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2017 Media Kit

Your Passportto Wellness

EDUCATE, INFORM & INSPIRE

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About UsHeart & Soul is the preeminent multicultural media platform that promotes physical, spiritual and mental well-being created specifically for women of color and their families. Heart & Soul media provides ethnic women with a panoramic view of the rapidly changing field of women’s health and wellness.

From fitness to food preparation to just being fabulous, Heart & Soul has its finger on the pulse of multicultural women in ways that inspire, inform and improve their lives.

Heart & Soul is designed specifically for active women of color who want more out of life. We are dedicated to providing the most up-to-date training and nutritional information in print and online.

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Editorial MissionA trusted media source since 1993, Heart & Soul speaks directly to women providing timely information from leading wellness and physical fitness experts.

Heart & Soul is a reliable source for content, both print and digital, focused in the areas of women’s health, wellness and fitness. Heart & Soul aggregates, curates and distributes to women of color content relevant to them in the areas of health, wellness and fitness across all platforms including, print, digital, and mobile.

heartandsoul.com provides the daily check-in for those seeking information on looking and feeling good: tips on healthy living, alternative recipes, fitness tools, video workouts and beauty advice, all for the health-conscious women of color.

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Editorial Composition

Health & Wellness30%

Food & Nutrition 23%

Beauty & Grooming 6%

Personal Growth 9%

Culture 7%

Fitness 25%

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DemographicsTotal AudienceTotal Rate baseReaders per copyRace African AmericanOtherGender Ratio FemaleMale

Median Age25-5435-54

Median Household IncomeHHI $35,000+HHI $50,000+HHI $100,000+Own A HomeAny CollegeGraduated CollegeEmployedProfessional / ManagerialSingle / Never MarriedMarriedChildren in household

900,000300,000

393%

7%94%

6%

3867%48%

$66,10084%69%11%54%87%52%76%35%31%43%44%

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General Advertising

RatesBlack & White 1X 3X 6X 9X 12X

Full Page $17,527 $17,001 $16,491 $15,996 $15,516

2/3 Page $11,743 $11,391 $11,049 $10,717 $10,396

1/2 Page $8,939 $8,670 $8,410 $8,158 $7,913

1/3 Page $5,959 $5,780 $5,607 $5,439 $5,275

Two Color 1X 3X 6X 9X 12X

Full Page $19,260 $18,682 $18,122 $17,578 $17,051

2/3 Page $12, 904 $12,517 $12,142 $11,777 $11,424

1/2 Page $9, 823 $9,528 $9,242 $8,965 $8,696

1/3 Page $6,548 $6,352 $6,161 $5,977 $5,797

Four Color 1X 3X 6X 9X 12X

Full Page $21,400 $20,758 $20,135 $19,531 $18,945

2/3 Page $14, 338 $13,908 $13,491 $13,086 $12,693

1/2 Page $10, 914 $10,587 $10,269 $9,961 $9,662

1/3 Page $7,267 $7,058 $6,846 $6,641 $6,441

Cover Rates 1X 3X 6X 9X 12X

Cover 2 $25,680 $24,910 $24,162 $23,437 $22,734

Cover 3 $22,470 $21,796 $21,142 $20,508 $19,893

Cover 4 $26,750 $25,948 $25,169 $24,414 $23,682

2016 Rate Card 1 X Rate 3 X Rate 6 X Rate 9 X Rate 12 X Rate

Black & WhiteFull Page $18,403 $17,851 $17,316 $16,796 $16,2921/2 Page $9,202 $8,926 $8,658 $8,398 $8,1462/3 Page $12,330 $11,960 $11,601 $11,253 $10,9161/3 Page $6,257 $6,069 $5,887 $5,711 $5,539

Two ColorFull Page $20,223 $19,616 $19,028 $18,457 $17,9031/2 Page $10,112 $9,808 $9,514 $9,228 $8,9522/3 Page $13,549 $13,143 $12,749 $12,366 $11,9951/3 Page $6,876 $6,670 $6,469 $6,275 $6,087

