AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESHFaculty of Business AdministrationDepartment of ManagementBBA Program COURSE OUTLINE

Term: Spring 2014-15

Course Code: 00883

Course Title: Entrepreneurship Development

Credit: 03

Instructor: Erfan Haque

Course Description:This course includes the areas to give a comprehensive idea to create and develop a good number of entrepreneurs in the country. Different issues that impact on the efficient performance of the enterprises are also highlighted. Entrepreneurship is an interdisciplinary subject, so issues of different functional areas of the organization are also addressed in this course. The detail of the course outline is given below.Objectives:At the end of the course, the students will be able to:1. Take initiative to identify opportunities and exploit them by organizing business enterprise, operate successfully.2. Develop confidence among the students to face environmental challenges. 3. Fulfill the entrepreneurial gap exist in the business and industrial environment of our country.4. Give idea about the development of small and women entrepreneurs in our country.5. Develop a business plan by considering the opportunities available in the current situation.

Topics to be CoveredTopic Specific objective(s)Time FrameSuggestive ActivitiesTeaching Strategy(s)

Overview Of The Course Entrepreneurship Development

The requirement and activities to be undertaken by both the teacher and the students,Discussion on mission and vision of AIUB and other organizations worldwideDefining the entrepreneur and his profile, characteristics of an entrepreneur, Company Examples,-To set the background and importance of this course

-To introduce Entrepreneurship in the national and global context.

-To generalize the definition and concept at the first levelWeek 1-Setting the background of the topic

-Testing the existing knowledge of the students on this topic.

-Sharing Tutors knowledge with the help of book, journals, articles, real life examplesPower Pt Presentation and white Board illustration,

Question answer session

Topic 1-The foundation of Entrepreneurship Benefits and examples , Drawbacks and examples, Cultural Diversity, Mistakes in Entrepreneurship, how to avoid the pitfalls-To draw the attention of the learners about the benefits, barriers, diversified entrepreneurs, common mistakes and to give the guideline to avoid pitfalls.Week 2 and 3Discussions

Examples

Group WorkPower point presentationGroup Discussion

Topic2-Recognizing Opportunities and Generating Ideas

Opportunity Gap and Analysis

Observing different trends including economic, social and political.

Solving a Problem

Personal Characteristics of Entrepreneur

Techniques for Generating Ideas

Encouraging and Protecting New Ideas

-To understand the importance of recognizing opportunity

-Identify four environmental trends

-Identify the five steps in the creative process

-Understand the personal characteristics that makes some people better entrepreneurs

-Describe the general approaches to entrepreneurship.

Week 3 and 4Group Work

Power Point

Case StudyPower Pt Presentation and group discussion

Topic 3-Feasibility Analysis

Feasibility Analysis

Product/Service Feasibility Analysis

Industry/Target Market Feasibility Analysis

Organizational Feasibility Analysis

Financial Feasibility Analysis-Explain feasibility analysis and its importance

-Understand the importance of different types of feasibility analysis

-Explain the importance of library, internet and gumshoe research

-Explain concept statement and its contents

-Discuss the characteristics of attractive industry

Week 4 and 5Presentation

Discussion

Topic 4-Writing a Business Plan

Reasons

Guidelines

Outline of the Business Plan

Presenting the Business Plan to Investors

Revision

-Explain the purpose of the business plan

-Importance of Executive Summary

-Importance of management team and company structure

-Usage of fund and proper utilization

Use of milestones Week -6Class Work

Presentation

Analysis of Cases

Mid Term ExaminationWeek 7

Topic 5-Developing an Effective Business Model-Explain business model innovation

-Discuss the concept of value chain

-Define core competency and describe its importance

-Explain the concept of supply chain management

-Identify major components of a business modelWeek -8Discussion

Class LecturePower Pt Presentation and group discussion

Topic 6- Industry and Competitor Analysis-Identify 5 competitive forces

-Barriers to entry

-Industry Types

-Competitive Analysis Grid

-Ethics and Information

-Industry related questionsWeek 9Discussion and ExamplesDiscussion and Examples

Topic 7- Building a New Venture Team-Understand the primary elements of new venture team

-Constructing Skills Profile

-Importance of Board of Directors

-Advisory boards and use of consultants.Week 10-11Discussion and ExamplesDiscussion and Examples

RevisionWeek 11

Final ExaminationWeek 12

Note: All of the above criteria are subject to change depending on the class progress. However consistency and regular study can safeguard against any uncertainty.

Evaluation(Students will be evaluated on the following basis:Mid Term sessionProportionFinal sessionProportion

Class Participation and Case10%Class Participation and Case10%

Quiz20%Quiz20%

Presentation20%Term paper submission & presentation20%

Mid term Examination50%Final Examination50%

Total100%Total100%

To be converted into for contribution to Final grade.40%To be converted into for contribution to Final grade.60%

Textbook/ Reference MaterialsREQUIRED TEXT BOOK: Entrepreneurship- Successfully Launching New Ventures by Bruce R. Barringer and R. Duane Ireland, 3rd Edition, Pearson Publication

REFERENCE TEXT: Essentials of Entrepreneurship and Small Business Management by Thomas W. Zimmerer and Norman M. Scarborough Fundamentals of Entrepreneurship and Small Business- by Arora & Sood Entrepreneurship Small Business and Live of Successful Entrepreneurs by Dr. A R Khan. Entrepreneurship Development- an Operational Approach by Nazrul Islam, Muhammad Z Mamun Entrepreneurial Development by S.S. Khanka A Paradigm for Entrepreneurship: Entrepreneurial Management by R.D. Ireland and J.W Webb Can Entrepreneurship be Taught- P.B.Gray Fundamentals of Human Resource Management- David A. Decenzo and Stepehen P. Robbins