eday 2009 - funnel of love - online dialogue: ton wesseling
TRANSCRIPT
3 business tips “funnel of love” September 17th 2009 15.15 – 15.45, Location Blue
Become a winner
through attitude and behavior analytics
Compe&tors Social environment Media
Online dialogues Prospect / client Company
Influencing context
Mul& purpose
Mul&‐ channel
Company goals Customer goals €€€
Tuning the conversation Targets & happiness
Profile
Context
Experience
theory © http://onlinedialogue.com
icons © http://dryicons.com
Attitude Social environment Compe&tors Media Personal experience
1. icons © http://dryicons.com
Try to find out why your prospect
is NOT buying your product
Take away the
unique NON buying reasons
Behavior Psychological profile History Iden&ty
2.
Context
icons © http://dryicons.com
Main psychological behavior profiles
picture ©http://www.keirsey.com/
fast
emotion
logic
slow
Donʼt use the same sign up form
for every single visitor
Introduction page
Sign up page A Product page A
Sign up page A2
X
Profiles
3.
Stored data
Build up groups of customer profiles
how to communicate with them
and collect the knowledge of
segmented on attitude and behavior
Hypothesis
Test Analyze
Always do: structured testing
and: implement cross channel!
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