economic prosperity strategy
DESCRIPTION
Investment = employment. Employment = wealth. Wealth = quality of life. Simple.TRANSCRIPT
Every life is precious.
Built on a million experiences over a million spots of time.
Who we are is already written, but who we become is a blank page to be authored by the hand fate deals us.
Because we are what we experience.
The environment we live in, the opportunities we’re given, the achievements we attain. Ultimately, these things are the hammers and anvils that will shape the person we become.
Keep this thought in mind. We’ll return to it later.
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helloworld
contents
introduction 4
trendspotting 8
make it happen 12
outcome 1 16
outcome 2 20
outcome 3 26
wrexham tomorrow 32
how will we deliver? 38
who will we work with? 40
3
introduction
this document has a purpose
There are 40 pages in front of you. Your time is precious. You ask yourself a question:“Do I really need to read this?”
Yes. Definitely. And this is why. The world ischanging. If you don’t evolve, you becomeobsolete. Then you become extinct.
Over the years, the council’s economic development function has evolved in tune with the changing needs, ambitions and expectations of Wrexham.
The purpose of this document is to re-evaluatethe economic circumstances and conditionsaffecting the county borough today, the expectations of our partners and communities, and to evolve our services and objectives to match.
It’s about staying relevant and being effective in a changing world.
5
controlling our destiny
Everyone has ambition. Only some have
ambition worth having.
Wrexham County Borough has always been a
place focussed on the future. Dedicated to
pushing itself and the world forward.
It’s one reason local government here
became engaged in economic development
long before it was fashionable.
It started 30 years ago, when the council was
driven to intervene in the local economy as
traditional employers – the coal mines, brick
works, breweries and steelworks – started to
close, shedding thousands of jobs in the
process.
We had to help people find work.
And even then, the council understood an
important equation. Investment = employment,
employment = wealth, wealth = quality of life,
quality of life = investment.
It’s that simple.
6
We stepped in with our modest cheque book,
buying up closed-down factories and derelict
sites and turning them into attractive offices
and industrial units in a bid to attract new
industry and energise local entrepreneurship.
It was a risky strategy.
But it paid off.
Inward investors both from overseas and
across the UK chose to go with Wrexham,
with attractive loans, grants and a passionate
sales pitch from the council often sealing
the deal.
JCB, Sharp Manufacturing, British Encoder,
Isringhausen, Brother Industries, HOYA and
many other British and overseas investors
decided their futures were here.
this is the world today
Now, 30 years later, the world is struggling
again and fresh challenges are staring us hard
in the face.
Many businesses are trading in an incredibly
tough environment, unemployment is on the
up, high street spending is down and fragile
economies are flat-lining or worse.
The need to intervene and guide the
development of our local economy – to be
masters of our economic destiny – has never
been more crucial.
If we want the quality of life here to remain at
its current level, we need to attract a new
wave of inward investment.
we are nothing withoutfriends
Few things in life are a solo effort. This is a
council-led document that will shape the
services we deliver, but in the modern age,
effective economic development can no
longer be about councils working on their own.
Many other organisations and stakeholders
influence factors that attract or deter investors.
We recognise this. It’s why we involved
businesses, education agencies and other
external partners in developing this strategy.
we need to work together7
trendspottingPredicting tomorrow has been a profession
for hundreds of years. From crystal ball gazers
to tabloid astrologers.
But a new breed of corporate clairvoyants -
or ‘trend-spotters’ - are being paid to help
forecast the future by investors looking for
any edge they can get in predicting market
trends.
From the impact of climate change to
immigration to politics.
Here’s our take on things. Nobody can
predict the future, but - if you’re switched
on - you can make an educated guess.
We’ve already suggested that we’ll need to
work with other organisations in Wrexham -
from the university to health services, and
from big multi-national corporations to local
businesses.
We’re also working with other councils on a
much more formal footing now.
In fact, we’ve already identified a number of
key economic development issues that
councils across North Wales might tackle
together.
These include inward investment, youth
unemployment, workforce skills development,
social enterprise and new business starts,
tourism, rural development, supply chain
development and tapping into European
support.
It’s also possible that the ‘local enterprise
partnership’ (LEP) model being tested in
England could be adopted across the UK in
future. The approach relies on formal
public-private sector partnerships to deliver
economic growth.
We’re not predicting how we’ll work in the
future, but we’re in tune with how things
might change. And when change comes,
we’ll be driving it.
