eday2011 - adrzej ochoki - deutsche telekom
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Machine to Machine (M2M).Bringing the Internet of the things to life.Andrzej Ochocki – Deutsche Telekom A.G., M2M Competence Center, Head of Marketing & Proposition Dpt. eDay, Rotterdam, 15.09.2011.
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Use cases and benefits
What is M2M?Bring the Internet of the things to life!
Machine-to-Machine communication stands for a technology that supports wired or wireless communication between devices anytime and anywhere.
“Traditional” M2M enables innovative solutions for process optimization, machine monitoring and efficient resource deployment.
In comparison to traditional M2M industry verticals, M2M in consumer electronics promises much higher growth in the future.
Networks
Mobile Fixed-line
M2M Enabler
Devices
Data Integration Point
Machine 1
Machine 2
Machine 3
Machine-to-Machine (M2M) ecosystem.Broad variety of market segments with heterogeneous needs and wants calling for individual market approaches.M2M Ecosystem
Hardware (Box + Modem) E2E solution
Vert
ical bu
siness
opport
unit
ies
Horizontal business opportunities
1. Transport & logistics2. Vehicle telematics3. Smart metering / Smart grid4. Connected consumer
electronics5. Security6. Retail & commerce7. Industrial automation,
monitoring & control8. Health care9. Public sector &
infrastructure
1
2
3
9
7
65
8
4
Transport & Access
M2M business characteristics.Strong differences in general customer requirements.Traditional Mobile business
Typically large customersHigh number of SIM’s
Typ. Data / SMSMostly without voice
Typ. 1 SIM
Voice & Data
Broadband data
M2M
Most segment use cases typically low bandwidth/volumes
Typically long contract durations
10k’s…100k’s
Decreasing Contract durations
Complete customer offer
Part of a complete solution / value chain
Typ. Home countryVar. Segments with intl. deploymentsHome network & Permanent Roaming
Typ. machines/applications have controlTyp. Human interface
Market trends – Overview. STEEP analysis shows strong support for M2M business.
Social-cultural / demographic
Social-cultural / demographic TechnologicalTechnological EnvironmentalEnvironmentalEconomic Economic PoliticalPolitical
Increasing mobility-
Connectivity everywhere
Increasing mobility-
Connectivity everywhere
Ubiquity of smart devices
-Huge Data Potentials
Ubiquity of smart devices
-Huge Data Potentials
Ageing population-
Monitoring solutions
Ageing population-
Monitoring solutions
Globalization-
Servicing the world
Globalization-
Servicing the world
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Cost Pressure-
M2M efficiency potential
Cost Pressure-
M2M efficiency potential
Go green-
ICT to reduce CO2
Go green-
ICT to reduce CO2
Unification of Markets
-New market potentials
Unification of Markets
-New market potentials
Scarcity of resources
-M2M to drive
efficiency
Scarcity of resources
-M2M to drive
efficiency
Regulatory Mandates
-New opportunities
for M2M
Regulatory Mandates
-New opportunities
for M2M
Miniaturization/Price Reduction
-New M2M Use
Cases
Miniaturization/Price Reduction
-New M2M Use
Cases
Deutsche Telekom worldwide: mobile and fixed-line networks.Limited mobile footprint, strong fixed-line capabilities.
Albania AMC (via Cosmote)
Bulgaria Globul (via Cosmote)
Germany Telekom Deutschland
Greece OTE, Cosmote (via OTE)
United Kingdom Everything Everywhere
Croatia T-Hrvatski Telekom
Former Yugoslavian Republic of Macedonia
Makedonski Telekom (via Magyar Telekom), T-Mobile Macedonia (via MakTel)
MontenegroCrnogorski Telekom (via Magyar Telekom)
Netherlands T-Mobile Netherlands
Austria T-Mobile Austria
Poland Polska Telefonia Cyfrowa (PTC)
RomaniaRomtelecom (via OTE), Cosmote Romania (via Cosmote)
Serbia Telekom Srbija (via OTE)
SlovakiaSlovak Telekom, T-Mobile Slovensko (via Slovak Telekom)
Czech Republic T-Mobile Czech Republic
HungaryMagyar Telekom, T-Mobile Hungary (via Magyar Telekom)
USA T-Mobile USA
*Selected international subsidiaries and affiliates.
Mobile communications
Fixed line & mobile communications
Ambition.
M2M Solutions
M2M Services
M2M Developer Platform
M2M Access &Enabler Platform
M2M
1-3
2
3
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M2M – from connecting everybody to connecting everything - global SIM, open and scalable platform, global service alliance, global partner and developer network
M2M – from connecting everybody to connecting everything - global SIM, open and scalable platform, global service alliance, global partner and developer network
Global developer network –broad selection of comprehensive M2M toolkits, fast and easy application dev., brings all M2M developers together
Global developer network –broad selection of comprehensive M2M toolkits, fast and easy application dev., brings all M2M developers together
Open and scalable platform, global SIM – full customer control and management, secure across mobile, fixed and wireless sensors, SIM that works seamlessly around the globe, tariff valid in any country
Open and scalable platform, global SIM – full customer control and management, secure across mobile, fixed and wireless sensors, SIM that works seamlessly around the globe, tariff valid in any country
Global services – excellent service experience across borders, best in class delivery, value added quality management, global service alliance
Global services – excellent service experience across borders, best in class delivery, value added quality management, global service alliance
Solution bouquets – attractive and innovative M2M solutions for all 9 vertical segments, in-house and partnership based, global M2M market place making developers and verticals fortunes
Solution bouquets – attractive and innovative M2M solutions for all 9 vertical segments, in-house and partnership based, global M2M market place making developers and verticals fortunes
M2M Product experience.
M2M Solutions
M2M Services
M2M Developer Platform
M2M Access &Enabler Platform
M2M
1-3
2
3
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M2M Platform
M2M Toolkit
M2M Service Alliance
DT M2M International Website, www.telekom.com/m2m
DT partner based M2M Solutions. Examples shown.
Call a Bike Car Navigation Remote Socket
M2M SIM Chip
M2M Module
DT M2M Partner Portal
Fire detector
SDK
DTFT
Deutsche Telekom.M2M Product Portfolio.
Deutsche Telekom M2M Product Portfolio1.
1 – local differences in M2M portfolio between NatCos.
M2M10 MB
1. Mobile seamless network access
Coverage, quality and security
Roaming
2. M2M SIM Cards Standard national
SIM Cards Dedicated national
M2M SIM Cards (embedded SIM)
4. M2M Tariffs Dedicated standard
M2M tariffs Individual tariffs for big
customers
3. M2M Platform Customer Web Self
Care APIs(currently only in DE, international
rollout ongoing)
M2MSLA
M2M Partners Portfolio International and
local partners Solution and
strategic partners
5. M2M SLAs SLA Packages
examples only
Thank you for your attention.
ContactDeutsche Telekom AGM2M Competence [email protected]+49 151 17495544