Four ColorFull Page $22,470 $21,796 $21,142 $20,508 $19,8931/2 Page $11,235 $10,898 $10,571 $10,254 $9,946

2/3 Page $15,055 $14,603 $14,165 $13,740 $13,3281/3 Page $7,640 $7,411 $7,188 $6,973 $6,763

Cover Rates 1 X Rate 3 X Rate 6 X Rate 9 X Rate 12 X RateCover 2 $26,964 $26,155 $25,370 $24,609 $23,871Cover 3 $23,594 $22,886 $22,199 $21,533 $20,887Cover 4 $28,088 $27,245 $26,428 $25,635 $24,866

Rate Base 300,000

4c page CPM 74.90$

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AdSpecifications

Advertorial and insert rates are available upon request.

Size Bleed live NoN-Bleed

2 Page Spread 16 3/4” x 11 1/8” 15” x 10 1/8” 15” x 10 1/8”

Full Page 8 3/8” x 11 1/8” 7 1/2 x 10 1/8” 7” x 10”

1/2 Page Horizontal Spread 16 3/4” x 5 5/8” 14 3/4” x 4 5/8” 15” x 4 7/8”

1/2 Horizontal 8 3/8” x 5 5/8” 7 5/8” x 4 7/8” 7 1/2” x 4 7/8”

2/3 Vertical 5 3/8” x 11 1/8” 4 1/2” x 10 3/16” 4 3/4” x 10”

1/3 Vertical 3” x 11 1/8” 2 1/8” x 10 3/16” 2 1/4” x 10”

1/3 Square 5 3/16” x 5 9/16” 4 5/16” x 4 11/16” 4 5/8” x 5”

SCREEN MAXIMUM SCREEN TONAL DENSITY

4/C 133 lines per screen 280% with one color solid

2/C 133 lines per screen 160% with one color solid

1/C 133 lines per screen 85% for areas not intended to be solid

Magazine trim size is 8 1/8 x 10 7/8

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DIGITAL FILESWe encourage our ad-vertisers and agencies to supply art in digital format. Acceptable formats are PDF (PDF/X1-A compliant). All graphics must be converted to CMYK. All images must be at least 300 dpi.

ACCEPTABLE MEDIACD_ROM and DVD-ROM. Please label media with issue date, contact person, phone number and return address. Please include directory printout with media.

ACCEPTABLE FONTSType 1 and True Type fonts

PROOFINGOne digital proof with line or crop marks to show crop-ping. If the proof differs from the file, please mark proof “For position only”.

INSERTS/GATEFOLDSizes and rates available upon request. The publisher reserves the right to convert

PMS colors using a combina-tion of process colors.

POSTITIONINGPositioning is reserved on a first-come first-serve basis. Please include all position requests and production in-structions in writing on your insertion order.

SHIP MATERIALS TO HEART & SOUL2742 Oldewood DriveFalls Church, Virginia, 22043 or FTP directly to our printer: See instructions below.

MATERIALS EXTENSION Contact Sales or Production 703-440-8333 or 703-434-0969

GENERAL TERMS AND CONDITIONS1. Positioning is at the dis-cretion of the Publisher.

2. All advertisements areaccepted and published upon the representation that the agency and advertiser are authorized to publish the

entire contents and subject matter thereof. In consider-ation of the publication of advertisements, the advertis-er and agency will indemnify and save the Publisher harm-less from and against any loss or expense arising from publication of such adver-tisement, including, without limitations, those resulting from claims or suits for libel, or violation of rights of pri-vacy, or plagiarism copyright infringement.

3. In consideration of thePublisher’s reviewing for acceptance, or acceptance of, any advertising for publication, the agency and advertiser agree not to make promotional or merchandis-ing reference to in any way Heart & Soul except with the prior permission of the publisher in each instance.

