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Page 1: EDF PULSe programme & awards - home page | dipartimenti.it · THREE EDF PULSE AWARDS IN 2015 ACROSS EUROPE ... EDF PULSE AWARDS IN THE MEDIA ... YouTube pre-roll and social networks,

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Presentation of the 2015

EDF Pulse Awards

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WINNERS OF THE 2014 AWARDS: A FEW QUOTES

“With this prize money,

we’re going to take on two

PhD students”

“The credibility that EDF

brings to our project

enables us to attract young

talents”

“An extraordinary

increase in visibility”

“€500k raised in

funds thanks to

EDF Pulse”

R. Bouchet, SIEL

‘Science and Electricity’

award 2014

A. Boulanger, Wandercraft

« Electricity and smart

living » award 2014

F. Longa, Echy

« Electricity and smart

living » award 2014

“Lots of potential resellers

and clients have contacted

us”

R. Pikner, Stigo

« Electricity and smart

living » award 2014

F. Longa, Echy

« Electricity and smart

living » award 2014

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TO GIVE YOUR PROJECT

SOME MOMENTUM IN 2015

A follow-up prize money

EDF support

Major public advertising

campaign

€100k for each award winner.

Additional credibility for your project vis-

à-vis your investors, prospective customers

and partners.

Significant increase in awareness at a

key moment in the run-up to launching your

innovation.

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THREE EDF PULSE AWARDS IN 2015 ACROSS EUROPE

International jury

led by the CEO of EDF

“Health & electricity”

“Science & electricity” Theme: energy storage

Start-ups Labs/start-ups

“Smart living & electricity” (mobility, smart home, smart

building, sustainable cities …)

Public vote

Three award winners €100k per prize, advertising campaign,

project support

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“Smart living & electricity”

category

édition première

“Health & electricity”

category

“Science & electricity”

category

This EDF Pulse award will be

given to a project that is

developing an innovative

product or service, designed

to improve the everyday life

of individuals and/or

communities.

especially in the fields of

mobility, smart home,

smart building or

sustainable cities.

THREE EDF PULSE AWARDS

Go to www.pulse.edf.com to see all the entrants for the 2014 awards

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“Smart living and electricity”

category

“Health & electricity”

category

“Science & electricity”

category

This EDF Pulse award will be

given to an innovation that is

being developed with the aim

of improving our health and

well-being at all stages of

life.

especially in the fields of

new smart technology in

medicine, interconnected

health services, etc.

THREE EDF PULSE AWARDS

Go to www.pulse.edf.com to see all the entrants for the 2014 awards

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“Smart living & electricity”

category

“Health & electricity”

category

“Science & electricity”

category

This EDF Pulse award will

be given to researchers at a

public research laboratory or

a seed-stage start-up that is

linked to a research

laboratory.

in the field of energy

storage.

THREE EDF PULSE AWARDS

Go to www.pulse.edf.com to see all the entrants for the 2014 awards

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ELIGIBILITY

Small businesses founded before the end of 2014, or a public research laboratory

Based in Europe

Backed by an expert or an innovation organization

Able to demonstrate an innovation that uses electricity and fits within one of the

three award categories

For the “Smart living & electricity” and “Health & electricity” categories:

• a mock-up, if not a prototype, has already been produced,

• and the project is near the market launch phase.

For the “Science & electricity” category: educational material is available.

Full application submitted by the closing date*

*Entries will no longer be counted once the 100th project has been submitted, or after 30/11/2014.

(cf. Terms and conditions for the EDF Pulse Awards 2015)

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APPLICATION PROCESS

First come, first served ! Only 100 projects will be shorlisted

To be amongst the first projects submitted, visit our pre-application

website : http://edfpulse.fabernovel.com/

It’s quick and easy: just submit a presentation of your project and answer a few

simple questions to check if your project is eligible.

The date your pre-application is received will be taken into account when

determining your position on the list.

If your pre-application is accepted, you will then need to fill in a form on the

main application website.

The main application website will be open to all from the end of

September, at www.pulse.edf.com, under the “EDF Pulse awards”

section.

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SELECTION PROCESS

Projects will go through a multi-stage selection process:

• Once an application is received: examined by a selection committee, who will decide whether to

include it in the final shortlist of 100 projects.

• During the pre-selection stage: additional analysis of the shortlist. 30 candidates interviewed and

12 nominees selected.

• On the jury day: presentations by the 12 nominees, and six finalists chosen (two per category).

• During the voting stage: the general public will choose the three award winners.

Applications received

•Examined by the selection committee

100 projects shortlisted

•Top 30 selected by the selection committee

30 interviews

•Top 12 selected by the selection committee

12 nominees

•Jury

6 finalists

•Public vote

3 award winners

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SELECTION CRITERIA

• Ease of understanding the innovation

• Scope for progress at individual and/or community levels

• Originality and distinctiveness of the innovation

• Financial viability of the project (potential market, business model …)

• Quality of the team

• Clear, accurate and concise application

• Expected impact of the EDF Pulse Awards on the project

• Interest among visitors to website*

*The 30 preselected projects will be featured in articles on www.pulse.edf.com,

and comments by website visitors will be taken into account.

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BROAD COMMUNICATION PROGRAMME

For the 100 shortlisted projects

Published on www.pulse.edf.com

For the 30 projects selected from the shortlist Article on www.pulse.edf.com (3 million visitors)

For the six finalists: Public advertising campaign inviting people to vote (260,000 votes during the 2014 awards)

For the three award winners Awards ceremony headed by CEO of EDF

+ Communication campaign

+ Invited by EDF to a number of events throughout 2015

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2015

1 July 30 November

(at the latest)* December February March April May/June

2014

OVERALL TIMING

* Entries no longer assessed

once the 100th project has

been accepted

JURY

Advertising

campaign

featuring the

six finalists

VOTES

APPLICATIONS

SUBMITTED

& 100 projects shortlisted Communication on

www.pulse.edf.com

ANALYSIS OF 100 PROJECTS AND

PRESELECTION Awards given to

three winners

Campaign

promoting three

winners

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ANNEXE 1 :

LA PAROLE AUX

LAURÉATS DE

LA 1ÈRE ÉDITION

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A few QUOTES:

Mobilization of the team: “The EDF Pulse award really helped us to

rally the team during the process, especially during the voting

campaign”

Recruitment: “The EDF Pulse award helped to increase awareness of

the project and to get young talents interested in joining Wandercraft

and contributing to the project”

New R&D partnerships: “We’ve received proposals from doctors

working in physical and rehabilitation medicine who are going to help

us build our second prototype”

Contacts with prospective customers: “A number of potential users

have been in touch with us to express their interest or offer

themselves as volunteers for clinical trials”

Health award

WANDERCRAFT

A part of the Wandercraft team created in

October 2012 by Nicolas Simon, graduate of

the École Polytechnique (2008), and

specialized in Artificial Intelligence at

London’s Imperial College.

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Unprecedented communication campaign for Echy + award worth €50k

used to start a round

of fundraising

Housing award

ECHY

0

100

200

300

400

500

600

700

10-févr.-14 02-mars-14 22-mars-14 11-avr.-14 01-mai-14 21-mai-14 10-juin-14

Vis

its

pe

r d

ay

Visitors to www.echy.fr

EDF Pulse

campaign

€500k raised

in June 2014

Florent Longa started at the École

Polytechnique in 2008, where he met

Quentin Martin-Laval. In 2010, they

began working on the ECHY project,

and founded their start-up in October

2012.

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Constructive confrontation with a critical jury

A way of creating awareness of this innovative concept

Highly constructive online exchanges with potential

clients and non-clients

A sounding board

Financial assistance

Numerous contacts for interested resellers

Mobility award

STIGO

A trained engineer, Estonian Rando Pikner

is a serial entrepreneur. He had previously

founded four start-ups, in science and

energy, before creating Stigo with Rainer

Nolvak and Ardo Reinsalu.

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The EDF Pulse “Science and electricity” award was

given to a research project on solid electrolytes called

SIEL (Single ion electrolyte), which enables

production of batteries that are:

•- less heavy

•- less expensive

•- more efficient

•- less susceptible to battery fires

At the ceremony, the award winner expressed his

gratitude for the publicity generated by the EDF

Pulse award, as well as EDF’s expertise and

financial assistance, which enabled him to fast-

track his current research.

Science award

SIEL

Research project led by Professor Renaud

BOUCHET from the Laboratory of

Electrochemistry and Physical Chemistry of

Materials and Interfaces at CNRS-INP Grenoble.

In collaboration with:

ICR, CNRS-University Aix Marseille.

MADIREL, CNRS-University Aix Marseille.

LRCS, CNRS-University Picardie Jules Verne.

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ANNEXE 2 :

LA CAMPAGNE DE

COMMUNICATION

DE LA 1ÈRE ÉDITION

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MARCH 2014:

EDF PULSE AWARDS IN THE MEDIA

Generic ad

PRESS TV Partnership

Web traffic

Outbrain

Search

… inviting the public to

find out about

ALL the projects!

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APRIL 2014:

CALL FOR VOTES ONLINE …

Display Viral film clips

Partnerships Traffic

Facebook: sponsored posts

linking to the dedicated Facebook

app

Minutebuzz: deportalized votes

Three viral clips, each lasting 60 seconds, on

YouTube pre-roll and social networks, linking to

the pulse.edf.com website

Outbrain, Search Twitter:

sponsored tweets

linking to the

pulse.edf.com

website

Hamster car

Lightning rod

barbecue

Thought-

controlled

mechanical

arm

Online banner campaign from 2 to 21 April

2014

109 million hits + two million mobile hits

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… AND IN THE PRESS

IN TWO

LANGUAGES:

FR/EN

460 target GRPs* (from 26 March to

21 April 2014)

*1 GRP = one impression among 1% of our target (or two impressions among 0.5% of the target).

460 GRPs = campaign seen, for example, five times by 92% of the target.

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VOTING IN EDF RETAIL OUTLETS …

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… AND ONLINE (IN TWO LANGUAGES: FR/EN)

260,000

VOTES

RECEIVED

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MAY & JUNE 2014: CAMPAIGN TO PROMOTE

THE AWARD WINNERS

In the press

Special feature in Clés magazine, designed as a pull-out

section and inserted in magazines such as M (Le Monde’s

magazine), Le Figaro Magazine, Courrier International,

Ça m’intéresse, Science & Vie, Usbek & Rica and GEO.

Online (FR/EN)

Website banners: content created exclusively

for orange.fr and minutebuzz.fr.

In the UK and Belgium, banners featured on

the Mashable and Wired websites, and on the

Belgian news website Le Soir.

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MAY & JUNE 2014: CAMPAIGN TO PROMOTE

THE AWARD WINNERS (CONTINUED)

On the radio

At the same time, reports from “On s’dit tout” on Europe 1 broadcast six radio features lasting 60 to 90

seconds about the award winners.

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ANNEXE 3 :

LE JURY DU

18 FÉVRIER 2014

(Jury for the “Electricity and Smart living”

award)

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PRESTIGIOUS JURY LED BY THE CEO OF THE EDF

GROUP

HENRI PROGLIO CEO of the EDF Group

ARTURO DELL’ACQUA BELLAVITIS Dean and Professor of industrial design at

Politecnico di Milano

CLAUDIE HAIGNERE President of Universcience, former astronaut

PHILIPPE KOURILSKY Emeritus Professor at

Collège de France

DOMINIQUE MARREC Architect at Emmanuel

Combarel Dominique Marrec

BERTRAND MEHEUT Chairman of the board of

directors at GROUPE CANAL+

BERNARD SALHA Director of research and development

at the EDF Group

LAURENT SOLLY Managing director of

Facebook France

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Inspiring progress