9
the energy of our economy
Sure. We’re in difficult times. But WrexhamCounty Borough has a huge amount going for it.Try this:
power
A growing foothold in the sustainable energysector - one of the industries of the future.Our Sharp Manufacturing plant is being citedas one of the biggest and most advancedphotovoltaic centres in the world, capable ofproducing up to 1.8 million solar panels a year.
intelligence
One of the fastest growing student populationsin the UK and a university that’s pushing theboundaries of business and innovation. Research suggests Glyndwr graduates areamong the most employable in the country.
growth
A tourism economy worth £84.39 million ayear and growing. The catalyst for thisgrowth? Pontcysyllte Aqueduct and Canal -one of Europe’s newest World Heritage Sitesand an iconic symbol of Wrexham’s innovativeheritage and DNA.
lifestyle
A phenomenal growth in retail floor-space
10
(450,000 sq ft since 2008) that’s helped lurequality retailers like Debenhams to the areaand convince big players like Marks andSpencer, Next and a myriad of national fashion chains to up their presence here withnewer, bigger premises.
belief
A 5% increase in population between 1999and 2009 (compared to 3.4% across Wales).More people are choosing to live here.
innovation
Wales’ third biggest hospital is at the cuttingedge of medical research and helping to develop the healthcare of the future. In 2010,there were 135 projects involving patient trials, development of medical devices andtreatments.
drive
A multi-million pound road scheme, due forcompletion in 2012, that will dramatically improve access to Wrexham Industrial Estate -a leviathan that’s home to over 7,000 workersand around 300 businesses.
position
One third of the UK population and half of theBritish manufacturing industry within 90 minutes’ drive. Plus the UK’s third biggest airport - Manchester International - and the
global shipping port at Liverpool within 45minutes. Wrexham is connected.
ambition
Plans to transform the ‘Western Gateway’ (nextto Wrexham Technology Park) into a flagship,mixed use business development continue togather pace.
opportunity
100 community groups, 1,000 volunteers and2,000 community learners. Wrexham is a placewhere people can shape the communities theylive in and develop their personal skills and experience.
So if everything is so great, why get involved in developing the economy?Why don’t we all just go home, jobdone? Well, we can sum it up in oneword. ‘Ambition.’
We could sit back and say to ourselves‘Relax. Things are OK. Take the foot offthe gas.’
But the world would move on, so wouldour competitors and five years fromnow we’d be left wondering what happened. Like the athlete who wakesup one day to realise they squanderedtheir gift.
Ambition delivers progress.
ambition releases potential11
make it happenTo quote an old shampoo commercial, ‘here’s the science bit’…
We like equations because they explainthings. Simply. Logically.
In the introduction, we mentioned a formulawe’ve been working to for a long time inWrexham County Borough:
employment
wealth 13
Let’s look at this a little more deeply.
To attract investment, you have to create an environment where peoplewant to invest. Translation: build theright place.
To help investors locate and grow (andcreate jobs), you have to provide theright support. Translation: work withbusinesses.
If local people are going to take advantage of job opportunities (andincrease their wealth), you have to give them the skills and knowledge.Translation: help people open thedoors they want to open.
Finally, greater collective wealth increases quality of life, which helpscreate a place where business will wantto invest. And the cycle continues.
the trick is turning theory into reality
14
So to make this formula work, we need to focus on three inter-related things: place,business and people.
But there’s something else. Profile. Wrexham has evolved massively in the pastdecade or so, but perception hasn’t alwayskept pace with reality. The world doesn’t always recognise the things we’re good at.We don’t even recognise them ourselves.
It’s time to find our voice. To raise the profile
of Wrexham the place, Wrexham the businessenvironment and Wrexham the people.
So there you have it. The theory. It’s all simplestuff and we’re not the first to recognisethese links.
The trick is turning theory into reality.
This strategy outlines how - with the help ofour partners - we intend to do that.
15
outcome 1
why is this important?
The most important question in life is ‘why?’Why are we here? Why do we feel this way?Why are we doing this?
So we have to ask ourselves why is it important that Wrexham is a place wherepeople want to live, work, visit and invest?Here is the answer.
The more people we can persuade to buildtheir lives, pursue their ambitions or spendtheir money here, the wealthier the countyborough will be and the greater the qualityof life for everyone.
But to do this, we need to build the rightphysical environment and the right image or ‘profile.’
