Economic profile and opportunities

1

CITY OF JOONDALUP – THE CENTRAL BUSINESS DISTRICT OF PERTH’S NORTH-WEST CORRIDOR With a vision to be “A Global City: Bold, Creative and Prosperous”, the City of Joondalup is committed to distinguishing itself through leadership and by developing an active and engaged community that enjoys lifestyle opportunities and outstanding services, events and programs.

The City is the third largest Local Government in Western Australia (by population) with 161,000 residents. Located just 25 minutes north of Perth, the City is known for its 17kms of pristine coastline, natural bushland and wetlands and more than 300 beautiful parks.

Having the unique advantage of being home to the Joondalup Learning Precinct, comprising Edith Cowan University (ECU), North Metropolitan Tafe and the Western Australia Police Academy, the City offers a hub of knowledge and innovation for students, researchers, business and investors.

Key employment sectors within the City include retail, health, education, and tourism. Westfield Whitford City, Lakeside Joondalup Shopping City, Centro Warwick and the Joondalup City Centre provide major retail centres for locals and visitors. One of the largest major public hospitals in WA – Joondalup Health Campus, is also based in the City of Joondalup.

The City is also home to and partner of the WA AustCyber Node, based in the Joondalup Innovation Hub precinct, at Edith Cowan University. The region is one of three key cyber hubs in Australia, bringing together world-class innovation, research and resources.

WesternAustralia

PerthJoondalup

Perth CBD

Joondalup

25 minutes

WesternAustralia

Statistics in this document have been taken from economy.id, id the population experts, https://economy.id.com.au/joondalup/

2

CITY OF JOONDALUP AT A GLANCE

2019 Unemployment comparison

In the 2019 March quarter, Joondalup has the lowest unemployment rate in comparison to Perth, Western Australia and Australia.

5.10%

6.10%

6.41%

4.05%

0% 1% 2% 3% 4% 5% 6% 7%

Australia

Western Australia

Greater Perth

City of Joondalup

City of Joondalup Metropolitan Perth

Gross Regional Product $6.48 billion $41.361 billion

Geographical area9,900 hectares 99 square km

642, 234 hectares 6,422 square km

Population 160,031 2,059,484

Unemployment 4.05% 6.41%

Overseas born population 37.8% 32.2%

City of Joondalup at 2050 North West at 2050

Labour Force 104,751 376,390

Jobs 64,041 224,130

Self Sufficiency 61.1% 59.5%

Population 187,993 671,465

Joondalup business count by size

0

1000

2000

3000

4000

5000

6000

7000

8000

SoleBusinesses

Employs 1 – 5

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Employs 6 – 19people

Employs 20 – 199people

Employs 200+

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1,007233 6

3,321

8,634

Workforce in the City of Joondalup

91,525

2.7 Visitorsmillion

60,000Students

46,042Local Workers

13,135Businesses

3

ECONOMIC SUCCESSGROSS REGIONAL PRODUCT

City of Joondalup’s GRP was $6.48 billion in the year ending June 2018, growing 3.5% since the year 2017. The three largest industries of the City of Joondalup in 2017/18 were health care and social assistance (17.8%), education and training (14.6%) and retail trade (10.7%). In 2016, 51% of Joondalup’s resident population live and work in the local area.

City of Joondalup’s, Health Care and Social Assistance is the largest employer, generating 10,949 local jobs in 2017/18

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4

Home to one of three cyber growth centres in Australia

The Innovation Hub was welcomed to Edith Cowan University’s Joondalup Campus in 2017 following many years of collaborative efforts between the University and the City to attract, build and support innovative businesses. The Joondalup Innovation Hub is an initiative of the McGowan Government’s New Industries Fund, a $16.7 million initiative to support and accelerate new and emerging businesses in Western Australia.

The New Industries Fund is providing $200,000 in funding each year over four years to support operations and staffing at the hub, partnering with AustCyber with $50,000 per year of matching funding to support the node. WA AustCyber, is part of a federal network of AustCyber nodes, part of the federal government’s Industry Growth Centres Initiative which was established through the National Innovation and Science Agenda.

WA AustCyber aims to grow the Australian cyber security ecosystem, export Australia’s cyber security to the world and make Australia the leading centre for cyber education. In particular through this initiative, they aim to address shortage of skilled cyber security workers around the world – where projections suggest that in Australia alone this shortage could reach 18,000 skilled cyber security workers within the next decade.

skilled cyber security workers within the next decade

18,000

The City is committed to providing in-kind support for the WA Node via sponsorship, programming and promotions. Since 2014 the City has partnered with the ECU Security Research Institute to deliver Cyber Check.Me, an initiative which aims to ensure small to medium-sized businesses are protected from cyber threats.

