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Principles of Economics (ECN30205): September 2014 1 | Page SCHOOL OF ARCHITECTURE, BUILDING & DESIGN Centre for Modern Architecture Studies in Southeast Asia (MASSA) ___________________________________________________________________ Foundation in Natural and Built Environments Module: Principles of Economics (ECN30205) Prerequisite: None Credit hours: 5 Instructor: Chang Jau Ho ([email protected]) Module Synopsis The module introduces the central issues in economic societies via understanding the behaviour of consumers and producers and the role of factors of production. Specifically, it will focus on topics found in microeconomics (e.g. the laws of demand and supply, scarcity and opportunity costs, and firm competition and their cost behaviours) and macroeconomics (e.g. national output, unemployment, fiscal and monetary policies). Module Teaching Objectives The teaching objectives of the module are: 1. To introduce the various economic theories necessary for real-world understanding and applications. 2. To understand scarcity and choice in the use of resources. 3. To understand market forces and consumer behaviour. 4. To analyze and compare the different types of firm competition in a market. 5. To understand the workings of our economy as a whole. Module Learning Outcomes Upon successful completion of the module, students will be able to: 1. Define the terminologies and concepts used in the study of economics. 2. Generalize about economic behaviour or economic data. 3. Explain the laws of demand and supply and their interaction with each other. 4. Explain and analyze the cost & profit-maximizing behaviour of firms in the short and long run. 5. Compare and analyze the characteristics of different types of market competition (e.g. monopoly, oligopoly, perfect competition, etc.). 6. Explain macroeconomic concepts like GDP and GNP, unemployment and financial markets. Modes of Delivery This is a 5 credit hour module conducted over a period of 18 weeks. The modes of delivery will be in the form of lectures, tutorials, and self-directed study. The breakdown of the contact hours for the module is as follows: Lecture: 2 hours/week Tutorial: 2 hours/week Self-study: 7 hours/week

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Page 1: Econ

Principles of Economics (ECN30205): September 2014 1 | P a g e

SCHOOL OF ARCHITECTURE, BUILDING & DESIGN Centre for Modern Architecture Studies in Southeast Asia (MASSA) ___________________________________________________________________ Foundation in Natural and Built Environments Module: Principles of Economics (ECN30205) Prerequisite: None Credit hours: 5 Instructor: Chang Jau Ho ([email protected]) Module Synopsis The module introduces the central issues in economic societies via understanding the behaviour of consumers and producers and the role of factors of production. Specifically, it will focus on topics found in microeconomics (e.g. the laws of demand and supply, scarcity and opportunity costs, and firm competition and their cost behaviours) and macroeconomics (e.g. national output, unemployment, fiscal and monetary policies). Module Teaching Objectives The teaching objectives of the module are: 1. To introduce the various economic theories necessary for real-world understanding and applications. 2. To understand scarcity and choice in the use of resources. 3. To understand market forces and consumer behaviour. 4. To analyze and compare the different types of firm competition in a market. 5. To understand the workings of our economy as a whole.

Module Learning Outcomes Upon successful completion of the module, students will be able to: 1. Define the terminologies and concepts used in the study of economics. 2. Generalize about economic behaviour or economic data. 3. Explain the laws of demand and supply and their interaction with each other. 4. Explain and analyze the cost & profit-maximizing behaviour of firms in the short and long run. 5. Compare and analyze the characteristics of different types of market competition (e.g. monopoly,

oligopoly, perfect competition, etc.). 6. Explain macroeconomic concepts like GDP and GNP, unemployment and financial markets.

Modes of Delivery This is a 5 credit hour module conducted over a period of 18 weeks. The modes of delivery will be in the form of lectures, tutorials, and self-directed study. The breakdown of the contact hours for the module is as follows:

§ Lecture: 2 hours/week § Tutorial: 2 hours/week § Self-study: 7 hours/week

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Office Hours You are encouraged to visit the instructor/lecturer/tutor concerned for assistance during office hours. If the office hours do not meet your schedule, notify the instructor and set appointment times as needed. TIMeS TIMeS will be used as a communication tool and information portal for students to access module materials, project briefs, assignments and announcements

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Taylor’s Graduate Capabilities(TGC) The teaching and learning approach at Taylor’s University is focused on developing the Taylor’s Graduate Capabilities in its students; capabilities that encompass the knowledge, cognitive capabilities and soft skills of our graduates.

