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High impact solutions across B2B and B2CClients work with Salmon because we change the game, delivering a step-change in performance through outstanding ecommerce solutions.

Salmon is especially well positioned in B2B ecommerce, applying winning experiences from its world-leading consumer clients to the benefit of B2B clients, to give them a disruptive edge.

Deploying innovative technologies and insight, we support multichannel platforms that drive $ 5 billion in annual revenue. This brochure presents a selection of these engagements.

ECOMMERCE PROJECTS BY SALMON

As one of the world’s leading premium automotive brands,

Audi’s vision is to re-define standards in the automotive

industry.

Challenge: Audi challenged Salmon for ways to put

customer needs first at every digital touchpoint.

Solution: Salmon implemented the Online Finance

Calculator, followed by the Small Business Calculator, as

part of a range of solutions to enhance site functionality.

Outcome: To date, over 6 million personalised and

detailed finance quotes for specific models have been

obtained by business and retail customers.

AUDI.CO.UK DFSCONTRACT.CO.UK

DFS have been making furniture for 45 years and are

the nation’s sofa experts with over 100 stores in the UK.

Challenge: DFS challenged Salmon to provide a complete

furniture solution for independent and large hotel groups.

Solution: Salmon designed, developed and now supports

this modern, new website, that inspires browsing by

strong imagery across the customer journey. Optimised

for tablets, the site is full of rich content, including case

histories and featured products.

Outcome: DFS can now target trade customers with

a customised website whilst sharing data assets such

as catalogue information with its consumer site. Trade

customers can now search the widest range of contract

furniture in the UK.

Premier Farnell is a B2B distributor of technology products and

solutions for electronic system design, maintenance and repair.

Challenge: A new global web platform serving Europe,

the Americas and Asia Pacific.

Solution: A 2-year development and rollout programme with

collaboration on design and customer experience, analysis,

end-to-end architecture including front-end, middle-tier and

back-end integration.

Outcome: Facilitated seamless global operations with

a B2B ecommerce re-platform, with Salmon adding

“huge value throughout the programme, working well to

overcome significant challenges and deliver a fantastic

end result”.

PREMIERFARNELL.COM

The UK’s leading specialist warranty provider of kitchen

appliances, boilers and consumer electronics.

Challenge: To develop a new ecommerce site supporting

8.8 million UK customers, enhancing their customer

journey and generating an increase in conversions.

Solution: A fully responsive site available across multiple

platforms as well as customised sites for partners such

as Sky and Sony, plus new ways of working with OEMs

online.

Outcome: A scalable solution easily rolled out across key

international markets, supported by multiple go-to-market

partner strategies; generating reduced operating costs,

increased sales and customer loyalty.

DOMESTICANDGENERAL.COM

SAINSBURYS.CO.UK

Sainsbury’s is the UK’s 2nd largest supermarket chain and

operates over 1,200 stores.

Challenge: An online grocery commerce re-platform with

the capacity to double annual sales.

Solution: Salmon implemented a new platform (migrating

8m accounts and 12m orders) that provides customers

with a truly connected experience, with data shared

across channels whether from in-store, online or mobile.

Outcome: A faster and more efficient shopping experience

for customers, with exciting developments on the horizon.

For Sainsbury’s it offers the capacity to double its £1bn

annual sales online. Measured by annual sales, it’s the

world’s largest online grocery commerce re-platform.

LLOYDSPHARMACY.COM

A leading UK community pharmacy and healthcare provider,

and part of Celesio, an international wholesale and retail

company.

Challenge: To develop a strategy to achieve aggressive

online and multichannel objectives across the business

over 5 years.

Solution: Following an evaluation of the ecommerce

operation, the infrastructure and existing business

processes and teams, Salmon made strategic and tactical

recommendations as part of a roadmap which focused on

increased sales, improved operational efficiency and an

enhanced customer experience.

Outcome: The comprehensive roadmap helped

LloydsPharmacy to deliver its multichannel strategy and meet

its growth targets to increase sales year-on-year by 50%.

PUNCHTAVERNS.COM

Punch was formed in 1997 and now has around 3,300 pubs

across the UK.

Challenge: Punch wanted to enhance the online experience

for its publicans and implement a more manageable system

across the business.

Solution: As part of a complex B2B commerce solution,

Salmon replaced the existing Punch Buying Club website

and call centre solution with a new digital platform built

on Magento Enterprise. Utilising DevOps, with testing and

deploying on-the-go, delivery was fast with issues fixed in

real-time.

Outcome: The new system will offer customers an enhanced

multichannel B2C style experience across devices and a

bespoke Order Management System to help Punch manage its

customers’ experience across channels.

ARGOS.CO.UK

The UK’s largest general merchandise retailer and second

most visited retail site.

Challenge: Make Argos’ 12,000-product catalogue as

visible and accessible as possible from the home page.

Solution: A cutting-edge website programme to help drive

Argos’ multichannel with major improvements in the site’s

usability and performance.

Outcome: Helped increase multichannel sales

penetration by 26% of total sales in 10 years, with

internet sales accounting for 44% of sales (up from 2%

10 years earlier).

©2016 Salmon Ltd. All rights reserved. All company and product names, brands and symbols mentioned herein are brand names and/or registered trademarks of their respective owners.

For more information,email: info@salmon.comor visit: www.salmon.com

ABOUT SALMON

Salmon is a global digital commerce consultancy

– the largest in WPP’s network of companies. We

define and deliver market-changing solutions and

customer journeys for the world’s leading brands.

Established in 1989, with operations in London, New

York, Melbourne and Beijing, Salmon clients include

Argos, Audi UK, DFS, Halfords, Lloyds Pharmacy,

Premier Farnell, Sainsbury’s and Selfridges.