WHY ARCHITECTS MUST LEAD ON SUSTAINABLE DESIGNCase Study for Editorial Illustration

Alyssa Goldberg GD 208 Spring 2013

THE ARTICLE

http://www.greenbiz.com/blog/2013/03/19/why-architects-must-lead-sustainable-design.com

GreenBiz.com is owned by GreenBiz Group Inc., a company dedicated to helping other companies integrate environmental responsibility into their operations in a manner that supports profitable business practices. GreenBiz.com is one of the leading sources of news and opinion on business and the environment.

GreenBiz.com targets government entities, nongovernmental organizations, news media, investors, students and academics, and green professionals. This article in particular is addressed to the architecture and design world.

This article is a “call to action” and provides the reader with a step-by-step 4-year plan on how the design community can fully adapt to sustainable design. The reader should feel inspired to support sustainable and green design.

Most architects and designers are more concerned about aesthetics rather than providing solutions to serious problems, such as environmental issues.

Architects and designers must realize the power they hold as being agents for change.

Architecture is an essential arena for sustainable innovation. “Buildings represent about half the annual energy and emissions in the U.S. and three-quarters of its electricity. With the built environment growing—the U.S. building stock increases by about 3 billion square feet every year—architects have a historic opportunity to transform its impact for the better.”

Light

Webpage and Print

My image will be universally accepted.

THE PROJECT STATEMENTBACKGROUND

TARGET AUDIENCE

OBJECTIVES

OBSTACLES

KEY BENEFIT

SUPPORT STATEMENTS/ REASONS WHY

TONE

MEDIA

CREATIVE CONSIDERATIONS

THUMBNAIL PROCESS

THUMBNAIL PROCESS

RESEARCH

DIGITAL PROCESS

FINAL ILLUSTRATION

ARTICLE WITH NEW ILLUSTRATION

RESOURCEShttp://www.pbase.com/image/45385571

http://www.123rf.com/photo_14654888_green-beautiful-and-tall-tree-isolated-on-white-background.html

http://www.viator.com/photos/Chicago-tours/Chicago-River-and-Lake-Architecture-Tour/996706

http://www.stcatharines.ca/en/livein/Trees.asp

http://fineartamerica.com/featured/evergreen-tree-beside-the-river-jim-sauchyn.html