Discipline Specific Knowledge TGCs Acquired Through Module

Learning Outcomes

1.0

Discipline Specific Knowledge

1.1 Able to put theories into practice. 1,2,3 1.2 Understand ethical issues in the context of the field of studies. - 1.3 Understand professional practice within the field of studies. -

Cognitive Capabilities

2.0

Lifelong Learning

2.1 Learn independently. -

2.2 Locate, extract, synthesise and utilise information effectively. -

2.3 Be intellectually engaged. -

3.0

Thinking and Problem Solving Skills

3.1 Think critically and creatively. 3, 5 3.2 Define and analyse problems to arrive at effective solutions. 4

Soft Skills

4.0

Communication Skills

4.1 Communicate appropriately in various setting and modes. -

5.0

Interpersonal Skills

5.1 Understand team dynamics and mobilize the power of teams. -

5.2 Understand and assume leadership. -

6.0

Intrapersonal Skills

6.1 Manage one self and be self-reliant. - 6.2 Reflect on one’s actions and learning. - 6.3 Embody Taylor's core values. -

7.0 Citizenship and Global Perspectives

7.1 Be aware and form opinions from diverse perspectives. 6 7.2 Understand the value of civic responsibility and community engagement. -

8.0

Digital Literacy

8.1 Effective use of information and communication (ICT) and related technologies. -

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General Rules and Regulations Late Submission Penalty The School imposes a late submission penalty for work submitted late without a valid reason e.g. a medical certificate. Any work submitted after the deadline (which may have been extended) shall have the percentage grade assigned to the work on face value reduced by 10% for the first day and 5% for each subsequent day late. A weekend counts as 1 day.

Individual members of staff shall be permitted to grant extensions for assessed work that they have set if they are satisfied that a student has given good reasons. Absenteeism at intermediate or final presentations will result in zero mark for that presentation. The Board of Examiners may overrule any penalty imposed and allow the actual mark achieved to be used if the late submission was for a good reason. Attendance, Participation and Submission of Assessment Components Attendance is compulsory. Any student who arrives late after the first half-hour of class will be considered as absent. A minimum of 80% attendance is required to pass the module and/or be eligible for the final examination. You are expected to attend and participate actively in class. The lectures and tutorials will assist you in expanding your ideas and your research progression. Students will be assessed based on their performance throughout the semester. Students are expected to attend and participate actively in class. Class participation is an important component of every module. Students must attempt all assessment components including Portfolio. Failure to attempt assessment components worth 20% or more, the student would be required to resubmit or resit an assessment component, even though the student has achieved more than 50% in the overall assessment. Failure to attempt all assessment components, including final exam and final presentation, will result in failing the module irrespective of the marks earned, even though the student has achieved more than 50% in the overall assessment. Plagiarism (Excerpt from Taylor’s University Student Handbook 2013, page 59) Plagiarism, which is an attempt to present another person’s work as your own by not acknowledging the source, is a serious case of misconduct which is deemed unacceptable by the University. "Work" includes written materials such as books, journals and magazine articles or other papers and also includes films and computer programs. The two most common types of plagiarism are from published materials and other students’ works a. Published Materials In general, whenever anything from someone else’s work is used, whether it is an idea, an opinion or the results of a study or review, a standard system of referencing should be used. Examples of plagiarism may include a sentence or two, or a table or a diagram from a book or an article used without acknowledgement. Serious cases of plagiarism can be seen in cases where the entire paper presented by the student is copied from another book, with an addition of only a sentence or two by the student. While the former can be treated as a simple failure to cite references, the latter is likely to be viewed as cheating in an examination. Though most assignments require the need for reference to other peoples’ works, in order to avoid plagiarism, students should keep a detailed record of the sources of ideas and findings and ensure that these sources are clearly quoted in their assignment. Note that plagiarism refers to materials obtained from the Internet too. b. Other Students’ Work Circulating relevant articles and discussing ideas before writing an assignment is a common practice. However, with the exception of group assignments, students should write their own papers. Plagiarising the work of other students into assignments includes using identical or very similar sentences, paragraphs or

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sections. When two students submit papers which are very similar in tone and content, both are likely to be penalized. Student Participation Your participation in the module is encouraged. You have the opportunity to participate in the following ways:

