eco canada advertising kit - 2013
TRANSCRIPT
ECO Canada
ADVERTISING KIT 2013
REACH YOUR GOALS WITH ECO CANADA80,000 subscribers. 4 newsletters. 1 solution. Partner with ECO today and access Canada’s largest environmental network.
ECO AT A GLANCE 178,000+ Registered Members
70,000+ Visitors per Month
12,800+ Fans and Followers
Why Advertise with ECO Canada?
ECO Canada’s newsletters are an essential source of
information, resources, and insight for the Canadian
environmental sector. We develop and distribute
influential publications in both English and French to
six major audiences:
• EnvironmentalProfessionals
• EnvironmentalEmployers
• CertifiedEnvironmentalProfessionals(EP)
• Post-SecondaryStudentsinenvironmental-related
programs
• SecondaryStudentsandteachersinterestedin
environmental careers
• AboriginalEnvironmentalProfessionals
Canada’s Authority on the Environmental Sector
Our newsletters are distributed to over 80,000 members of the environmental sector. As a result
of our commitment to growth and improvement,
the overall readership of our newsletters increased
by over 20,000 people last year, and continues to
grow steadily.
Get Powerful Results
Advertising in ECO Canada’s newsletters will allow you
to reach a highly engaged audience that is responsive to
the products and services that meet their unique needs.
The click-through and open rates of our monthly
newsletters are significantly higher than the industry average. This means that your message is more likely to
be read, more likely to be clicked on, and your audience
is more likely to be converted into informed sales leads.
Past Advertising Partners
Who advertises with ECO Canada? From higher
educationtohigh-profileevents,organizationscan
target the right readers with ECO Canada newsletters.
AUDIENCE BREAKDOWN
By Province50% - Central Canada (ON, QC)
18% - Pacific Coast (BC)
5% - Atlantic Canada (NB, NF, NS, PEI)
4% - International
1% - Northern Canada (NU, YT, NT)22% - Prairies (AB, SK, MB)
By Education
51% - University Degree
17% - College Degree
15% - Graduate Degree
6% - High School Diploma
5% - Certificate
5% - Other
1% - Distance Education
By Industry Sector
1. Research and Development
2. Environmental Protection Management
3. Water Quality
4. Fisheries and Wildlife
5. Natural Resources Management
6. Communications and Public Awareness
7. Waste Management
8. Policy and Legislation
9. Parks and Natural Reserves
10. Education
11. Energy
12. Human and Environmental Health and Safety
13. Air Quality
14. Land Quality
PICKING THE RIGHT NEWSLETTER
Job & Industry News
The essential resource for environmental careers in
Canada.Need-to-knowinformationaboutfindinga
career, hiring the right professional and growing careers
in the industry.
AUDIENCE: Industry professionals, employers of
environmentalworkers,andpost-secondarystudents
enrolledinenvironment-relatedprograms
DISTRIBUTION: 65,000; published monthly
EP News
ExclusivelyforformallycertifiedEnvironmental
Professionals(EP)acrossCanada,theEPNewsprovides
core information on industry standards, regulations, best
practice and networking opportunities.
AUDIENCE: CertifiedEnvironmentalProfessionals(EP),
EnvironmentalProfessionals-in-training(EPt)
DISTRIBUTION: 2,100; published quarterly
Aboriginal Job & Industry NewsA valuable resource for Canada’s Aboriginal environmental
professional community. Provides essential information
on career awareness , training programs and professional
development.
AUDIENCE: Aboriginal environmental professionals and
employers
DISTRIBUTION: 5,000; published quarterly
ECO ExplorerA vital supply of career planning information, ideas and
tools to help tomorrow’s environmental professionals
preparetofindagreencareertheycanbepassionateabout.
AUDIENCE: High school students and educators
DISTRIBUTION: 1,900; published quarterly
Since 2008, the ECO Canada newsletters have delivered practical insights, resources, and perspectives from many of the industry’s most experienced leaders. Each of our 4 highly targetede-newslettersfocusesonthemostrelevanttopicsintheenvironmentalsectortoday,allowing you to target just the right readers.
EDITORIAL SCHEDULE
January New Year’s Resolutions for Career Success
FebruaryEnvironmental Leadership
MarchProfessional Development
AprilCareer Trends in Sustainability & CSR
MayCareer Trends in Renewable Energy
JuneBreaking into the Green Sector
JulyHottest Careers in Green Building & Energy
AugustJobSearchTrouble-Shooting
SeptemberEnvironmental Jobs & What Makes Them Different
OctoberTop Environmental Companies to Work For
NovemberEducation & Training for Green Careers
DecemberTop Industry Trends for 2013
NOTE: Newsletters are generally delivered
during the third week of every month; contact
[email protected] for exact delivery dates.
Calendar is subject to change.
