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Ecommerce Avatars

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  • Ecommerce Avatars

  • Ecommerce Avatarsphenomenon and next gen internet marketing

  • Why this is relevant

    Humans have already developed an agnostic behavior

    towards virtual or real humans in web

  • Why this is relevant

    Humans have already developed an agnostic behavior

    towards virtual or real humans in web

    and … emotionally connect to machines

  • Why this is relevant

    Will your kids care whom they talk to

    in 15 years time?

  • Why this is relevant

    Artificial human or real human?

  • Why this is relevant

    Artificial human or real human?

    Maybe they care

  • Why this is relevant

    My kids for sure won‘t

    artificial human or real human

  • Why this is relevant

    My kids for sure won‘t

    artificial human or real human

    … because they only remember times with both

  • Why is this relevant for us?

    Social virtual celebrities and influencer

    ARE CHANGING ecommerce

  • https://www.youtube.com/watch?v=K-hnbTqo6ko

  • Future?

    Yes

  • Why is this relevant?

    grow brands online

  • Why is this relevant?

    grow brands online

    reach more clients and build an emotional bond

  • Why is this relevant?

    grow brands online

    reach more clients and build an emotional bond

    build a community of clients you touch emotionally

  • How do we know users like?

  • of global instragram users regularly talk to brandsonline

    80%

    Today

  • Her reach (Lil Miquela)

    global followers

    1.5m

  • Her reach (Lil Miquela)

    1.5m

    global followers

    … and she just started her career in web

  • Her reach (Lil Miquela)

    15m US$

    influencer income from brand ads

  • Her reach (Lil Miquela)

    15m US$

    influencer income from brand ads

    From millions of likes, followers, post shares

  • Her reach (Lil Miquela)

    company valuation

    150m US$

  • Her reach

    1.5m 15m US$

    valuation

    150m US$

    income from brand adsglobal followers

  • Lil‘s life

  • Lil…youtubes

  • Lil sings

  • Lil sings

    https://www.youtube.com/watch?v=jsMc1nsx0Iw

  • Lil sings… and many people listen

  • Robot sings and people talk about

    > 3,000 comments

  • Lil interviews real humans

    https://www.youtube.com/watch?v=9-KhO0EqMg0

  • Lil kisses

    https://www.youtube.com/watch?v=JuTowFf6B9I

  • Lil kisses … and many view it

    > 25,000 views

    https://www.youtube.com/watch?v=JuTowFf6B9I

  • What Watson says on Avatars

    “The new gold, avatars are a temptingmarketing Utopia which isworth millions of dollars.

    Virtual characters are for business a begin of new era in which companiesfree from unpredictable personalities … “

  • Other avatar brew

  • Other avatar brew

    Students

    CGI

  • Other avatar brew

  • Other avatar brew

  • Other avatar brew

  • Why travel?

  • Principle works in all industries

    digital brand and community building

  • Principle works in all industries

    digital brand and community building

    build emotional relationship with your clients

  • Principle works in all industries

    digital brand and community building

    build emotional relationships with your clients

    customer life time value growth

  • Principle works in all industries

    digital brand and community building

    build emotional relationships with your clients

    customer life time value growth

    personalization of brand content

  • For Travel?

    YES

  • For Travel?

    YES

    Travel is an extremely emotional product

  • What do consumers think?

    54% of all UK consumers find virtual entities appealing on some level

    Source: https://talkinginfluence.com/2019/04/10/

    https://talkinginfluence.com/2019/04/10/the-impact-of-virtual-influencers-on-todays-ever-changing-media-landscape/

  • What do consumers think?

    54% of all UK consumers find virtual entities appealing on some level

    43% of all UK consumers think that in the next 10 years, virtual entities will be all around us

    Source: https://talkinginfluence.com/2019/04/10/

    https://talkinginfluence.com/2019/04/10/the-impact-of-virtual-influencers-on-todays-ever-changing-media-landscape/

  • For Travel?

    YES

    Source: https://talkinginfluence.com/2019/04/10/

    https://talkinginfluence.com/2019/04/10/the-impact-of-virtual-influencers-on-todays-ever-changing-media-landscape/

  • Questions?

    Let‘s talk!

    Ecommerce AvatarsEcommerce AvatarsWhy this is relevantWhy this is relevantWhy this is relevantWhy this is relevantWhy this is relevantWhy this is relevantWhy this is relevantWhy is this relevant for us?Foliennummer 11Future?Why is this relevant?Why is this relevant?Why is this relevant?How do we know users like?Foliennummer 17Her reach (Lil Miquela)Her reach (Lil Miquela)Her reach (Lil Miquela)Her reach (Lil Miquela)Her reach (Lil Miquela)Her reachLil‘s lifeLil…youtubesLil singsLil singsLil sings… and many people listenRobot sings and people talk aboutLil interviews real humans Lil kisses Lil kisses … and many view it What Watson says on AvatarsOther avatar brewOther avatar brewOther avatar brewOther avatar brewOther avatar brewWhy travel?Principle works in all industriesPrinciple works in all industriesPrinciple works in all industriesPrinciple works in all industriesFor Travel?For Travel?What do consumers think?What do consumers think?For Travel? Questions?���Let‘s talk!