ecommerce school with ashish mistry, kontrolfreek, blh venture partners
DESCRIPTION
Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture PartnersTRANSCRIPT
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MYDOUBLELIFE
BLH VENTURE PARTNERS
ASHISH MISTRY | JULY 2013@ashishmistry#EcommerceSchool
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BLH VENTURE PARTNERS
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THEPOINT
Tell you how we’ve built great business with an engaged audience using a little money and lots of creativity.
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OURSTORY
4 year-old sub $5M global e-tailer with 6 employees.Our customer is the hard-core gamer. We’re made in the USA.We live in Atlanta.
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Born into industrial design. Raised by e-commerce.
IDEATION
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HAILMARYPrototypes and renderings for 11-months.
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UNBOXING
WTF?
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REVIEWS
Gamers will post product reviews if you send them FREE product... AND they like it.
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PROMOS
Gamers have talent.
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PR
Spray and pray. BIG agency. In-house.
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AFFILIATES
Our channel sales efforts consist of 19 year olds wearing gym shorts and rolexes.
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Hardcore gamers like cat videos.
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YOUTUBE
191,000+ UGC videos
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Slow and steady... 114,000+ followers
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FREEKNATION
If you can’t beat them, start your own Country.
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NATIONTM
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TAKEAWAYS
You don’t have to have F500 resources to do all this.
Test quickly and often.
Be authentic.