ecommerce find your platform 2.26 - sarikimbell.com · ecommerce business – value stream 1...
TRANSCRIPT
![Page 1: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/1.jpg)
Ecommerce SuccessFour Big Ideas to Know
![Page 2: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/2.jpg)
Four Big Ideas
•Myths of Ecommerce
•Opportunity is Big
• 4 Platforms to Know
• Your Business is Unique
![Page 3: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/3.jpg)
An ECommerce business is cheaper to operate than a brick and mortar business
Myth #1:
![Page 4: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/4.jpg)
Marketing & AdvertisingAd Spend
Facebook - $300Google Shopping Ads - $800Bing Ads - $300Influencers - $300
Outside ServicesPhotographers - $400Copywriting - $400SEO - $400Ad agency - $400
Tools / TechEcommerce Platform- $60Adobe Creative Suite - $50Email marketing - $10Domain Registration - $10Hosting - $10Email - $10
FulfillmentShipping Supplies $250Shipping Fees $500
Store FrontRent - $3000Utilities - $500Repairs & Maintenance - $50Office Supplies - $140
Marketing & AdvertisingPrint
Magazines - $500Visual Merchandising - $100
ToolsPOS Platform - $60.00Loyalty Program - $100
Misc.Loss from Theft - $100
E-commerce Brick and Mortar
![Page 5: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/5.jpg)
An solopreneur can make millions of dollars selling online
Myth #2:
![Page 6: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/6.jpg)
Ecommerce Business – Value Stream
1
Purchasing
1
Purchasing
2
Receiving
2
Receiving
3
Inventory Management
3
Inventory Management
4
Manufacturing / Creating
4
Manufacturing / Creating
5Order
Fulfillment, Packing, & Shipping
5Order
Fulfillment, Packing, & Shipping 6
Return / Exchange
Processing
6
Return / Exchange
Processing
7
Customer Support
7
Customer Support
8
Photography
8
Photography
9
Copywriting / Blogging
9
Copywriting / Blogging
10
Graphic Design
10
Graphic Design11
Website Development / Configuration
11
Website Development / Configuration
12
Social Media Marketing
12
Social Media Marketing
13
Search Engine Marketing
13
Search Engine Marketing
14
Search Engine Optimization
14
Search Engine Optimization
15
Customer Review
Collection
15
Customer Review
Collection
16
Banking
16
Banking17
Bookkeeping
17
Bookkeeping
18
Income Tax
18
Income Tax
19
Sales Tax
19
Sales Tax20
Legal
20
Legal
21
Product Management
21
Product Management
24
Influencer Marketing
24
Influencer Marketing
19
Web Traffic Analytics
19
Web Traffic Analytics
23
Sales
23
Sales
80
16
20
80
208
80
26
Email Marketing
26
Email Marketing
25
Accounts Payable
25
Accounts Payable
27
Financial Analytics
27
Financial Analytics
20
25
1040
208
52
208
52
52
260
48
120
52
52
25
25
8
16
25
25260
50
3396 hours / year65 hours / week26 knowledge domains
![Page 7: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/7.jpg)
Opportunity is Big
Big Idea #2:
![Page 8: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/8.jpg)
![Page 9: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/9.jpg)
![Page 10: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/10.jpg)
![Page 11: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/11.jpg)
2017
![Page 12: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/12.jpg)
4 Platform Types
Big Idea #3:
![Page 13: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/13.jpg)
Web/ecommerce Shops Marketplace Sales Channels
Customer Acquisition Ad Platforms
Payment Processors
![Page 14: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/14.jpg)
Attributes of Platform Types
• Value
• Common Features
• Examples
• Pricing
• Setup
![Page 15: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/15.jpg)
Web/Ecommerce Stores
![Page 16: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/16.jpg)
Marketplaces/Shopping Engines
![Page 17: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/17.jpg)
Customer Acquisition & Advertising
![Page 18: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/18.jpg)
Payment Processors
Pay
![Page 19: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/19.jpg)
Your Business is Unique
Big Idea #4:
![Page 20: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/20.jpg)
Your Business is Unique
![Page 21: Ecommerce Find Your Platform 2.26 - sarikimbell.com · Ecommerce Business – Value Stream 1 Purchasing 2 Receiving 3 Inventory Management 4 Manufacturing / Creating 5 Order Fulfillment,](https://reader033.vdocument.in/reader033/viewer/2022053000/5f04a7157e708231d40f08fd/html5/thumbnails/21.jpg)
Four Big Ideas
•Myths of Commerce
•Opportunity is Big
• 4 Platforms to Know
• Your Business is Unique