EDU NOW! Zac Burac

November 21, 2013 Joel JankeBusiness 240 Josh Steinegger

EDU NOW!• Mobile app for colleges and universities• Professional firm located in Milwaukee, WI• Projected launch date Spring 2014• Innovative product

Product and Services

• Combines information sources• Websites• School portals• Email

• Personalization• Customer service

Mission Statement

• EDU Now’s purpose is to provide simple, effective, and efficient college information made instantly accessible to faculty, staff, students, and anyone seeking information about the institution. Additionally, we will provide a thorough customer service experience to complement the product they receive. Together, we will expand our ability to provide a quality, professional product that delivers a great benefit to all who use it.

Marketing Strategy

• Product/Services• Combines information sources• Personalized

• Price• Based on enrollment• Free to students

Marketing Strategy• Place• App Store• Google Play

• Promotion• Trial offer• Conferences• Word-of-mouth

Market Analysis

• Mobile app market• Thriving• Competitive

• School app market• Uninhabited• Room for growth

Industry Analysis

• Self-run apps• Created by college• Run by students

• School Website/Portal• No mobile app

Company Analysis

• Organize aspects of college life• Targeting various roles• Goals• Penetrate mobile app market• Establish credibility• Serve southeastern Wisconsin

EDU NOW!

Customer Analysis

• Students• Grades, Tuition, Events

• Faculty• Classes, Meeting, Events

• Administration• Financials, Conferences

S.W.O.T. Analysis

• Strengths• Expert Staff• Time• Resources• Overall Cost

• Weaknesses• Location• Brand

Recognition

S.W.O.T. Analysis

• Opportunities• Growth• Market Control

• Threats• Competition• Colleges• Online Schooling

Target Market

• Primary Research• Ages 18-25

• Secondary• Enrollment growth• Growth of app market

25%

50%

15%

10%

Age Groups Who Use Applications

Age 10-19

Age 20-29

Age 30-39

Age 40+

Evaluation• Business Customers• Essential to school• Easy to contact Help• Usage numbers

• Individual Members• Easy to use• Routine use• Improvements

Three Common Questions 1) What medium is the best way to communicate between faculty and students?2) Why do we feel that our product will succeed in an apparent saturated market?3) How will we be able to determine how our product is successful?

EDU NOW!

Any Questions?