“The added value and connections gained by clustering education, policing, cybersecurity scale-ups, research and development and government within a designated geographical area in Joondalup has allowed AustCyber to partner with a critical mass of thinkers and creators. The next two to three years will undoubtedly see even more connections made, projects initiated and the creation of local cyber jobs.” – Dr Ian Martinus, WA AustCyber

5

Full-Time Working Residents

58.4%

Population Growth Forecast

The City of Joondalup City population from present year is forecast to grow to 181,841 by 2050.

161,369162,737

166,896171,182

176,153

181,841187,993

2019 2021 2026 2031 2036 2041 2050

Forecast year

Population

Population age structure

Between 2019 and 2031, the age structure forecasts for the City of Joondalup indicate a 2.8% increase in population under working age, a 30.4% increase in population of retirement age, and a 1.4% decrease in population of working age.

0

10,000

20,000

30,000

40,000

50,000

60,000

0 – 19 20 – 44 45 – 69 70+

2019 2031

0

5,000

10,000

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30,000

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Overseas born residents in Joondalup

Joondalup is a multicultural city where in 2016, 37.8% of people in the City of Joondalup were born overseas.

6

SKILLS, KNOWLEDGE AND INNOVATIONJOONDALUP LEARNING PRECINCT

Having the unique advantage of being home to the Joondalup Learning Precinct (JLP), comprising Edith Cowan University (ECU), North Metro Tafe and the Western Australia Police Academy, the City proudly acknowledges the support of the Precinct institutions’ work with local business, government, and commercial clients to provide international education and training programs; professional and scientific services; and research and consultancy services to assist with business growth.

The mandate of the JLP encourages collaboration, advocacy and resource-sharing to deliver positive and sustainable outcomes for students, researchers, business and investors, as well as the local economy.

of employees have a certificate level qualification or higher.

63%

Education facilities

73

Primary Schools

48

High Schools/College

20 Tertiary Institutions 5

20,666enrolled in Primary Schools

Total number of students in the City of Joondalup

10,932enrolled in High Schools/College

Highest qualification achieved

24%

11%

21%

37%

7%

Bachelor or higher degree

Advanced diploma or diploma

Other vocational qualification

No qualification

Not stated

30,212 enrolled in Edith Cowan University

7

Embracing international students in the community

International students make significant contributions to a local community’s prosperity and play a crucial role in enhancing the City’s cultural diversity and global reputation as a centre for learning, research and innovation. The flow-on effects of international education are far greater than that of tourism, due to the duration of students’ stays, their local spend, and the jobs and enduring global ties created. The sector has a reputation for providing high-quality education, and the potential to create more jobs.

Currently WA has over 50,000 international students studying in Perth with a vision to grow this to 100,000 students by 2025. In January – June 2019, metropolitan Perth attracted 39,139 enrolments and the North West region of Perth attracted 6,222 enrolments (15% of Perth’s market share) with only 2,448 international students commencing their studies in the region. Joondalup has an opportunity to grow these numbers with capable education providers across university, TAFE, private providers and schools. There is a significant opportunity to attract more students into the region and support them during their stay.

Higher EducationVET

ELICOS (English Language)Non-award Course

Schools

Sector

144144

486624

4,802

India

Pakistan

China

Bhutan

Kenya

Sri Lanka

Nepal

Brazil

Vietnam

Philippines 154

195

287

331

347

353

376

400

497

1,462

Nationality

Tertiary Institutions of the City are:

• Edith Cowan University • North Metropolitan TAFE WA• Western Australia Police Academy• AMA International Academy• National Electrical Communications Association

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FINANCIAL ENVIRONMENT AND COSTS

