ed davis
TRANSCRIPT
DECA DECA Career Clusters Career Clusters
OUR MISSION OUR MISSION
DECA… Enhances co-curricular education in Marketing, Management and Entrepreneurship
DECA… Helps students Develop Career skills, build self esteem, experience leadership and practice community service
DECA… Enhances co-curricular education in Marketing, Management and Entrepreneurship
DECA… Helps students Develop Career skills, build self esteem, experience leadership and practice community service
DECA DECA Our Focus
Marketing Management Entrepreneurship
Our Focus
Marketing Management Entrepreneurship
Career Clusters Career Clusters
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Integrating Career Clusters
Integrating Career Clusters
2002 Participated in Four Cluster Development Teams (Business, Finance,
Hospitality and Marketing)
2003 Task Force to Define Clusters and Pathways with focus in Marketing, Management and Entrepreneurship
2002 Participated in Four Cluster Development Teams (Business, Finance,
Hospitality and Marketing)
2003 Task Force to Define Clusters and Pathways with focus in Marketing, Management and Entrepreneurship
Integrating Career Clusters
Integrating Career Clusters
2004 Task Force Completes Gap Analysis
Reviews Finance, Business Management and Entrepreneurship
2005 Task Force Reviews Hospitality
2004 Task Force Completes Gap Analysis
Reviews Finance, Business Management and Entrepreneurship
2005 Task Force Reviews Hospitality
Integrating Career Clusters
Integrating Career Clusters
2006 Task Force Reviews Marketing, Sales
and Service
2006 Task Force Reviews Marketing, Sales
and Service
Career Clusters and Pathways
Career Clusters and Pathways
Business, Management and Administration1. Management2. Business Financial Management and Accounting 3. Human Resources4. Business Analysis5. Marketing6. Administration and Information Support
Business, Management and Administration1. Management2. Business Financial Management and Accounting 3. Human Resources4. Business Analysis5. Marketing6. Administration and Information Support
Career Clusters and Pathways
Career Clusters and Pathways
Finance1. Financial & Investment Planning2. Business Financial Management3. Banking & Related Services4. Insurance Services
Finance1. Financial & Investment Planning2. Business Financial Management3. Banking & Related Services4. Insurance Services
Career Clusters and Pathways
Career Clusters and Pathways
Hospitality & Tourism
1. Restaurants and Food/Beverge Service
2. Lodging3. Travel & Tourism4. Recreation, Amusements &
Attractions
Hospitality & Tourism
1. Restaurants and Food/Beverge Service
2. Lodging3. Travel & Tourism4. Recreation, Amusements &
Attractions
Career Clusters and Pathways
Career Clusters and Pathways
Marketing, Sales and Service 1. Management and entrepreneurship2. Professional Sales and Marketing3. Buying and Merchandising4. Marketing Communication and Promotion5. Marketing Information, Management and
Research6. Distribution and Logistics7. E-Marketing
Marketing, Sales and Service 1. Management and entrepreneurship2. Professional Sales and Marketing3. Buying and Merchandising4. Marketing Communication and Promotion5. Marketing Information, Management and
Research6. Distribution and Logistics7. E-Marketing
Pathway AnalysisPathway Analysis
Marketing, Management or Entrepreneurship Focus?
Duplication in another Cluster?
Significant Enrollment or Potential?
Marketing, Management or Entrepreneurship Focus?
Duplication in another Cluster?
Significant Enrollment or Potential?
