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Developing Ecommerce Ability

Alan Armijo - My Web Stand

Education FirstEducation First

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Company Profile –

My Web StandTech International

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Web Research

How many people currently are using an How many people currently are using an ecommerce website system?ecommerce website system?How many people want to have an ecommerce How many people want to have an ecommerce ability?ability?How Many Have Purchased an item on line?How Many Have Purchased an item on line?

Reminder for Today’s Seminar:Reminder for Today’s Seminar: Developing Your Ecommerce AbilityDeveloping Your Ecommerce Ability Marketing Your Ecommerce Website (future Marketing Your Ecommerce Website (future seminar) seminar)

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Why Do You Need Ecommerce?

Generate Additional Revenues Allows people an online method to

purchase your products or services Products Services Events / Community / Charity

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A. Ecommerce Functionality

Goal is to get your organization on line to Sell your Products or Services.

Determines Ecommerce Process

What On line Products or Services that you Offer? Determines Your Internet Marketing Strategy

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B. Ecommerce Methods

Shopping Cart to Sell Products Electronics Jewelry Music CDs

Shopping Cart to Sell Services Organization Memberships Tickets for events – mixers, golf tournaments,

luncheons Receive Payments On Line for Accounts Receivables

Shopping Cart for Periodic Sales On Line Auctions On Line Yard Sales

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ServiceOfferings

ProductOfferings

Business to Consumer

Business to Business

Jewelry

Sporting goods

Food and cooking

Theatres and musicians

Travel

Fitness & training

Religious organizations

Lawyers and accountants

Information technology services

Web site development

Marketing agencies

Consultants

Product distribution

Gifts and rewards

Office furniture

Software

Ecommerce is Applicable for All Types of Businesses

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Product Selection

Shipping Options

Secure Payment Options

The Ecommerce System Should Perform ALL of These Functions

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C. Ecommerce Elements

I.I. Update Your Shopping Cart with Products/Services Update Your Shopping Cart with Products/Services II.II. Shipping Options (depends on your shipping processes)Shipping Options (depends on your shipping processes)

I.I. UPSUPSII.II. USPSUSPSIII.III. NoneNone

III.III. Secure Payment Option Secure Payment Option I.I. Credit CardCredit CardII.II. Pay PalPay PalIII.III. Check/Money OrderCheck/Money OrderIV.IV. Purchase OrderPurchase OrderV.V. Buyer – Seller Payment Arrangements Buyer – Seller Payment Arrangements

IV.IV. How do you know a payment is secure?How do you know a payment is secure?I.I. https://https://II.II. Verisign SymbolVerisign SymbolIII.III. Lock symbol Lock symbol

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The Secure Platinum Ecommerce Process

3. Merchant Account

Your Website Admin. area

Your Ecommerce Site

1. On Line Shopper

2. Buyer Selects Product, Shipping & Payment

Method

4 Delivery to buyer

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MWS Platinum Ecommerce Business already has a merchant account

Full shopping cart functionality. Secure Credit Card acceptance on-line. Dynamic UPS and USPS Shipping Rates. Supports Handling Charges Ability to charge sales tax. Notification Email is sent to the merchant to check orders in their secure administration area Buyer receives invoice by email Seller securely retrieves on-line invoice and credit card information and processes the transaction with existing equipment. Ships product when payment is received at the bank

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The Secure Gold Ecommerce Process

3. Pay Pal Account

Your Website Admin Area

Your Ecommerce Site

1. On Line Shopper

2. Buyer Selects Product, Shipping & Payment

Method

4 Delivery to buyer

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MWS Gold Ecommerce Business Does NOT have a merchant

account

Full shopping cart functionality. No Credit Card procession on-line (Use 3rd Party)Dynamic UPS and USPS Shipping Rates. Supports Handling Charges Ability to charge sales tax. Order is emailed to merchant complete with customer information, invoice, including shipping, handling, and taxes (if applicable) Buyer receives invoice by email Third Party Merchant Account process credit card order Seller Ships product when payment is received at the bank

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The End

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Shopping Cart Characteristics

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