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THE EDUCATION BOOKJULY – DECEMBER 2013


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WELLA EDUCATION ARCHITECTURE 02

WELLA COMMUNITY PROGRAMS 06WELLA EDUCATION 13

WELLA STUDIOS 16

E-EDUCATION 23

SHOWS & EVENTS 27

WELLA SCHOOLS PROGRAM 31

SALON PROFESSIONAL BRANDS 34

WELLA PROFESSIONALS 39SEBASTIAN PROFESSIONAL 55

NIOXIN 67

CLAIROL PROFESSIONAL 76

SASSOON ACADEMY 84


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FABIO SEMENTILLICreative Director

I hope you’ve enjoyed an incredible first half of 2013. I can’t help but be optimistic about the next

six months. So far we’ve had the most successful year for our leading competitions. We crowned

the Sebastian What’s Next Awards winners, were inspired by the students who won Wella’s Student

Competition at America’s Beauty Show, and look forward to awarding the Wella North American

Trend Vision winners in just a few weeks. The next 6 months will take us to nearly 10 different

cities across North America.

Our second annual flagship event, Connect, will gather our 500 strong, North American Creative

Force for a week of relevant inspiration filled with sharing, learning and networking. This

incredible week started with the third annual North American Trend Vision Awards, where we

crowned our Gold Award Winners.

In addition, this year we launched Hairdressers at Heart, our effort in elevating the profession

of hairdressing in North America, with support at every stage of the stylist’s career.

I kindly ask you to dedicate this year to building your profile by attending our shows, Studio

seminars, and by mentoring another stylist to share your technical mastery, business building

tips and professional conduct. By working together, we can all have long and successful careers.

WELLA COMPANY FAVORITE

PROFESSIONAL PRODUCT COMPANY3

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Wella truly believes that education is the single biggest driver for growth

within our industry and, more importantly, for your daily business. It is with

this belief that we offer customized education programs in order to build

a joint business plan that makes sense for your salon.

BUILD YOUR TEAM WITH INSPIRATIONAL AND TECHNICAL EDUCATION

BUILD YOUR BUSINESS WITH IN-SALON EDUCATION

BUILD A PLAN TO HELP ON-BOARD ALL NEW HIRES

Our overwhelming desire is to support and work with you every step of the

way throughout your career to continually elevate you and your business to

the highest levels of excellence.

FUNDAMENTALFOUNDATION BUILDING

ELITE MASTER PROGRAM

ADVANCED SKILLS,INSPIRATION AND BUSINESS

OUR WELLA SALES CONSULTANTS ARE HIGHLY TRAINED TO BUILD COLLABORATIVE BUSINESS PLANS, SO PLEASE CALL US AT 1-800-347-4424.

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EDUCATION IS ES SENTIAL TO GROWING YOUR BUSINESS. WE WANT TO BEYOUR PARTNERS IN GROWTH. FOR MORE INFORMATION, CONTACT YOURSALON PROFESSIONAL OR CALL GLOBAL ELITE AT 1-800-583-5422

We are committed to driving success of our customers with top-rated trainers,

exclusive business building offers and community-based support. Global EliteTM

salons earn Reward Points on any combination of Wella Professionals, Sebastian

Professional or NIOXIN products.

Salon Masters of BusinessAdvancement with Rob and Julie Cass

The Doves Sassoon Academy

Elevate your staff’s expertise and your

salon’s exposure with Wella’s industry-

leading talent development platforms

to help your stylists sharpen their skills,

increase their product knowledge, and

boost your business.

Introducing the Hairdressers at Heart Ambassadors:

Alexandra Matiz, Stephen Moody, Katey-Bug Brown,

and Diane Cole Stevens.

Fabio Sementilli and program ambassadors present Hairdressers at Heart

at America’s Beauty Show, March 2013. To date, the program has received

praise and support throughout the industry.

Industry icon Vidal Sassoon saw education

as the key to professional achievement.

To honor his legacy, Wella has contributed

$1.5 million to fund scholarships for

beginning beauty school students and

licensed professionals. Applications

accepted starting in 2013.

Life is more than just hair, and doesn’t stop

when stylists go to work. Wella can lend

a hand when things get hard to juggle by

offering discounted childcare*, a salon

industry first.*See full discount details and areas of service at

HairdressersAtHeart.com.

Rally your staff and clients around a good

cause in your community, and submit a

video entry online. We’ll fund 20 of the most

popular causes with grants up to $10,000.

NickEducation.com Global Elite TourWella Sponsored Showsand Events

WE L L A C O MM U N I T Y P R O G R A M S

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Tyler Ward Account Manager, BSG Street

Beverly AbellSenior Account Executive, Team 2

Kevin OteroWella Global Operations VP Michele Long

Account Manager, BSG Street Melissa S.Salon Owner

Carolyn FragrassoAccount Manager, Independent East

Hair by: Maryle KokenHair by: Maryle Koken

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Reuben Carranza

CEO Wella North America

Wella North America and CEO Reuben Carranza are launching the HOPE IS IN STYLE campaign to rally

the hairdressing community in the fight against diabetes. The campaign’s purpose is to raise awareness

and support for diabetes research, care and a cure, through a strong, visual identity and united network

of industry leaders and hairdressers. Diabetes affects 1 in every 12 people in the US, including 1 in every

8 in the African American and Latino communities.

Blue is the color of diabetes support and a symbol of hope. Wella has created a unique hairstyle with

a fresh, original hue of blue to be featured across the campaign—a unifying message tied back to style.

FOR FUNDRAISING TOOLS, PLEASE VISIT CITYOFHOPE.ORG/HOPEISINSTYLE

Hair and blue extension color by: Anthony Cole, Sebastian Professional Core TeamDiabetes affects one in every 12 Americans and is a career-threatening disease to hairdressers.

To raise awareness for research, care and a cure, Reuben Carranza, CEO of Wella North America,and the National Professional Salon Industry Council are partnering with City of Hope—a world leader

in breakthrough medical technology.

JOIN THE FI GHT AGAINS T DIABETES. VISIT CI TYOFHOPE.O RG/HOPEISINS TYLE.

You can raise hope in a number of ways:

1. HOST A FUNDRAISER IN YOUR SALON

2. SPREAD THE WORD THROUGHOUT YOUR SOCIAL NETWORKS

3. BID ON EXCLUSIVE MERCHANDISE AT THE ONLINE AUCTION

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Greetings to all of our fellow Hairdressers.

We are heading into a new season and much like in fashion and life itself, it’s always exciting to experience

fresh concepts that will inspire fabulous new ideas. Take a look at what’s fresh from Wella.

New this season:• Wella Professionals – we celebrated our winning stylists at the North American Trend Vision Awards in Las

Vegas. We further explored The Sound of Color through the Fall/Winter Trend Vision collection of looks

known as Soloist. If that wasn’t enough, we made mastering A-List Styling effortless by unleashing the

artist in you.

• Sebastian Professiona ls – in order to be fearless, one must be versatile. Discover artistic versatility through

creative color with Cellophanes, haircuts and styles that can be worn in a multitude of ways – perfect for

those trendsetters among us.

• NIOXIN – It’s raining men. We continue to expand our design principles this season introducing men’s

looks. Also, let us introduce you to our new lightweight styling products that help complete a full look.

As your Education Team, our passion is sharing our many offerings with you in a way that inspires your

inner Hairdresser at Heart. We invite you to share your passion and let us customize an Education plan for

you and your fellow hairdressers.

Sandy Arthur

Full-Service Salons

& Schools Team

Heather Schwingle

Sally Beauty

Holdings Team

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KELLY PENNINGTON

Field Education Manager

ZENDA WALKER

Field Education Trainer

KARINA LUPITOU

Sales and Education Specialist

SUE CALTABIANO


NICOLE HERBERT


EDI GONZALEZ


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WORLD STUDIO

NEW YORK

30 ROCKEFELLER PLAZA

NEW YORK, NY 10012

1-212-399-8800

THE STUDIO

LOS ANGELES

6109 DE SOTO AVE.

WOODLAND HILLS, CA 91367

1-818-999-5112

TORONTO

5800 AVEBURY RD.

MISSISSAUGA, ON

1-800-419-3552

REGISTER AT [email protected] CONTACT OUR STUDIO CONCIERGE AT 1-800-422-2336WELLAINTERACTIVE.COM

STUDIO INFORMATION

Located in the pulsing hearts of the world´s top cities, Wella Studios offerthe latest information in technical development and trends in hair, fashion

and lifestyle.

NEW SPECIAL COSMETOLOGY SCHOOL GRADUATE PROGRAM

Congratulations, cosmetology school graduate. Wella wants to help you

continue to grow on your journey to success by extending to you a discount

on continuing education at our studios. We offer classes in Wella Professional,

Sebastian Professional, NIOXIN and Clairol Professional. Enrollment pricing

upon receiving your state p rofessional license:

• 3 months receive 50% off tuition

• 6 months receive 25% off tuition

• 1 year and instructors receive 10% off tuition

Upon registering with our Studio Concierge, please provide your license

number, date of license receipt and cosmetology school name.