From 21 Pathways to 13From 21 Pathways to 131. Management and entrepreneurship2. Professional Sales and Marketing3. Buying and Merchandising4. Marketing Communication and Promotion5. Marketing Information, Management and
Research6. E-Marketing 7. Restaurants and Food/Beverge Service8. Lodging9. Travel & Tourism10. Recreation, Amusements & Attractions11. Financial & Investment Planning12. Business Financial Management13. Banking & Related Services
1. Management and entrepreneurship2. Professional Sales and Marketing3. Buying and Merchandising4. Marketing Communication and Promotion5. Marketing Information, Management and
Research6. E-Marketing 7. Restaurants and Food/Beverge Service8. Lodging9. Travel & Tourism10. Recreation, Amusements & Attractions11. Financial & Investment Planning12. Business Financial Management13. Banking & Related Services
Competitive Events Realignment
Competitive Events Realignment
Hospitality
1. Restaurants and Food/Beverge Service
2. Lodging3. Travel & Tourism4. Recreation, Amusements &
Attractions
Hospitality
1. Restaurants and Food/Beverge Service
2. Lodging3. Travel & Tourism4. Recreation, Amusements &
Attractions
Revision of Competitive Events
Program
Revision of Competitive Events
ProgramRealignment in Hospitality
1. Restaurant and Food Service Management Series
2. Quick Serve Restaurant Management Series
3. Hotel and Lodging Series4. Sports and Entertainment Marketing
Series
Realignment in Hospitality
1. Restaurant and Food Service Management Series
2. Quick Serve Restaurant Management Series
3. Hotel and Lodging Series4. Sports and Entertainment Marketing
Series
Revision of Competitive Events
Program
Revision of Competitive Events
ProgramRealignment in Hospitality
1. Hospitality Services Management Team Decision Making
2. Sports and Entertainment Management Team Decision Making
3. Travel and Tourism Marketing Management Team Decision Making
Realignment in Hospitality
1. Hospitality Services Management Team Decision Making
2. Sports and Entertainment Management Team Decision Making
3. Travel and Tourism Marketing Management Team Decision Making
Revision of Competitive Events
Program
Revision of Competitive Events
ProgramRealignment in Hospitality
1. Hospitality and Recreation Marketing Research Event
2. Virtual Business Challenge (Sports) On-line
Realignment in Hospitality
1. Hospitality and Recreation Marketing Research Event
2. Virtual Business Challenge (Sports) On-line
Finance Realignment Finance Realignment
Pathways
1. Financial & Investment Planning2. Business Financial Management3. Banking & Related Services
Pathways
1. Financial & Investment Planning2. Business Financial Management3. Banking & Related Services
Finance RealignmentFinance Realignment
1. Accounting Application Series2. Financial Analysis Management
Team Decision Making3. Business and Financial
Services Marketing Research4. Stock Market Game
1. Accounting Application Series2. Financial Analysis Management
Team Decision Making3. Business and Financial
Services Marketing Research4. Stock Market Game
Marketing, Sales and Service Realignment
Marketing, Sales and Service Realignment
1. Professional Sales and Marketing2. Buying and Merchandising3. Marketing Communication and
Promotion4. Marketing Information,
Management and Research5. E-Marketing
1. Professional Sales and Marketing2. Buying and Merchandising3. Marketing Communication and
Promotion4. Marketing Information,
Management and Research5. E-Marketing
Marketing, Sales and Service Realignment Marketing, Sales and Service Realignment
1. Apparel and Accessories Series2. Business Services Marketing
Series3. Food Marketing Series4. Retail Merchandising Series 5. Automotive Services Marketing
1. Apparel and Accessories Series2. Business Services Marketing
Series3. Food Marketing Series4. Retail Merchandising Series 5. Automotive Services Marketing
Marketing, Sales and Service RealignmentMarketing, Sales and Service Realignment
1. E-Commerce Management Team Decision Making
2. Buying and Merchandising Team Decision Making
3. General Marketing Research 4. Retail Marketing Research
1. E-Commerce Management Team Decision Making
2. Buying and Merchandising Team Decision Making
3. General Marketing Research 4. Retail Marketing Research
Marketing, Sales and Service Realignment
Marketing, Sales and Service Realignment
1. Fashion Merchandising Promotion Plan
2. Technical Sales3. Sunkiss Challenge (on-line)4. Virtual Business Challenge
(on-line)
1. Fashion Merchandising Promotion Plan
2. Technical Sales3. Sunkiss Challenge (on-line)4. Virtual Business Challenge
(on-line)
Business Management and Entrepreneurship Business Management
and Entrepreneurship
Pathways
Management and entrepreneurship
Pathways
Management and entrepreneurship
Business Management and EntrepreneurshipBusiness Management and Entrepreneurship
1. Marketing Management Series2. E-Commerce Business Plan3. Entrepreneurship Wriiten 4. International Business Plan5. Entrepreneurship
Participating6. Franchise Entrepreneurship
1. Marketing Management Series2. E-Commerce Business Plan3. Entrepreneurship Wriiten 4. International Business Plan5. Entrepreneurship
Participating6. Franchise Entrepreneurship
Events Common to all Clusters
Events Common to all Clusters
1. Community Service2. Creative Marketing3. Entrepreneurship Promotion Plan4. Learn and Earn Project5. Business Law and Ethics6. Advertising Campaign7. Public Relations Project
1. Community Service2. Creative Marketing3. Entrepreneurship Promotion Plan4. Learn and Earn Project5. Business Law and Ethics6. Advertising Campaign7. Public Relations Project
SummarySummary
1. Competitive events in each of the 13 pathways
2. Varying format and styles3. Supported by Performance
Indicators linked to curriculum standards
4. Involve Authentic Assessment
1. Competitive events in each of the 13 pathways
2. Varying format and styles3. Supported by Performance
Indicators linked to curriculum standards
4. Involve Authentic Assessment
Next StepsNext Steps
1. Continuous review and revision
2. Links to Post-Secondary3. Links to Industry standards
and credentials
1. Continuous review and revision
2. Links to Post-Secondary3. Links to Industry standards
and credentials