Public Health SolutionsEducate. Disseminate. Evaluate.

EDUCATE. DISSEMINATE. EVALUATE.

WebMD Public Health Solutions combines two platforms possessing the largest online audience of health information-seeking consumers with the membership of the largest provider of internet-based continuing medical education (CME) and clinical decision and reference tools for physicians and healthcare providers. WebMD and Medscape have implemented public health and education initiatives that demonstrated measurable impact. Through these e� orts we have earned the trust of government agencies who have benefi ted from the reach and engagement of our online platforms. WebMD Public Health Solutions o� ers its partners:

■ CME Activities

■ MedSims Simulation

■ Impact & Outcomes Measurement

■ Display Advertising (onsite, mobile)

■ Email Alerts

■ Multi-Channel Alerts (onsite, mobile, email)

■ Survey Research Recruitment

■ Display Advertising (onsite, mobile)

■ Editorial Destinations

■ Survey Research Recruitment

■ Most trusted and recommended brand in the US1 delivering the largest and most engaged health and wellness audience2

■ 64 million monthly unique users, 39 million of those via mobile3

■ WebMD App covering 26,000 conditions, drugs and fi rst aid topics4

■ Over 15,000 news and features per year4

■ 2+ Million US healthcare provider members, including 625,000 active physicians1

■ The leading online professional resource for physicians and leading online destination for CME2

■ The leading mobile platform for physicians,2 with 50% of page views on tablets and smartphones1

■ ACCME, ANCC, and ACPE accredited, delivering 39% of all internet-based CME participation by US MDs3

1. Millward Brown BrandZ Custom Study, October 2013.2. comScore.3. WebMD internal data; comScore Mobile Metrix 2, September 2013.4. WebMD internal data.

1. Medscape internal data.2. Manhattan Research, Taking the Pulse U.S. 2014.3. ACCME 2013 Annual Report.

WebMD Public Health Solutions o� ers proven solutions to address education and singular communications challenges in the following areas:

DIABETES

MENTAL HEALTH

SUBSTANCE ABUSE

HEALTH INSURANCE COVERAGE

TOBACCO AND SMOKING CESSATION

VACCINES

INFECTIOUS DISEASE

CANCER

CARDIOVASCULAR DISEASE

OBESITY

CLINICAL TRIALS

CLINICAL RESEARCH

ADVERTISING & PROMOTIONAL PROGRAMS

PATIENT EDUCATION

PATIENT ENGAGEMENT TOOLS

SURVEY RESEARCH RECRUITMENT

CONTINUING MEDICAL EDUCATION

CONSUMER PROFESSIONAL

Solutions that help achieve public health-level impact

EDUCATION PROFESSIONAL CONSUMER

■ Reach to healthcare providers and consumers at the scale necessary to impact public health

■ Placement of content and education where participants are already looking for it

■ Original content designed and delivered the ways audiences expect it

■ Access to new, innovative channels and platforms for achieving a campaign or project’s communications objectives

■ Proven past performance that has earned the sustained trust of multiple government agencies

The Value of CME

For decades, regularly conducted studies have demonstrated the e� ects of CME on improving clinical care and patient health. With advances in medical practice and the increasing complexity of the healthcare system and practice environment, expectations for CME have become more rigorous, as have methods for measuring and reporting on its e� ectiveness. What began as a means to ensure that physicians engage in postgraduate education has evolved as a method to improve overall healthcare system quality.

A review of 105 articles in the scientifi c literature showed that continuing education—especially when it incorporates multimedia or multiple education techniques—is e� ective in improving physician performance.* In addition to its proven e� ectiveness, CME is preferred by physicians over promotional activities when seeking new methods to incorporate into their practice. In a survey of 2000 physicians representing 16 specialties, respondents said they were more likely to turn to educational sources than many other types of information, including pharmaceutical promotional meetings, medical science liaisons, or sales representatives.**

1. ACCME 2013 Annual Report.2. Manhattan Research, Taking the Pulse® U.S. 2014.3. Health Online 2013, Pew Research Center.4. Fifth Annual Makovsky/Kelton “Pulse of Online Health” Survey, 2015.