HOW TO BOOK/PAYMENT TERMS

Call our Studio Concierge at 1-800-422-2336 to make a reservation.

Option 1: Pay with MasterCard, Visa or A merican Express.

Option 2: Speak with our Studio Concierge about payment by check or

money order.

As soon as your payment is received, you will be registered for the seminar.Confirmation letters will be sent out 4–6 weeks prior to the seminar date,

along with the information on what tools you will need to bring.

New discount for progressive class bookings. For multiple classes that fall

within the same week, receive an additional 20% off second and third class(of equal or lesser value).

Discount will only be honored when classes are paid for at time of booking.

Please call our Studio Concierge for more information.

Cancellation requests must be made in writing at least 30 days prior to the scheduled seminardate. If a salon cancels after the-30 day minimum or does not attend the registered seminar,payment will be forfeited. Occasionally, course content will change as a result of new

information and product development. Studios reserve the right to update their courses andguest stylists without notice.

FOR FURTHER INFORMATION ON OUR TERMS ANDCONDITIONS, PLEASE CONTACT YOUR NEAREST STUDIO

EL L A S T U D I O S

THE STUDIO, LA WORLD STUDIO, NYC

TORONTO, CANADA

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facebook.com/thestudiosusa

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The Studios bring professional hairdressers together to elevate mastery and

unleash talent at any stage in your career. They offer education tailored to

your needs. Whether you want to improve on the fundamentals, learn a

new technique or increase your salon’s revenue, there is a studio seminar just for you. The Studio team will be your partner in achieving your goals.

You will leave the studio feeling rejuvenated, reinspired and recommitted

to yourself, your craft and your clients.

In addition to core seminars, the Studios host guest artists and visionaries

who are set apart by their creativity and expertise. Highlights include

Patrick Cameron’s Long Hairdressing, Alexandra Matiz’s Sensual Reds and

Blonde Temptation and Nick Berardi’s Blueprint to Haircutting.

The Studios have a robust lineup of core classes that include

color, cut and styling at all levels (from essential to expert). The

Wella MCE (Master Color Expert) course is a signature seminar

and is the pinnacle of color classes offered. It is a two-week

(broken into one week sessions) immersion into all aspects of

color mastery. Participants will graduate as cer tified MasterColor Experts.

World StudioNew York, NY

The StudioLos Angeles, CA

LESLIE COOKERenaissance Salon & Day SpaVisalia, CA

Sassoon is one of the world’s most renowned and exciting academies, and is

therefore a natural partner for the World Studios.

Sassoon Academy offers its innovative abc, Creative and Collection courses

in both the LA and NYC World Studios. These courses provide in-depth insight

into the popular Sassoon Academy proprietary methods, via live demonstra-

tions, step-by-step instructions, finished models and hands-on work sessions.

All courses are led by Sassoon Academy instructors and are available in a

variety of timeframes, giving the busy hairdresser several choices for enjoyingAcademy education.

“Education is the key to success and ongoing education can raise the level of

technique within Hair Design. By sharing the same dedication to learning that

has defined Sassoon, the World Studios are the perfect places to learn

Sassoon technique.”

Traci Sakosits, Sassoon North American Creative Director

Our Studio Artists possess superior technical mastery in color, cut and styling,providing the inspiration and motivation to assist in elevating your own skillsand techniques.

RICHELLE EVANSSTUDIO ARTIST STUDIO, LA

MY FAVORITE SEMINAR: “Sebastian ProfessionalEditorial Styling is a one of my favorite classes because

it really pushes stylists to think outside of the box.This

class will teach you techniques for infinite possibilities!”

SUCCESS STORY: ”Stylists say that SebastianProfessional Editorial Styling changed the way they

look at hair. Being able to create so many textures

and shapes allows them to save time and be more

creative.”

DAVID NIEVESSTUDIO ARTISTSTUDIO, LA

MY FAVORITE SEMINAR: ”I love Color Correction- It allows the individual a huge change in perspective.

For many participants, you can really see and feel the

difference in their confidence.”

SUCCESS STORY: ”Expanding color techniques hasallowed our attendees to be more efficient. They are

able to devote more time to creativity and setting their

own standards of excellence.”

LYNETTE TATUMSTUDIO LEAD ARTISTWORLD STUDIO, NYC

MY FAVORITE SEMINAR: “TV Editorial.I love this classbecause of the mentorship.This class helps them understand

the collaboration with the wardrobe stylist, makeup artist,

and photographer to communicate their vision.”

SUCCESS STORY: “Last season we had an attendee,Olga Shamatrina, enter from About Faces Salon, and I

knew she had an amazing shot. She made it to the

finals and won silver in Young Talent.”

JOSHUA CALDERONSTUDIO LEAD ARTISTWORLD STUDIO, NYC

MY FAVORITE SEMINAR: “Master Color ExpertProgram.I believe it truly elevates colorists in our

industry to a higher level of technical ability whilehelping to advance their careers.”

SUCCESS STORY: “One recent graduate of ourMCE program, Ricky Mason of Richard Scott Salon

has been chosen to be a presenter in our Ready, Set,

Go Salon Career Class.”

VICTORIA THURMAN HALL

STUDIO LEAD ARTIST

STUDIO, LA

MY FAVORITE SEMINAR: “Creative Coloris an amazing seminar.We create an environment that

removes the fear of taking chances. By utilizing colortheory, we help you push yourself artistically to take your

clients color to the next level.”

SUCCESS STORY: ”Stylists in this seminar connectwith me afterwards just to tell me that they are pushing

themselves and gaining new clients. I love that.”

SASSOON ACADEMY ABC DEMO AND HANDS-ON• abc is devoted to the touchstone techniques used by Sassoon trained stylists,

allowing you to observe truly perfect lines, graduation, layering and the

combinations of these techniques with color as an influence.

• Demo is a look, learn and ask class. The hands-on course includes a model

workshop.

• Boost your skills and knowledge to give yourself the condence to expand

your repertoire and develop your talents.DURATION: ½ DAY & FULL DAY

SASSOON ACADEMY CREATIVE DEMO• Using abc as the foundation, this demo focuses on building creativity and

integrating current cut trends into the renowned Sassoon color pla cement.

• Look, learn and ask class.

• Top Sassoon Academy instructors guide you through both cut and color

techniques that you can translate into your salon work.DURATION: ½ DAY

SASSOON ACADEMY COLLECTION EVENING• Discover where the Sassoon team gets their trend vision and how they

translate it into their signature cuts and color placement.

• Look and learn evening with live models.DURATION: 2 HOURS

LET US HELP YOU BUILDA LONG-LASTINGAND REWARDING CAREER.

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SENSUAL REDS WITH ALEXANDRA MATIZ• Learn how to achieve variations of reds from soft

and natural to the most vibrant red shades. Master

correction techniques that ensure the perfect red

each time.

• Hands-on model workshop.

• Become the expert on Red color in your salon with

the techniques you’ll learn.DURATION: 1 DAY

BLONDE TEMPTATION WITH ALEXANDRAMATIZ• Increase your knowledge as you journey through the

best application practices and the theory of

blonding, double processing, creative glazing, low

lighting, and toning techniques that will ensure

perfect tailor made blondes every time.

• Hands-on mannequin and live model workshop.

• You will be able to put the practices you learn to

creative blonde results your clients are looking for.

DURATION: 2 DAYS

AN EVENING WITH ALEXANDRA MATIZ• Join Alexandra for 2 inspirational hours as she shares

with you her fabulous blonde and red creations on

live models.

• Her quick tips will allow you to start putting them

into use when you get back to the salon.

DURATION: 2 HOURS

RAZOR CUTTING ELEMENTS• This class will provide you all the foundational elements to successfully

use a razor to cut hair. Additionally, you will gain understanding of

product usage for different hair types, tools and equipment used for

cutting and styling hair.

• Hands-on mannequin workshop.

• Add the skill of using a razor to your portfolio to give an edge to

profession.

DURATION: 2 DAYS

BRIDAL HAIR• Learn different styles for medium to long hair that will work with head

pieces and the dress to create the perfect look for the bridal party on

that special day.• Hands-on mannequin workshop.

• Become the go-to stylist in your salon and area creating looks that will

last in memories forever.DURATION: 2 DAYS

WATERCOLOR TECHNIQUES FOR HAIRCOLORISTS• A highly versatile medium, watercolor can be used to create opaque and

translucent effects that can be imitated in hair color. This seminar will

bring a sense of play to the participant’s work and help them discover

how they can be a hair color artist.• Demonstration and hands-on workshop

• Participants will learn different watercolor techniques, create their own

unique color combinations, textures and develop an inspirational custom

Look-book for their future projects.DURATION: 2 DAYS

CUSTOM VIP CLASSES

• Realize the ability to take your staff outside of their regular environmentto become re-energized and inspired at one of our Studios where we

cater to what you need.

• You decide if you want a look-and-learn or a hands-on experience, and

what brands and areas to focus on.

