ecommerce enablement & outsourcing presentation
TRANSCRIPT
Benefit from the Ecommerce BoomEcommerce Enablement &
Outsourcing Services
Average E-commerce Sales Growth 1-10% 11-20% 20-40% 41%+
US Ecommerce grew at
16.2% between Q32013
and Q3 2014
Source: Census.gov; Internetretailer.com
60%+ shoppers use
social sites & tools to
interact with brands
France, Germany & UK
Ecommerce players
grew at 16.7%
Indian Ecommerce
market is growing at
40% CAGR
Ecommerce is going Global; Asia-Pacific is the highest growth region
Chinese Ecommerce
market is growing at
over 40%
1.0581.251
1.5051.771
2.0532.357
22.3
18.320.2
17.715.9
14.8
0
5
10
15
20
25
0
0.5
1
1.5
2
2.5
2012 2013 2014 2015 2016 2017
B2C Ecommerce Sales Worldwide (trillion $) % change
57
29.5
13
12.8
12
10.8
9.7
0% 20% 40% 60% 80% 100%
China
India
Brazil
France
USA
UK
Germany
Average Ecommerce Sales Growth 2012-2017Worldwide Ecommerce Sales Growth
India is amongst the high growth markets, lagging just behind China
Source: eMarketer.com
E-tailing in India is becoming a significant force in years to come
E-tailing (Ecommerce
Retailing) market is
expected to grow from
just $2.1 billion in Y’14 to
$210 billion in Y’25,
increasing its share to
10% of total retail market
525.00 1,100.002,100.00
46132
354
2.1 33 210
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2014 2020 2025
Total Retail Market Organized Retail Market E-Tail MarketIn billion $
Source: TechnoPak studies 2014
Factors driving E-tailing in India
• Localization of internet
content.
• Growth in smaller cities
beyond metro cities.
• Growth of mobile commerce.
• Growing usage of online
payment & facility of Cash of
Delivery.
• Growing investment in
logistics & warehousing.
Source: Business Standard, Feb 2015
E-tailing in India is driven by discounts, mid term focus is infrastructure
E-tailing in India is at nascent stage, attracting
customers by deep discounting strategy. The
focus currently is to habituate customers to the
new retail platform.
Bigger players also investing in back-end
infrastructure; building large warehouses,
distribution network, investing in last mile logistic network, private labels etc.
Mid-term focus would be to continue discounting, aided by deep consumer insight
using big data analytics and playing on “Convenience
Quotient”.
It is high time planning for e-commerce.
• It is time E-Commerce needs to be considered as separate vertical in the organizations.
• Our customers have graduated to new medium, it is time; we take the online medium seriously.
As per Google research 2014 done on 6589 people, 71 % said they will do shopping through only
internet by 2015.
By 2015 Total internet users who transact online would be 100 million (10 Crores) out of which only
5 crores will be from Tier I and Tier II; rest will be from Tier III cities. By 2016, 4 crore females will
be transacting online (out of total 10 crore online shoppers).
• It is great medium to reach to consumer segments in Tier 2, Tier 3 towns, where we expect the
next organized retail growth. E-tailing has been particularly successful in Tier 2 and tier 3 towns as it gives people access to products which are not available in physical store there.
• Ecommerce lets you reach consumers, where they are spending most time >> Mobile/Tab
30% traffic on ecommerce sites comes from mobile devices; it is growing rapidly.
Key Challenges of running E-commerce on your own
Getting the experts to do it, is the First Step!
EduCommerce Technologies works with brand owners in e-com journey.
• Under Ecommerce Enablement & Outsourcing services, we provide:
• Digital portfolio creation & management, including content creation.
• Opening sales channel on marketplaces like Flipkart, Snapdeal, Amazon, eBay, PayTM, etc.
and other vertical ecommerce players.
• Managing inventory and pricing across multiple marketplaces
• Planning and executing company branded ecommerce portal, handling shipping, logistics,
returns, refunds, etc. on behalf of brand owners.
EduCommerce Technologies involves in operations and logistics as well
• On-going Services
EduCommerce Technologies helps you Enhance your Online Sales
• EduCommerce enhances has expertise in creating capturing visuals, meaningful text and social
media promotion
• EduCommerce works with marketplaces to create product bundles and special promotional
schemes ensuring most relevant offers for the buyers
• EduCommerce also works with marketplaces to create special events and exclusive product
launches to grab eyeballs, brand recall and increased sales.
1st Floor, F-44, Nandpuri Extn.,
Swez Farm, Sodhala Area,
Jaipur – 302 006 INDIA
Contact Us
T. +91-141-221-0600
W. www.educomtech.com