edtech: market michael cairns information media overview...
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Edtech: Market Overview
Michael CairnsInformation Media PartnersAdvisor: Publishers’ Forum 2017
Email: [email protected]
Ph: 908 938 4889
Social: @personanondata
What is “EdTech”?
• The intersection of technology tools and education content
• Data analytics platforms• Content and other marketplaces• User generated tools and applications
• To provide access to information and learning to obtain skills and knowledge
• In other words – the application of technology to support learning
Big Picture Trends – 2017 Horizon Report
One Year or Less
• Bring your own device
• Learning analytics• Adaptive learning
Two – Three Years
• Augmented and virtual reality
• Makerspaces
Four to Five Years
• Affective computing
• Robotics
Investment money has accelerated in the past five years chasing start-up opportunities but may have reached saturation.
Historic Increasing Investment – Recent Slowdown
Product Segments in EdTech
• Learning management systems• Early childhood education• Broad online learning programs• Enterprise learning• Next gen schools• Tech schools• Online to offline• Testing & remediation
• Digital course materials and courseware
• Test prep• Curriculum production• Search• School administration• Next gen study tools• Language learning
Select Ed Tech Market Map Companies
Edtech/Education
Business Drivers
• The internet “network effect:” enables accessibility to vast collections of education materials
• Technology has facilitated ‘new learning models’ which had redefined how students integrate learning into work and personal development
• Expanding life-time earning ‘gap’ of those educated at higher levels supports the value of education
• Broader workflow automation is eliminating old-line employment paths causing acceleration in worker ‘re-education’ needs and requirements
• Rapid growth of non-English markets for education content ‘technology leap’ embedding technology
Thoughts on Trends
Impacting EdTech
• Traditional content• Access models• Platforms• Accreditation • New technology
End of Traditional
Content?
• Open educational course materials• Textbook form factor eroding• Battle for attention• “entrepreneur culture” forcing a rethinking of
the entire educational experience• Online vs offline – generational shift
Access Models
• Flattening of supply chain – enabling direct relationships
• But, complicated with more platforms, distributors, outlets, etc.
• Business model transition from “one off” sale to varieties of subscription models is difficult
• Publishers need to rely on direct relationships wherever they can
• Subscriptions/memberships assume higher engagement with customer
• “On the verge of learning about your consumers intimately. Need to wake up to this and learn from this”
• Institutional sales (B2B and B2B2C) more predictable
Platform Wars
• xml first workflows• Mobile: Apple vs Android• Bring your own device• Functionality• International markets• Acquisitions and roll-ups: beach heads are
valuable• Dependence on hardware and/or good
connectivity is likely to fail – lowest common denominator may be very low
Changing Accreditation and Degrees
• Work experience• Badges and certifications• Changing test and assessment requirements• On demand, in situ learning needs for career
advance• Life long learning
New Technology
• Virtual reality• Interesting for distance and/or remote users• In class headset is potentially a distraction
• Augmented reality• Significant opportunity in education and career
development• Turning 2D drawings into 3D models which can be
played with• Non-headset on the way?
• Makerspaces
Questions?
Michael CairnsInformation Media Partners
[email protected]: 908 938 4889
Social: @personanondata