$1,957Median weekly household income

Owne

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Rent

ed

36% 45% 17%

Housing tenure

Gross Weekly Individual Income

Median weekly household income $1,957

0.02.04.06.08.0

10.012.014.0

City of Joondalup % Western Australia %Neg

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Median house value

$591,520City of Joondalup

$465,312Western Australia

Median unit value

$343,123City of Joondalup

$352,615Western Australia

Per

cent

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of p

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n

9

BURNSBEACH

OCEANREEF

HEATHRIDGEEDGEWATER

MULLALOOBELDON

KALLAROOCRAIGIE WOODVALE

HILLARYS

SORRENTO

MARMION

PADBURY

DUNCRAIG

WARWICK

GREENWOOD

KINGSLEY

KINROSS

ILUKACURRAMBINE

JOONDALUP

BURNS BEACH ROAD

BURNS BEACH ROAD

SHENTON AVENUE

MOORE DRIVE

HODGES DRIVE

OCEAN REEF ROAD

WHITFORDS AVENUE

HEPBURN AVENUE

BEACH ROAD

BEACH ROAD

MARMION AVENUE

MARM

ION AVENUE

CONNOLLY DRIVE

MITCHELL FREEW

AY

MITCHELL FREEW

AY

CONNOLLY

WARWICK ROAD

WANNEROO ROAD

JOONDALUP DRIVE

BURNS BEAC

H ROADOCEAN REEF ROAD

WEST COAST DRIV E

NORTHSHORE DRIVE

MULLALOO DRIVE

WHITFORDS AVENUE

GRAND BOULEVARD

LAKE JOONDALUP

LAKEGOOLLELAL

OCEAN REEFBOAT HARBOUR

ILUKAFORESHORE

BURNSBEACH

CRAIGIE LEISURE CENTRE

WOODVALELIBRARY

KINGSLEY WOODVALEMEDICAL CENTRE

WHITFORDSSTATION

KITESURFINGAREA

HILLARYSBOAT HARBOUR

DUNCRAIGLEISURE CENTRE

DUNCRAIGLIBRARY

MARMIONBEACH

SORRENTOBEACH

WHITFORDNODES

WHITFORDBEACH

MULLALOOBEACH

MULLALOOBEACH HOTEL

WARWICKLEISURE CENTRE

GLENGARRYHOSPITAL

WARWICKSTATION

GREENWOODSTATION

WHITFORDSLIBRARY

SHEPHERDS BUSHRESERVE

HEPBURN HEIGHTSCONSERVATION AREA

YELLAGONGA REGIONAL PARK

YELLAGONGA REGIONAL PARK

EDGEWATERMEDICAL CENTRE

WOODVALEHOSPITAL

EDGEWATERSTATION

JOONDALUP RESORT& COUNTRY CLUB

JOONDALUPSPORTS ARENA JOONDALUP

HEALTH CAMPUS

JOONDALUPSTATION

CURRAMBINEMARKETPLACE

WESTFIELDWHITFORD CITY

WOODVALEBOULEVARD

GREENWOODVILLAGE

CENTRO WARWICKSHOPPING CENTRE

JOONDALUPLIBRARY

WCITWA POLICEACADEMY

ECUJOONDALUP

HEATHRIDGELEISURE CENTRE

CURRAMBINESTATION

JOONDALUP GATE

JOONDALUP BUSINESS PARK

LAKESIDE DRIVE

CP

INVESTMENTJoondalup Strategic Metropolitan Centre

Proposed Future Expansion of City Centre

Strategic Tourism Site

Future Strategic Tourism Site

CP Possible Expansion of Car Parks by the Public Transport Authority

Railway Stations and Future Transport HubsRailway Line

LEGEND

25 minutes to Perth

10

Value of Building Permits Issued

$300,000,000

$250,000,000

$200,000,000

$150,000,000

$100,000,000

$50,000,000

$0

Residential Non-residential

2014/15 2015/16 2016/17 2017/18 2018/19

$254

,413

,875

$254

,413

,875

$189

,408

,854

$213

,489

,718

$158

,116

,855

$197

,501

,066

$82,

981,

291

$222

,598

,208

$157

,971

,949

$86,

516,

085

The graph above displays the value of the residential and non-residential building approvals for the City of Joondalup.

Recent investments and developments into Joondalup

Completed

• Prime House State Government Offices – Davidson Terrace, Joondalup – $31 million

• Four storey teaching and research space at Edith Cowan University, Joondalup – $10 million

• Quest short-term accommodation apartments – Boas Avenue, Joondalup – $14 million

Under construction

• Iluka Plaza mixed commercial development - Burns Beach Road, Iluka $8 million

• Extensions and refurbishments of Mullaloo Plaza Shopping Centre – Koorana Road, Mullaloo – $2 million

• ECU Science Building, Joondalup – $39.3 million• Hillarys Plaza mixed commercial development –

Banks Avenue, Hillarys – $5 million• Arthouse – mixed commercial and multiple dwelling –

Grand Boulevard, Joondalup – $40 million• 22 multiple dwellings – Marri Road, Duncraig –

$6 million

Approved between July/August 2019:

• Odyssey Residences at Beaumaris Beach, by Brightwater Care Group – 58 aged and dependent persons’ dwellings development – Burns Beach Road, Iluka – $24 million

• Extensions and refurbishments of Ocean Reef Shopping Centre – Marina Boulevard, Ocean Reef – $2 million