To advertise in Heart & Soul email info@heartandsoul.com or contact your Heart & Soul represenattive.

SEND FILES VIA FTP:Host:  ftp.qg.comUser ID:  AlexandriaPassword:  quadBrowse to the Quad Imaging/Alexandria/Incoming sub folder (used for sending files to Quad)Drag and drop files you wish to send.

DIGITAL FILESWe encourage our ad-vertisers and agencies to supply art in digital format. Acceptable formats are PDF (PDF/X1-A compliant). All graphics must be converted to CMYK. All images must be at least 300 dpi.

ACCEPTABLE MEDIACD_ROM and DVD-ROM. Please label media with issue date, contact person, phone number and return address. Please include directory printout with media.

ACCEPTABLE FONTSType 1 and True Type fonts

PROOFINGOne digital proof with line or crop marks to show crop-ping. If the proof differs from the file, please mark proof “For position only”.

INSERTS/GATEFOLDSizes and rates available upon request. The publisher reserves the right to convert

PMS colors using a combina-tion of process colors.

POSTITIONINGPositioning is reserved on a first-come first-serve basis. Please include all position requests and production in-structions in writing on your insertion order.

SHIP MATERIALS TO HEART & SOUL2742 Oldewood DriveFalls Church, Virginia, 22043 or FTP directly to our printer: See instructions below.

MATERIALS EXTENSION Contact Sales or Production 703-440-8333 or 703-434-0969

GENERAL TERMS AND CONDITIONS1. Positioning is at the dis-cretion of the Publisher.

2. All advertisements areaccepted and published upon the representation that the agency and advertiser are authorized to publish the

entire contents and subject matter thereof. In consider-ation of the publication of advertisements, the advertis-er and agency will indemnify and save the Publisher harm-less from and against any loss or expense arising from publication of such adver-tisement, including, without limitations, those resulting from claims or suits for libel, or violation of rights of pri-vacy, or plagiarism copyright infringement.

3. In consideration of thePublisher’s reviewing for acceptance, or acceptance of, any advertising for publication, the agency and advertiser agree not to make promotional or merchandis-ing reference to in any way Heart & Soul except with the prior permission of the publisher in each instance.

To advertise in Heart & Soul email info@heartandsoul.com or contact your Heart & Soul represenattive.

SEND FILES VIA FTP:Host:  ftp.qg.comUser ID:  AlexandriaPassword:  quadBrowse to the Quad Imaging/Alexandria/Incoming sub folder (used for sending files to Quad)Drag and drop files you wish to send.

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Web Ad Specificationsheartandsoul.comUNIT DIMENSIONS MAX FILE SIzE

Leaderboard 728x90

Wide Skyscraper 160x600

Large Rectangle 300x250

Floating DHTML 400x400

Pop Ups Various

Sponsored by Logo 120x90

Interstitial 500x400

60K

60K

60K

60K

60K

60K

60K

Half Page 300x600 60K

WEB RATES

300x250

160x600

728x90

Video

300x600

ROS $15.00 CPM

ROS $12.00 CPM

ROS $10.00 CPM

$30.00

ROS $25.00 CPM

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Have you gone to the Doctor for a checkup in the last 6 monthsYes: 49.05%

Do you take any prescription drugsNo:67.44%

Do you participate in physical activities at least 3 times per weekYes: 60.61%

Would you ever participate in a clinical trialNo: 71.85%

Have you had an eye exam in the last yearYes: 58.46%

Have you been to the Dentist in the last yearYes: 61.41%

What is your genderFemale: 79.95% Male: 20.05%

What is the last level of formal education you have completedHigh school: 9.99% Some College or 2 year AA Degree: 27.09% 4 Year College Degree: 62.93%

Heart & Soul Web Survey: 2016 Partial Results

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Digital EditionHeart & Soul digital edition is available at digital mobile magazine stores and newsstands that makes it easy for readers to enjoy.

