YouTube link to subscribe to his official channel. As well as, a button to follow him on Spotify.

This shows the name of the artist, the name of his new album, how and where you can purchase it as well as indicating his single ‘Sing’

This allows the audience to know information about the Deluxe edition, Standard edition, Don’t EP and official ‘x’ merchandises.

The name of the record label that represents Ed Sheeran.

A variety of options of how to follow Ed Sheeran and see what he’s up to.

The website is available in 6 different languages including English, German, French etc.

The album is promoted yet

again and also his Twitter account

showing his latest tweets.

The menu includes options such as news, photos, videos, lyrics, contents and links and also a store. All of these options promote both Ed Sheeran’s brand as well as his image and songs.

Shots of his photo section on his webpage

Shot of the lyric section on his webpage