US physician participation in CME has reached and sustained a record level of roughly 12 million certifi cates issued per year.1

59% of U.S. adults have looked online for health information in the past year.3

At 33%, internet-based education represents the largest share of CME participation.1

One in three has gone online to obtain information about a medical condition.3

Two-thirds of physicians are “triple screen” users, meaning their daily use includes desktops, smartphones, and tablets.2

57% say they are more likely to look at WebMD versus government-a� liated sites such as the CDC (17%) or FDA (16%).4

Physicians spend more than 9 hours per day across devices, and almost ½ of that on mobile.2

After doing so, 35% say they did not visit a clinician to get a professional opinion.3

Demand for online continuing medical education is up:

Consumers seek health information online from trusted sources:

Hundreds of outcomes studies

document the positive impact on knowledge

and behavior of Medscape Education

programs.

* Davis D, Galbraith R; American College of Chest Physicians Health and Science Policy Committee. Continuing medical education effect on practice performance: effectiveness of continuing medical education: American College of Chest Physicians Evidence-Based Educational Guidelines. Chest. 2009;135(3 Suppl):42S-48S.

**CE Outcomes 2010 data.

A Trusted US Government Partner

Medscape Education is the largest provider of CE/CME activities to the Federal Government and has worked with the following agencies and the White House:

■ Agency for Healthcare Research & Quality (AHRQ)■ Centers for Disease Control and Prevention (CDC)■ Centers for Medicare & Medicaid

Services (CMS)■ US Food & Drug Administration (FDA)■ Health Resources and Services Administration (HRSA)■ National Institutes of Health (NIDA,

NICHD, NIAAA)■ National Institute for Occupational Safety and Health (NIOSH)■ National Highway Safety Administration (NHTSA)■ Patient-Centered Outcomes Research Institute (PCORI)■ Substance Abuse and Mental Health Services Administration (SAMHSA)■ US Department of Health & Human

Services (O� ce on Women’s Health, O� ce for Civil Rights)

In recent years, Medscape Education has developed more than 90 original CE/CME activities with government partners earning more than 1 million participants. The Federal Government relies on Medscape to educate providers around major public health initiatives, including the A� ordable Care Act, HIPAA, and the HITECH Act.

Medscape Education’s partnership with the Federal Government expands the breadth of education topics available to Medscape members, drawing participants to programs on communication, systems-based practice, screening, epidemiology, and comparative e� ectiveness, along with more clinically focused topics. Activities on key public health priorities, including Alzheimer’s Disease, immunization, substance abuse and mental health, HIV, and older driver safety add contextual relevance to all related education programming on Medscape that is unmatched by any other CE/CME provider.

SAMPLE INITIATIVE: LEVERAGING ALIGNED PATIENT & CLINICIAN REACHSAMPLE INITIATIVE: LEVERAGING ALIGNED PATIENT & CLINICIAN REACH

SLIDESHOWS COMMUNITY PAGE

■ Countdown to Baby: Birth Options to Consider

■ Stages of Labor: A Visual Guide to Childbirth

■ Labor and Childbirth: What People Are Talking About Now

ARTICLES

VIDEOS

■ Your Birth Plan: What to Consider■ Should You Have a C-Section?■ Managing a High-Risk Pregnancy■ Chronic Conditions and Pregnancy ■ The Pros and Cons of Home Birth

■ When to Induce Labor

■ Premature Birth Rate

TIPS SHEET

■ Create your birth plan■ Communicate your birth plan to

your spouse/ signifi cant others■ Don’t be too infl exible; situations

may change

■ Childbirth Quiz: What Do You Know About Labor?

INTERACTIVE MEDIA

TARGET AUDIENCE:Family and Internal Medicine PractitionersOB/GYNsPediatriciansNurses

CME/CE VIDEO ROUNDTABLE

■ Risks associated with elective early delivery

■ When early delivery may be appropriate■ Educating patients about the benefi ts of

full-term delivery

CME/CE TEST-AND-TEACH

E-MAIL: CME RECAP

Case Study Video Vignettes

■ Reducing elective early birth

■ Patient communication about elective early delivery

■ Clinical factors infl uence medically necessary early delivery

■ Personalized message to CME/CE completers

PRE-TERM BIRTH: PATIENT AND CLINICIAN CONSIDERATIONS

For more information, contact:

Stephen MurphyDirector, Strategic Accounts Public Health Solutions202.489.6669smurphy@webmd.net