Women need access to great health, wellness and fitness content at all times during their busy schedules. Heart & Soul gives this access to our subscribers through browser based digital editions across all desktop, mobile and tablet browser platforms. Subscribers can now view their Heart & Soul magazine collection easily, on any device. Heart & Soul continues to invest in this platform adding interactive features, videos and extra content to add more value for the Heart & Soul subscriber.

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Print To Mobile Activation

Through our partnership with Quad Graphics Heart & Soul is able to offer customized solutions for all forms of print to mobile activation to our advertising partners. Including QUICK RESPONSE CODES (QR), SMS short code, IMAGE RECOGNITION, WATERMARK, NEAR FIELD COMMUNICATIONS (NFC). BEACONS (BLE), PUSH NOTIFICATION

EXAMPLE Image recognition (IR) is a process by which a page or image is identified using a mobile application via the phone’s camera.Similar to QR codes, an image can be used as a trigger for presenting additional content or set of actions, e.g., videos, forms, flipbooks.

Contact your sales representative for a detailed presentation.

Activation points are modes of access –links, triggers –that facilitate customer engagement.

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Heart & Soul Events 2017Health Pavilion Activation

Zumba 2017 Major Event Sponsorship Opportunities

Heart & Soul is please to introduce our exclusive 7 City “Health, Fitness & Wellness” Tour for 2017. As part of our mission to “Educate, Inform & Inspire” women of color across the nation, Heart & Soul will conduct these interactive one day events for our constituents. The day includes: health screenings, workshops on preventive healthcare, fitness exercises, cooking demonstrations and recipes, financial wellness, goal setting to achieve positive results, how to read food labels, relaxation techniques, spiritual wellness, a luncheon, vendors, networking and so much more.Heart & Soul 7 City “Health, Fitness & Wellness” Tour 2016/17• November 2016-Baltimore, MD• February 2017-Charlotte, NC• April 2017-Philadelphia, PA• June 2017-Dallas, TX• August 2017-Atlanta, GA• October 2017-Washington, DC• December 2017-San Francisco, CA.

Additional Events that Heart & Soul will participate in, in 2017 include:National Medical Association: Regional Conferences, Colloquium-in LA and the National Conference in PhiladelphiaThe Black Heritage and Cultural Showcase in Philadelphia, PA; The Urban League Conference in St. Louis, MS; The Congressional Black Caucus Conference in Washington DC; Odyssey Conference in Amelia Island, FL; Fraser Net in Prince George’s County, MD; Multicultural Women’s National Conference in New York City and the NMSDC Conference in Detroit, MI.

For More Information and Sponsorship Opportunities:Michael A. Graham – Executive Vice PresidentCorporate Relations, Communications, Events & Special Projects800-834-8813 ext. 109

Gregory K. Adams, Sr. Director of Events800-834-8813 ext. 103

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Audience Demographicsheartandsoul.comRelative to the general internet population. How popular is heartandsoul.com with each audience below?

18-2425-3435-4445-54

MALEFEMALE

SOME COLLEGE

COLLEGE

GRADUATE SCHOOL

$0-$30K

$30K-$60K

$60k-$100k$

100k+

AFRICAN AMERICAN

ASIAN

CAUCASIAN

OTHER

AGE GENDER

EDUCATION INCOME

ETHNICITY

2015 Editorial Highlights

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2015 Editorial HighlightsFebruary/MarchTHE RED ISSUE

With February being both American Heart Health month and Black Histo-ry month, this issue of Heart & Soul is chock-full of information on reducing your risk of heart related illnesses and the many advances African Americans have contributed in the health field.

SPACE CLOSE 1/15/15 MATERIAL CLOSE 1/31/15 oN-Sale 2/11/15

April/MayTHE BEAUTY ISSUE“SHE’S MY SISTER” WRITING CONTEST

Heart & Soul dedicates this issue to all things beauty, from the latest makeup tips to the food we eat; beauty is truly a holistic practice. With May being Mental Health Awareness Month, we explore redemp-tion and the beauty of seeking healing for mental illness.

SPACE CLOSE 2/3/15 MATERIAL CLOSE 2/10/15 oN-Sale 3/31/15

June/JulyYOUR PERFECT BEACH BODY

In this issue of Heart & Soul we explore Sexy. From the perfect swimsuit for your body type, to the best birth control options, we guide our readers to healthy summer fun!

SPACE CLOSE 3/31/15 MATERIAL CLOSE 4/7/15 oN-Sale 5/26/15

August/SeptemberFIT AT ANY AGE

Heart & Soul nods to the golden girls…the women over 60 who have maintained a high level of fitness. With summer wrap-ping up and school starting, we invite our readers to make the transition with grace by reading tips on tutors, flu shots and healthy nutrition for the little ones.

SPACE CLOSE 6/2/15 MATERIAL CLOSE 6/9/15 oN-Sale 7/28/15

October/NovemberTHE PINK ISSUE

Our annual Breast Cancer Awareness issue celebrates the survivors, angels and families of people touched by this disease. We also move into the holiday season with a healthy take on Thanksgiv-ing Dinner and various ways to practice gratitude. Announce The Winner Of The “She’s My Sister” Writing Contest.

SPACE CLOSE 8/4/15 MATERIAL CLOSE 8/11/15 oN-Sale 9/29/15

December/JanuaryTHE HOLIDAY ISSUE ANNUAL HEALTH CHALLENGE Our annual Breast Cancer Awareness issue celebrates the survivors, angels and families of people touched by this disease. We also move into the holiday season with a healthy take on Thanksgiv-ing Dinner and various ways to practice gratitude.

SPACE CLOSE 9/29/15 MATERIAL CLOSE 10/6/15 oN-Sale11/24/15

January/FebruaryAnnual Health ChallengeReflections on the past year, Family gatherings. New Year New You a look at resolutions and how to keep yourself on trackSpace 11/18/16Material 11/23/16On Sale 12/22/16

March/AprilWellness & Heart HealthHeart & Soul is chock-full of information on reducing your risk of heart related illnesses and the many advances African Americans have contributed in the health field.Space 1/20/17Material 1/27/17On Sale 3/7/17

May/JuneThe Beauty/Mental HealthHeart & Soul dedicates this issue to all things beauty, from the latest makeup tips to the food we eat; beauty is truly a holistic practice. With May being Mental Health Awareness Month, we explore redemption and the beauty of seeking healing for mental illness.Space 3/7/17Material 3/16/17On Sale 4/25/17

July/AugustPhysical Fitness/Beach BodyIn this issue of Heart & Soul we explore Sexy. From the perfect swimsuit for your body type, to the best birth control options, we guide our readers to healthy summer fun!Space 5/9/17Material 5/17/17On Sale 6/27/17

September/OctoberThe Pink IssueBreast Cancer Awareness issue celebrates the survivors, angels and families of people touched by this disease. Heart & Soul salutes the golden girls…the women over 60 who have maintained a high level of fitness. Heart & Soul signature events are showcased. Back to school starting up and we invite our readers to make the transition with grace by reading tips on tutors, flu shots and healthy nutrition for the little ones.

Space 7/3/17Material 7/12/17On Sale 8/22/17

November/DecemberHoliday/FamilyWe move into the holiday season with a healthy take on Thanksgiving Dinner and various ways to practice gratitude Space 9/5/17Material 9/13/17On Sale 10/24/17

WOMEN’S HISTORY MONTH

H E A L T H Y A N D B E A U T I F U L

MARCH/APRIL 2016

EDUCATE, INFORM & INSPIRE

WWW.HEARTANDSOUL.COM

DISPLAY UNTIL END OF APRIL

HOLLYROBINSONPEETEPROVIDING HELP AND HOPE FOR THOSE LIVING WITH PARKINSON’S AND AUTISM.

