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June 10–12, 2013Washington Marriott Wardman Park

Washington, DC

ConFerenCe 2013 edTA

AnnuAl MeeTing

Register today at edtaconference.org

The 2013 EDTA Conference & Annual Meeting brings together business, technology, policy, and academic leaders to provide significant information and insight into the latest developments in the electric drive industry.

EXPAND your knowledge and learn about the pressing issues facing our industry.

EXPLORE world-class exhibitors showcasing their latest innovations and technologies.

EXPERIENCE unique networking opportunities with industry leaders from around the world.

ENGAGE your senses by test driving the electric vehicles of today and tomorrow at the EDTA Ride, Drive, & Charge.

Now, more than ever, EDTA members are achieving milestones

in the industry. Join us to see where we’re going and what’s on

the road ahead.

Register today to:

2 | 2013 EDTA Conference & Annual Meeting

Plan your time at EDTA 2013

Events and times may change. Check the online

schedule at edtaconference.org for updates.

Monday, June 10, 2013

7:30 am – 5:30 pm Registration

9:00 – 11:00 am Morning Workshops

10:00 am – 5:00 pm Meeting Suites Open

3:00 – 5:00 pm Afternoon Workshops

4:00 – 5:30 pm Ride, Drive, & Charge

Tuesday, June 11, 2013

7:30 am – 5:30 pm Registration

8:30 – 10:00 am Opening Plenary Session

10:00 am – 6:30 pm Exhibit Hall and Meeting Suites Open

10:00 am – 6:30 pm Ride, Drive, & Charge

10:30 – 11:45 am Concurrent Conference Sessions

11:45 am – 2:00 pm Lunch

2:00 – 3:15 pm Concurrent Conference Sessions

3:15 – 3:45 pm Afternoon Break in Exhibit Hall

3:45 – 5:00 pm Concurrent Conference Sessions

5:00 – 6:30 pm Networking Reception in Exhibit Hall

Wednesday, June 12, 2013

7:30 – 11:30 am Registration


8:30 am – 12:30 pm Exhibit Hall and Meeting Suites Open

8:30 am – 12:30 pm Ride, Drive, & Charge

9:45 – 10:15 am Coffee Break in Exhibit Hall


12:30 – 2:00 pm Closing Plenary Luncheon

Register online at edtaconference.org | 3

unleash the PowerAttend EDTA 2013 to find out how your company, organization, or city can benefit from electric drive technologies.

Test Drive the Latest Technologies

ride, drive, & CHArgeMonday, June 10, 4:00 – 5:30 pmTuesday, June 11, 10:00 am – 6:30 pmWednesday, June 12, 8:30 am – 12:30 pm

The signature EDTA Ride, Drive, & Charge gives delegates the opportunity to test drive battery, hybrid, plug-in hybrid and fuel cell electric cars, trucks, and other vehicles. Experience first-hand the current market offerings and next generation of electric drive technologies leading the way for innovation.

Plenary Sessions

oPening PlenAry SeSSionTuesday, June 11, 8:30 – 10:00 am

Industry and government leaders will come together to discuss the current state and future direction of electric drive. Join your colleagues as we kick off the 2013 EDTA Conference & Annual Meeting.

CloSing PlenAry SeSSionWednesday, June 12, 12:30 – 2:00 pm

Turning the Tables on the Media. Join us for a candid conversation with leading automotive editors and journalists. In a classic reversal of roles, EDTA President, Brian Wynne, will ask these reporters to defend their attacks or explain their support for electric drive. We’ll hear their take on the current media narratives regarding EVs and what it will take to change the tone of public discourse. There will also be a presentation of the Electric Drive Hall of Fame inductees.


