The Economist Apps Advertising Specs

APP POSITION FORMAT DEVICES OS DURATION WORLDWIDE REGIONAL

Digital Edition

CoverInterstitial Mobile / Tablet iOS / Android Weekly Available

UK Cont. EU / MEA

NA / LA Asia / PacificRun of App

Espresso

SponsorshipSponsor logo

Mobile iOS / Android Weekly Available

UK Cont. EU / MEA

NA / LA Asia / PacificInterstitial

Global Business Review

SponsorshipSponsor logo

Mobile / Tablet iOS / Android Monthly Available

UK Cont. EU / MEA

NA / LA Asia / PacificInterstitial

Apps | Overview

This is a living document that will evolve as we are presented with new formats, and we’ll update it periodically to reflect these changes.

All media must be submitted to ops@economist.com. The material deadline is 7 days for Static ads and 14 days for HTML5 ads before theinsertion/publication date.

Please contact The Economist sales team if you require consultation on these specs or would like to discuss any technical questions regarding our apps. All content with advertisements must comply with The Economist terms and conditions.

For more information please visit: http://www.economistgroupmedia.com/planning-tools/ts-and-cs/

APP FORMAT DIMENSIONS SAFE AREA FILE TYPE MAX SIZE DEVICES OS

Digital Edition

Static Interstitial*

750 x 1334 - JPEG 250KB Mobile iOS / Android

1334 x 750 - JPEG 250KB Mobile iOS / Android

1536 x 2048 - JPEG 250KB Tablet iOS / Android

2048 x 1536 - JPEG 250KB Tablet iOS / Android

HTML5 Interstitial Responsive 85% of screen width ZIP 1.5MB Mobile / Tablet

Espresso

Sponsor logo* 280 x 116 - PNG 150KB All iOS / Android

Static Interstitial* 750 x 1334 - JPEG 250KB Mobile iOS / Android

HTML5 Interstitial Responsive - ZIP 1.5MB Mobile iOS / Android

Global Business Review

Sponsor logo* 280 x 116 - PNG 150KB All iOS / Android

Static Interstitial*750 x 1334 - JPEG 250KB Mobile iOS / Android

1536 x 2048 - JPEG 250KB Tablet iOS / Android

HTML5 Interstitial Responsive - ZIP 1.5MB Mobile / Tablet iOS / Android

Format | Specifications

*Note: Essential creative elements required for activating each campaign.

iOS / Android

Static | Sponsor Logo

ITEM SPECS

File Type PNG

Max Size 150KB

Dimensions 280 x 116

3rd Party Tracking Not supported

The sponsor is a small icon that is displayed on the following screens:

• The app loading splash screen.• The ‘Daily Quote’ screen at the end of the edition (Espresso

only).

Transparent backgrounds are not recommended in the logo. Ideally, overlay the logo over a solid light colour to provide optimal contrast against all backgrounds.

Static | Interstitial

ITEM SPECS

File Type JPEG

Max Size 250KB

Dimensions See format specifications

3rd Party Tracking Click tag supported

The format is JPEG for all files with a maximum file size of 250 KB per image for Digital Edition, Espresso, and Global Business Review. Ads appear between editorial content and is navigated via user swipe gestures. Please also provide a URL to be displayed when tapping on the ad. This URL will only be displayed if the device is online. We can include tracking in the form of a click tracker.

HTML5 | Interstitial

ITEM SPECS

File Type Compressed ZIP

Max Size 1.5MB

Dimensions Responsive to device width

3rd Party Tracking Fully supported

In addition to the statics files, we can also accept an HTML5 interactive ad to run on all devices (with the exception of devices that do not have the latest version of The Economist app which will receive statics images). Interactive ads must fit in the exact dimensions of the device using responsive wrappers, please note that horizontal swipe interaction is not permitted within the creative.

Please note that even if you provide the interactive ad, you still need to provide the static files.

HTML5 | Responsive

ITEM SPECS

Devices Mobile and tablet*

Orientations Portrait and landscape*

Safe Area 85% of screen width

Width Device width

Scale Initial = 1, maximum = 1

User Scalable No

*Note: Tablet and landscape mode not available on Espresso app.

