ecpa #pubu12 october 2012
DESCRIPTION
Keynote for 2012 Evangelical Christian Publishers Association PUBu (aka Publishing University) http://www.ecpa.org/?page=pubu_overviewTRANSCRIPT
#PUBu1
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Father, Creator God,You sent your Word, Jesus Christ, to reveal your love and compassion
to the world; you have called us to be his disciples, true images of your beloved Son,
proclaiming his Gospel to all creation.His story is now our story.
Keep us faithful to what we have received, and generous in our sharing.
Holy Father, we thank you also for the gift of the Holy Spiritwhom you sent to sanctify and bless all you have created
and be the bond of love that unites all of us with you and your Son.Send forth your Spirit upon us now.
Purify our hearts and make us attentive to your promptingsthat we may be true missionaries in the digital world.
Grant us the humility to seek you above and before all other thingsthat all we say and do may be done in your name and for your glory.
We ask this through Christ our Lord. Amen
who is this guy ?
For a long while, our content problems were hard
problems and nobody wanted to confront them.
But as far back as the monks, good designers have
always concerned themselves with content however
difficult it was.
So let’s not think about our pages of content anymore,
let’s think about bits of content.
Let’s think about stories as collections of resources,
meta data & links that never have a beginning, middle
and end.
Let’s think of our stories as adaptive.
Mark Boulton
Forward Day by Day App
There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns. There are things we don't know we don't know.
.
There are known knowns. These are things we know that we know. But there are also
unknown unknowns. There are things we don't know we don't know
There are known unknowns. That is to say, there are things that we know we don't know
• always start with the community
• no silos
• platforms = production
known knowns
I have 10 minutes of downtime.
Help me fill it with something
that actually means something
• What is the best way to deliver to your
communities?
• Are you doing such an outstanding job of satisfying
communities' needs that people will pay ?
Good enough for communities to pay for ?
Fit of existing product: improve, adapt, release
new products:
– different jobs for your communities
– perhaps a new community altogether?
no silos
platforms = production
creating new
capabilities
– internally and/or
externally
– collaboration
Working outputs over comprehensive input: MVP
Responding to change over following a plan
Concept
DetailedDesign
DetailedDesign
Build Build
DetailedDesign
DetailedDesign
Build Build
SPRINTREVIEW
SPRINTREVIEW
SPRINTREVIEW
SPRINTREVIEW
agile processes are based on a continuous process of Design it, Build it, Test it, Ship it
design with vision, optimize with feedback
agile processes
known unknowns
• every community is a media
company
• _____ rules the platforms
• who cannibalizes who
• formats / standards
• where will communities discover
& buy
buzzword bingo
curation, scaling, cross-platform,
repurposing, bundling, big data, MOOC,
new normal, crow-source, freemium,
gamification, HTML5, local, iPad mini
transmedia the worst current buzzword (replacing the social web or web 2.0)
media that connects with us and responds to us across every context
communities that want to participate and respond
moving towards transmedia, move away from the old ‘trance media”
it’s about telling ourselves into stories
What is the
best first step ?
.
There are known knowns. These are things we know that we know. But there are also
unknown unknowns. There are things we don't know we don't know
There are known unknowns. That is to say, there are things that we know we don't know
"Institutions will try to preserve the problem to which they are the solution” Clay Shirky
The future is something which everyone reaches at the rate of sixty minutes an
hour, whatever he does, whoever he is. #CSLewis
God of connection
your presence is always on
God of relations
to you we belong
God of community
you have called us friends
God of participation
your possibility never ends
Send us out in the power of your Spirit
with His story as our story
on an adventure of the imagination
to join in where Jesus already is
Amen