§ Your ideas and questions are welcomed, valued and encouraged. § Your input is sought to understand your perspectives, ideas and needs in planning subject revision. § You have opportunities to give feedback and issues will be addressed in response to that feedback. § Do reflect on your performance in Portfolios. § Student evaluation on your views and experiences about the module are actively sought and used as

an integral part of improvement in teaching and continuous improvement. Student-centered Learning (SCL) The module uses the Student-centered Learning (SCL) approach. Utilization of SCL embodies most of the principles known to improve learning and to encourage student’s participation. SCL requires students to be active, responsible participants in their own learning and instructors are to facilitate the learning process. Various teaching and learning strategies such as experiential learning, problem-based learning, site visits, group discussions, presentations, working in group and etc. can be employed to facilitate the learning process. In SCL, students are expected to be:

§ active in their own learning § self-directed to be responsible to enhance their learning abilities § able to cultivate skills that are useful in today’s workplace § active knowledge seekers § active players in a teamwork

Types of Assessment and Feedback You will be graded in the form of formative and summative assessments. Formative assessments will provide information to guide you in the research process. This form of assessment involves participation in discussions and feedback sessions. Summative assessment will inform you about the level of understanding and performance capabilities achieved at the end of the module. Assessment Plan Assessments Type Learning

outcomes Submission Presentation Assessment

Weightage Class Test Individual 1, 3 Week 7 - 20%

Assignment Group 2, 6 Week 16 - 30%

Final Examination Individual

4,5,6 Exam Week - 40%

E-Portfolio Individual All Week 18 - 10%

TOTAL 100%

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Assessment Components 1. Assignment – (Group) The aim of this group assignment is to broaden the students’ interest in the subject by allowing them to visit and interview the business of their choice so that they can understand the competitive behaviors of the business. The students will then submit their findings and analysis in a report. 2. Class Test - (Individual) This mainly consists of multiple choice questions as well as subjective questions (where recall, analysis and application of concepts are essential to answering the questions competently).

3. Final Exam - (Individual) The final exam paper consists of multiple choice questions as well as subjective questions (where recall, analysis and application of concepts are essential to answering the questions competently). 4. Taylor’s Graduate Capabilities Portfolio (Online Portfolio) – (Individual) Each student is to develop an e-Portfolio, a web-based portfolio in the form of a personal academic blog. The e-Portfolio is developed progressively for all modules taken throughout Semesters 1 and 2, and MUST PASS THIS COMPONENT. The portfolio must encapsulate the acquisition of Module Learning Outcome, Programme Learning Outcomes and Taylor’s Graduate Capabilities, and showcases the distinctiveness and identity of the student as a graduate of the programme. Submission of the E-Portfolio is COMPULSARY.

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Marks and Grading Table Assessments and grades will be returned within 2 weeks of your submission. You will be given the grades and necessary feedback for each submission. The grading system is shown below:

Grade Marks Grade Points Definition Description

A 80 – 100 4.00 Excellent Evidence of original thinking; demonstrated outstanding capacity to analyze and synthesize; outstanding grasp of module matter; evidence of extensive knowledge base

A- 75 – 79 3.67 Very Good Evidence of good grasp of module matter; critical capacity and analytical ability; understanding of relevant issues; evidence of familiarity with the literature

B+ 70 – 74 3.33 Good

Evidence of grasp of module; critical capacity and analytical ability, reasonable understanding of relevant issues; evidence of familiarity with the literature B 65 – 69 3.00

B- 60 – 64 2.67

Pass Evidence of some understanding of the module matter; ability to develop solutions to simple problems; benefitting from his/her university experience

C+ 55 – 59 2.33

C 50 – 54 2.00

D+ 47 – 49 1.67

Marginal Fail

Evidence of minimally acceptable familiarity with module matter, critical and analytical skills D 44 – 46 1.33

D- 40 – 43 1.00

F 0 – 39 0.00 Fail Insufficient evidence of understanding of the module matter; weakness in critical and analytical skills; limited or irrelevant use of the literature

WD - - Withdrawn Withdrawn from a module before census date, typically mid semester

F(W) 0 0.00 Fail Withdrawn after census date, typically mid semester

IN - - Incomplete An interim notation given for a module where a student has not completed certain requirements with valid reason or it is not possible to finalise the grade by the published deadline

P - - Pass Given for satisfactory completion of practicum

AU - - Audit Given for a module where attendance is for information only without earning academic credit

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Weekly Module Schedule

Week/Date Topic Lecture Hour

Tutorial Hour

Blended Learning

Week 1

Topic 1: Introduction to Microeconomics • Economic concepts, issues and tools. • Positive and normative economics. • Microeconomics and macroeconomics. • Resources, scarcity and choices. • The concept of opportunity cost. • The production possibility curve.

2 2 6

Week 2

Topic 1: Economic Systems • The main economic problems. • The Command Economy. • The Free Market Economy. • The Mixed Economy

2 2 6

Week 3

Topic 2: Price Theory: Demand • The Individual Demand Curve. • Factors affecting demand. • Substitutes and complements. • Deriving the demand equation. • Movements and shifts of the Demand Curve. • Market Demand Curve

2 2 6

Week 4

Topic 2: Price Theory: Supply • The Individual Supply Curve. • Factors affecting supply. • Deriving the Supply Equation. • Movements and shifts of the Supply Curve. • Market Supply Curve.

2 2 6

CHINESE NEW YEAR BREAK

Week 5

Topic 2: Price Theory: Market Equilibrium • The price mechanism. • The equilibrium price and quantity. • Price Regulation: Price Ceiling and Price Floor. • Government Intervention : Tax And Subsidies

2 2 6

Week 6

Topic 3: Elasticities of Demand and Supply (Part 1) • Price Elasticity of Demand. • Degrees of Elasticity. • Factors influencing Price Elasticity of Demand.

2 2 6 Class Test

Week 7

Class Test 2 2

6

Week 8

Topic 3: Elasticities of Demand and Supply (Part 2) • Cross Elasticity of Demand. • Income Elasticity of Demand. • Price Elasticity of Supply. • Factors influencing Price Elasticity of Supply

2 2 6

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Week 9

Topic 4: Theory of Firm Production & Costs (Part 1) • The Law of Diminishing Returns. • Total Product and Marginal Product • Short Run Costs

2 2 6

SEMESTER BREAK

Week 10

Topic 4: Theory of Firm Production & Costs (Part 2) • Long Run Costs • Economies of Scale, Constant Return to Scale, Diseconomies of Scale

2 2 6

Week 11

Topic 5: Market Structure: Monopoly • Characteristics of a Monopoly Market. • The Demand Curves of Monopoly • Short run and long run equilibrium of a firm.

2 2 6

Week 12

Topic 5: Market Structure: Oligopoly • Characteristics of an Oligopoly Market. • Collusive and Non-Collusive Oligopoly. • The Demand Curves of Oligopoly

2 2 6

Digital upload of

Assignment

Week 13

Topic 5: Market Structure: Monopolistic Competition • Characteristics of a monopolistic competitive market. • The Demand Curves of Monopolistic Competitive Firms • Short run and long run equilibrium of a firm.

2 2

6

Week 14

Topic 5: Market Structure: Perfect Competition • Characteristics of a perfectly competitive market. • The Demand Curves of Perfectly Competitive Firms • Short run and long run equilibrium of a firm.

2 2 6

Week 15

Topic 6: Measuring National Income & Production • Circular flow of economy • GDP and GNP • Real and Nominal GDP • Shortcomings of GDP

2 2 6

Week 16

Topic 6: Unemployment & Government Policies • Unemployment and its Causes • The costs of unemployment • Fiscal Policies • Monetary Policies Submission of Assignment

2 2

6 Digital

upload of E-portfolio

Week 17

Topic 6: Financial Markets • Share Markets • Bond Markets • Money Markets

2 2

6

Week 18

Submission of E-Portfolio 2 2

6

Week 19 Study Leave

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Note: The Module Schedule above is subject to change at short notice. References Main References :

1. Karl E. Case and Ray C. Fair. 2004. Principles of Economics. International Edition: 7th Edition. Prentice Hall.

2. David Begg, Stanley Fischer and Rudiger Dornbusch. 2003. Economics - 7th Edition, London, McGraw-Hill.

3. Richard G.Lipsey and Colin Harbury. 1999. First Principles of Economics. 9th Edition, Oxford: OUP.

Additional References :

1. John Sloman and Mark Sutcliffe. 2004. Economics for Business. 3rd Edition, Prentice Hall.