And we need to act now. We don’t haveenough of the right land or buildings to attract premium employers. We’re not capitalising on the potential of the tourismpound. We’re not shouting loud enoughabout the county borough as a place to live,work, visit or invest.
Wrexham County Borough is a place where people want to live,work, visit and invest.
17
what are we going to do?
Push forward plans to develop theWestern Gateway into a low-carbon,mixed use business park, helping to attract hi-spec employers. Becausepremuim companies will bring premium jobs.
Continue improving and regeneratingkey business, community and residential buildings, including propertiesin Cefn Mawr through the TownscapeHeritage Initiative and National Lotteryfunding. Historic buildings made fit forthe modern world.
Develop a strategic approach to re-energising key sites and buildings.Everyone needs a plan.
Enhance visitor facilities and infrastructure around PontcysyllteAqueduct and Canal. When you visit a World Heritage Site, you expect aworld class experience.
Create a ‘destination managementplan’ that will help us make Wrexhaman even better place to visit. There’smoney to be made from tourism.
So what’s the plan? How are we going to buildthis environment or create this image?
With our partners (remember what we said....few things in life are a solo effort) we will:
physical environment
18
profile
Image isn’t everything. Substance counts. But if you don’t manage your customers’ perceptions, eventually they’ll misunderstandyou. And then you’ll fail.
Building the right image will be just as importantas building the right physical environment.
With our partners we will:
Build Wrexham town centre’s reputationas one of the region’s top shoppingand urban leisure destinations. Sell thelifestyle.
Capitalise on the marketing potentialof the World Heritage Site, increasingvisitors and raising the profile of Wrexham on the back of its mosticonic symbol.
Build confidence in Wrexham by selling our success stories. The business-people that are world-beaters.The researchers that are pioneers. The volunteers that are changing lives.These are the people that epitomisewhy the county borough is a greatplace to live, work, visit and invest.
how will we measure success?
Indicator Measure Baseline Target by 2015-16
Investment in physicalregeneration
Annual assessment oftotal known investment
£506,806(2010-11)
£5 million
Property demand Average house prices £120,161 (Feb 2011):£737 below Wales average
Bring in line with Wales average
Visitor numbers Annual economic impact findings
1.64 million (calendaryear 2010)
1.9 million
Visitor spend Annual economic impact findings
£84.39 million(calendar year 2010)
£95 million
Town centre footfall Annual pedometercounts
To be established in2011-12
Annual % increase
Town centre voids / vacancies (e.g. emptyshops)
National retail void data To be established in2011-12
To be established afterbaseline
Town centre car parkusage
Collation of private andpublic sector parking data
To be established in2011-12
To be established afterbaseline
Confidence of towncentre businesses
Bespoke surveys To be established in2011-12
To be established after baseline 19
outcome 2
Wrexham County Borough is a placewhere businesses can locate and grow.
why is this important?
Think back to our equation and the link
between attracting investment and driving
up employment, wealth and quality of life.
Persuading companies that this is the right
place to set up or grow their business is
crucial to creating jobs, putting money in
people’s pockets and increasing their
quality of life.
And there’s work to do. 30% of the council’s
commercial property is empty. Offices,
warehouses and factories gathering dust,
instead of making money.
There are 4,585 businesses in Wrexham
today - 816 less than in 2005.
And just 6.4% of the population is self-
employed, compared to 9.4% across the UK.
As a barometer-reading for ‘start-up on your
own’ entrepreneurship, it’s not that great.
Basically, we need more employers and
self-employed.
But to persuade businesses to invest here
and encourage entrepreneurship, we need to
create the right business environment. And
the right image.
21
what are we going to do?
So what’s the answer? How are we going to get there?
With our partners we will:
Develop relationships with strategically
important businesses. We need to
be on first-name terms with these
people.
Provide commercial property that
meets the needs of local firms,
start-ups and investors from
elsewhere in the UK and abroad.
Help businesses and training partners
identify skills-gaps and work with
colleges to extend the training they
can offer. Sometimes it’s what you
know.
Help firms increase their turnover,
profit and sustainability by
encouraging ‘supply chain’
opportunities and links between
businesses. Sometimes it’s who
you know.
Encourage entrepreneurship, business
start-ups and ‘indigenous growth’ by
developing tailored packages of
support. This includes helping social
and community enterprises.
Adapt our commercial premises and
land so that it meets the needs of
developers and businesses, driving up
occupancy on our industrial estates.
Work with business groups and other
partners to review our markets,
business environment
22
ensuring they’re fit for purpose and
playing their part in a diverse and
attractive shopping offer.
