PGDM

Academic Year 2012-14

TERM-III

Course: E-Commerce Credit: 01Instructor: Prof. Pradeep Verma E-Mail: pradeep.verma @accurate.in

Prof. Harish Kumar harish.kumar @accurate.in

Introduction: Electronic Commerce or E-Commerce has been radically changing the way today’s businesses operation and competes in the global marketplace. Nevertheless, most people including the businessmen are focusing on how to utilize the E- Commerce system as a tool to effectively implement in their existing traditional business strategies. This course provides an overview of E- commerce ENGINEERING, introduces the fundamental concepts and frameworks of e- commerce with which to examine the existing E- commerce models as well as performance, capacity and practical design of e- commerce engineering. This course provides knowledge of advance concepts of E-commerce, E-Business and M-Commerce and various Technologies used in E-Commerce.

Objective: This course is introduced to give the students an exposure to the E-Commerce and therefore E-Business concepts and its implementation, along with a detailed of the various technologies which are used to implements E-Commerce in a secure way.

TEACHING METHODOLOGY: The method of teaching will include Lectures, Case Studies, Class Tests /Quizzes, Assignments, Presentation, Mid Term and End Term/Final Examinations.

Module-I: Introduction to E-Commerce Impact of E-Commerce, Classification of E Commerce Advantages and Issues in E- Business/Ecommerce Technologies for E-Business (Internet) + Case Study Framework of E Commerce

Module-II: Difference between E-Commerce and E-Business Application of E-Commerce Myths of E-Commerce E-Business Models –B2B Case Study

Module-III: Click & mortal model, service provider model E-Cycle of Internet marketing Pros and Cons of Shopping Online Value Chain in E-Commerce social marketing Concepts and Technology - Launching a Business on the Internet Case Study

Module-IV:

EDI( Electronic data interchange ) Electronic funds transfer (EFT) Encryption Digital Signature /Digital Certificate Digital Cash System/E Cash & E-Wallet Credit Card /Smart Card Case Study

Module-V:

Case Study : Global E-Commerce and Marketing Research Security in Cyberspace, HTTP,S-HTTP Online Service industries M-Commerce

Pedagogy:

Quiz Case lets and Case studies Practical Lab Tests Presentations

Learning Outcomes:

By the end of this course, students will have a sound understanding of the differences between traditional commerce and E Commerce technologies and will be able to Explain business technologies, standards and processes involved in implementing e-commerce

The students will be able to develop simple e-commerce applications for specific areas of business that had potential commercialization values.

They will be well versed with the knowledge of internet marketing concepts and will able to understand the differences between push and pull marketing strategies.

Apply advance modes on usage of information technology in business activities, new opportunities developed from the usage of Internet among its users.

Apart from all this students will also be able to understand about the online service industries as how they have been benefited by ECommerce which will be helping them in various industries.

EVALUATION SYSTEM:

Criteria Load

Class Participation 10

Assignment 10

Attendance 10

Mid-Term 30

End-Term 40

Total 100

Text Book:

Elias M. Awad, Electronic Commerce (Pearson Education)

Reference Books:

1. Dr. Ravi Kalakota, Marcia Robinson, e-Business 2.0 roadmap for Success (Pearson Education)

2. Bhaskar- E-Commerce (Tata McGraw-Hill)3. Krishnamurthy- E-Commerce Management: Text and Cases (Vikas)4. Laudon and Traver- E-Commerce: Business, Technology, Society (Pearson Education)5. Kalakota and Whinstone- Frontiers of electronic commerce (Pearson Education),6. Kalakota R- Electronic Commerce: A manager’s guide (Pearson Education) 20007. E-Commerce past ,present and future, karabi (Vrinda Publication)

Sessions:

Session Topic Suggested Reading

1 Introduction to E-Commerce E-Commerce, Elias Awad (page 27- 37)

2-3 Impact of E-Commerce, Classification of E Commerce

E-Commerce, Elias Awad(Page 28- 32)

4 Advantages and Issues in E- Business/Ecommerce

E-Commerce, Elias Awad Page 43 -46

5 Technologies for E-Business (Internet) Case Study

E-Commerce, Elias Awad page (134-40)

6 Framework of E Commerce E-Commerce, Elias Awad page (150-53)

7-8 Difference between E-Commerce and E-Business

E-Commerce, Elias Awad page (177-80)

9-10 Application of E-Commerce E-Commerce, Elias Awad page (190-93)

11 Myths of E-Commerce E-Commerce, Elias Awad page (206-10)

12 E-Business Models –B2B Case Study E-Commerce, Elias Awad page 216-20

13 Click & mortal model, service provider model

E-Commerce, Elias Awad page 222-25

14 E-Cycle of Internet marketing E-Commerce, Elias Awad page 284-291

15 Pros and Cons of Shopping Online Case Study

Hand Outs

Mid Term Examination

16 Value Chain in E-Commerce E-Commerce, Elias Awad page 300-11

17 Social marketing Hand Outs

18 Concepts and Technology - Launching a Business on the Internet

Hand Outs

19 EDI( Electronic data interchange )Case Study

E-Commerce, Elias Awad page 325-29

20 Electronic funds transfer (EFT) E-Commerce, Elias Awad page 376-380

21 Encryption E-Commerce, Elias Awad Page 469-478

22 Digital Signature /Digital Certificate E-Commerce, Elias Awad Page 480-482

23 Digital Cash System/E Cash & E-Wallet E-Commerce, Elias Awad page 513

24 Credit Card /Smart Card Hand Outs

25-26 Case Study : Global E-Commerce and Marketing Research

Hand Outs

27-28 Security in Cyberspace, HTTP,S-HTTP E-Commerce, Elias Awad page 422-428,

29 Online Service industries Hand Outs

30 M-Commerce E-Commerce, Elias Awad page 517