edoandedo selected branding study ( english )
TRANSCRIPT
Selected Works
Branding Case Studies
December 2014
Edoandedo Content
01 Maja House 02
02 Museum of Tropical Spring
03 Inkubator Asia
Maja House
Client Maja Group
Type Commercial Building
Year 2010
01
Background
Maja House is an integrated compound located on an
uphill of Bandung, Indonesia. Maja House composed of
three different main buildings; Stevie G Hotel, Sugar and
Cream Restaurant, and Maja House Wedding Hall.
Designed by one of prominent Indonesian architect Andra
Matin, Maja House built as a homage to renown Tangkuban
Perahu mountain — thus, made a Maja House silhouette an
iconic architectural statement.
Concept
Maja House identity concept inspired directly from
Indonesian artefacs from the age of Hinduism heyday
called ‘Lingga-Yoni’. This ancient gem symbolize
the sacred union between men and a women.
‘Lingga-Yoni’ was used as a complementary to Andra
Matin’s Maja House architecture concept, which is to
provide a shelter and sanctuary for the new couple.
lingga men shelter
yoni women sanctuary
Museum of Tropical Spring
Client Wiyoga Muhardanto & Canna Gallery
Type Art Exhibition
Year 2012
02
Background
‘One Day in A Museum of Tropical Spring’ is an art project
created by a sculpture artist Wiyoga Muhardanto. In this
project at Canna Gallery, he produced a simulation of
a museum, completed with dioramas, narrations, and
a live performance from actors acting as a museum curator.
Museum of Tropical Spring is also a contradiction. The term
‘spring’ in English which has been used by mass media
(specifically in America and Europe) to describe political
changes in countries of the Middle East. ‘Arab Spring’ —
that is what they called it.
Concept
Museum of Tropical Spring brand identity process was
inspired by a Herbert Bayer’s typography explorations
for Bauhaus Dessau building signage.
custom upper bowl
Inkubator Asia
Client Rifky Goro & Telly Gontha
Type Artspace
Year 2012
03
Background
Inkubator Asia founded by Telly Gontha, an avid art
enthusiast and Rifky Goro, Bandung-based independent
curator as an altervative artspace dedicated for emerging
young artists to exhibit and promote their works.
Concept
Creative process behind the Inkubator Asia brand identity.
The concept was to conceived, or to provide a figurative
space for new fresh idea, which symbolized with lowline,
underbar or underscore icon
ruang
