E-Commerce

E-Commerce

• India’s leading Online Shopping with 12,572 alexa ranking in India•Started in 2013 with the aim to build a wall of change in Indian e-commerce and customer relation with shopping•Most frequently used online app in India in 2013 •India's retail market is estimated at $470 billion in 2011 and is expected to grow to $675 Bn by 2016 and $850 Bn by 2020, – estimated CAGR of 7%.. According to Forrester, the e-commerce market in India is set to grow the fastest within the Asia-Pacific Region at a CAGR of over 57% between 2012–16

Overview

E-commerce System work model

Ecommerce market-Indian Overview• India's e-commerce market was worth about $2.5 billion in 2009, it

went up to $6.3 billion in 2011 and to $14 billion in 2012, $16 billion which is estimated to reach  Rs 1,07,800 crores (US$ 24 billion) by the year 2015

• Registering a y-o-y (Year-on-Year) growth of over 34% in the year 2013, e-Commerce market is set course for a bright future in India .

• Currently, the market is dominated by the online travel and retail segments followed by financial services, digital downloads, amongst others

• Factors such as a huge presence of internet users coupled with a continual increase in purchasing power of the Indian population is mainly boosting the market

Ecommerce market size and split

E-Commerce market size and Growth(2013)-India

E-commerce market split-2013

E-commerce Market In India: Overview

• Commanding, a market share of about , the online travel segment drives the e-Commerce market

• Mainly comprises of g car rentals, Online Travel Agents, OTS Airlines as well as hotels and travel information sites.

• Indian Railways is among the most visited sites in India with over 12 million unique visitors a month with 128% growth.

Segment Size (US$ Mn)2

% Reach : Top Travel Sites

Travel visitation has an overall reach of close to 40% worldwide and has grown over 12% Y-o-Y (Year on Year)

Market sizeRs 44,907 crore.

Y-o-Y Growth

33%

Online Travel :Biggest segment of e-commerce

ONLINE TRAVEL : Customers buy tickets, book hotels and purchase tour packages online. The ticketing services can be for airlines, railways or buses

E-Tailing

• E-TAILING : Online sale of products such as books, mobile handsets, mobile accessories, electronics and home and kitchen appliances among other.

• FASTEST GROWING SEGMENT : The online retail/E-Tailing industry clocked revenues of US$ 1,292 Mn in 2012, growing at 68%, a rate faster than any other Ecommerce segments

• Players that emerged as category leaders were those that were able to penetrate their target market deeply to offer a large range of products by spreading their operations beyond the top cities.

e-Commerce Transactions in India

• Direct debit or Netbanking is the most popular format of the payment• Travel controls the majority of dollars and transactions in the market, driven largelyby IRCTC•COD/Cash payments are more popular in the retail category

Trends: Rise of EMI and Wallets

• With increasing order values, we are seeing an uptick of EMI payments.

• 3rd party wallets albeit a new phenomenon, have a strong value proposition andwill be quick to become popular – similar to China

TRENDS

1. Mobile shopping infrastructure is improving –smartphones, connectivity, mobile websitesand apps2. People are becoming more comfortable inordering higher priced items online

1. 35% of online GMV in 2016 will be influenced bywomen2. Key factor in this growth is increasing supply ofwomen specific categories e.g. jewellery, lingerie,motherhood products

Trends graph

Young India will become dominant presence in e-Commerce

Young Indians (19-24yrs) are more comfortable with online services e.g. FB and thus could potentially add upto 40M new shoppers in next 3 years – if we just take the Facebook users

Top 3 e-commerce states• Delhi-NCR• Karnataka• Maharashtra

Large states with very little ecommercepresence:• Bihar• Uttrakhand• Chhatisgarh

Top 10 cities:1. Delhi 2. Bangalore3. Mumbai4. Pune5. Hyderabad

Central & North-Eastern India appears to have low adoption of e-commerce

6. Chennai7. Kolkata8. Ahmedabad9. Jaipur10. Panaji

E-Commerce Friendly States

Categorical e-commerce transactions

Purchase-Sales

Growth in Indian E-commerce

Growth in India

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