ecommerce in indonesia
TRANSCRIPT
ECOMMERCE IN INDONESIA @teguhn
INTERNET USERS IN INDONESIA
80 million(about 30% of population)
TRANSACTIONS VALUE (2013)
Rp 130 trillion(Menkominfo)
E-MONEY
11,5 Million transactions per month
Rp 180 Billion
74% in transportation
50% from Jakarta
E-BANKING
BRI: 30.5 million users, Rp 1.4 billion transactions with growth of 141% (2012-2014)
CIMB Niaga: 600 thousand Mobile Phone Accounts, over Rp 1 million transactions per month with growth of 124% (2014)
ONLINE BUYERS
Indonesia: 7%China: 30%
of Internet Users (McKinsey)
ONLINE BUYERS (2014)
5.7 Million
US$ 5 Billion or Rp 59 Trillion(Kompas)
ECOMMERCE MARKET GROWTH (2012-2015)
Indonesia: 42%Filipina: 28% , Thailand: 22%, Malaysia: 14%
(ICD Research)
ECOMMERCE MARKET VALUE
Rp 94.5 trillion(IDEA, Google Indonesia, and Taylor Nelson Sefros)
2016: Rp 295 trillion
ENTREPRENEURSHIP IN INDONESIA
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
2008 2009 2012 2014
Indonesian Entrepreneurs (BPS)
Indonesian Entrepreneur Linear (Indonesian Entrepreneur)
INDONESIAN MIDDLE CLASS
2013: 74 million
2020: 141 million (54%)(BCG)
ESTIMATED B2C ECOMMERCE SALES
BEHAVIOUR
BUKALAPAK VS TOKOPEDIA
Bukalapak Tokopedia
150.000 daily visitors with 1% conversion Tens of millions visitors per month
Rp 500 million of transactions per day 2 millions products sold per month
More than 92.000 sellers Tens of thousands online shops
More than 700.000 products
LAZADA
PROBLEMS
Low Usage of Credit Cards(expected 16.5 million in 2014)
Trust (Nielson: 60% of consumers in Indonesia do not trust)