Our newsletters provide Canada’s environmentalleaderswithcutting-edgeresearch, relevant case studies and national and international news coverage. In addition to timely, topical articles, each of ECO Canada’s 4 highly targeted newsletters also include the following regular features:
• IndustryNews
• SectorTrends
• FeaturedConferences&Events
• ResearchPublications&Findings
• Currentenvironmentaljobopportunities
• ProfessionalDevelopmentResources
AD DIMENSIONS & PRICING
Single-IssuePricing
Lead Poster $1,000
Featured Job Posting $250
Lead Banner Text Ad $1,000
Banner Text Ad $600
Featured Event $600
Cross-MediaPackagesCreateacustomizedadvertisingpackagetomaximize
your content’s reach and frequency across multiple
media channels while making the most of your budget.
We’ll make it easy for you to plan, purchase and save.
Website70,000 visits/month
Newsletter80,000 total subscribers
Social Media12,800 followers
CUSTOM PACKAGE:We can help you determine the best marketing mix to
achieve the audience reach and targeting best suited
to your message. From newsletter placements to
website exposure, you can diversify your advertising
strategy across multiple channels.
Sample custom package:
• 3BannerTextAds(Newsletter,onebannerper
issueforthreeissues)
• 1FeaturedEvent(Newsletter)
• 1FeaturedEvent(Website,onemonthduration)
• 5FacebookandTwitterPosts(SocialMedia)
Total Value:$3,500
Package Price:$2,500
This is the equivalent of receiving a lead-position newsletter ad free
Lead Banner Text Ad Text space: 5linesor250characters
Lead PosterAd
W:150byH: 130 pixels
Dimensions and Layout
Image Dimensions:
W: 137 by H: 77 pixels
Banner Text Ad Textspace:5linesor250characters
(positioningmayvary)
Image Dimensions:
W: 137 by H: 77 pixels
IN THIS ISSUE
HEADER
JOB POSTINGS
Feature Event AdText space: 5linesor250characters
Image Dimensions:
W: 137 by H: 77 pixels
CONTENT
CONTENT
EVENT LISTINGS
Featured Employer Package:The Featured Employer Package is designed to increase
awarenessandbrandfamiliarityfororganizationsthat
wishtotargetamid-levelprofessionalenvironmental
audience. Ideal for companies focusing on jobs and
recruitment.
• Employer Spotlight article featured in ECO
newsletters and published permanently on the
ECO website
• Premium listing in the ECO Business Directory with
linktocompanywebsite(oneyear)
• FeaturedpartnerlogospaceonECOhomepage
(oneyear)
• AlljobpostingsreceiveFeaturedJobBoard
position(oneyear)
• Customcombinationofnewsletteradvertising
options
• Promotionthroughsocialmediachannels
Total Value: $7,000
Package Price: $3,000
A discount of more than 50% of total advertising value
Featured Event Package:The Featured Event position, both in ECO newsletters and
on the website, is a more prominent ad position which
elevates and distinguishes your event from the rest. While
typical event listings include only the event name and
date, Featured Events include an image, a description
of the event and multiple links back to your website for
maximum engagement.
• FeaturedEventspotinECOnewslettersfor
two issues
• FeaturedEventontheECOwebsiteforatwo
month duration
• Promotionthroughsocialmediachannels
Total Value: $2,900
Package Price:$1,875
This is the equivalent of receiving a Featured Event ad free
To book your ad or for more information, contact:
Stephanie WartheManager, Digital Marketing and [email protected]
ADVERTISING CASE STUDY
Better Business with Banner Ads Advertising with ECO Canada gave Pinchin Environmental, a leading environmental consulting
firm,targetedaccesstotheprofessionalaudienceit
was looking for, resulting in a higher response rate
from the environmental community.
Tools available from ECO Canada really allow us to
grow as a company.
The promotion was read by over
10,460 environment industry members
It received a total of 372 clicks in just
one week
The ad continued to receive interest
for months afterwards
DID YOU KNOW? On average, the open and click rates are higher fornot-for-profitorganizationslikeECOCanadathan for other sectors, such as technology or retail.
ARTWORK SPECIFICATIONS
All images and artwork must:
• havearesolutionof72dpi,
• beinRGBcolourmode,
• conformtotherespectiveadsize(measured
inpixels),and
• beinJPEG,GIForPNGfileformat–
remember,thesmalleryourfilesize,thefaster
your ad will load and display.
ECO Canada can provide design services at a minimal cost of $100/hour. The number of
hours is dependent on the scope of the design
request. Please contact us directly to determine the
full cost of this service. Email [email protected] or
phone(403)476-1951.
Get the Exposure Your Content Deserves.Book Your Ad Today.
Stephanie Warthe Manager, Digital Marketing and SalesECO Canada Ph:(403)[email protected]/in/swarthe
ECO Canada reserves the right to request
modificationsorrefuseadvertisementsoremail
messages based on internal company policies
and appropriateness for our audience.
For more information on how to book your space, please contact: