ecommerce in indonesia

16
ECOMMERCE IN INDONESIA @teguhn

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Page 1: Ecommerce in indonesia

ECOMMERCE IN INDONESIA @teguhn

Page 2: Ecommerce in indonesia

INTERNET USERS IN INDONESIA

80 million(about 30% of population)

Page 3: Ecommerce in indonesia

TRANSACTIONS VALUE (2013)

Rp 130 trillion(Menkominfo)

Page 4: Ecommerce in indonesia

E-MONEY

11,5 Million transactions per month

Rp 180 Billion

74% in transportation

50% from Jakarta

Page 5: Ecommerce in indonesia

E-BANKING

BRI: 30.5 million users, Rp 1.4 billion transactions with growth of 141% (2012-2014)

CIMB Niaga: 600 thousand Mobile Phone Accounts, over Rp 1 million transactions per month with growth of 124% (2014)

Page 6: Ecommerce in indonesia

ONLINE BUYERS

Indonesia: 7%China: 30%

of Internet Users (McKinsey)

Page 7: Ecommerce in indonesia

ONLINE BUYERS (2014)

5.7 Million

US$ 5 Billion or Rp 59 Trillion(Kompas)

Page 8: Ecommerce in indonesia

ECOMMERCE MARKET GROWTH (2012-2015)

Indonesia: 42%Filipina: 28% , Thailand: 22%, Malaysia: 14%

(ICD Research)

Page 9: Ecommerce in indonesia

ECOMMERCE MARKET VALUE

Rp 94.5 trillion(IDEA, Google Indonesia, and Taylor Nelson Sefros)

2016: Rp 295 trillion

Page 10: Ecommerce in indonesia

ENTREPRENEURSHIP IN INDONESIA

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

2008 2009 2012 2014

Indonesian Entrepreneurs (BPS)

Indonesian Entrepreneur Linear (Indonesian Entrepreneur)

Page 11: Ecommerce in indonesia

INDONESIAN MIDDLE CLASS

2013: 74 million

2020: 141 million (54%)(BCG)

Page 12: Ecommerce in indonesia

ESTIMATED B2C ECOMMERCE SALES

Page 13: Ecommerce in indonesia

BEHAVIOUR

Page 14: Ecommerce in indonesia

BUKALAPAK VS TOKOPEDIA

Bukalapak Tokopedia

150.000 daily visitors with 1% conversion Tens of millions visitors per month

Rp 500 million of transactions per day 2 millions products sold per month

More than 92.000 sellers Tens of thousands online shops

More than 700.000 products

Page 15: Ecommerce in indonesia

LAZADA

Page 16: Ecommerce in indonesia

PROBLEMS

Low Usage of Credit Cards(expected 16.5 million in 2014)

Trust (Nielson: 60% of consumers in Indonesia do not trust)