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Ecommerce in Asia and the Pacific:
State of Play
Dr. Kati Suominen
Founder & CEO, Nextrade Group & TradeUp Capital Fund
30 November 2016
ESCAP Conference - Bangkok, Thailand
Cross-Border Trade Is Growing
Cross-Border Ecommerce Grows Much Faster
Cross-border ecommerce growth =
5x domestic ecommerce growth in
2016-2020
Ecommerce “on Fire in Asia” Growth 2014-19
Source: Euromonitor and DBS.
While Export Participation Rates Are Low….
Source: Enterprise Surveys.
…Ecommerce Creates Micro-multinationals
Source: Enterprise Surveys and eBay (2016).
Additional Labor productivity and TFP Growth for
Vietnamese Online Firms vis-à-vis Offline Peers
Source: Nguyen and Schiffbauer 2015, cited in World Bank, 2016 World Development Report.
Ecommerce Bolsters Companies’ Productivity
$
$
Ecommerce Needs Many Sectors to Work
8
Digital regulatory
frameworks
Access to
finance
Logistics and trade
facilitation
Payment solutions
ICT infrastructure and services
E-skills
Business
environment
MSME Ecommerce Adoption Still Low
% of companies with online sales
Source: World Bank, 2016 World Development Report.
MSMEs Face Many Barriers in Ecommerce
Challenges Experienced as “Very Significant” by LAC Companies to
Cross-Border Online Sales, by Type (cross-border sellers)
Source: Suominen (2016), Accelerating Digital Trade in Latin America and the Caribbean (for IADB, forthcoming).
LAC Companies’ Perceived Revenue Growth if
Challenges Removed
Source: Suominen (2016), Accelerating Digital Trade in Latin America and the Caribbean (for IADB, forthcoming).
Ecommerce in Asia and the Pacific:
State of Play
Dr. Kati Suominen
Founder & CEO, Nextrade Group & TradeUp Capital Fund
30 November 2016
ESCAP Conference - Bangkok, Thailand