Support activity that will make getting
to and around Wrexham town centre
even easier - by road, rail and on foot.
Support the independent shops that
give the town centre its charm.
We don’t just want them to
survive. We want them to thrive.
A business that locatedhere. And grew.
“What’s the secret to our success?
The answer is simple; it’s our people. We
based ourselves in Wrexham and remain
committed to the town...”
Rachel Clacher is co-founder of the award-
winning Moneypenny. Since its birth in 2000
the company has grown to become one the
UK’s leading professional call-answering
providers, employing more than 250 staff
handling 6.5 million calls a year.
Rachel Clacher.
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profile
First impressions count. And where you come
from is a key factor. If your business is based
in a town perceived as average, it too will be
perceived as average.
If your business is based in a town that’s
perceived as happening and ambitious,
it too will be perceived as… You know how
it works.
So again, selling the right image to attract
investment and entrepreneurship is a make or
break objective.
With our partners we will:
Sell the opportunities available through
our government-funded Strategic
Business Parks project and Rural
Development Plan. Grants, mentoring
and other carrots to lure investment here.
Target our marketing to attract high
quality businesses wherever we can.
Like we say, premium employers bring
premium jobs.
Build closer links with politicians, civil
servants and other key people in
central government with the ability to
influence overseas investors. The
movers and shakers who are selling the
UK to China, India and the rest of the
world.
Ensure the county borough is seen as a
buzzing place for commercial property
investment and development.
Exploit existing overseas relationships
between Wrexham and the Asian Tiger
economies, including academic and
research links.
24
how will we measure success?
Indicator Measure Baseline Target by 2015-16
Number of businessstart-ups
Start-ups assisted by WCBC
30(2010-11)
60 per annum(300 in total)
Investment interest Inward investment enquiries
100(2010-11)
150 per annum(750 in total)
Commercial property occupancy
% of WCBC commercial property occupied
68%(2010-11)
90%
Investment % of investment enquiries converted
5%(2010-11)
5% per annum (represents an increase if enquiries increase)
Number of recordedbusinesses
Total known businesses
4,585(2010-11)
Higher % increase thannational average
did you know?
5% of the population in China with the
highest IQ is greater than the total
population of the UK
Translation: they have more gifted and
talented students than we have students.
The world is changing.
(Source: Shift Happens. You can find this video
on www.youtube.com)
25
outcome 3
Wrexham County Borough is a placewhere people can prosper as individuals and within their communities.
why is this important?
Wrexham’s overall rate of unemploymentcompares well to national averages, but scratchbelow the statistics and you’ll find problems.
Youth unemployment is a major worry. We’re not talking about a ’lost generation’ yet,but it’s higher than average in most of ourcommunities.
The gap between the poorest and averagehouseholds is wide, and widening. We needto reverse the trend by increasing incomesand reducing household costs.
To make the county borough a place whereeveryone can prosper, we have to give people and communities the skills and confidence they need to make the choicesthey want to make.
Ultimately, this strategy is about one thing:people.
It’s about creating opportunity and givingpeople choices. Because without choice, thereis no say in who we are or what we become.
Like we said at the start of this document…
We are what we experience.
Employment is one of the key factors influencing the modern human experience.Employment puts money in our pockets.Money opens doors.
But to take advantage of the job opportunitiesout there, you have to have the skills and experience employers demand.
27
what are we going to do?
With our partners we will:
people and communities
Develop and deliver a plan to reduce ‘worklessness.’ We’ll do this by building on the things we’re already doing well together and providing coherent, streamlined services.
Construct and deliver an action plan to tackle financial exclusion, helpingpeople on low incomes manage their money better by tapping-intomainstream financial services thatmany of us take for granted - basicbank accounts, affordable credit and
savings accounts, financial advice andso on.
Help individuals and communities develop their skills by increasing activities that foster participation,learning and volunteering - particularlyin our most deprived communities.
Encourage youth enterprise and entrepreneurship in our rural communities through schemes like the Rural Development Programme.
28
profile
OK. We want this to be a place where peopleand communities can prosper.
But it’s not enough to provide services thatcan help people realise their potential. We’vegot to make them believe in the possible.
To show that the county borough really is aplace where we can all be the architects ofour own futures.
And the more local people and communitiesbelieve - the more confidence they have inWrexham - the more they will do to sell it tothe outside world.