PROVIDING HELP AND HOPE FOR THOSE LIVING WITH PARKINSON’S AND AUTISM.

VIVIAN GREENGRACEFUL BEYOND MEASURE

HOLLYROBINSONPEETE

CELEBRATING PIVOTAL WOMEN IN COSMETICS

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Letter from the Editor“Circles of women have gathered throughout the ages. They co-create community to share varied life experienc-es, to care for children, to pray, to tend the sick, to hold vigil for the dying, and also to collaborate and co-create visions and movements that have altered history.” – Dana ReynoldsAt Heart&Soul, we value the connection and wisdom of every woman. The whole woman is celebrated - mind, body and soul. We honor and share the holistic aspects of health with the intention of inspiring our faithful readers to lead healthier lifestyles in the areas of exercise, health, nutrition, beauty, culture, spirituality, love, success, money and travel.

We have a unique opportunity to tap into the heart of our target audience in a fresh and innovative manner.

Our readers do not simply want to intellectually read information, they want to feel it. They want to be touched and inspired to make their own meaningful contributions to the world.

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Features •FEATURE STORIES•NIP & TUCK•CELEBRITY FIT & SOUL

Health•FRESH Opens the book with short

“How-To’s” and “Steps” to attain a healthy lifestyle

•RXPReveNtioN Doctors and professionals share tips and information on health and medicine

•alteRNativeMediciNe Holistic stories and tips to heal mind, body and spirit

•FaMilyMatteRS Stories focused on children

•PoSitive HIV and AIDS in the African American community

Beauty•SkiNdeeP “All things skin” - from

makeup to dermatology and skin health, let’s get skin deep

•tReSSeS Hair health reflects what is happening within our bodies. We cover everything from spilt ends, conditioners, to healthy hair diets

Fitness•NoPlacelikeoM Our new Yoga

section with stories and yoga products•Fitdeck Workout routines with real

results•loSiNgit Real life stories of weight

loss and redemption

Food•SoulkitcheN Nutritious and

delicious recipes and stories from top chefs and nutritionists

Bliss•FiNaNcialWellNeSS Financial

advice and tips that really work•cultuRe Relevant Books, Movies,

Music, Art and Cultural Events•SaNctuaRy Creating a Sacred Space

within your Home•SiSteRRetReat New section

covering travel around the world with our close girlfriends

•hoRoScoPe Astrologist Esi Evans shares the wisdom of the stars

•ReFlectioNS Closing remarks

The Magazine Editorial Departments and SectionsMagazine Editorial Departments and Sections

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SALES TEAM

Patrick H. DetryNATIONAL ADVERTISING SALES AND GENERAL PARTNER703-939-0986

Sandi HarrisNORTHEAST ADVERTISING DIRECTOR

Sonia N. MartinezMID-ATLANTIC ADVERTISING DIRECTOR

15480 Annapolis Road, Suite 202-225Bowie, MD 207151-800-834-8813

www.heartandsoul.com info@heartandsoul.com

Patrick H. DetryExecutive Vice President Advertising Salesphdetry@heartandsoul.com • 703-939-0986

Michael A. GrahamExecutive Vice PresidentCorporate Relations, Communications, Events and Special Projectsmgraham@heartandsoul.com • 800-834-8813 Ext.109

Sandi HarrisSales Agent for Heart & Soul: SMH Consultants LLCsandi@smhconsultantsllc.com • 203-952-8509

Clarence I. BrownChief Executive Officercbrown@heartandsoul.com • 703-434-0969

Corporate Offices15480 Annapolis Road, Suite 202-225 Bowie, MD 20715

E d u c a t e , I n f o r m & I n s p i r e

1-800-834-8813 • www.heartandsoul.com • info@heartandsoul.com

Your Passportto Wellness