ecommerce basics standard 2 objective 1. ecommerce business conducted on the internet
DESCRIPTION
4 Major Types of Ecommerce B2B – Business to Business –Companies sell their online goods to other companies without being engaged in sales to consumers. B2C – Business to Consumer –Companies sell their online goods to consumers who are the end users of their products or services. Usually, web shops have an open access for any visitor. C2C – Consumer to Consumer –Consumers sell their online goods to other consumers. A well-known example is eBay. C2B – Consumer to Business –Consumer posts a needed product or service and companies post bids. Consumer then reviews bids and selects a company.TRANSCRIPT
Ecommerce Basics
Standard 2Objective 1
Ecommerce• Business conducted on the internet
4 Major Types of Ecommerce• B2B – Business to Business
– Companies sell their online goods to other companies without being engaged in sales to consumers.
• B2C – Business to Consumer– Companies sell their online goods to consumers who are the
end users of their products or services. Usually, web shops have an open access for any visitor.
• C2C – Consumer to Consumer– Consumers sell their online goods to other consumers. A well-
known example is eBay.• C2B – Consumer to Business
– Consumer posts a needed product or service and companies post bids. Consumer then reviews bids and selects a company.
Domain Name• The easy to read name used to
identify an IP address of a server that distinguishes it from other systems on the World Wide Web.– Examples:
• www.google.com• www.weber.edu• www.whitehouse.gov• www.dsdmail.net
Top Level Domain• .com – commercial use• .org – non profit organization• .gov – governmental use• .net – commercials use• .edu – educational institution*There are literally hundreds more.
Each day more are released.
Basic Measurement Tools
• Used by ecommerce sites to track and improve website functionality
Bounce Rate• The number of people who view one
page, then leave a website without viewing any other pages.
• “Is the right audience coming to your website?”
• Common actions– Clicks the back button (most common)– Closes the browser (window/tab)– Types a new URL– Does nothing (session times out after 30min)
Conversion Rate• The number of conversions divided
by the number of visitors.
Example: Sims 3
wanted to get people to register
on their website.
This was the original website.
They change the
website. Visitors to
the website who
registered for games increased
128% (Conversatio
n Rate).Adding the word FREE
can change
everything!
Conversions• Completing an action or actions that
a website wants the user to take.
https://s3.amazonaws.com/optimizely-marketing/customer-stories/lifeproof-casestudy.pdf
Example:Call to
action – Changing
from “Store” to “Shop
Now” increased monthly
revenue by 16%.
Conversion Funnel• The track a consumer takes through
an Internet advertising or search system, navigating an ecommerce website and finally converting to a sale.
Example: Groupon advertises on other websites. A consumer sees a deal they like, goes to Groupon, registers, and buys the deal. Groupon now promotes to that consumer.
Cart Abandonment Rate
• The number of people who intended to buy by clicking on the cart button divided by the number of customers who actually buy.
http://www.businessinsider.com/heres-how-retailers-can-reduce-shopping-cart-abandonment-and-recoup-billions-of-dollars-in-lost-sales-2014-4
Example: 74% of all
online shopping carts are
abandoned. This is
approximately $4 trillion
worth of merchandise abandoned.
Page Views• The amount of views a website is
getting.– Example: If you click this link
www.disney.com it will count as a page view. If you click it 20 times, it will count as 20 page views.
Click Path• The journey a user takes through a
website.Type in
www.disney.com
Go to Google. Type in Disney.
Click on www.disney.com
Companies track how visitors get to their website.
Unique Visitors• The number of distinct visitors that visit
a website for a particular period of time.• Example: If you visit a link once today,
you will be counted as a unique visitor. If you come back to that site 20 more times today, you are still counted as one unique visitor. If you visit that site from another computer or device (or another browser) it will count as a new visitor.
Repeat Visits• The number of visitors who return to
a website.
Examples:Personalize
Greetings. Have interactions. Give
away freebies. Feature
customers on the website.
Exit Pages• The pages on a website that drive
customers away.
Example:
Pop-ups drive
people away.
Importance of Ecommerce on a Business
• More customers can be reached• Can reach customers faster• Small business can compete with
large businesses• Creates another form of contact with
customers and potential customers
Importance of Ecommerce on a Business (continued)
• Can potentially be a more cost effective way to reach customers
• Help create and maintain brand image
• Provide better customer support• Customers can purchase product
24/7