“Wrexham has given me choices. It’shelped me be what I want to be. Thisis a good place to live.”
29
With our partners we will:
Use the achievements of individualsand communities to show the countyborough is a place of opportunity thathelps people get what they want from life. An aspirational place for aspirational people.
Help social enterprises and communitygroups develop their marketing andcommunications techniques.
Use case studies to bring to life the support and services on offer. If familyx reduced their household costs and increased their income by doing x, yand z, we can use their experience toencourage take-up.
30
Youth unemployment
% of youth unemployed (aged 18-24 years)
32.9% (Aug 2011):compared to Wales average of 34.9%
Remain below Walesaverage / reduce localpockets
Economic inactivity % people aged 16-64claiming Job SeekersAllowance
% claiming incapacitybenefit
3.9% (Aug 2011): compared to Wales average of 4%
8.1% (Feb 2011): compared to Wales average of 9.5%
Remain below Walesaverages / reduce local pockets
Remain below Walesaverages / reduce localpockets
Increase in householdincomes
Average householdearnings in 25 mostdeprived communitiesin Wrexham
71.8% of the averageWrexham householdincome (Mar 2011)
Increase incomes by3.5%
Reduction in household costs
% of households in fuelpoverty
% of people earningless than £15k perannum with a mainstream bank account
26% (2008 calendaryear)
28.3%(2009 calendar year)
1%
2% increase in bank account take-up
Capacity of community sector tocontribute
Groups supported,adults volunteering andadults in communitylearning
100 groups,1,000 volunteers and2,000 communitylearners (Sep 2011)
10% growth across allthree
how will we measure success?
Indicator Measure Baseline Target by 2015-16
31
wrexham tomorrow
Everyone needs a ‘thing.’ A talent or skillthey’re known for. A quality that sums upwhat they’re about.
Big corporations have their own thing. Theycall it ‘core ideology.’ It’s basically a value or purpose (or both) at the heart of a company’s thinking.
Take Sony. In the 1950s, the technologymanufacturer decided it wanted to be a pioneer in its field, not follow others, do theimpossible and encourage creativity. It’s stillliving by those values.
So what’s Wrexham’s thing?
What are we good at? What do we believein? What do we want to be known for?
Here’s a suggestion. Innovation.
We could position the county borough as aforward-thinking, genetically innovativeplace.
Why? Because we play our part in pushingthe world forward with new ideas, technology and research. It’s in our blood.And we’re good at it.
Don’t believe us? Here’s a taster.
33
past
John Wilkinson patented new
cannon-boring techniques that
revolutionised warfare (Nelson took
them to sea on HMS Victory).
Methods pioneered by Thomas
Telford at Pontcysyllte (still the
highest navigable aqueduct in the
world) influenced engineering on
a global scale.
Civil engineer William Lowe lived in
Wrexham and drew-up the first
realistic plans for a channel tunnel.
Brilliant engineer. Bad businessman.
34
present
Glyndwr University is helping to
penetrate the mysteries of the
universe by developing mirrors for
the world’s biggest telescope.
The university is working with
researchers at Wuhan in China to
push bio-engineering frontiers.
In 2010, Wrexham Maelor Hospital
oversaw 135 projects involving
patient trials, new devices and
treatments. We’re developing the
healthcare of the future.
The county borough is plugging the
world into the energy of the future
through the Sharp Manufacturing
plant at Llay - cited as one of the
biggest and most advanced
producers of solar products globally.
Over 3,000 council homes are being
fitted with solar panels, saving around
3,000 tonnes of CO2 emissions a year
and helping to lift people out of fuel
poverty.
This is just the tip of the iceberg. There’s
more. Much more.
And what about the future? It’s there to be
written, but with pioneering companies like
Cytec, Nu Instruments, Sharp and others
on the scene, a university that’s in tune
with the modern world and other
forward-thinking organisations, you can
guarantee Wrexham will still be innovating
20 years from now.
35
so what is wrexham tomorrow?
Let’s summarise.
We’re talking about positioning the county
borough as a creative, forward-thinking ‘place
of the future’ by threading a message of
innovation through everything we do.
Our marketing. Our events. Everything that
raises the profile of the county borough.
Innovation will be our ‘thing.’
the voice of wrexham tomorrow
We’ll embrace modern and futuristic
marketing ideas and language to engage our
audiences. Wrexham will be a forward-
thinking place with a forward-thinking voice.
This is really important. In the world
today - where every man and his dog is
‘tweeting’ - we’re drowning in white noise.
