EDMONTON AIRWAVES

(A working title...)

EDMONTON AIRWAVES

4,919 Kilometers awayWhy should Iceland Airwaves be hosted

in Edmonton, Alberta?

Question:

For Starters,

WE HAVEA LOT IN COMMON.

Reykjavik:cold

Reykjavik:remote

Reykjavik:uniquelybeautiful

Reykjavik:a festivalcity

Edmonton:

SAME!

Edmonton:cold

Edmonton is the most

northern city in the world with

over one million people

It has one of the lowest population densities of any major North American city About

67 times less than the population density of New York!

Edmonton:remote

Edmonton has the

largest stretch of urban parkland

in North America

Edmonton:uniquelybeautiful

Edmonton is Canada’s festival city,

with more than 50 festivals

throughout the year

Edmonton:a festivalcity

WHAT ARE THE BENEFITS?

1.

Of bringing Airwaves to Edmonton:

It’s a huge marketing opportunity for Iceland

Benefits:

2.

Of bringing Airwaves to Edmonton:

It’s a great platform from which to showcase Icelandic culture

Benefits:

3.

Of bringing Airwaves to Edmonton:

Edmonton needs a proper winter festival!!

Benefits:

Don’t get us wrong,we have

of well-established festivals in Edmonton,such as...

plenty

August

The Edmonton International Fringe

The oldest and largest fringe in North America,

with over 120,000 tickets sold over the course of 11

days

August

One of the leading folk festivals in the world, buoyed by

over 2,000 volunteers & attracting

approximately 90,000 over 4 days

The Edmonton Folk Music Festival

July

A 10 day festival with more than 1,500 outdoor performances by an amazing

international cast

The Edmonton StreetPerformer’s Festival

March 2015

Ice Cross Downhill World Championship featuring a track that began in Edmonton’s city centre and wound its way down into the river

valley, attracting 70,000 spectators

Red Bull Crashed Ice

Summer Winter

We want you to show us how to do a

But you’ll notice that these are mostly

festival right!!festivals.

Fosters a sense of community

Promotes pedestrian urban spaces

Gives exposure to both established and new artists

A Festival that:

A Festival that:Introduces Edmontonians to some of the treasures of Icelandic culture,

Such as...

Gull

Brennivin

Icelandic Hot Dog Stands

Icelandic Winter Fashion

We plan to have on-site activations and visibilty for these products Which will

help open up retail

channels for these &

other Iceland products

through our contacts.

We can also:Tie in a promotion to

by using Edmonton Airwaves as a stop-over on the way to Iceland, as the timing of the festival (March) would lead into the tourism season for Iceland.

*record scratches*

BUT WAIT...

WHO ARE WE?

A group of music-loving entrepreneurs who are

about supporting local initiatives, with the intention of making our hometown the best it can be.

We are...

EXTREMELYPASSIONATE

Our Interests are

And include...

DIVERSE

COMMUNITY-BASED

ECLECTIC

A Network of Hockey Websites

A Ticketing Company

A Café & Event Space

A Quick Serve Asian Restaurant Chain

One of the Largest Pub Chains in Western Canada

A Real Estate Development CompanyFocused on sustainable development to showcase the Edmonton River Valley

SO WHAT’STHE PLAN?

We’d like to start Edmonton Airwaves as a

2DAYEVENT

Launching in...

March2017

BUTFIRST...

Have an agreement in place by end of January, 2016

Invite you to visit Edmonton in March or April to familiarize yourselves with the city and check out venues

We’d also like you to come experience the Edmonton Folk Music festival in August

We’d Like to...

In turn, we will send a delegation to next year’s Iceland Airwaves to

keep talking!

BOTTOMLINE

WE LOVE YOUR FESTIVALAnd are passionate about moving forward with a potential partnership.

WE KNOW THAT THIS IS A GREAT FITfor all parties, not to mention advantageous for both cities from a tourism standpoint.

WE HAVE A PLAN AND WE WANT TO USE ITOnce an agreement in principal is reached, we would then move forward to secure financial support from both government and corporate avenues.

SO C’MON

COME &TAKE THE TIME &

DANCECOME &TAKE THE TIME &

DANCEWITH

COME &TAKE THE TIME &

DANCEWITHUS!

COME &TAKE THE TIME &