@Selina_Power

Developing an Editorial Calendar to Manage Content

2Editorial Calendar

@Selina_PowerEditorial Calendar

2Editorial Calendar

@Selina_PowerWhat is...

2Assets

@Selina_PowerWhy Do I need One?

Event and marketing promotions

Map future content + important dates

Content approval

Content status

2Assets

@Selina_PowerAssets

Time Management

Risk Prevention + Back Up

Strategic Messaging and Planning

Reduce Time Spent

Double as Marketing Calendar

2Time Management

@Selina_PowerTime Management

= Bad social media updates

No hot spot timing

2Risk Prevention + Back Up

@Selina_PowerRisk Prevention + Back

Up

2Strategic Messaging + Planning

@Selina_PowerStrategic Messaging +

Planning

Tip: Don’t use the exact same wording for each platform

A story can be told a thousandways but the message is still the same

2Reduce Time Spent

@Selina_PowerReduce Time Spent

More planning less procrastinating

Tip: block out an hour in your calendar every week

2Doubles as Marketing Calendar

@Selina_PowerDoubles as Marketing

Calendar

Is your marketing calendaran excel spreadsheet?

2Editorial Calendar

@Selina_PowerEditorial Calendar

2Editorial Calendar

@Selina_PowerKey Tips

1. Plan at least a week in advance (6 weeks if an event)

2. Remember this is a living document

3. Be consistent

4. Write the process for your business

5. Execute it

2Editorial Calendar

@Selina_PowerWhat’s Next?

Preschedule the content!

- Facebook Pre Scheduling Function

- Use Hootsuite (Free) or Sprout Social (paid)

MEASURE!!!

http://www.bluewiremedia.com.au/speaking/snappy-sentences

@Selina_Power

Thank You