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Educator or Entertainer? Jesicka Gessner and Andrea Ezrova

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• How important are qualifications?

• General perceptions of ELICOS teachers

• Definitions and common ground

• Research (students and teachers)

• The ELICOS sector

• Time to reconsider

This presentation

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I failed in some subjects in exams, but my friend passed in all …

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...Now he is an engineer at Microsoft and I am the owner. Bill Gates

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Qualifications? Why?

• Qualifications not a true indicator of success

• Many more examples throughout history that have proven to be extremely important for the development of society

• the 10,000 hour rule (Gladwell, 2008)

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Qualifications? Why?

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Qualifications? Why?

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Qualifications? Why?

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Our Sector

Source: www.neas.org.au

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Our Sector

How does this equation make sense?

Best teacher = most qualified person

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Our Sector

How does this equation make sense?

Best teacher = most qualified person

Criteria: - ……………. - ……………. -……………. - ………….. - Qualifications

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Our Sector

Best teacher = most qualified person

Qualifications ≠ Knowledge

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Teacher registration

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• Unqualified and possibly incapable • No understanding of pedagogy • Lack of respect

General perceptions

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Definition - Teacher

teacher noun /ˈtiːtʃə/ someone whose job is to teach in a school or college Source: dictionary.Cambridge.org

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Definition - Entertainer

entertainer noun /ˌentə(r)ˈteɪnə(r)/ someone who entertains people Source: Macmillan dictionary

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Common ground?

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• Students and teachers • Structured and unstructured questionnaire • Mixed nationalities • Varying ages • Male and female

Survey

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• What are your qualifications? • Why did you choose this industry? • Describe your teaching style

Teacher questions

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• Knowledge of teacher • Culturally sensible • Perceptions of the teacher’s qualification • Weight of the teacher’s personality

Student questions

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Findings - Students

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Findings - Students

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Findings - Teachers

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Analysis

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The ELICOS sector

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• Entertainment is the point of difference

• Students = clients

• Students’ goals

• Teachers are the key to a successful business

The ELICOS sector

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• Embrace people’s perception

• ELICOS teachers should be called Edutainers.

EDUcator + enterTAINER = EDUTAINER

Time to reconsider

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Conclusion

• Consensus is that ELICOS teachers without a teaching degree must also be recognised

• There is a place for both sets of teachers

• Question is: How should they be recognised across the industry?

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Thank you very much for your attention