educational technology trends - mdr
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Educational Technology Trends
STATE OF THE K-12 MARKET 2016
Copyright 2016 Market Data Retrieval
Published by MDR A D&B Company 6 Armstrong Road Shelton, CT 06484
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© Copyright 2016 Market Data Retrieval.
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MDR and its agents have exercised reasonable efforts in gathering and preparing data and information published in Educational Technology Trends (State of the K-12 Market 2016). MDR does not assume and hereby disclaims any liability for any loss or damage caused by errors or omissions resulting from negligence, accident, or other causes.
ISBN 978-1-943664-94-8 ISSN 2156-5848
Educational Technology Trends(STATE OF THE K-12 MARKET 2016)
Written by Neal Goff, Egremont Associates Paula Maylahn, Education Consultant Anne Wujcik, MDR
Edited by Gretchen Rigol, Education Consultant
Data and Analysis by Chuck Romans, Education Consultant Ann Busbey, Education Consultant Stephanie Burdick, Consultant
Acknowledgements Marci Goldberg, K12 Market Advisors, Janis Weiner, Consultant, and Colleen Galligan, MDR Thanks to the many people in the industry who generously gave their time to share their thoughts with the author and the editor.
Educational Technology Trends(STATE OF THE K-12 MARKET 2016)
Copyright 2016 Market Data Retrieval
Table of Contents
Chapter 1: Overview .................................................................................................................... 1
Methodology .............................................................................................................. 2
National Survey of Decision Makers ................................................................ 2
The Sample Universe ........................................................................................ 3
Education and Industry Data ..................................................................................... 7
Chapter 2: The K-12 Education Technology Landscape ............................................... 9 National Education Technology Plan ....................................................................... 9
Technology in the New Every Student Succeeds Act ........................................... 10
Student Support and Academic Enrichment Grants .................................... 11
Emphasis on Technology Integration ............................................................ 13
Evidence Required .......................................................................................... 14
Connectivity Is Key ................................................................................................... 14
ConnectED ...................................................................................................... 15
The E-Rate Program ........................................................................................ 16
Home Connectivity ......................................................................................... 17
Student Data Privacy ................................................................................................ 19
Updating FERPA: Federal Legislation Stalled ............................................... 20
State Legislative Activity ................................................................................. 21
Other Privacy Initiatives .................................................................................. 22
Key Takeaways: Technology Market Landscape .................................................... 23
Chapter 3: Technology Funding and Purchasing ........................................................... 26
Funding for Technology .......................................................................................... 26
Federal Funding .............................................................................................. 26
State Funding .................................................................................................. 27
Technology Budget Outlook ................................................................................... 28
Decision Making and Information Resources ........................................................ 30
Roles of Technology Directors in District Purchasing ................................... 30
Information Resources .................................................................................... 32
Implementation Support ......................................................................................... 34
Chapter 4: Hardware ................................................................................................................. 36
Overview ................................................................................................................... 36
Developments Affecting the Hardware Market ..................................................... 41
District Implementations of One-to-One Computing ................................. 41
Mobility ............................................................................................................ 43
Online Assessment.......................................................................................... 46
Personal Computing Devices .................................................................................. 49
Laptops ............................................................................................................ 50
Chromebooks .................................................................................................. 52
Tablets .............................................................................................................. 55
Productivity Tools ............................................................................................ 60
Key Takeaways: Personal Computing Devices .............................................. 61
Classroom Technologies ......................................................................................... 63
Interactive Whiteboards ................................................................................. 64
Projectors (Interactive and Standard) ............................................................ 68
Flat Panel Displays .......................................................................................... 70
Document Cameras ........................................................................................ 71
3D Printers ....................................................................................................... 72
Key Takeaways: Classroom Technologies ..................................................... 74
Chapter 5: Enterprise Management Systems ................................................................ 76 Overview: Systems to Manage Resources and Information ................................. 76
Developments Affecting the Market ...................................................................... 77
