyDesign

MessyBessyCleaners

MomsInc.

MotherEarth

Naturescast

OrganicsAsia

Outlandish

PapelHandicrafts

PhilippineBusinessforSocialProg

ress

PlanetNoah

Rags2Riches

RhygieEnterprise

SevenSeasMulti-Ventures

SmokeyMountainCooperative

TalleresdeNazaret

TamilaTradingInternational

WildOrganics

YosemiteEnterprise

Z.E.N

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Makin

gadifferenceinpeopleslives

O

neproductatatime,

Onejob

atatime,

One

community

atatime.

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