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Ecolabels for the Tourist Accommodation Service in the Mediterranean

Rémy Antoine CONTI Email: remy-antoine.conti@cote-azur.cci.fr Tel: +334 93137520 Mob: +336 07867357

Eco-labels for Hotels in the Mediterranean countries: Experience North-South Sharing April 22nd – 23rd , 2013

Presentation content

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State of the Eco-certification in the Provence Alpes Côte d’azur

ShMILE 2 Supporting Tourist accommodations - French Riviera

Eco-certification benefits for tourist accommodations

22 - 23 April 2013

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1. State of Eco-certification in the Mediterranean & Provence Alpes Côte d’Azur

Rémy Antoine CONTI Email: remy-antoine.conti@cote-azur.cci.fr Tel: +334 93137520 Mob: +336 07867357

22 - 23 April 2013

Eco-labels for Hotels in the Mediterranean countries: Experience North-South Sharing April 22nd – 23rd , 2013

Benchmark of Ecolabels in Mediterranean Countries

NationalEcolabels

ISO 14001

French Riviera 7 5 20 6 N/A

Provence Alpes Côte d’Azur

23 8 90 15 N/A

France 242 32 702 78 N/A

Egypt 13 1 19 25

Jordan 5 16

Tunisia 5 3 5 9

Grece 9 1 116 1 37

Italy 168 3 10 11 400 255

Mediterranean 427 70 945 103 N/A N/A

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GREEN KEY 61%

GREEN GLOBE

4%

EARTHCHECK 7%

ECOLABEL EUROPEEN

28%

Eco-certification market share in the Mediterranean

22 - 23 April 2013

Map of Eco-certified tourist accommodation services in the Mediterranean

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Map of Eco-certified tourist accommodation services on the Provence Alpes Côte d’Azur

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Broad range of Ecolabels: richness of the Offer

Each label target specifics market segments & customers:

Green Key: Camp site, B&B, Guest house

Green Globe: 5stars

EU Ecolabel: ¾ stars hotels, Holiday resorts, Residence hotel

Lundi 19 novembre 2012

Map of the Tourist accommodation eco-certified in the Alpes-Maritimes

ZOOM on Nice (top right) & Cannes (bottom right)

ZOOMon the Alpes Maritimes

Lundi 19 novembre 2012

Level of Eco-certified tourist accommodation in France, PACA & Alpes-Maritimes.

0,90%

1,10%

2,60%

0,40% 0,40%

0,90%

France PACA Alpes-Maritimes

% of Eco-certified tourist accommodation (all types)

ShMILE 2 target All types of accommodation

Lundi 19 novembre 2012 Analysis on the motivations, barriers and needs of the tourist accommodations to get an eco-certification:

The main motivations to get the Ecolabel:

1. Protect the environment

2. Increase customers 'satisfaction

3. Improve the global management of the structure

Major barriers:

1. Lack of time

2. Refurbishment cost of the building

3. Technical and financial difficulties

4. The First criteria on the renewable energy and individual products

Useful incentives and leverage :

1. Financial support

2. Technical assistance & training

3. Make easier administrative application and regulation

4. Institutional communication : raise the environmental awareness of the public

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2. ShMILE 2 Supporting Tourist accommodations - French Riviera -

Rémy Antoine CONTI Email: remy-antoine.conti@cote-azur.cci.fr Tel: +334 93137520 Mob: +336 07867357

Eco-labels for Hotels in the Mediterranean countries: Experience North-South Sharing April 22nd – 23rd , 2013

22 - 23 April 2013

Tourist Accommodation engage in the certification process – French Riviera

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1. Tierce Beach Hotel

2. Villa Roseraie

3. Hotel Le Roquebrune

4. Hôtel Olympia

5. Hotel Windsor

6. Le Floreal

7. Hotel forum

8. Mas de Vence

1. Côté Mer Sea Side Cannes

2. Mercure Nice Notre Dame

3. Royal Scandinavian Hotel

4. Camping Côté Mer

5. Hôtel Westminster

6. NH hotel

7. Croisette Beach Hotel

8. Quality Suite excellior

1. Mas de Pierre

2. Five Hotel and Spa

3. Royal Riviera

4. Negresco

1. Hotel Patricia

2. Hotel Florian

Tourist Accomodation engage in the certification process – French Riviera

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Tourist Accommodation engage in the certification process

