ecommerce seo workshop - boussias conferences · even more ideas! trends.google.com youtube...
TRANSCRIPT
www.ON.marketing
eCommerce SEO Workshop
eCommerce & Growth Conference 2018
/ PanosLadas
ON.marketing
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1. Why?2. What?3. How?
1. Why?2. What?3. How?
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GIVE METRAFFIC
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50M searches/month for products
Assumption: 4-6 times more searches for ANYTHING else
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Forecasting:How many searches for each
keyword per month * CTR (Remember Memos??)
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CHANGE IS THE ONLY CONSTANT
OUR PLAN OF ACTION: WE ADAPT FAST
Monitor changes here: https://moz.com/google-algorithm-change
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Reputable sources:searchengineland.com
searchenginewatch.comwww.seroundtable.com
moz.comtwitter.com/randfish
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On-site SEOOff-site SEO
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1. Mobile Friendly.
Enough said, just use Google’s “mobile friendly test” or use your website on your mobile phone WITHOUT zooming in.
If there is less information displayed in the mobile phone OR it is hard to use then it is not Friendly enough. Google: 25 Principles of Mobile Design
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2. HTTP Secure
Just buy it, install it, move on
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3. Speed
• Minify CSS, Javascript, HTML• Enable compression
Reduce redirects• Remove render-blocking
JavaScript• Leverage browser caching• Improve server response time• Use a CDN (content
distribution network)
Optimize images
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• Tools.pingdom.com• Gtmetrix.com• WebPageSpeed.org• ShortPixel.com• CACHE!
+ Good web hosting
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4. Find Your keywordsPAY ATTENTION
Our goal is to match users intent – as expressed in
search queries - to our content
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Now pause and think an SEO strategy
Where is the opportunity?
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The opportunity is lower in the funnel
where there is no competition
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● Even more ideas!
Trends.google.comYouTubeBuzzSumo.com*** AdWords Keyword Planner ****
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5. Use your Keywords!
Unique Content Creation
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1. HTML Title2. Meta Description
URL
NOT Visible but in your CMS!!
ANSWER PEOPLE’S QUESTIONS
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VISIBLE SEO ELEMENTS:- H1- Page DescriptionDon’t copy & paste.Create something unique.Create something interesting.Write for people, not machines.ANSWER PEOPLE’S
QUESTIONS
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SPACE RESERVED FOR A GOOD EXAMPLE OF A PAGE FOR A HOTEL IN
LIMASSOL BY THE BEACH
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- H1, H2, H3- BULLET POINTS- KEYWORD RATIO- TEXT LENGTH- IMAGE FILE NAME & ALT TEXT- INTERNAL LINKS
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Pause
WHAT ABOUT SEO SOFTWARE?
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NICE TOOLS:Ahrefs.com
SemRush.comSErankingSERPstat
SEOwhatever
ABSOLUTELY ESSENTIAL:
WEBMASTER TOOLS
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USER GENERATED CONTENT
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Google displays Title, Description
Encourage & Incentivize Users
to Create & Distribute
Content
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1: If I pay Google (with AdWords) then I will rank high.
2. I guarantee that you will rank in the first page.
3. I did everything and I still don’t rank high!4. It is NOT easy.
5. It gives you free traffic for ages!6. Link Building is the most important thing