• Office and apartment development – Banks Avenue, Hillarys – $3.5 million

• 23 multiple dwellings – Koorana Road, Mullaloo – $5.75 million

• 24 multiple dwelling development – Burns Beach Road, Iluka – $6 million

For further information on investment opportinities contact business@joondalup.wa.gov.au

CITY OF JOONDALUP HAS SEVERAL PROJECTS THAT ARE BEING DEVELOPED AND SEEKING INTEREST FOR PARTNERSHIP

Private Public Project opportunities:

• Ocean Reef Marina (recently approved with future opportunities);

• Joondalup Performing Arts and Cultural facility – $60 – $90 million;

• Burns Beach Café/ restaurant – develop concept design;

• Pinnaroo Point – Café/Kiosk: design development; • Boas Place;• Joondalup City Centre Development; • Land optimisation projects; • Heathridge Park Master Plan; • Warwick Community Facilities; and • Edgewater Quarry Master Plan.

Ocean Reef Marina

Ocean Reef Marina is set to become a world-class waterfront precinct providing recreational, tourism, residential and boating facilities for local residents and visitors alike, with capacity for 550 boat pens, 200 boat stackers and a diverse mix of 1,000+ new homes, approximately 12,000 square metres of retail and commercial space, integrated with 2.6ha of high-quality public open space. Premier Mark McGowan announced a commitment $120 million to enable planning and construction of the Ocean Reef Marina, undertaken by LandCorp, with key involvement of the City of Joondalup. Construction to commence in late 2020.

11

Hillarys Boat Harbour

12

TOURISM AND LEISURE The City of Joondalup is home to a number of tourist attractions including Hillarys Boat Harbour, the most visited attraction in Perth.

Joondalup is a place where you can experience the pristine Indian Ocean coastline, encounter unique wildlife experiences and explore shopping options ranging from the boutique through to luxury all within the City of Joondalup.

In 2017/18 there were over 2.7 million visitors in the City of Joondalup; with total $766.4 million in visitor spend and an additional value of $438.2 million. 5.48% of total tourists into Perth visit the Joondalup region and there is opportunity to attract more visitors.

• Over 90,000 visitors come to visit friends and family • 59,000 visit Joondalup for a holiday • Nearly 7,000 visits for business • 9,500 visits for educational purposes

48.9% of tourists visiting Joondalup are international visitors staying overnight, with domestic day trips at 38.5% and 15.3% domestic visitors staying overnight.

Where are the City’s vistors coming from? 2017/18

48.9%

International Visitor Nights (%)

Domestic Visitor Nights (%)

Domestic Day Trips (%)

15.3%

35.8%

13

OFFERINGS FOR TOURISTS AND VISITORS

The City of Joondalup boasts 17km of pristine Indian Ocean coastline, where unique wildlife experiences can be encountered and shopping options range from boutique through to luxury.

Nowhere else can you discover spectacular marine life in one day than at the Aquarium of Western Australia (AQWA) located at one of Western Australia’s top tourist attractions Hillarys Boat Harbour offering a wide appeal of day time and night life entertainment with a great variety of bespoke art and souvenir shops, cocktail bars, fine dining and family-friendly restaurants. Hillarys Boat Harbour is also the gateway into Rottnest Island.

Some of the best retail therapy can be found in Joondalup at Lakeside Joondalup Shopping City, one of WA’s largest shopping destinations, with direct train access from Perth CBD.

The City of Joondalup is home to a vast range of native wildlife from kangaroos and long-necked turtles through to a a diverse range of birds all spread among more than 370 parks and reserves including Yellagonga Regional Park.

NEW DEVELOPMENTS

Ocean Reef Marina

The City’s coastal skyline is blossoming, with the Ocean Reef Marina set to become a world-class waterfront precinct providing recreational, tourism, residential and boating facilities. Construction is planned to commence in 2020. When complete, the development will feature 12,000sqm of retail and commercial space and capacity for 565 boat pens, making it the perfect place to experience Western Australia’s enviable lifestyle.

Whitfords Health and Well Being Hub

The coastline will soon become a health and wellbeing hub which will include a fitness staircase, a regional playspace, picnic shelters and park furniture as well as outdoor fitness equipment.

14

CITY OF JOONDALUP HOSTS MULTIPLE CULTURAL, BUSINESS SPORTING AND MUSIC EVENTS

Some of Joondalup’s key events include:

• Joondalup Festival;• City of Joondalup’s Valentine’s Concert;• Urban Couture; • Artist in Focus Event; and• Little Feet Festival.