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24%

69%

7%

Tourist Accommodation Size

Less than 50 rooms

Less than 100 rooms

More than 100 rooms

86%

5% 9%

Type of accommodation

Hotel

camp site

Tourist Residency

4% 4%

9%

23%

4% 5% 5%

5%

41%

Tourist Accomodation affiliation to a group or a brand

Design hotel

Relais et Château

Leading hotel of the world

Accor

Adagio

Vacances Bleues

Logis de France

NH

Autres indépendants

22 - 23 April 2013

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3. ECO-CERTIFICATION BENEFITS in the Mediterranean

Rémy Antoine CONTI Email: remy-antoine.conti@cote-azur.cci.fr Tel: +334 93137520 Mob: +336 07867357

Eco-labels for Hotels in the Mediterranean countries: Experience North-South Sharing April 22nd – 23rd , 2013

22 - 23 April 2013

Advantages of the European Ecolabel

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Target European customers and highly recognized by this public

Credible, high standards

Institutional : support by institutional organizations (visibility)

Based on scientific research, advice of experts and professionals of the tourism sector

Complying with EU environmental legislation and standards

Reliable and serious label:

Criteria compliance must be supported by proof

Quantitative indicators with strict thresholds and no variability : same in all country

Criteria often reviewed (4-5 years) based on best practices and best available technology

Adapted to all structures

Not expensive: on of the cheapest on the market

22 - 23 April 2013

European Ecolabel presentation

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VIDEO

22 - 23 April 2013

European Ecolabel benefits

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Make concrete & enhance your environmental approach :

Structure your environmental strategy

Certify to your customers your environmental commitment

In France 79% of Ecolabelled hotels used the Label to structure and make concrete their environmental commitment

Lower impact on the environment, reduce your overall bills :

13% of French Ecolabelled hotels decreased their overall consumption , and as a

consequence their expenses:

energy (up to 30%),

water (20-30%),

waste (highly variable)

22 - 23 April 2013

European Ecolabel benefits

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Improve your business image & Be more visible :

Add value to your environmental policy & communicate on the Ecolabel to the tourism actors

Benefit from the support of the public body and local communities

Improve the natural referencing of your business (article, participation to promotional event/ fairs, award ceremony, referenced on specialized media such as eco-tourism guide: lonely planet, Guide du Routard…)

Be more competitive, differentiate your business from the competition :

Target new customers, new markets (business travellers, Scandinavians, Americans, British, Australians, Germans, Suisse…)

30% of ecolabelled accommodations in France notice an important increase on the occupancy rate

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European Ecolabel benefits

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Increase customers satisfaction and loyalty :

22 % of Eco-certified accommodations notice an increase of the customers’ loyalty.

Make your customer aware that, in choosing your accommodation, is contributing to the protection of the environment

Another kind of quality service: an Ecolabel, a must have!

Improve your quality of service in proposing an extra service (risk reduction on health and environment, local & organic products, non-usage of chemicals, protection of natural resources & biodiversity…).

Take this opportunity to innovate & rethink your quality of service: 30% of ecolabelled hotels innovate thanks to the label that brings new ideas to improve the service.

22 - 23 April 2013

European Ecolabel benefits

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A company project that brings together many actors:

Motivate your staff with a team building project

Get involve customers, suppliers, local community & institutions

Improve your management & process:

Integrate European management standards and have a better control on your business.

Invest for the future, be proactive:

For family hotel: legacy/heritage to the next generation

Anticipate future regulation, environmental resources scarcity, and increase of environmental resources cost

22 - 23 April 2013

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Thank you for your attention!

Rémy Antoine CONTI Email: remy-antoine.conti@cote-azur.cci.fr Tel: +334 93137520 Mob: +336 07867357

22 - 23 April 2013

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