Safe area 85% of screen width

Safe area 85% of screen width

Safe Area 85% of screen width

Safe Area 85% of screen width

The mobile ecosystem is full of different devices of various resolutions and pixel densities. If you are targeting a specific device, say the iPad 2, you know that for a full screen ad you have a canvas of size 768 x 1024 (1024 x 768 in landscape orientation). But what if you want to support a wide array of sizes? Granted, you can create separate ads for different devices but you can do one better. You can constrain your ad’s content to a content safe area and supply a background the size of your largest anticipated device to flow out on larger devices.

HTML5 | Technical info

Audio & Video FormatsThe HTML5 <video> and <audio> elements are allowed. The preferred formats for encoding are H.264 for video and HE-AAC for audio. Audio or video autoplay MUST be turned off by default and MUST be initiated by the reader using a recognized ‘Play’ button. As we target iOS devices, Adobe Flash is not supported.

CSS notesSupport for CSS rules and properties is dependent on the reader’s version of OS and device . Please bear in mind that some readers may not yet have migrated to the latest version for their device and may still be using older versions.

Animation StartupIn order to support the starting of animations in the advert when the user scrolls in the advert, the interactive adverts must support the following:- They must load their content and prepare their base look.- And they must implement a Javascript method called ecoStart(). This method will be called every time that the user enters the advert page and will beresponsible to start the animation from the beginning.function ecoStart() { // code to handle animation startup}

Serving Images Efficiently to Displays of Varying Pixel DensityIn order to support high pixel density devices (also known as Retina), it’s recommended to use media queries or image sets.

External LinkingAll links must prepend ‘internal -‘ before http/https to allow opening in a modal webview, this schema works either for a href elements or for javascript redirects using window.location. For example:<a href=”http://www.economist.com”>Economist link</a>Must be transformed into<a href=”internal-http://www.economist.com”>Economist link</a>

The same applies if the URL starts with https. Links and redirections using Javascript must also ensure this schema. For example:window.location = ‘http://www.economist.com‘;Must be transformed intowindow.location = ‘internal-http://www.economist.com’;

HTML5 | Audio & Video

ITEM SPECS

Format H.264, HE-ACC

Playback User initiated, autoplay disabled

Inline Playback Tablet only

Streaming Externally hosted

Embedding Compressed ZIP must not exceed 1.5MB

The HTML5 <video> and <audio> elements are allowed. The preferred formats for encoding are H.264 for video and HE-AAC for audio. Audio or video autoplay MUST be turned off by default and MUST be initiated by the reader using a recognised ‘Play’ button.

Inline playback is only available on Android devices and on iPads. On all other devices (iPhones) video will be played within the native media player.

HTML5 | Quality Assurance

PROBLEM CAUSE REASON FOR REJECTION

Bugs Crashing the app repeatedly We do not allow ads containing bugs that causes the app to behave in an unpredictable or unstable manner. This damages the user experience and the reputation of our apps.

Performance Sluggish performance We may reach out should we believe the ad is running slowly or causes unreasonable delays to the user experience to ensure optimal interactions with both advertising and editorial content.

Scripts Loading externally hosted code Externally hosted scripts updated without notice can cause unpredictable behaviour to both the ad and our apps.

Assets Loading externally hosted assets Externally hosted assets updated without notice can present security risks our apps. However, video or audio streaming is permitted if user initiates playback.

User Interface Mimic app user interface in any way Mimicking the user interface can cause confusion and disrupt the editorial experience.

Layout / Rendering Layout appears broken We may reach out to you if we believe the ad layout is broken or suffers from rendering issues to ensure the optimal advertising experience for the reader.

Missing Creative One or more creatives are missing Please note that static creatives are always required as backup to the HTML5 creative. We may reach out should you be missing one or more elements to complete your campaign.

All files delivered MUST be packed in a zip file containing HTML, images, Javascript files. The maximum file size is 1.5MB. No external linking of assets or libraries is allowed. The zip file MUST contain an index.html file at the root level that will be loaded when the user swipes into an interactive ad.

Performance notesInteractive ads that contain very large DOM trees and/or intensive Javascript animations may see a performance decrease when running in a mobile device compared with desktop device. If your script executes for more than a couple seconds without releasing the thread, the App will stop executing the script. This is likely to occur at a random place in your code, so unintended consequences may result.

All ads that are submitted are scrutinised to ensure our users get the best app experience, as such ads may be rejected for the following reasons: