edipresse-konliga publishing house presents «russian … · edipresse-konliga publishing house •...
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EDIPRESSE-KONLIGA PUBLISHING HOUSE PRESENTS
«RUSSIAN ART»
MAGAZINE
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CONTENTCONTENT•
Content
2
•
EDIPRESSE-KONLIGA publishing house
3
•
«Russian Art»
magazine
4
•
History of the magazine
5
•
Magazine today
6
•
Magazine sections 7
•
Our audience 8
•
«Russian Art»
magazine: distribution geography
11
•
«Russian Art»
magazine: distribution strategy
12
-
13
•
Competitive environment 14
•
Events with the participation of the magazines 15 -
16
•
Magazine publication schedule 17
•
The «Russian Art»
web portal 18
•
Advertising, contacts 19
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EDIPRESSEEDIPRESSE--KONLIGA KONLIGA PUBLISHING HOUSEPUBLISHING HOUSE
•
Established on the basis of Konliga Press, a Russian publishing
house, with the participation of the Edipresse Group, a Swiss media
holding.
•
Edipresse Group
was established in 1907 and publishes 125
editions in 11 countries, including Switzerland, Spain, Portugal,
Poland, Greece, Romania, Ukraine, Mexico, Russia, France, and
Hong Kong.
•
Established in 1992, Konliga Press issues 58 magazines
(including regular special issues) with the total print-run more than
25 mln. copies a year as well as a rang of books and yearly digests.
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««RUSSIAN ARTRUSSIAN ART»»
MAGAZINEMAGAZINE
Launched:
January,
2004
Periodicity:
quarterly
Circulation:
7 000 copies
Volume:
180 pages
Language:
Russian
Recommended price: quoted by distributors
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HISTORY OF THE MAGAZINEHISTORY OF THE MAGAZINE
1923
–
the publication of the magazine started.
2 issues were published.
The editorial team included Alexander Benoit,
Osip Mandelstam, Igor Grabar.
2004 –
EDIPRESSE-KONLIGA publishing
house revives the «Russian Art»
magazine.
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MAGAZINE TODAY MAGAZINE TODAY
ALL TREASURES OF THE RUSSIAN ART
Exciting topics Best authors Widely available content Professional materials Unique illustrations Luxurious printing production
FOR THE WIDEST AUDIENCE
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MAGAZINE SECTIONSMAGAZINE SECTIONS
•
Museum
–
treasures of the capital and regional museums (collections, findings, gifts, recent acquisitions)
•
Exhibition
–
the most outstanding exhibitions in Russia museums and galleries
•
Archive
–
the objects dormant in museums` reserves, in the Russian and foreign archives
•
Artist –
unknown pages in the lives of illustrious artists, reviving of forgotten names
•
Collector -
secrets of private collections, interviews with owners of unique antiquities
•
Attribution-
unknown about the known. Secrets of art works
•
Camera Angle –
painting in the theater, literature, cinema
•
Arts Market –
history, trends, news
•
Critique –
reviews of the best books on art
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OUR AUDIENCEOUR AUDIENCE
Male
–
44%Female
–
56%
Higher education –
94%Incomplete higher education –
6%
18-24 years old –
8%25-44 years old –
65%Over
45 –
27%
Senior managers/ businessman–
41%Managers –
34%Clerks/specialists –
19%Students
–
6%
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OUR AUDIENCEOUR AUDIENCE
•
1.8 million of Moscow citizens visit art exhibitions, museums and
theaters at least once in 2-3 months
•
13.6% of Moscow citizens choose reading on Russian culture
(language, traditions, customs) as the main topics for reading
•
10.4% of Moscow citizens
are interested in publications on fine
arts and photography in magazines
•
Potential readership in Moscow only is over 2.5 million
•
30.2% of the upper class and 47.3% of the middle class visit art
exhibitions
•
40.5% of readers of literature on fine arts consider themselves as
the middle class or as the upper class.
According to TNS Gallup Media “M’Index 2005/2”
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OUR AUDIENCEOUR AUDIENCE
ENJOYS ART
VALUES ART
BUYS ART
●
Collectors
●
Owners of antiquity salons and galleries
●
Top managers of the biggest corporations
●
businessmen and diplomats
●
celebrities with proven interest in art, involved in collecting
●
culture and art personalities ●
English-speaking community of Moscow
and St. Petersburg ●
Representatives of Russian and foreign mass media
●
Art critics and experts
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MAGAZINE DISTRIBUTION GEOGRAPHYMAGAZINE DISTRIBUTION GEOGRAPHY
Russia:
Moscow, St. Petersburg, Novosibirsk, Ecaterinburg, Omsk, Kazan, Krasnoyarsk, Nizhny Novgorod, Volgograd, Rostov-on-Don, Samara, Perm,
Khabarovsk, ChelyabinskOther countries:
Ukraine (2%), Byelorussia (1%), Baltic states (1%)
St. Petersburg andNorth-West Region 7%
Moscow
71%
Southern Region and Northern Caucasus 3%
Central and Volga Regions
6%
Ural
4%
Siberia
4%
Far East1%
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THE THE ««RUSSIAN ARTRUSSIAN ART»»
MAGAZINEMAGAZINE:: DISTRIBUTION STRATEGYDISTRIBUTION STRATEGY
Address VIP –
mailing: ●
collectors
●
Top managers of major
corporations ●celebrities with proven interest in art, involved in collecting
●
businessmen
Targeted distribution, sales:●
The President Administration
●
The Russian Government ●
The State Parlament
●
The Federation Council ●
The Tretyakov Gallery ●
The Pushkin State
Museum of Fine Arts ●The Russian Museum ●
The Hermitage
●
The Museum of Private Collections ●
The Museum of Decorative Arts
Airlines: ●
Ural –
VIP –
Avia (40 flights per month)
Hotels:
●
Marriott Tverskaya Hotel ●
Metropol ●
National ●Novotel
●
Renaissance Hotel
Airports:
●
Sheremetievo-1 ●
Sheremetievo-2 ●
Pulkovo-1
●
Retail
-
54% ●
Subscription
-
39% ●
VIP-
mailing
-
7%
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THE THE ««RUSSIAN ARTRUSSIAN ART»»
MAGAZINEMAGAZINE:: DISTRIBUTION STRATEGYDISTRIBUTION STRATEGY
Book stores:●
Molodaya Gvardiya bookstore ●
Biblio Globus trading
house ●Moskovsky book house ●
Knizhnaya Lavka Arkhitektora
●Slovarny Zapas
●
Novy Knizhny chain of stores –
34 stores ●
Press
Stores –
14 stores
Retail stores:●
Sales Group–
13 stores ●
Logos Group –
5 stores
●
Trademark retail and wholesale outlets of «Edipress-Konliga»
ZAO
MN Press kiosks:●
Strastnoy Bulvar ●
B. Bronnaya ●
Tverskaya
●
Stoleshnikov Pereulok ●
Zagorodnoye Shosse (business center)
●
Teatralny Proezd (park)
St. Petersburg:●
Neva Press stores ●
The Gallery of Tretyakov
●The
Non-Conformist Art Museum ●
Borey Gallery ●
Artists’
Attic Gallery ●
Grahic Art Center Salon (Pulkovo Airport
●Commonwealth of Artists
Central Exhibition Hall ●
Manezh Central Exhibition Hall ●
Academy of
Arts
●Polyglot café
●Antiquity shops of Moscow and St. Petersburg
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COMPETITIVE ENVIRONMENT Contemporary art life
Art history
All Russian art treasuresExciting topics
Best authors Luxurious design Unique materials
Intelligible presentation
Antique business
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EVENTS WITH THE PARTICIPATION OF EVENTS WITH THE PARTICIPATION OF ««RUSSIAN ARTRUSSIAN ART»»
MAGAZINEMAGAZINE
Event Dates Venue
RUSSIAN ANTIQUE SALON 25th Antique Fair
February 28 - March 08
Central House of Artist, Moscow
Postcardexpo - 2008 April 23 - 26 Central House of Artist,
Moscow
Art Moscow International Art Fair May 13 - 17 Central House of Artist,
Moscow
Intermuseum May 25 - June 01All-Russia Exhibition
Center, MoscowArch Moscow International Exhibition of Architecture and Design May 27- 31
Central House of Artist, Moscow
The Moscow World Fine Art Fair May 27 - June 01 Manege, Moscow
the first half of the year 2009
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EVENTS WITH THE PARTICIPATION OF EVENTS WITH THE PARTICIPATION OF ««RUSSIAN ARTRUSSIAN ART»»
MAGAZINEMAGAZINE
the second half of the year 2009
Event Dates Venue
«FLEA-MARKET» Antiques & Collectors' Fair
September 28 -October 1
T-module, exhibition center, Moscow
RUSSIAN ANTIQUE SALON 27 Antique Fair October 17 – 25
Central House of Artist, Moscow
NON / FICTION11th International Book Fair for High-quality Fiction and Non-fiction and ANTIQUE BOOK FAIR November 25 – 29
Central House of Artist, Moscow
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THE «RUSSIAN ART»
MAGAZINE publication schedule for the 2009
Magazine
issue
Submission
of
advertising
mock-ups Issue Date
1/2009 December 1th, 2008 January 9th,
2009
2/2009 March 5th,
2009 April 2nd,
2009
3/2009 June 5th,
2009 July 2nd,
2009
4/2009 September 10th,
2009 October 8th,
2009
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THE THE ««RUSSIAN ARTRUSSIAN ART»»
WEB PORTAL WEB PORTAL www.rusiskusstvo.ruwww.rusiskusstvo.ru
●
The best search results on www.yandex.ru
by the “Russian Art”
key
words
●
The citation index during the calendar year is 375
●
From 500 to 750 visitors daily
●
20% visits of the portal are from abroad
Exclusive offer: placement of banners and promo materials on the
home page of the Russian Art web portal, with continuous display
on
all portal pages
DISCOUNTS:
To new advertisers: 5%
If promo information is simultaneously placed on the website and
in
the printed edition: 5%
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ADVERTISINGADVERTISING IN THE IN THE ««RUSSIAN ARTRUSSIAN ART»»
MAGAZINE MAGAZINE
If you are interested in placing advertisements in our editions,
we offer you the most favorable conditions.
DISCOUNTS:
To new advertisers: 5%
Placement in 2 issues: 10%
Placement in 3 issues: 15%
Annual placement: 20%
For advertising agencies:
15%
Development Director: Inna Pulikova
e-mail: [email protected]
phone +7 (495) 775-14-35 (ext.154)
phone +7-915-101-03-46