eddie strawser. background adam logan- founder started in 2001 specializes in industrial and...
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BackgroundBackground
• Adam Logan- Founder• Started in 2001• Specializes in Industrial and
Commercial coating• Sherwin Williams- Supplier• Work in multiple states
Focused SWOTFocused SWOT
Strengths•Innovation- BFF System•Personalization
Weakness•Debt •Age of Company
Opportunities•Industry Growth•Reimaging campaigns
Threats•Weather•Bidding Industry
BFF SystemBFF System
FORJAK Industrial Painting: Better, Faster, FinishCleaning/Painting System. Allows for better paint
adhesion. The BFF Machine. Eliminates 95% of human
error, advocates exceptional paint coverage, saves money, and is longer lasting.
ObjectivesObjectives
• Differentiate from Competitors• Communicate BFF System results
and usefulness to customers• Stay small• Eventually earn contracts and not
bid
Main TargetsMain Targets
The Regional Managers are the people that first interact with FORJAK on behalf of these companies.
Companies not limited to Ohio
Why these Targets?Why these Targets?
Walmart’s Retailing sites are currently on a 7 year rotation to get painted.
U-Haul has recently started a reimaging campaign.
CampaignCampaign
Name- FORJAK Industrial: The Better, Faster, Finish.
Goal- create awareness, communicate all the advantages, and make the targets realize that FORJAK will advocate cost savings and the customers will receive a top quality painting service.
Tactic #1Tactic #1
• Create a demo video of the BFF System at work.
• Mail the video to Regional Managers • Include a 6 foot paint roller with FORJAK
Industrial imprinted on it to raise interest and differentiate contact efforts from competitors.
Tactic #2Tactic #2
Personal PresentationsSend marketing team and Adam to
present the BFF System to fully explain the benefits and efficiency of the system.