Monday, June 10

W1: MAking inFrASTruCTure A reAliTy1:00 – 3:00 pm

EV charging continues pushing into the market and there is a distinct call for increased public infrastructure. Whether at a rest area, gas station, storefront, or parking lot, there are many questions to be answered to ensure a best-fit installation. Issues have arisen concerning ideal placement, billing responsibility, appropriate wattage levels, government policies, and permitting requirements — just to name a few. Attend this workshop to discuss these issues and more with the full spectrum of stakeholders in public infrastructure.

W2: ACCelerATe THe good: eduCATing ConSuMerS To goeleCTriCdrive3:30 – 5:30 pm

GoElectricDrive is working to spread the word to America that electric drive is here to stay. Come learn about the program and what you can do to spread the word to colleagues, friends, and neighbors. We’re all professionals in the industry, but we can have an equally meaningful impact on the market by how we behave as individual consumers. What are the best ways to expose people to electric drive? What are the best metrics to cite about the benefits of driving electric? Learn strategies and share your successes during this interactive workshop.

Tuesday, June 11

oPening PlenAry8:30 – 10:00 am

P1: STeering THe ConverSATion10:30 – 11:45 am

The public discourse surrounding electric drive is continually evolving and the industry needs to take charge of the tone. This marketing discussion will analyze the terminology our industry is using and how to best address issues from “range anxiety” to “total cost of ownership.”

Conference ProgramWorkshopsPolicy & Marketing Track

Fueling TrackManufacturing Track

For updates on session speakers/companies, please check online at edtaconference.org.


Tuesday, June 11 (continued)

F1: CHArging neTWorkS10:30 – 11:45 am

As public charging for electric vehicles continues to expand, learn how subscription-based services and other options for modern mobility are streamlining consumer interaction with their fuel provider.

M1: PArTS oF THe WHole: AdvAnCeS in eleCTriC drive CoMPonenTS10:30 – 11:45 am

An advanced technology vehicle is only as good as the parts that go into it. Learn about cutting-edge developments in auto components that are helping electric drive vehicles push the limits of efficiency and performance. Compare cost curves of fully market-integrated components to predict the path for batteries.

P2: PrediCTing ProgreSS2:00 – 3:15 pm

Market research abounds with predictions of benchmarks and perceived success rates for electric drive technologies. Learn about the methods supporting these results and how the industry is responding.

F2: giving bACk: v2g And v2H2:00 – 3:15 pm

Energy storage systems continue to develop more efficient ways of holding onto an electrical charge. We are rapidly approaching the time when charged vehicles will be able to help balance our national energy demand by giving energy back to the grid. We will also explore if V2H will come to market first.

M2: oFF THe beATen PATH: HeAvy And MediuM-duTy APPliCATionS2:00 – 3:15 pm

While light duty vehicles capture the media’s scrutiny and adoration, medium and heavy duty applications for electric drive are showing large scale returns on investment and vastly increased levels of efficiency in many of our nation’s workhorse vehicles.


P3: exPerienCing THe beneFiTS oF eleCTriC drive3:45 – 5:00 pm

Businesses of all shapes and sizes are adopting electric drive technologies for a variety of reasons. This session will analyze the additional benefits of electric drive from increased performance to simpler cost of ownership calculations, lower maintenance costs, and more.

F3: Fuel CellS3:45 – 5:00 pm

Electrified transportation doesn’t always need a plug. Fuel cell innovations break barriers every year and with mass market fuel cell vehicles on the horizon, learn about the latest developments in this exciting field.

M3: TrAining ToMorroW’S innovATorS3:45 – 5:00 pm

Whether designing, building, or marketing tomorrow’s advanced technology vehicles, a new workforce stands poised to meet the challenges. Find out where the demand exists and how our nation’s universities and other institutions are training men and women to fill the need.

Wednesday, June 12

P4: PoliCieS For eleCTriC drive8:30 – 9:45 am

Policy priorities for electric drive continue to evolve along with the market. Join this session for a discussion of how the industry is adjusting to the goals of the 113th Congress.