15

162 buildings

259 parks

238 playgrounds

14 developed/developing parks

104 natural areas

912km pathways

5 major clubs and bars in city centre

50 sports facilities

16 community centres

CITY OF JOONDALUP BASED ASSETS AND RETAILERS

16

CONNECTIVITY JOONDALUP IS A METROPOLITAN CITY 21 KILOMETRES NORTH OF PERTH’S CBD WHERE YOU CAN VISIT BY AIR, LAND AND WATER.

A gateway to the Northern corridor and Rottnest Island

Known as Perth’s CBD of the North, the City of Joondalup is highly accessible and connected by road, rail, water and air. With major arterial roads, railway line, helicopter pads and ferry’s connecting Joondalup to both North and South of the State, all running through the City of Joondalup, offer the best access to journeys north, south or west:

• With transport networks Mitchell Freeway and Joondalup railway line

• 25 minute (21km) drive from Perth CBD to the City to Joondalup

• 30 minute (26km) drive from Perth Airport (PER) to Joondalup

• 12 minutes helicopter ride to Rottnest Island• 40 minute ferry ride to Rottnest Island• Eight stations from the Joondalup train station to Perth

underground station • 17.5km of pristine coastline which is connected via road

and cycling trails including Burns Beach to Fremantle

17

PERTH

LONDONDistance14,466km

Flying18 hours

Time Difference-8 hours

DUBAI Distance9,022km

Flying12 hours

Time Difference-4 hours

MUMBAIDistance7,265km

Flying9 hours

Time Difference-2.5 hours

CAPE TOWNDistance8,715km

Flying11 hours

Time Difference-6 hours

TOKYODistance7,891km

Flying10 hours

Time Difference+1 hour

AUCKLANDDistance5,254km

Flying7 hours

Time Difference+4 hours

SINGAPOREDistance3,898km

Flying5 hours

Time Difference0 hours

KUALA LUMPURDistance3,898km

Flying5 hours

Time Difference0 hours

SHANGHAIDistance6,991km

Flying9 hours

Time Difference0 hours

SEOULDistance6,991km

Flying9 hours

Time Difference+1 hours

Gateway to the world

The City has a global outlook, delivering initiatives to empower local businesses to access global markets, encourage the exchange of knowledge and enable international trade and investment in the City.

The City’s Sister City relationship with Jinan, China has benefitted local businesses and the community with numerous cultural and commercial activities successfully established. Representing one of the Asia-Pacific’s most unique and exciting business locations, the City and its JLP partners are committed to focusing on the future, creating a vibrant and exciting City encouraging and attracting a variety of investors and visitors from around the world.

JOONDALUP

INDONESIADistance3,469km

Flying4.5 hours

Time Difference0 hours

JINANDistance7,264km

Flying14.5 hours

Time Difference0 hours

HUZHOUDistance7,046km

Flying9 hours

Time Difference0 hours

18

ABOUT THE ECONOMIC DEVELOPMENT TEAM

Economic development is often considered to be the realm of Commonwealth and State Governments, however Local Governments play an integral role to improving the economy.

The City has an Economic Development Team who are innovative, professional and solutions focused advocates for attracting, growing and connecting businesses locally and globally.

A key focus for the team is the delivery of the City’s Economic Development Strategy, which has a vision of a high performing, thriving economy supported by a culture of entrepreneurship, investment, spirit of collaboration and innovation with a focus of enabling Joondalup to continue transforming into a global, digital and destination city. The team can support you by:

• Welcoming and connecting you to the Joondalup business community;

• Supporting your businesses to become globally, digitally and destination ready;

• Facilitating trade and investment opportunities locally and globally;

• Accessing global market opportunities through inbound and outbound missions;

• Gaining insights through thought leadership initiatives such as the Joondalup Business Forums;

• Advocating for the needs of Joondalup economy;• Providing you with access to City of Joondalup

statistics including Economic Profile, Population forecasts, community profile and social atlas;

• Keeping you updated with business and investor information about the City in the Business section of the City of Joondalup’s website and online e-newsletter; and

• Supporting you to access the Joondalup Innovation Fund.

For further information, visit the City of Joondalup’s website, or contact the City of Joondalup’s Economic Development team at business@joondalup.wa.gov.au, or call 9400 4253 or 9400 4407.

From left to right: Nashid Chowdhury, Michael Faulkner, Rebecca Kennedy, William Barry and Andrea Killeen

For more information, please contact the Economic Development Team

T: 9400 4253 or 9400 4407

E: business@joondalup.wa.gov.au

joondalup.wa.gov.au

This document is available in alternative formats upon request.