• Choose what you want to experience to help grow your business–we will

take care of the rest.DURATION: CUSTOM

STUDIO BUSINESS SESSIONSSalon Masters of Business Advancement (SMBA) with Rob and Julie Cass

now includes 9 interactive business courses divided into 3 sessions. The

SMBA program will drive results immediately.*

Robert & Julie also continue to travel the continent as key note speakers

and trainers educating and elevating the standards of today’s salon and

spa operations.

UNIT 1CHAPTER 1: SOARING RETAIL SALESCHAPTER 2: BUDGETINGCHAPTER 3: MOTIVATING AND INSPIRING YOUR TEAMTO BE STARS

UNIT 2CHAPTER 1: MARKETING THAT DELIVERSCHAPTER 2: RECEPTION EXCELLENCECHAPTER3: ROCK SOLID CLIENT RETENTION STRATEGIES

UNIT 3CHAPTER 1: BUSINESSCHAPTER 2: MARKETING 2.0CHAPTER 3: COMPENSATION STRATEGIES TO MOTIVATEAND MAKE YOU PROFITABLE

9 courses divided into 3 sessions. Sessions can be taken independently and

in no specific order.DURATION: 2 DAYS

THE EXCLUSIVESTUDIOSWELLA PROFESSIONAL PARTNERSHIPOur guest artists are our visionaries of the future, the undisputed crème

de la crème of the industry. Their creativity along with their expertise in color,cutting, technical work and styling has set them apart from the rest.

LONG HAIRDRESSING WITH PATRICK CAMERON• Learn the latest in long hairdressing techniques from internationally

acclaimed artist Patrick Cameron. Two 1-day sessions with different

techniques taught in both courses. Choose both days for total

immersion and savings.

• Hands-on mannequin head workshops.

• Become an expert in long hairdressing come holidays, weddings,

proms and more.

DURATION: 1 DAY

AN EVENING WITH PATRICK CAMERON – BACKSTAGEMAGIC• Join Patrick as he gives an intense behind-the-scenes look at what

goes into on-stage presentations.

Learn how to plan, prepare and present an amazing stage show.

• Look and learn as Patrick presents his live models.

• Learn what it takes to conquer the art of presenting

on stage as you explore the area of show and seminar work.DURATION: 2 HOURS

BLUEPRINT TO HAIRCUTTING WITH NICK BERARDI• This step-by-step creative cutting class will give you a strong

foundation in precision cutting and styling.

• Hands-on mannequin workshop.

• Build condence to create amazing shapes through unique

sectioning and the art of disconnection.DURATION: 2 DAYS

MEN’S HAIRCUTTING WITH JOSH WAGNER• Josh brings his day-to-day salon work along with his military

background straight to you as he covers everything from traditional

fades and flat tops to today’s current trends for men.

• Hands-on mannequin and model workshop.

• Bring current trends to your male clientele in a way

that will make you the person they come to time and time again.

DURATION: 2 DAYS

STYLE SESSION WITH CLAUDIO LAZO• This course will introduce you to what it takes to create hair that is

runway ready for fashion show work and photo shoots.• Hands-on mannequin and model workshop.

• Claudio’s experience at many Fashion Week events and editorial

sessions will teach you what it takes to get into this realm of the

business.

DURATION: 2 DAYS

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Mark Pontrelli

Digital Education & Technology

Leader, Wella NA

YOU WOULDN’T LET YOUR COLOR FADE,WHY WOULD YOU LET YOUR BUSINESS?

FIND US @ WELLAINTERACTIVE.COM

VISIT WELLAINTERACTIVE.COM FOR MORE INFORMATION.

Salon Savvy, a Wella and Salon Prophets business education partnership, is tailored

specifically for salon owners, managers and stylist teams. These seminars will change

the way you think about your business and guide you to exceptional results.

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Show schedule subject to change

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Wow. It was another busy season since we saw you last…From Long Beach to Chicago to Orlando, my team and I are giving you the platform toexpress your creativity, and share your passion and dedication to hair artistry with stylistsfrom coast-to-coast.

While showcasing ILLUMINA COLOR and interpreting the trends of Wella Professional, thefearless hair fashion of Sebastian Professional, the sexy science of NIOXIN, and the classicbeauty of Clairol Professional and Color Charm, we have participated in top industryevents across the country. ISSE, ABS, and Premiere saw all levels of artists, across allbrands, show off their talent on various stages. The What’s Next Tour brought SebastianProfessional to Ft. Lauderdale and Houston, with a big finale in Los Angeles, to crown theWNA winner for 2013. Sharing beautiful color, creative cutting and styling techniques on stages big and small,the North American Show Team brings it all to you. We give you the platform. You takeit to the next level for our stylists.

We can’t wait to come to your city and bring you what you can’t wait to see—artisticinspiration as only Wella can do.

Melanie Garibay

National Show Director

W S & E V E N T S

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VISIT WWW.HAIRDRESSERSATHEART.COM

CONTACT US AT 1-866-MYWELLA WELLA SCHOO LPROG RAM.CO M

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OUR GOAL IS TO BE THE #1 PROFESSIONALPARTNER who provides relevant andinspirational education that will improve the lives

of salon professionals and their clients. We have

over 450 artists from across North America on our

creative teams to support your education needs.

Through our Studios, In-Salon or Online, we

provide color, cutting, styling, product training

and business education classes at Essential,

Exceed, and Expert levels to give you the skills

and the tools to stay at the top of your trade .

READY, SET, GO SALON CAREER • OK, so you’re ready to graduate or already have,

but are you salon-ready? This interactive course

is designed to help you become the best stylist

you can be and set yourself up for success.

• Segments include how to refine your resume,

portfolio and how to master inte rviewing

techniques. Live advice from an industry expert.

EMPOWERING INSTRUCTOR EXCELLENCESEMINARS · Bring your classroom to life in this 3-part

series that covers how to drive excellence

in the classroom.

· Learn to train transfer techniques, color mastery,

styling, and retail sales like a professional.

· Set yourself, your school, and students a step

above the rest.

PARTNERSHIP OPTIONS

Wella provides the tools you need. School,

Instructor and Student Toolkits are offered

through Rewards Points. Toolkits include

innovative marketing support such as interactive

presentations and e-education, access to

competitions, networking opportunities and

discounts on products. Call 1-866-MYWELLA to

sign up today.

FOR STUDIO EDUCATION VISIT WELLAINTERACTIVE.COMOR CALL THE STUDIO CONCIERGE AT 1-800-422-2336

Our industry embraces its own stars, lifting them up to celebrity status. Big business needs

trusted partners to influence and recruit a new generation. We are always in search of

talented new professionals to join our teams of artists.

Celebrating a record number of entrants and instructor nominations. Over 500 students

entered the competition and over 8 0 instructors were nominated for Instructor of the Year.

FOR MORE INFORMATION, GO TO WELLAINTERACTIVE.COM

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Fellow Stylists, here we are again with another 6 months under our belt and, as usual, I have a lot of great

news to share with you.

The Sound of Color continues to be loud and proud at Wella Professionals. In Autumn/Winter 2013, we turn

to the inner world of imagination and emerge radicalized. Escaping from the present on an emotional journey,

looking for meaning in heritage and belongings, and expressing herself in studied, precise creation. This is the

Soloist Collection with 6 Prêt-a-Porter Interpretations in cut, color and style, inspired by the global mega trends

Echo and Allegra.

On the innovation front, we brought you the amazing ILLUMINA COLOR in January 2013 and are

soon ready to reveal a Color Service Revolution: Color I.D, YOUR vision without limitation…

To be at the forefront of what’s next, you can’t stand still, and constantly need to re-invent yourself. AgainSebastian Professional is right there with you, ready to stir up and rise above the norm. The Autumn/Winter

Alter Ego Collection is a demonstration of artistic collaboration resulting in 3 extremely versatile salon-friendly

haircuts. These cuts will blow your mind as they transform effortlessly into editorial and avant-garde creations,

allowing your client’s alter ego to emerge at your fingertips. Brace yourself and embark in the Black Ops

movement to find out what’s next.

NIOXIN, the #1 stylist-recommended thinning brand for 12 consecutive years, continues to innovate with eight

amazing styling products with Pro-Thick™ and Lightplex™ technologies. NIOXIN’s three-pillar educational

approach is unique and will allow you to master consultation, science and technical skills. This season we will

do a double-click on men and the opportunity they represent in your salons. We encourage you to bring your

barbering expertise to the next level with the NIOXIN design principles, in order to build loyalty and business

with your male clientele.

Clairol Professional developed the hair color industry on a foundation of professionalism and education,

transforming the salon color business and liberating women to reinvent themselves like never before. This

season, Classics make a comeback. We celebrate the next generation of classic style with a NEW 16-shade Color

Classic Collection. Join us in our Studios in New York or LA to learn color placement and styling techniques to

achieve classic inspired looks with a modern twist that your clients will love.

Carole Protat

Education Director

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Wella Professionals, the global expert in professional color, is atthe heart of Wella’s brands. For Wella Professionals, it’s all about

beautiful hair. This is how it’s been for the past 133 years. Today,

Wella Professionals is your full-service partner and is always there

for the world’s most passionate hair expert s.