Federal and State Initiatives ........................................................................... 78
Data Interoperability ....................................................................................... 79
Single Sign-On ................................................................................................ 83
Student Rosters ............................................................................................... 85
Data-Driven Decision Making ........................................................................ 89
Privacy .............................................................................................................. 91
Awareness of Industry Initiatives .................................................................... 94
Student Information Systems (SISs) ........................................................................ 96
Implementation Rates of Student Information Systems in Districts ........... 96
Penetration Rates: Providers of Student Information Systems .................... 97
Trends in Student Information Systems ....................................................... 103
Learning Management Systems (LMSs) ............................................................... 103
What Is a Learning Management System? .................................................. 103
Implementation of Learning Management Systems .................................. 104
Penetration Rates: Providers of Learning Management Systems ............. 108
Trends in Learning Management Systems .................................................. 115
Data Analytics Systems .......................................................................................... 116
Implementation of Data Analytics in Districts ............................................. 117
Trends in Analytics Systems .......................................................................... 118
Key Takeaways: Enterprise Management Systems .............................................. 119
References ........................................................................................................................ 125
Appendix A: Tables .................................................................................................................... 130
Appendix B: Survey Materials ............................................................................................. 159
Table of Contents
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List of Figures and Tables
Figures
1 Percentage of Districts and Distribution of Student Enrollments by District Size ................................................................................................................ 3
2 Student Enrollment Distribution in the U.S. and in Survey Districts by District Size ................................................................................................................ 4
3 Percentage of Districts in the U.S. and in Survey by District Size ............................... 5
4 Student Enrollment Distribution in the U.S. and in Survey Districts by Region ......... 5
5 Percentage of Districts in the U.S. and in Survey by Region ....................................... 6
6 Student Enrollment Distribution in the U.S. and Survey Districts by Metropolitan Status ................................................................................................... 6
7 Percentage of Districts in the U.S. and in Survey by Metropolitan Status ................. 7
8 Technology Budget Outlook: All Districts .................................................................. 28
9 Technology Budget Outlook (Districts Citing an Increase): All Districts 2016, 2015, and 2014 ................................................................................ 29
10 Districts Planning to Increase Spending in Selected Technology Areas by District Size ............................................................................................................... 30
11 Technology Directors’ Role in Selecting and Purchasing Digital Resources: All Districts ..................................................................................................................... 31
12 Value of Resources Used for Learning About New Products and Services: All Districts ..................................................................................................................... 33
13 Methods Recommended for Technology Implementation: All Districts .................. 35
14 Methods Recommended for Technology Implementation by District Size ............. 35
15 Implementation of Instructional Technologies: All Districts ...................................... 37
16 Substantial Implementation of Instructional Technologies: 2016 and 2015 ............ 37
17 Technology Initiative Priorities (Over the Next Three Years): All Districts ................ 38
18 High Priority Technology Initiatives (Over the Next Three Years): 2016 and 2015 .. 39
19 Purchase Plans for Personal Technology Instructional Devices by Grade Span: All Districts ......................................................................................... 40
20 District Priorities on One-to-One Computing by District Size .................................. 42
21 Implementation of One-To-One Computing Model: All Districts ............................ 42
22 Full Implementation of One-to-One Computing Model by Grade Level and Region ......................................................................................... 43
23 District Priorities on Wireless Networks by District Size ............................................ 45
24 District Priorities on Wireless Networks by Metropolitan Status .............................. 45
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25 Students with Full-Time Access to Mobile Computing by Grade Level: All Districts ..................................................................................................................... 46
26 District Priorities on Online Assessment Readiness by District Size ......................... 47
27 Administration of Assessments Online (in Core Subjects): All Districts ................... 48
28 Administration of Assessments Online—Doing It Now by District Size .................. 48
29 Administration of Assessments Online—Doing It Now by Region .......................... 49
30 Implementation of Laptops by District Size ............................................................... 51
31 District Priorities on Laptops (non-Chromebooks) by District Size ........................... 51
32 Purchase Plans for Laptops (non-Chromebooks) by Grade Span and District Size: All Districts ............................................................................................... 52
33 Implementation of Chromebooks by District Size ..................................................... 53
34 Implementation of Chromebooks by Metropolitan Status ....................................... 54
35 District Priorities on Chromebooks by District Size ................................................... 54
36 Purchase Plans for Tablets by Grade Span and District Size: All Districts ................ 56
37 Implementation of Tablets by District Size ................................................................. 57
38 Implementation of Tablets by Metropolitan Status ................................................... 57
39 Tablet Operating Systems: 2016 and 2015 ................................................................. 58
40 Penetration Rates of Tablet Operating Systems by Metropolitan Status ................ 58
41 District Priorities on Tablets by District Size ............................................................... 59
42 District Priorities on Tablets by Metropolitan Status ................................................. 59
43 Implementation of Education Tools: All Districts ....................................................... 60
44 Substantial Implementation of Instructional Technologies: 2016 and 2015 ............ 64
45 Use of Interactive Whiteboards by Region ................................................................. 65
46 Implementation of Interactive Whiteboards by District Size ................................... 65
47 District Priorities on Interactive Whiteboards by District Size ................................... 66
48 Penetration Rates of Interactive Whiteboard Providers: 2016 and 2015 .................. 66
49 Penetration Rates of Interactive Whiteboard Providers by District Size .................. 67
50 Penetration Rates of Interactive Whiteboard Providers by Region .......................... 68
51 Implementation of Standard Projectors by District Size ............................................ 69
52 Implementation of Interactive Projectors by District Size ......................................... 69
53 Implementation of Interactive Flat Panel Displays by District Size........................... 70
54 Implementation of Document Cameras by District Size ........................................... 71
55 Implementation of 3D Printers by District Size .......................................................... 73
56 Substantial Implementations of Enterprise Software Systems: 2016 and 2015 ....... 77
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57 District Priorities on Interoperability by District Size ................................................. 82
58 District Priorities on Interoperability by Metropolitan Status .................................... 82
59 District Priorities on Single Sign-on Capability by District Size ................................ 84
60 District Priorities on Single Sign-on Capability by Metropolitan Status .................. 85
61 Methods Used to Get Student Rosters into Online Programs: All Districts ............ 87
62 Methods Used to Get Student Rosters into Online Programs by Metropolitan Status ................................................................................................. 88
63 Methods Used to Get Student Rosters into Online Programs by District Size ....... 89
64 District Priorities on Data-Driven Decision Making by District Size ......................... 90
65 District Priorities on Data-Driven Decision Making by Metropolitan Status ............ 91
66 District Priorities on Student Data Security/Privacy by District Size ......................... 93
67 District Priorities on Student Data Security/Privacy by Metropolitan Status ........... 94
68 Familiarity with Ed Tech Initiatives: All Districts .......................................................... 95
69 Penetration Rates of Student Information System (SIS) Providers: 2016 and 2015 ............................................................................................................... 98
70 Penetration Rates of Student Information System (SIS) Providers by District Size ............................................................................................................... 99
71 Penetration Rates of Student Information System (SIS) Providers by Region .................................................................................................................... 100
72 Penetration Rates of Student Information System (SIS) Providers by Metropolitan Status ............................................................................................... 102
73 Implementation of Learning Management Systems (LMSs) by District Size ......... 104
74 No Implementation of Learning Management Systems (LMSs) by District Size: 2016 and 2015 .................................................................................. 105
75 Substantial Implementation of Learning Management Systems (LMSs) by District Size: 2016 and 2015 .................................................................................. 106
76 Partial Implementation of Learning Management Systems (LMSs) by District Size: 2016 and 2015 .................................................................................. 106
77 No Implementation of Learning Management Systems (LMSs) by Metropolitan Status: 2016 and 2015 .................................................................... 107
78 Penetration Rates of Learning Management System (LMS) Providers: 2016 and 2015 ............................................................................................................. 110
79 Penetration Rates of Learning Management System (LMS) Providers by Region .................................................................................................................... 112
80 Penetration Rates of Learning Management System (LMS) Providers by Grade Level ............................................................................................................ 114
81 Implementation of Data Analytics by District Size ................................................... 117
82 Implementation of Data Analytics by Metropolitan Status ..................................... 118
State of the K-12 Market Reports 2016Copyright 2016 Market Data Retrieval
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Tables
1 Number of Districts and Student Enrollments: Districts with Enrollments of at Least 1,000 .............................................................................................................. 4
A1 Number of Districts and Student Enrollments by District Size ............................... 130
A2 Number of Districts and Student Enrollments in the U.S. and in Surveys by District Size ............................................................................................................. 130
A3 Number of Districts and Student Enrollments in the U.S. and in Surveys by Region .................................................................................................................... 130
A4 Number of Districts and Student Enrollments in the U.S. and in Surveys by Metropolitan Status ............................................................................................... 131
