Workshop T4:

Support of enterprises and research institutes

in the innovation process

„id2market“

Eckhard Behrendt

id2market consulting

Neuenhagen/Berlin, Germany

Content

• Starting point• Why should a scientist go in touch with SMEs?• Highlights from EU documents (Innovation Union)• Current social challenges• From precompetitive to market oriented research• PDCA innovation cycle• Principle of innovation process• Change in workload between science and economy• What is your starting point in innovation?• Support by regional Enterprise Europe Network

– EU programmes– Business co-operation, transnational technology transfer– Success stories

• Final remarks

Starting points for further joint activities

Very simple, sorry…:

Innovation is a permanent process, a cycleInnovation = process from idea via

research, technology and knowledge transfer towards a product on the market

Co-operation between all innovation partners is needed: scientists, producers, final users / consumers

Why should a Scientist go in touch with SMEs?

SMEs are important partners of the economy on internal market

European Commission will support explicitely the innovation capacity of SMEs and will spend a total of 15% of RP7

Programme „Research for the benefit of SMEs“ is very attractive for outsourcing of research activities

Scientists can participate in projects as RTD performers

Our future needs a closer link between Science and Economy (research and innovation)

Communication Innovation UnionGreen Paper Innovation

Highlights selected from EU documents

Innovation Union / Green Paper

Barriers to bring „ideas to market“ must be removed

Ideas are prevented from reaching the market by different conditions (financing, IPR, administrative regulations, public procurement….)

Knowledge transfer between business and academia should be strengthened, also transnationally

Ultimate users of innovations should be involved much earlier (also along the „value creation chain“

EU funding should cover the full innovation cycle from research to market (id2market)

Radical and efficient change of Society and Economy

Global markets New concepts of EU From Idea to Market

new needs new needs new ideas new ideas new markets new markets

Climate changeHealth and AgeUse of natural ressourcesEnergy securityClean TransportUse of Landscape

*)Strohmeier, DG Research & Innovation

Current Social Challenges *)

History of id2market

From pre-competitive to market oriented research:

Till RP3:Pre-competitive research was precondition for applications

Till RP7:More priority to dissemination and exploitation of RTD

results, no funding, but concept, potential impact…

From „RP8?“Integration of the whole innovation process from idea to

product on the market (id2market)

PDCA innovation cycle(adapted from PDCA eco-management cycle by Kroll)

ImprovementNew idea?

Project application

Project implementationTechnology transfer

Market acceptance?

P – Plan,ideaD – DoC – CheckA - Act

Principle of innovation process

Change in workload between Science and Economy

Workload, intensity

Project duration

idea productSCIENCE ECONOMY

SYNERGY

What is your starting point in innovation?

You have some first ideas or You have first ideas for potential partners or You have first outlines / drafts for research or

innovation projects or Applications for R&D projects are available (not applied

or rejected after first trial…) or You are working on the basis of project workplans, you

need support in the field of project management or Research results are available, you need support for

transnational technology transfer or You are owner of a technology or a product or a service

and you need partners for dissemination, support for your international fair activities or

You need information about foreign markets, venture capital, or, or,…

Support by Regional Enterprise Europe Network

Information on all business related EU-topics

Advice on EU business promotion programmes

Assistance in finding co-operation partners for classic corporate collaboration and transnational technology transfers by brokerage events and business trips

Support of collaboration between academia and business within RP7

Further contacts, information and advice

After a first analysis of your needs based on the current state of play of the innovation activities :

Your Regional Enterprise Europe Network partner will discuss next steps in your successful innovation process

Address and link to further information:

www.ec.europa.eu/enterprise-europe-network

Enterprise Europe Network

About 500 organisations About 4.000 experts Located in 40 countries

Performance per year:About 50.000 technology auditsAbout 1.000 partnership agreements concludedAbout 4.000 workshops, information and

brokerage events organised

Helpful EU programmes

7. EU RTD Framework programme

Competitiveness and Innovation Programme (CIP) Eco InnovationLIFE Plus Intelligent Energy - Europe (IEE II) ICT-PCPMarco Polo

Support by Structural Funds

Business cooperationTransnational Technology Transfer

BCD (Business Cooperation Database)BBS (Bulletin Board System, TTT)

Example next slideBrokerage eventsInternational FairsBusiness TripsMarket and country information

Business cooperationTransnational Technology Transfer

2011/06/10Non-toxic alternative coating for protection of steel or copper against corrosion and wearUnited Kingdom OFFER

In-situ detection of early osteoarthritis using nanoscale indentation-type atomic force microscopy

United Kingdom OFFER

inlet systems with piezoelectric leak valve for portable mass spectrometersRussian Federation OFFER

Innovative hydraulic actuator for hydraulic elevatorsItaly OFFER

Natural panel for thermal insulation realized from Opuntia Ficus Indica plantItaly OFFER

Wind towers innovative design technology.Italy OFFER

Success Stories Co-operation between Academia and Business

Success stories

Tracking down partners for research funding

Germany / Poland

Access to EU funding | Automotive, Transport and Logistics

We have been using trams to get about European cities since the 1880s. But one German firm

looking to improve urban rail transport found it could reach its destination faster by hopping on

board the Enterprise Europe Network.

Portuguese technology helps Czech children

Czech Republic / Portugal

Technology transfer | Healthcare

A Portuguese SME and Czech surgeon collaborate on a medical breakthrough after linking up

through the Enterprise Europe Network.

The bones of a great deal

Spain / United Kingdom

Technology transfer | Healthcare

British company Orthos Limited has signed an exclusive patent license agreement with the

Biomedical Engineering Research Centre (CREB) at the Polytechnic University of Catalonia, thanks

to help from the Enterprise Europe Network.

Final remarks (1)

I have tried

to present and to explain the support mechanisms for companies and research institutions in the innovation process from idea to product on the market

to motivate a closer co-operation between academia / science and economy / companies

to show the potential for synergy of this co-operation

to support and to pave the way of participation in the next and new „Research and Innovation Framework Programme“ for the whole innovation process „id2market“

BUT:

Final remarks (2)

BUT, resulting from discussions with EARMA members:

There is no place or reason to distinguish between

„Good“ research (with direkt link to the market)

and

„Bad“! research (indirekt or not connected with the market):

basic, social, cultural research

Selling of innovative products on

markets are the basis for workplaces, welfare of

society and also budgets for universities to

perform basic research

Thank you for your attention

Eckhard Behrendt

id2market consulting

www.id2market.eu

info@id2market.eu

Phone: 0049 173 9207673 0049 3342

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