F4: uTiliTy ConSuMer inTerACTionS8:30 – 9:45 am

For plug-in EV drivers, utilities are a newly intimate part of their transportation experience. Find out how utilities are interacting with their PEV customers and what they are learning about charging habits.


Wednesday, June 12 (continued)

M4: eye on bATTerieS8:30 – 9:45 am

Batteries are perhaps the most scrutinized facet of electric drive, and incredible strides are made each year to increase capacity and range. Hear about the latest advancements in battery technology, including chemistries, configurations, and manufacturing best practices.

P5: FleeT FoCuSed10:15 – 11:30 am

Learn how America’s largest fleet customers are investing in electric drive and how that will affect economies of scale for the whole market. Hear best practices, employee training tips, and the unique experiences from companies with growing EV fleets.

F5: oFF THe WAll: AlTernATive CHArging10:15 – 11:30 am

In a new transportation frontier, the default fueling method has become plugging-in at home or work. As adoption continues, off-the-wall solutions will become increasingly important, including mobile roadside, wireless/inductive, and DC fast charging corridors.

M5: CoMing doWn THe line: AuToMoTive develoPMenTS10:15 – 11:30 am

Each year, we see the introduction of new electric drive models from every major auto manufacturer. Learn about the newest vehicle technologies and how those developments are being used in upcoming models and across vehicle portfolios.

CloSing PlenAry: Turning THe TAbleS on THe MediA 12:30 – 2:00 pm

(as of February 14, 2013)

For updates on session speakers/companies, please check online at edtaconference.org.


Networking Eventsnetworking reception for All delegates and guestsA unique opportunity and a must-attend event! Enjoy cocktails, hors d’oeuvres, and entertainment while you network with some of the electric drive industry’s top leaders and innovators.

delegate breakfastsContinue expanding your professional network at the daily breakfasts in the Exhibit Hall.

Coffee breaksRe-charge mornings and mid-day with your peers at the daily coffee breaks in the Exhibit Hall.

edtaconference.org

EDTA 2013 provides a great platform to network with thought leaders in electric drive. Join us to ensure you have the opportunity to mingle with the brightest minds in the industry.


Rates and Registration InformationRegister now to find new solutions to your transportation challenges, learn the latest developments in electric drive, and see the latest electric drive vehicles. Visit the website at edtaconference.org for more information and to register.

Members and Delegates Register by April 20 and save up to $100!

Registration Category

On or Before April 20 After April 20

Delegate – EDTA Member

$600.00 $675.00

Delegate – Non-Member

$725.00 $825.00

Government/Non-Profit/Faculty

$500.00 $600.00

Student* $150.00 $150.00

*Valid Student ID required at check-in onsite.

Registration fees include admission to all conference activities: plenary sessions; conference sessions; networking events; Ride, Drive, & Charge; and Exhibit Hall.

Unleash the PowerJoin EDTA today and register at the Member rate!To join EDTA, contact Kim Grever at +1-202-408-0774 x 301 or [email protected].

Hotel and Travel InformationBook your hotel today!The Washington Marriott Wardman Park is located in a prestigious Washington, DC, neighborhood and is ideal for experiencing the history and culture of the nation’s capital.

Group Rate — Call by May 20!Reference EDTA when booking your rooms to receive the special EDTA discounted rate of $219 per night! The special room rate will be available until Monday, May 20, 2013. Limited rooms are available — reserve your rooms by calling the toll-free number or book online today!

Washington Marriott Wardman Park2660 Woodley Road, NW | Washington, DC 20008

Call +1-202-328-2000 or +1-877-212-5752 and request the EDTA block. Book online at edtaconference.org.


exposition and Sponsorship opportunities

As an EDTA exhibitor or sponsor, you will maximize your company’s exposure to the people who matter most — political leaders, influential members of the media, industry partners, and other key constituents.

To become an exhibitor or sponsor, contact Ron Bates at +1-703-706-8230 or [email protected].

Thank You to Our Sponsors

Additional Sponsors

Silver Sponsor

Gold Sponsor


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