A5 Technology Budget Outlook: All Districts ................................................................ 131
A6 Technology Budget Outlook: All Districts ................................................................ 131
A7 Technology Budget Outlook: Small Districts............................................................ 132
A8 Technology Budget Outlook: Medium Districts ...................................................... 132
A9 Technology Budget Outlook: Large Districts ........................................................... 132
A10 Purchasing Role for Technology Decisions: All Districts .......................................... 133
A11 Resources Used for Learning About New Products and Services: All Districts ..... 133
A12 Methods Recommended for Technology Implementation: All Districts ................ 134
A13 Methods Recommended for Technology Implementation by District Size and Metropolitan Status ................................................................... 134
A14 Implementation of Instructional Technologies: All Districts .................................... 135
A15 Technology Initiative Priorities: All Districts .............................................................. 136
A16 Instructional Technology Purchase Plans by Grade Span ....................................... 136
A17 Technology Initiative Priorities by District Size ......................................................... 137
A18 Implementation of One-to-One Computing Model by Grade Level ..................... 137
A19 Implementation of One-to-One Computing Model by Grade Level by Region .................................................................................................................... 138
A20 Technology Initiative Priorities by Metropolitan Status ........................................... 138
A21 Mobile Computing Access by Grade Level .............................................................. 139
A22 Administration of Assessments Online (in Core Subjects): All Districts ................. 139
A23 Administration of Assessments Online (in Core Subjects) by District Size ............ 140
A24 Administration of Assessments Online (in Core Subjects) by Region .................... 141
A25 Implementation of Instructional Technologies by District Size ............................... 142
A26 Instructional Technology Purchase Plans by District and Grade Span ................... 143
A27 Implementation of Instructional Technologies by Metropolitan Status ................. 144
A28 Tablet Operating Systems by District Size, Metropolitan Status, and Region .................................................................................................................. 145
A29 Implementation of Education Tools .......................................................................... 145
A30 Use of Interactive Whiteboards by Region ............................................................... 145
A31 Penetration Rates of Interactive Whiteboard Providers by District Size and Metropolitan Status ........................................................................ 146
A32 Penetration Rates of Interactive Whiteboard Providers by Region ........................ 146
A33 Implementation of Enterprise Software Systems: All Districts ................................ 147
A34 Methods Used to Get Student Rosters into Online Programs: All Districts .......... 147
A35 Methods Used to Get Student Rosters into Online Programs by District Size and Metropolitan Status ................................................................... 147
A36 Familiarity with Ed Tech Initiatives: All Districts ........................................................ 148
A37 Penetration Rates of Student Information System (SIS) Providers by District Size and Metropolitan Status ................................................................... 148
A38 Penetration Rates of Student Information System (SIS) Providers by Region ....... 149
A39 Implementation of Enterprise Software Systems by District Size .......................... 149
A40 Implementation of Learning Management Systems (LMSs) for 2015 and 2016 by District Size ................................................................................... 150
A41 Implementation Levels of Learning Management Systems (LMSs) for 2015 and 2016 by Metropolitan Status ..................................................................... 150
A42 Penetration Rates of Learning Management System (LMS) Providers by Grade Level ............................................................................................................ 151
A43 Penetration Rates of Learning Management System (LMS) Providers by District Size, Metropolitan Status, and Region ................................................... 152
A44 Implementation of Enterprise Software Systems by Metropolitan Status ............. 153
A45 Types of Schools in the United States ....................................................................... 153
46 Number of Students in the United States ................................................................ 153
A47 The Education Market ................................................................................................ 154
A48 Purchasing Role for Technology Decisions by District Size ..................................... 155
A49 Purchasing Role for Technology Decisions by Metropolitan Status ....................... 156
A50 Resources Used for Learning About New Products and Services by District Size ............................................................................................................. 157
A51 Resources Used for Learning About New Products and Services by Metropolitan Status ............................................................................................... 158
xEducational Technology TrendsCopyright 2016 Market Data Retrieval
EdNET Insight is the education industry’s trusted source for information about the current state of the K-12 market and the game-changing trends that impact educators and administrators as well as the companies and organizations that serve them. EdNET Insight combines the proven power of research and analysis with recognized industry experts to deliver an insightful, comprehensive view of the trends and influences that are shaping the education market today—and tomorrow.
State of the K-12 Market 2016 provides an insightful overview of the K-12 education market based on a survey to one of the following key stakeholders: Technology Directors, Instructional Directors, Principals, and Teachers. These reports are essential reading for a thorough and up-to-date understanding of the K-12 education market. Each report in the series, authored by industry analysts, includes results from secondary research and interviews and offers key takeaways and recommendations.
STATE OF THE K-12 MARKET 2016
Educational Technology Trends