NIOXIN, the number one stylist-recommended brand

in the USA for combatting thinning hair, takes a unique

approach to answering thinning needs and restoring

confidence in men and women who suffer from

thin-looking hair – accounting for 78% of salon clients.Taking inspiration from skincare, NIOXIN’s innovative

and revolutionary technology treats the hair by

optimizing the scalp environment to deliver thicker,

denser-looking hair.

Clairol Professional is all about helping you unleash your unique

creative vision. The name Clairol Professional is synonymouswith great color and healthy-looking hair, and as part of Wella,

is an acknowledged leader.

PR O F E S S I O N A L B R A N D S

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As the world’s most fearless salon brand, Sebastian

Professional enables you to be at the forefront of “What’s

Next.” Sebastian stirs up the norm with editorial stylists and

up-and-coming style visionaries. Dare to dream and unleash

your creativity. For unlimited reinvention in hairst yling.

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PR O F E S S I O N A L S

AN ARTISTS’ JOURNEYTO THE WELLA PROFESSIONALS

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TRENDISIONMADRID, SPAINLast October, 2,000 salon industry professionals gathered to watch 86 stylists and colorists

showcase their passion and talent at the 2012 Wella Professionals International Trend Vision

Awards. One of the largest competitions of its kind, Trend Vision celebrates the skills of

innovative stylists from around the globe who have an instinctive sense of creativity. In the

end, Philip Ferreira representing Canada emerged victorious, taking home the gold in theprestigious Color Category.

TO THE WELLA PROFESSIONALS2012 INTERNATIONALTREND VISION AWARDS

“This was the most incredible experience,” said Ferreira of winning. “To be in the presence

of talent like Eugene Souleiman and Josh Wood. I can only hope to inspire young stylists to

compete in this incredible competition as they have for me. What a journey it’s been; now

another is just beginning.”

GO FOR THE GOLD “I’ve been with Wella Professionals since 1995, and the opportunities I’ve had after the win

have been incredible. First Wella flew me to LA to work on a top stylist team shoot for the

NAHAs. Then I was working with the global team in Milan on an editorial shoot for Estetica

magazine. The amount of teaching I do has increased tenfold, which I love because it forces me

to learn new things as well. The doors keep flying open and winning the gold has ignited a new

passion inside of me. I have to thank Wella for continuing to raise the bar for the industry.”

PHILIP FERREIRA

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R O F E S S I O N A L S

WELLA PROFESSIONALSSOLOIST COLLECTION 2013

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SOLOIST COLLECTION 2013

SHE IS THE EMOTIONA sign of the times: Melancholic Chic is the

new order. Austerity dictates to hold back

on emotions, joy, expression. But nothingcan silence the spirit of creativity; the noise

is deafening.

HAIRMono black is lifted with oily tones.

Natural-looking colors against dense

green-blacks, purple-blacks and ash with

chalk-white. It’s a palette, shifting between

black and white.

SHE IS THE DECADENCEA shameless display of gilded elitism: an

escape into decadence. Celebrate life by living

every precious moment for all it’s worth. Heirsto the riches of past glories step out and show

their wealth.

HAIRBlending rose golds, green golds and platinum.

Some colors are slightly off, almost oxidized

to give them an even more bespoke feel, and

bring the idea of an elitist club.

HAUTE COUTURE HAUTE COUTUREPRÊTE-À-PORTER PRÊTE-À-PORTER

In Autumn/Winter 2013, we turn to the inner world of imagination and emerge radicalized—an individual

reaction in color and sound to the mood of the times. Attuned to the zeitgeist, each woman is on her own:

escaping from the present on an emotional internal journey, looking for meaning in heritage and belongings,

and expressing herself in studied, precise creation—a deliberate reaction that frees up a crescendo of

energy. Create emotion: go solo.

TEAM GERMANYALLEGRAPETRA BROCKMANN—Salon and

academy owner and one of

Germany’s leading creatives.

THOMAS BROCKMANN-KNÖDLER—

Salon and academy owner and

one of Germany’s leading

creatives.

TEAM USA ECHOMARK DEBOLT - Wella Design Team

member and photo session stylist.

NICK BERARDI - world-renowned

master educator and platform artist.

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R O F E S S I O N A L S

TOGETHER, WE SET A NEWWELLA PROFESSIONALSOILREFLECTIONS

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OG , SSTANDARD OF EXCELLENCE

As innovators setting the standard of haircare for

over 133 years, Wella Professionals’ color and

educational expertise are without equal. This

unrivaled competence enables hairdressers of all

levels to take part in outstanding, inspirational

training seminars and profession-defining events

around the world.

LUXURIOUS HAIR WITHOUT ALL THE WEIGHTOIL REFLECTIONS

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OF E S S I O N A L S

CO O C

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COLOR CHARMFALL COLLECTION

EVERYTHING YOU NEED TOCREATE WITH CONFIDENCE.

DISCOVER THE EXTENSIVE WELLA COLOR CHARM RANGE TODAY, WITH:

• Permanent haircolor with excellent gray coverage for vibrant, long-lasting,

fade-resistant results. Available in liquid and gel formats ideal for all techniques.

• Demi-permanent haircolor with no ammonia.

• Powder Lightener for on- and off-scalp lightening.

Why do so many professional colorists choose Wella Color Charm?

Because Wella Color Charm provides the performance, palette andquality that help you delight your customers. And with its economical

1:2 mixing ratio, Wella Color Charm haircolor is a great value.

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“ILLUMINA COLOR is one of the newest in the Wella family of color The new

WELLA CREATIVE AMBASSADORSWELLA EDUCATION MANAGERSCHRISTOPHER & SONYA DOVE

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PABLO ALVARADO

“My favorite Wella product is Color Touch and Relights.

Recently in one of my seminars, the salon owner was

looking for a color formula that would bring back her

natural gray / white hair mid-shaft to ends. Wella gives

me the tools I need to be a successful educator.”

DOREEN BROWN

“I love Blondor. It cuts through the warmth in the hair. My

favorite way to use Blondor is to create pops in the hair by

paneling, and adding face framing highlights in the front.

I also love the Natural Volume Styling Mousse cocktailed

with Create Character. It allows curly hair to remain soft

while defining the natural curl in the hair. I diffuse the

hair with Dynamic Fix Hair Spray for a soft hold.”

MICHAEL HAASE

“Hairdressing is an attitude of many colors and shapes,

each to be respected visually and conceptually in design

discipline. Studying the refinement of shape and utilizing

innovation, it always brings me back to education: that,

is hairdressing. ILLUMINA COLOR is such a wonderful

new tool for the a rt world of hair. The dusty rose effect

of 7/43 with 9/60 is so Spring and Summer 2013, and

my guests love it.”

WELLA TECHNICAL SPECIALISTS

WELLA DESIGN TEAM

PAUL VEGA (COLOR CHARM)

“So many favorites, but I use Color Charm Powder

Lightener and Activating Lotion most often in my

everyday schedule. Right now, clients are coming

in with dark shades and want to go lighter without

damaging their hair. In order to get beautiful results

when changing into a new color, you have to remove

old color. Use it on levels 6 and under to create

beautiful caramel shades, and on levels 6 and up for

clients who don’t want to go too light.”

OLIVER ADAMS (COLOR CHARM)

“I love Wella Color Charm Powder Lightener, because it

gives you a gentle, even lift for all textures of hair. I use it

on all different types of clients, because it works very fast

and always gives consistent lightening.”

CAROLINE KIM (COLOR CHARM)

“I love the versatility of the Color Charm demi-

permanent line. I really like utilizing the “W” series as

a color glaze to add more depth and shine to the hair.

The demi is my favorite product to use on my male

clients to provide them with grey blending. I comb the

color through the hair, making sure to gradually blend

the sideburns to create a more natural look.”

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ILLUMINA COLOR is one of the newest in the Wella family of color. The new

technology allows us to use the color in many ways. This is an amazingly versatile

color tool for any salon, and the softness and shine make the client experiences

unlike any other. I am using ILLUMINA COLOR to balance the mid-lengths and

ends during retouch application, allowing the wonderful luster of ILLUMINA

COLOR to add even more shine and reflection to my clients’ color.”

DANA LYSENG

“As a colorist, I have always loved deep, rich,

saturated colors. If you look at my portfolio

you can really see that. I came to Wella for the

intensity in their color, especially the blonde

and red families. My favorite product right now

is ILLUMINA COLOR; I am so inspired by the

softness and sheer finish of this color line.”

WELLA TOP STYLISTS

ANNA VAUL

“My favorite Wella product is actually a series of products.

I am in love with the Pyrazol P5 reds. These intensive red

colors that range from level three to level 7 in Koleston

Perfect and Color Touch make it possible for me to create

the most vibrant, longest-lasting reds there are. Whether

I am doing a single, all over process, or creating a dynamic

multi-tonal and multi-dimensional red, the Wella Intensive

Reds are guaranteed to come through for me.”

JUSTINE HORNICK

“Besides the amazing people and priceless

relationships, my favorite product that Wella

creates is Magma. I am particularly addicted to the

shade /89+. I love the versatility of using it as a

lifting agent for both tinted and virgin hair. It is a

huge time saver for highlighting when used on its

own for a cool or neutral end result.”

PAULA RUFO

“Wella embodies everything I love about this

industry. Wella fosters creativity and

champions innovation wherever you practice

your passion and perfect your cr aft. Wella is

committed to our partnership with salons and

we are empowering stylists with product

innovations and competitions. I am proud to be a

part of an education-driven company who

provides real opportunity for hairdressers.”

SHIRLEY GORDON

“I love straight and sleek hair. This season, it’s the

hot new look on the runways, and it’s becoming

a popular request from women of all ages. Glossy

panels of pin-straight hair with a delicate flow

make a strong, yet simple statement. Of course the

ultimate reward to any of these styles is my favorite

styling and finishing products. I use the Flowing

Form. This prepares the hair for styling. My favorite

finishing products are Smooth Brilliance and Oil

Reflections– mixed together.“

MARISSA KOSOLOFSKI

“Wella education is like a family. We have an

amazing community of stylists who support

each other in various stages of their career.

With a constant flux of inspirational tools,

stylists are motivated to succeed. The Wella

family provides a nourishing environment

dedicated to evolving the craftsmanship

of our industry.“


ESSENTIAL: IN SALON ESSENTIAL: IN STUDIOHOUSE OF WELLA EXPERIENCE ESSENTIAL FOILING

h f f ili f di i l l l

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COLOR, CARE AND STYLING BRANDS• This class provides a brief introduction to the different brands in the House of

Wella: Care & Styling, Koleston Perfect, Color Touch, Blondor and Magma

• Look, learn, and ask with the studio team.

• See how the Wella portfolio can be a part of your livelihood.

All stylists, assistants, students and recent graduates in or just graduating from

cosmetology school are welcome to attend.

DURATION: 2 1/2 HOURS

AVAILABLE: IN STUDIO

ILLUMINA EXPERIENCE• Join us for an introduction to Wella Professionnal’s newest permanent

haircolor line, ILLUMINA COLOR. Get an overview of the brand, it’s

technology and shade range.

• Look, learn and ask the Studio Team.• Learn where ILLUMINA COLOR fits in the Wella porfolio to complement

Koleston Perfect.

DURATION: 2 HOURS


WELLA ESSENTIAL COLOR LITE (WELLA LIVE)• Gain practical knowledge of the Koleston Perfect and Color Touch brands.

• Hands-on model workshop .

• Get comfortable with the world of Wella color.

This is a great seminar for colorists n ew to the Wella brand or those wishing to

refresh their color knowledge.

DURATION: 1 DAY


ESSENTIAL COLOR• This in-depth color class covers not only brand knowledge for Koleston

Perfect, Color Touch, Blondor and Magma, but also learning consultation

skills, when to use what service, and application techniques.

• Hands-on mannequin and model workshops.

• Whether you are from a salon new to Wella, or a stylist just getting into color,you will benefit from this class by increasing your awareness of haircolor

opportunities and heightening your hair color knowledge and practical skills.

This course is a prerequisite for all Exceed-level color courses and the “Master

Color Expert” certification course.

DURATION: 2 DAYS


• Learn the art of foiling for dimensional color placement.

• Focuses on slicing and weaving, as well as diagonal, horizontal and vertical

placement.

• Hands-on foil placement on mannequin head workshop.

• This class is designed to take the fear out of foiling – potentially one of your

most profitable services.

This course is a prerequisite for all Exceed-level color courses and the “Master

Color Expert” certification course.

DURATION: 1 DAY


ESSENTIAL STYLING• You’ll learn proper hair preparation, curling techniques, finishing and

timesaving tips.

• Full review of which products to use to get your desired results.

• Hands-on mannequin head workshop. • Gain familiarity with the proper products, tools and techniques needed to

control hair and execute the foundation for modern hairstyles.

This course is a prerequisite for “Exceed: Styling”

DURATION: 1 DAY


ESSENTIAL CUTTING• Learn cutting fundamentals and perfect your lines, graduations and layering.

• Gain an understanding of product usage for different hair types and the tools

and equipment used for cutting and styling hair.

• Hands-on mannequin head workshop.

• Learn how to conduct client consultations by analyzing the face and head

shape and assessing suitability of techniques depending on hair types.

DURATION: 2 DAYS


WELLA EXPERIENCE: COLOR• A product knowledge overview of Wella color brands: Koleston Perfect, Color

Touch, Blondor and Magma.

• Identify the appropriate color product for your clients.• Gain confidence to recommend color services to each individual client.

• Introduction to the Care & Styling line.

For all stylists, colorists, assistants, students and recent graduates who are new

to Wella Professionals

DURATION: 2 HOURS

AVAILABLE: IN SALON

WELLA EXPERIENCE: CARE AND STYLING• An intensive product knowledge seminar featuring the new Wella Professionals

Care & Styling line.

• Provides a deep understanding of the product lineup and architecture.

• Helps you recommend the right Care & Styling products to your clients for their

home regimen.

For all stylists, assistants, students and recent graduates who are new to Wella

Professionals Care & Styling line.

DURATION: 2 HOURS

AVAILABLE: IN SALON

ILLUMINA ESSENTIAL• Join us for an introduction to Wella Professionnal’s newest permanent haircolor

line, ILLUMINA COLOR.• Get an overview and demonstration of the brand, its technology and

shade range.

• Learn where ILLUMINA COLOR fits in the Wella portfolio to complement

Koleston Perfect.

DURATION: 2–4 HOURS

AVAILABLE: IN SALON & STORE

FUNDAMENTAL COLOR• An in-salon introduction to the studio program “Essential Color.”

• Designed to increase knowledge of hair color as a category.

• Gain a fundamental understanding of formulation with Koleston Perfect, ColorTouch, Color Touch Relights, Blondor and Magma.

For all colorists, students and recent graduates who are looking to perfect their

foundational color knowledge.

DURATION: 3 HOURS

AVAILABLE: IN SALON

FUNDAMENTAL FOILING• An in-salon introduction to the studio program “Essential Foiling.”

• Provides an understanding of dimensional color and foiling techniques through

weaving, slicing, paneling and blocking.

• Learn foundational consultation terminology for your clients’ understanding

For all colorists, students and recent graduates who are looking to perfect their

foundational highlighting services knowledge.

DURATION: 3 HOURS

AVAILABLE: IN SALON

WELLA COLOR CHARM EXPERIENCEA CORE FUNDAMENTAL PROGRAM FOCUSED ON WELLA

Color Charm product knowledge, usage and benefits. Class is designed to

introduce and/or give students a better understanding of the Color Charm brands

and portfolio offerings featuring the new and improved permanent and demi

permanent color lines.

DURATION 1 -2 HOURS

AVAILABLE: IN SALON & IN STORE

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FE S S I O N A L S

EXCEED EXPERTSOLOIST PRÊT-À-PORTER COLLECTION• Learn four prêt à porter salon friendly looks inspired by Trend Vision haute

CREATIVE COLOR• In this seminar you will learn coloring skills techniquesand effects color mixing

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• Learn four prêt-à-porter salon-friendly looks inspired by Trend Vision haute

couture 2013.

• Learn step-by-step techniques of cut, color and style.

• Inspiration to keep your clients updated with the latest trends in cut, color and

style.

For all stylists, colorists, students and recent graduates who are looking to keep

up with the latest trends.

DURATION: 2 1/2 HOURS

AVAILABLE: IN SALON

COLOR CORRECTION 101• Heighten your knowledge and practical skills of color correction.

• Learn how to turn an unwanted hair color into a desired end result.

• Choose to work on precolored mannequin heads or live models provided

by the salon.

DURATION: 3–4 HOURSAVAILABLE: IN SALON

A-LIST STYLINGCelebrity beauties – we like their movies, sho ws and music, and we all secretly aspire

to look like them.

• Experience and learn how to create red carpet looks for your clients with Wella

Professionals.

• Become the ultimate styling experts.

For all stylists who are interested in learning the tricks of red carpet looks your clients

are talking about.

DURATION: 2 DAYS OR 3 HOURS

AVAILABLE: IN STUDIO OR IN SALON

COLOR CORRECTION• Develop your skills as a color correction specialist by working with the color wheel

and other principles of color.

• Explore methods to return hair color to the desired result, as well as how to remove

unwanted color.

• Hands-on mannequin head and model workshop.

• Gain the confidence to tackle multiple color situations that you encounter every

day.

Prerequisite Essential Color or 3+ years color ex perience. Note: This course is a

prerequisite for the Master Color Expert Certification Course.

DURATION: 2 DAYS


• In this seminar, you will learn coloring skills, techniques and effects, color mixing,

consultation and diagnosis for creative coloring.

• Hands-on mannequin head workshops.

• Feel confident to return to the salon ready to increase your creative coloring skills

and personalize the color services you offer.

Prerequisite: “Essential Color”. This course is a prerequisite for the “Master Color

Expert” certification course.

DURATION: 1 DAY


FREEHAND PAINTING• Learn the art of dimensional looks using the five-point success formula for

freehand painting.


• Address a variety of client desires from flowing shimmering color to softening

regrowth to blending back to natural color.Prerequisite: “Essential Foiling” or 3+ years color experience

DURATION: 1 DAY


EXCEEDING WITH ILLUMINA COLOR• In addition to learning the about the brand, you will learn who to target,

understand how to formulate and experience using the brand to see the amazing

results for firsthand.


• Quickly become confident to work ILLUMINA COLOR into your color services.

DURATION: 2 DAYS


EXCEED: STYLING• Learn braiding techniques, proper hair preparation, securing techniques, finishing,

ponytails and timesaving tips.


• Update your skills for hairdressing as you gain familiarity with the proper products,

tools and techniques needed to control hair and execute modern special occasion

and up-do looks.

Prerequisite: “Essential Styling” or 3+ years styling experience.

DURATION: 1 DAYAVAILABLE: IN STUDIO

COLOR CHARM - FALL REFRESH• Color Charm permanent and demi-permanent lines are now complete with

updated technologies and packaging.

Learn what’s new with the brand and updated color trends for the Fall/Winter

season.

• Hands on color and styling workshop.

• Learn practical color and styling techniques that you can re-create on your clients.

DURATION: 1 DAY


FORMULATION DAY• Get a Top Stylist in your salon to assist your colorist formulate with Wella

Koleston Perfect, Color Touch and Blondor.

• A fully functional day in the salon to allow stylists/colorists to get comfortable.

• Get up close and personal and ask a Top Stylist questions about the Wella

color brands.

DURATION: 1 DAY

AVAILABLE: IN SALON

MASTER COLOR EXPERT PREQUALIFICATION• This course is a precursor to the Master Color Expert (MCE).

• It is designed to qualify those who have been a colorist for at least 5 years and

have been using Wella color brands for at least a year but have not taken all the

required Essential and Exceed color courses.

• You will be given a written and a practical test that cover all aspects of color.

• A passing grade is required to register for MCE. If there is an area that does not

have a passing grade, the trainer will recomm end the course to take to g ain the

necessary skills and knowledge.

DURATION: 2 DAYS


MASTER COLOR EXPERT• This certification program you will push the boundaries and understanding of

the beauty industry as well as hair color allowing you to grow you color business.

You will explore psychology, client consultation, hair diagnosis, chemistry, physics

and presentation skills. A special graduation ceremony to commemorate

completion of the program is a course highlight.

• Inspirational demonstrations and practical workshops on models and mannequin

heads.

• Be one of an elite core of colorists in the country once you graduate from this

course.

Prerequisite: 5 years color experience and “Essential Color”, “Essential Foiling”,

“Color Exceed”, the art of “Color Correction” and “Creative Color” or pass the

“Master Color Expert Pre- Qualification” program.

DURATION: 10 DAYSAVAILABLE: IN STUDIO

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FE S S I O N A L S

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PR O F E S S I O N A L

SEBASTIANBELIEFS

ALTER EGOCOLLECTION

S E B A S T I A N P R


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BELIEFSWe believe that our individualities are far too colorful to

lock into one look. That’s why we never stand still, but

always think ahead, feel forward, look further. Stir up the

norm and rise above the conform for unlimited reinvention

in hair and styling – or un-vention, as we like to call it.

THE SOURCE OF CREATIVITY

Sebastian shares techniques for cutting, styling and finishinghair based on our unique knowledge and experience:

• How to control hair as an artist, rather than be controlled by it.

• How to create hair fashion by marrying the product withthe haircut.

• Push beyond the limits of experience and abilityin order to invent a new culture for the future.

SEBASTIAN UNDERSTANDS HAIRBETTER THAN ANYONE ELSE

Introducing Alter Ego, the Autumn/Winter 2013 Collection,

a platform for reinvention, reinterpretation, and transcendent st yle.

The Sebastian Stylist Design Team—Marylle Koken, Anthony Cole, Omar

Antonio, and Jason Fournier—has taken one cut and pushed the

possibilities of one product. Together, they have re-imagined versatilestyle with the Alter Ego collection.

As part of the collection, each cut has been designed as a foundation.

The Design Team’s process for creating these cuts required collaboration

and trust with one another, to allow space for artistic experimentation

and co-creation.

Highlighting one product, these cuts can be twisted and transformed on

an impulse. Versatility enables you to take style as far as it can go.

The Alter Ego collection takes you to the next level.

COLLECTION

SHINE CRAFTER WAX

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R O F E S S I O N A L

WHAT’S NEXTAWARDS

PROFESSIONALCATEGORY FINALISTS

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AWARDS

STUDENT/NEW TALENTCATEGORY FINALISTS

CONGRATULATIONS TO DANNY LOZADA FOR WINNINGFIRST PLACE IN THE PROFESSIONAL CATEGORY.

CONGRATULATIONS TO RACHEL CARR FOR WINNING FIRST PLACE

IN THE STUDENT/NEW TALENT CATEGORY.

Clayton Beck

Reno, NV

Posh Salon - Reno

Alessandro Saccoccio

Woodbridge, ON

Salon Gaboa International Inc.

Rachel Carr

Mt. Lebanon, PA

Salon Vivace

Danny Lozada

Carolina, PR

Beyond Salon

Juan Chacon

Chula Vista, CA

Bellus Academy - National City

Baylie Favero

Santa Monica, CA

Planet Salon

Kristen DeJong

London, ON

Marvel Beauty School

Ashlee Berry

Los Angeles, CA

Hairroin Salon

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ESSENTIAL EXCEEDNEW COLLECTION

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IN-SALON SERVICESEMINAR• Experience how to build your business with the

Sebastian in-salon services.

• Learn 5 quick and easy services in the salon to

achieve the ultimate foundation for your look.

• Thirst Quencher with Drench, Strength Boost

with Penetraitt and ammonia-free color glaze with

Cellophanes’ 3 services.

For all stylists, colorists, assistants and recent

graduates.

AVAILABLE: IN SALON

DURATION: 3 HOURS

CELLOPHANESEXPERIENCEWould you like shiny hair? Would you like to

liven up dull color? Would you like to play down

the gray?

• Understand Cellophanes: the what, the how

and when to use it to transcend all color

results in the salon.

• Delight your color-savvy and color-shy clients

and drive your add-on service revenue with

this worry-free service.

For all stylists, colorists, assistants and recent

graduates.

AVAILABLE: IN SALON

DURATION: 3 HOURS

IN-SALONHAPPENING• This hands-on experience party is designed to

educate salon staff while offering complimentary

Sebastian services to salon clients.

• Excite your stylists and pamper your clients

A must for all salons to drive client loyalty and

product awareness.

AVAILABLE: IN SALON

DURATION: 3 HOURS

• A one-day advanced workshop on the methodology

behind fearless hair fashion.

• This program takes you on a journey into the look and

feel of Sebastian – cut, color and style inspiration.

• We provide the techniques and the approach. You

take it from there and create your own interpretation.

All stylists, assistants, students and recent graduates

welcome.

AVAILABLE: IN SALON

DURATION: 1 DAY

AUTUMN/WINTER 2013ALTER EGO LOCAL JAM

• Learn one of our latest haircuts in this seasonal Next

Up collection.

• Experience Sebastian’s signature razor and scissor

cutting techniques.

• Participate on mannequin heads in a hands-on

session with the Sebastian Urban Design Team.

All stylists, assistants, students and recent graduates

welcome.

AVAILABLE: IN SALON

DURATION: 4 HOURS

EDITORIAL STYLING

• Create editorial looks with ultimate versatility with

the Sebastian Design Team.

• Hands-on model workshops.

• Gain condence in taking your current styling skill

set to the next level.


DURATION: 2 DAYS

CREATIVE IMMERSIONINTENSIVE CUTTING & STYLING

• In this intensive creative workshop of styling

and cutting, you will immerse yourself with the

Sebastian Design Team in the elements and

principles of design and shape.


• See your work as artists see their art. You’ll

translate the fundamental elements into graphic

shapes, movements and designs.

AVAILABLE: IN STUDIODURATION: 2 DAYS

NEW COLLECTION

NEW COLLECTION

• A hands-on seminar for those who desire to

maximize their styling knowledge and potential.

• Learn how to properly style hair the Sebastian way

– from blow drying curly hair straight to the secret

to achieve a flawless ponytail to many of the best

finishing techniques.

• Learn the art of product mixes and cocktails for

results you and your clients will love.

All stylists, assistants, students and recent

graduates welcome.

AVAILABLE: IN SALON

DURATION: 4 HOURS

STYLING 101

COLLECTION EXPERIENCEAUTUMN/WINTER 2013ALTER EGO• Learn the products within the four different

care lines of Sebastian and get an overview of

Cellophanes.

• Look, learn, ask and touch the care products for

yourself.

• Gets you into the creative mindset by introducing

you to the look and feel of Sebastian.

All stylists, assistants, students and recent

graduates welcome.


DURATION: 2 HOURS

SEBASTIANEXPERIENCE• A product knowledge experience that gets you

into the creative mindset of Sebastian; hair is a

fabric and our products are our liquid tools.

• Understand the 5 Fs: fearless, ow, form, aunt

and foundation.

• Gain condence in product recommendation for

your clients’ at-home regimens.

For all stylists, assistants, students and recent

graduates who are new to Sebastian.AVAILABLE: IN SALON

DURATION: 3 HOURS

GALLERY JAM SESSIONCUT, COLOR AND STYLE METHODOLOGY

6362

OF E S S I O N A L

EXPERTNEW COLLECTION

CELLOPHANES.COMMITMENT-FREE

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NEW

INSIGHT-ER SESSION• Learn how to become a style leader among your

peers by tapping into the world of Sebastian’s

influential hair artists, magazine editors, social

media leaders, hair artist agencies, public relations

professionals and retail gurus.

• Includes a styling session focused on editorial looks

and how to get them taught by International Artist

Anthony Cole and Editorial Artist Thomas Dunkin.

• Interaction with the top designers and industry

leaders will take your career and your work to a

whole new level for your business within the salon

and beyond.


DURATION: TIER 1 – 3 DAYS

TIER 2 – 1 DAY OBSERVE ONLY

• Learn our latest haircuts, along with signature

Sebastian razor and scissor cutting techniques

required to create them and their alternative finishes.


• Immediately take the latest Sebastian trend collection

back to your salon and clients.


DURATION: 2 DAYS

NEXT UP – AUTUMN/WINTER2013 ALTER EGOEXPERT CUTTING AND STYLING

Cellophanes is re-launching with a brand new a3 complex that is free of ammonia, peroxide and parabens.

A semi-permanent solution for all hair types, Cellophanes offers a wide range of shades to satisfy every

shine-seeking client.

Cellophanes is a versatile service, whether you’re locking in color or touching up between treatments.

For more translucent color, Cellophanes vinyl service can be us ed on both color-treated and virgin hair.

COMMITMENT FREECOLOR TREATMENT.STRONGER, HEALTHIER-LOOKING HAIR. FULL SPECTURM OF COLOR.

FREE OF AMMONIA, PEROXIDE AND PARABENS.

• Strengthens hair and helps prevent breakage

• Preserves natural moisture balance and provides

UV protection

• Refreshes permanent color between treatments

• Enhances the color of every shade

• Revitalizes color and conditions after perm or

straightening services

• Provides more shine

BENEFITS

COMING SOON, JANUARY 2014.

• Sapphire Blue: an expressive violet blue (Level 3-12)*

that can be used purely or mixed with any other

shade to reach infinite color possibilities.

• Champagne Blond: a brilliantly clear beige-rose

(Level 8-12) that extends the blonde of fering and

can be used with the Vinyl Service.

SEBASTIAN IN TRODUCESTWO ADDITIONAL SHADES:

*Will result in more vibrant blue when used in levels 8-12.

OF E S S I O N A L

#1 STYLIST CHOICE FOR THINNING HAIR

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HELPS YOU THE STYLIST BECOME

CONSULTATION

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A 3-PILLAR EXPERTISE APPROACHIN EDUCATION

FAVORITE FINE/THINNING HAIRCARE

This approach enables hairdressers to become experts and serve asconfident, enlightening consultants for clients with thinning hair.

Our engaging seminars are designed to assist in science, consultation

and skills expertise in thinning hair.

Each NIOXIN seminar, whether it is DISCOVER, EXPERIENCE,

ENABLE, EXPLORATION or DESIGN PRINCIPLES, will help build

mastery in all of the NIOXIN pillars of expertise.

HELPS YOU, THE STYLIST, BECOMEAN EXPERT IN THINNING HAIR

SKILLS

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8%

DID YOU KNOW…

NIOXIN IS THE ONLY SALON BRAND WITH OVER 25 YEARS OF

SPECIALIZATION IN THINNING HAIR:

• 2/3 of American men will have some degree of appreciable hair loss by age 35. By age 50,

approximately 85% of men have significantly thinning hair. For 25% of men, the process of

male pattern baldness starts by age 21.• For women, fine or thinning hair is not merely an age issue. Thinning can begin at any time,

especially during periods of hormonal change, including post-childbirth and crash dieting.

Symptoms may arise simply from hair treatments or overusing heated styling tools.

of all female and male salon clients are concerned by thinning hair?*NIOXIN offers customized solutions for all hair types.

*SOURCE: 2006 global segmentation study among 20,000 salon clients in 17 countries

NIOXIN finds inspiration in skincare and uses this approach to treat the concerns of clients with thin-looking

hair. As an extension of our facial skin, the scalp requires the same attention and care.

At NIOXIN, we believe that scalp health creates hair health. Our range of products supply skincare science

to strengthen, nourish and treat hair from its foundation, delivering healthier hair with a thicker and denser

appearance. NIOXIN has a full range of solutions specific to thinning hair to cleanse, optimize and treat the

hair and scalp.

SCALP RENEW™ SCALP RECOVERY®INTENSIVE THERAPY® STYLING3-PART SYSTEM KITS

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MICHELLE BENNETT DIANE STEVENS

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“The best advice for a stylist is to partner withtheir clients to explain the benefits of layering

different products, and to teach clients how tocreate lift at the base. Two of my favorite styling

products that are great for layering are BodifyingFoam and Niospray Regular Hold. Light-Plex and

Pro-Thick technologies are winning combinationwithin NIOXIN styling.“

“Looking back to my days in cosmetology school, NIOXIN was the product that

I associated with the SCIENCE of hair. NIOXIN showed me the importance of

both scalp and hair health. Today, I am able to partner with the top stylists to

train, create education, and launch innovative products. My goal is to simplify

this message to give stylists like myself the confidence to customize‘ solutions

for their clients.“

“With my female clients, I really take some time to dip

into my NIOXIN Design Principles. Starting with thecolor, I recommend going a level darker at the base

to make the hair look more dense. I follow up withCutting Principles, because everyone loves to see a fullperimeter. My favorite combination when layering

products is Bodifying Foam and Definition Cream. Itreally provides that moveable, defined body that you

are looking for.“

JORDAN LOVEN

MICHELLE BENNETT

VINNIE FERRARA

“I recommend Systems 3, 4, 5 and 6 for myfemale clients that are concerned about hair

thinning and hair loss. Systems 3 through 6have Glyco-Shield, which safeguards skin andhelps preserve hair color. I also recommend

that stylists take the NIOXIN Tri-Expert class atthe Wella Studios in NY, LA and Canada where

you can learn how to master the right tools andtechniques in color, cutting and styling for fine,

thinning hair.“

DIANE STEVENS

“When working with male clients in the salon,I start with the appropriate NIOXIN System

customized for my client’s hair and scalp,which opens the conversation to Scalp Renew’s

Dermabrasion service. I share my personalexperience of having Scalp Renew services every

4 weeks to maintain my fresh, clean scalp.“

BEKIM OSMANI

“For women, thinning hair can be devastating.NIOXIN is based on skincare and supported by some

of the world’s most experienced and well-knownhairdressers. I start my clients with a Scalp Renew

Dermabrasion Treatment. It’s like a facial for the scalp.Next, I use the NIOXIN Design Principles of cut, color

and styling to create a thicker, denser fuller-lookingstyle. Then I prescribe the correct system and stylingproducts for them to take home.“

KATHY JOHNS

JENNIFER YOUNG“Men like things that are easy and basic. So, if your client

is hesitant to talk about their thinning issues, you canapproach them from the simple side of NIOXIN. Start with

Scalp Renew to kick off their NIOXIN experience. Theywill love the minty sensation and pampering. Use natural,

multidimensional color to give dimension and the illusionof denser hair.“

DANIELLE CAPUTO“I would say that 40% of my male clients have

thinning hair. The advice I give to them is touse the appropriate 3-part system every time

they wash.“

‘

“I hear most thinning hair concerns from my maleclientele. I recommend NIOXIN System 5 to my

medium to coarser clients. Sending them home withthese products, accompanied by a haircut following

the NIOXIN cutting principles, helps them gain asense of pro-activity and confidence realizing they

have fuller and thicker-feeling hair.“

JARED RICCARDI

“The woman who requests advice for Fine or

Thinning Hair is a woman who has consultedmultiple hairdressers for a solution. Often

times, she knows only what she doesn’t want.Using the NIOXIN Design Principles for Cut,

Color and Styling, we the professionals areable to provide guidance. Take advantage of

Lightplex technology and finish with NiosprayRegular Hold for thicker-looking hair.“

ANTHONY CROSFIELD

“Approaching a guy with confidence is key.I begin my consultation by asking him, ‘ Would

you like to have thicker-looking hair today?”And most men agree. I introduce NIOXIN

and suggest a customized hair care regimen.At the basin, I use the system selector wheel

and instantly my clients are captivated by theNIOXIN brand.“

MIRELLA ROTA

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DISCOVER

EXPLORATION

EXPERIENCE

DESIGNPRINCIPLES

TRI-EXPERT

ENABLE

ESSENTIAL

EXPERIENCE NIOXINBecome confident in your knowledge about hair thinning and NIOXIN products as a solution.

Learn how to mix and layer NIOXIN for your clients with our Styling Principles.AVAILABLE: IN SALON • DURATION: 2–4 HOURS

DISCOVER NIOXIN Client Or Stylist EventSee what NIOXIN offers through an experiential event with model demonstrations featuring The NioScopeConsultation and a Scalp Renew S ervice. Interact with a NIOXINExpert to understand how to recommend

a customized regimen for all clients.AVAILABLE: IN STUDIO AND IN SALON • DURATION: 2-6 HOURS

EXCEEDENABLE NIOXINBecome an Expert in consultation using proven tips from Dr. Stephen Franzoi, renowned specialist inappearance and self-esteem. Experience one-on-one consultations featuring The NioScope to understand

what’s going on at the scalp and signs of thinning.AVAILABLE: IN SALON • DURATION: 2 HOURS

NIOXIN DESIGN PRINCIPLES To Achieve Thicker, Denser-Looking Hair Experience demonstrations andhands on workshop featuring NIOXIN’s step-changing principles to customize a cut, color and style for allyour clients. Customize your seminar to focus on women or men.

AVAILABLE: IN SALON • DURATION: 4-6 HOURS

EXPLORATION OF NIOXINHost NIOXIN Designers to build confidence in addressing thinning hair using NIOXIN’s step-changing

principles for cut, color and style. In this class you will sketch, design and create a customized fuller lookon a model with a complete NIOXIN regimen.

AVAILABLE: IN STUDIO or GLOBAL ELITE• DURATION: 1 DAY

EXPERT

TRI-EXPERT CERTIFICATIONBecome a NIOXIN-certified thinning hair expert. Learn Expert S kills from our leading NIOXIN Designers

in this 3-day certification program. Workshop with The NioScope to understand the signs o f thinning.Interact with NIOXIN Experts and stylists to learn business tips. Sketch, design, and create a customized

fuller look on a model to develop your personal storyboard to market in your salon.

AVAILABLE: IN STUDIO • DURATION: 3 DAYS

eEDUCATIONLOG IN TO EXPERIENCE NIOXIN’S EDUCATION:• NIOXIN Product Application and Testimonies

• NIOXIN Enable Interactive• Techniques for Denser-Looking Hair

• Visit wellainteractive.com

LIGHTPLEX TECHNOLOGY FOR

LIGHT EFFECTS ON THINNING HAIR

is a professional technology with polymers and

conditioning agents for lightweight style that isn’t stiff.

For best results, prep hair with NIOXIN’s 3 part systemand Diamax® Treatment to achieve thicker, denser-looking hair.

PRO-THICK TECHNOLOGYFOR FULLER, THICKER LOOKSis a complex of thickening polymers for a desirable,

thickened appearance that can be styled easily .

LIGHT

PLEXPRO-

THICK

MIXING YOUR NIOXIN STYLING PRODUCTS

THICK DEFINITION WITH HOLD AND GRIP FOR MEN

THICKENINGGEL

DEFINITIONCRÉME

BODY AND FIRM HOLD FOR WOMEN

BODIFYINGFOAM

THICKENINGGEL

LIGHTWEIGHT ON HAIR.STRONG ON STYLE.

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CLASSIC MAKES A COMEBACK77

ON A L

CLAIROL PROFESSIONALHERITAGE

1930s 1940s 1950s 1960s 1970s 1980s

VISION & PHILOSOPHY

80 YEARS AGO



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CAREFREECOLORContinuing in the mission

to give women more

color options, Clairol

Professional develops new

products and services.

Brunettes can become

blondes, gray hair is

completely covered, and

new toning colors createsoft, delicate shades.

THE GO-TOGUIDE FORSTYLISTSThe first edition of the

Clairol Professional

Encyclopedia of

Haircoloring is published,

quickly becoming the

authoritative reference for

stylists. Basic White also

makes its debut.

ONLY HERHAIRDRESSERKNOWS FORSURE Clairol Professional

continues to be a pioneer

in the salon color industry,

opening the Clairol Institute

of Haircoloring.

START THECOLORREVOLUTIONSalon hair color grows by

500% with the introduction

of the single-step Miss

Clairol Hair Color Bath.

The revolutionary product

tints, lightens, conditions,

and shampoos in only

20 minutes. Womeneverywhere emerge

from beauty salons with

beautiful, new, natural-

looking hair.

PARIS TO NYCOn a trip to Paris,

Lawrence M. Gelb

discovers Clairol. He

introduces Clairol Oil

Shampoo Tint, the first

color shampoo, to the U.S.

The hair color industry

is never the same. Gelb

travels across the country,

educating hairdressers onthe product.

1930s 1940s 1950s 1960s 1970s 1980s

1990s 2000s TODAY

CARE & STYLINGStaying true to a heritage

defined by expertise and

innovation, Clairol Professional

launched a new Care & Styling

collection. Stylists and clients

continue to receive rave reviews.

Introducing Clairol Professional Classic

Collection. The timeless tones you

loved are back and better than ever.

We reinvented our classic shades with a

modern formula for improved shine and

conditioning.

TECH SAVVYClairol Professional enters the

digital age with a new website.

Stylists enjoy two new

collections: Kaleidocolors

creates gorgeous, toned

highlights in 10 minutes, whileTextures & Tones delivers rich-

permanent color with vibrant

shine and complements

African-American skin tones.

HAIR COLORCHAMELEONSClairol Professional gives

women the chance to

change their hair color

at every whim with the

introduction of an array

of hair coloring products:

Gray Busters, Second

Nature, Torrids, Jazzing,

Shimmer Lights, andBeautiful Collection.

SOY4PLEXS™ANDSYNAIRGY™Harnessing the benefits

of new SOY4PLEX™ and

SynAIRgy™ technologies,

Clairol Professional

introduces productsthat provide optimum

conditioning shine,

and more intense gray

coverage.

THE CLASSIC SHADESYOU FIRST FELL IN LOVEWITH ARE BACK

Clairol Professional redefined hair color for stylists. In 1931, Lawrence Gelb

introduced Instant Clairol Oil Shampoo Tint to America.

1949 marked a culmination of breakthroughs, including the introduction of Miss

Clairol Hair Color Bath – an original and revolutionary product that lightened,

conditioned and shampooed hair in only 20 minutes. The product paved the way

for a 500% growth in salon hair color.

The 60s were focused on education. The publication of the Clairol Institute of

Haircoloring’s first edition quickly became a staple reference book for hairstylists.

We continued our product innovation through the 2000s with the launch of

SynAIRgy™ technology in the Beautiful Collection’s Advanced Gray Solutions.

Revolutionary for its time, the unique method utilizes oxygen to develop color.

At Clairol Professional, we’ve always been about catering to stylists’ needs.

Today, we continue the tradition with an emphasis on technological advancement,

innovation, insight, inspiration and education.

WE WROTE THE BOOK ON COLORWe developed the hair color industry on a foundation of professionalism and

education, transforming the salon color business and liberating women to

reinvent themselves like never before.

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EDUCATION COURSE OFFERINGSCLAIROL PROFESSIONAL EDUCATION MANAGER

Lindsay Perez“My role as the curriculum and capability manager for Clairol Professional, has given me the opportunity to help

evolve what the brand has represented for over 80 years, which is stylist education. Clairol Professional was the

pioneer of bringing haircolor education to American stylists through in-salon demos and regional seminars. It’s

ESSENTIAL: CLAIROL PROFESSIONAL EXPERIENCE• A core fundamental program focused on product knowledge,

usage and benefits.



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CENTRAL BOOKING: 1-800-422-2336 | WELLAINTERACTIVE.COM

CLAIROL PROFESSIONAL DESIGN TEAM

Julie Cornejo“What makes me passionate about Clairol Professional

is that it is, and has always been, a brand committed to

educating stylists about coloring possibilities. It is a brand

with an amazing heritage and is still going strong. I can

deliver excellent results for all of my color clients. I am

passionate about color, and I am passionate about

a leader like Clairol Professional.”

Shelley Street“Shine. Shine. Shine. The way the color reflects under light

amazes me each and every time. Also, as a colorist, my

client is a blank canvas to paint a beautiful picture on.

Clairol Professional allows you to create customized colors

that only YOU can offer them. Think of your formulas as

handmade gifts for your clients to appreciate.”

Ingrinette Pope“I love Clairol Professional because with its portfolio, I

have products for all of my clients’ needs. It is an easy-

to-use system that gives me the results that I expect.

The colors are intermixable and the SOY4PLEX™

provides beautiful, multi-dimensional hair color with lots

of shine. Continuous education is available to me for

product updates or inspirational techniques. What else

could I ask for?”

Philip Ferreira“My passion for Clairol Professional is fueled by

the fact that it is a brand for every woman. This

color line is beautiful because of its simplicity and

predictability. Clairol Professional’s blondes are

some of the best in the world.”

Robert Curiel“I am passionate about Clairol Professional because

I have been using the brand since I was a beauty

college student in 1967. It has given me the ability

to produce beautiful, shiny, and predicable results

every time. I love the products and I am getting

great results.”

exciting to continue this tradition while incorporating modern day resources like webcasts and social media.

Who knew that a stylist would be able to receive quality education from the brand they trust right in the comfort

of their own home? As a stylist, I believe in a brand

education book.pdf

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