Everyone has a voice, but not everyone
gets heard.
You have to say things differently.
Stand out.
Be counted.
36
guiding principles of wrexham tomorrow
courage - cheek - innovation
Look to the global marketing visionaries
and innovators of the private sector. Be
inspired by private sector bravery. Not public
sector caution.
logic - vision - strategy
Underpin style with substance. Use modern
communications methodology that tunes
marketing output into helping achieve organi-
sational business objectives (e.g. the three
outcomes in this strategy).
test - learn - adapt
Some things work. Some things don’t. The
important thing is to know why. Then change.
A final thought..
The greatest thing about positioning
Wrexham as a place of the future is that the
possibilities are endless.
Because innovation is a characteristic that
can be applied to every sphere of work.
Culture, business, education, leisure. The lot.
We can thread it through everything we do.
And everything we say.
All we have to do is be different.
37
helloworld
how will we deliver?
We’ve told you about our three outcomes.
We’ve told you why they’re important, what
we’re going to do about them and how we’re
going to measure success.
And we’ve explained how ‘profile’ - energised
by the Wrexham Tomorrow ideology - will
contribute to each of these three objectives.
Now theory is great. But how are we going to
make these things really happen on the
ground?
Well, we have a series of clever plans sitting
under each outcome.
These are the plans that we - the council’s
Economic Development team - and our
partners will be working to day-in day-out to
make sure we achieve the outcomes in this
strategy.
Look at the diagram opposite. It lists the plans
in place to support each outcome.
38
epseconomic prosperity strategy 2012-16
profile wrexham tomorrow profile
Marketing and Communications Plan (incl. inward investment, town centre and World Heritage Site marketing)
Events Plan
Outcome 1
‘Place’
Physical RegenerationPlan
World Heritage SiteTourism DevelopmentPlan
Destination Management Plan
Outcome 2
‘Business’
Strategic Assets Management Plan
Business Support Plan
Outcome 3
‘People’
Community Regeneration Plan (incl.Communities First)
Rural Development Plan
Employment Plan
Financial Inclusion Action Plan
39
who will we work with?
Nice strategy. Nice action plans. Not worthmuch if we don’t stay on top of them.
As well as reflecting on progress with our delivery partners, we’ll also be reporting tothe council’s Executive Board.
And to the Local Service Board, which cites‘economic prosperity’ as one of its key aimsfor the county borough (have a look at Wrexham’s Community Strategy 2009-20).
So we’ll be keeping an eye on ourselves, andthey’ll be keeping an eye on us too.
That way, we can stay focused and make this strategy work.
Simple.
40
epseconomic prosperity strategy group
Wrexham County Borough Council (WCBC)
CWNE
Yale College
Glyndwr University
Jobcentre +
Town Centre Forum
AVOW
Wrexham Tourism Forum / World Heritage Site Business Club
WCBC Executive Board
Wrexham Local Service Board
includes
41
if wrexham county borough was a
person, how would you describe them?
Restless
Enterprising
Efficient
Stimulating
Determined
Skilful
Strong
Focussed
Relevant
Extrovert
Ambitious
Kind
Simple
Complex
Vulnerable
Competitive
Clever
Difficult
Evolving
Loyal
Diverse
Modern
Genuine
Creative
Warm
Generous
Challenging
Faithful
Cultured
Truthful
Honest
Talented
Complicated
Unusual
Careful
Strong
Open-minded
Focused
Studious
Free-thinking
Humble
Positive
Intelligent
Friendly
Assertive
Industrious
Challenging
Opportunist
Committed
Tough
Resilient
Innovative
Different
Modest
Flamboyant
Hard
Caring
Introspective
Prolific
Visionary
Questioning
Altruistic
Difficult
Joyous
Confident
Intimate
Warm
Layered
Professional
Skilled
Personable
Energetic
Insatiable
Inquisitive
Universal
Balanced
Gritty
Aspiring
Athletic
Brave
Spirited
Courageous
Futuristic
Interesting
Perplexing
Dedicated
Happy
Together42
Written and produced by Wrexham County Borough Council’s Assets and Economic Development Department.
Designed by White Fox Editorial & Design Consultants.
Photography contributors include Wrexham County Borough Council, Eye Imagery, Sharp Manufacturing, Glyndwr University and Moneypenny.
To avoid infringing copyright, please do not reproduce any imagery in this document without talking to us first.
ourbusiness
is to
create
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