edupristine - nevadic© edupristine digital marketing edupristine digital marketing © edupristine -
TRANSCRIPT
© EduPristine Digital Marketing
Agenda
1
About EduPristine
Detailed Workshop Outlines
Contact Information
© EduPristine Digital Marketing
EduPristine is a Premiere Finance Training Provider and Trains Professionals across the world
2
Investors Accel Partners, Dr. Mark Mobius (Franklin Templeton), Rajesh Sehgal (Franklin Templeton)
Team
Founder Directors – Atul Kumar (IIT Kharagpur, IIM Indore), Paramdeep Singh (IIT Delhi, IIM Indore),Pawan Prabhat (IIT Bombay, IIM Indore), Sarita Chand, FRM (SIBM)
Experience in companies like Goldman Sachs, Standard Chartered, Accenture, S&P, Reliance Private Equity
Faculty pool of 1000+ professionals across locations
Customers
10,000+ Finance professionals and students across the world
Trained students from 40+ nationalities
Fortune 500 finance organizations like E&Y, Bank of America, JP Morgan, etc.
Largest & Authorized training provider for international certifications like CFA®, FRM®, PRM in India
Pioneer and leader in skill oriented finance courses in India e.g. Financial Modeling in Excel, Business Analytics
Offering 25+ courses through classroom trainings, online videos, question banks, crash courses, webinars etc.
Classroom training across 8 cities in India, Singapore and Mauritius and online in 40+ global locations
Provided 1,000,000+ Man-hours of training
Business
KeyStrengths
Industry relevant training with hands-on case studies, excel spreadsheet models and rigorous testing framework
Brand Pristine as trusted source of training (More than 60% enrollment are through references)
Online Technology Platform and Great Content (Including video tutorials and Excel Models)
© EduPristine Digital Marketing
Key Authorization
GARP
Authorized Training provider - FRM
Largest player in India in the area of risk management training. Trained 1000+ students in risk management
PRMIA
Authorized Training provider – PRM/
APRM
Sole authorized training for PRM Training in India. Largest player in India in the area of risk management training. Trained 1000+ students in risk management
CFA Institute
Authorized Training provider – CFA
EduPristine is now the authorized training provider for CFA Exam trainings . Pristine is largest training provider for CFA in India with presence across seven major cities.
FPSB India
Authorized Training provider -CFP
An authorized Education Provider for Chartered Financial Planner Charter.
Exclusive P G Program in Financial
Research
The program is affiliated to the UGC
Recognized Mangalayatan University and
provides 100% placement assistance.
BECKER
Authorized Training provider -CPA
Becker works with EduPristine to deliver live Certified Public Accountant (CPA) Exam Review classes to major cities across India including Mumbai, Delhi, Bangalore, Hyderabad, Pune, Kolkata and Chennai.
ACCA
Being an Authorised Learning
Provider, EduPristine is also an
exclusive Computer Based Exam
Centre (CBE) for the conduction of
ACCA F1 , F2 & F3 papers in Mumbai
& New Delhi.
CERTIFIED GOOGLE PARTNER
EduPristine is an International
Training Provider for Digital
Marketing Program and is also a
Certified Google Partner.
3
© EduPristine Digital Marketing
Key Authorization
Lecturio is an adaptable learning system and therefore adjusts itself to the individual learning speed of its users. It indicates which topics should be revised and which ones can be considered completed in order to achieve the desired learning outcome. All services can be accessed via PC, mobile phone or tablet, including measuring and checking your progress.
Snapdeal.com is an online marketplace which has grown to become one of the largest online marketplace in India offering an assortment of 4 million+ products across diverse categories from over 50,000 sellers, shipping to 4,000 towns and cities in India.
Udemy.com is a platform or marketplace for online learning.
Unlike academic MOOC programs driven by traditional collegiate coursework, Udemyprovides a platform for experts of any kind to create courses which can be offered to the public, either at no charge or for a tuition fee.
Coursebrew offers courses from the world’s leading instructors for professionals looking to keep their skills razor sharp.They redesigned online learning to capture the best elements of a classroom: hands-on learning, live discussions during lectures, closed study groups, and more…Going forward, They will further enhance the learning efficacy e.g., by adding projects, where you ‘learn by doing’.
BenchPrep is helping millions of people all around the world learn better and faster by leveraging the power of technology, data, and innovative instructional design models.
4
© EduPristine Digital Marketing
EduPristine Has Delivered High Quality Trainings for Various Fortune 500 Corporates*
5
Ernst & YoungReal Estate Modeling
Senior Associates were trainedon building valuation models
for real estate.
ING Vyasa Infrastructure & Project FinanceBankers were trained on making
integrated models for project finance and infrastructure.
Bank of America
Bank Of America Continuum SolutionsFinance for Finance
Associates were trainedon valuation and mergers
and acquisitions.
Franklin TempletonCFA
Students were facing a gap inthe overall understanding of finance topics like corporate finance, FSA and valuation. Provided training for over
100 hours to bridge the gap.
JP Morgan
J. P. Morgan Financial Modeling in ExcelThe Real Assets Group were
trained in Excel for infrastructure and real estate modeling.
Credit-Suisse India Risk Management and
Quant. AnalysisIT Professionals of Credit Suisse
India were trained onrisk management.
Mizuho Financial Modeling in Excel
Bankers were using excel models that they could not understand. Conducted financial modeling in Excel trainings to bridge the gap.
HSBCRisk Management and
Quant. AnalysisNew joinees in HSBC had a gap in knowledge of Risk Management
and quantitative skills.Conducted trainings
(On campus) to bridge the gap.
*Indicative List.
© EduPristine Digital Marketing
EduPristine has Delivered Practical Trainings to Students from Premier Colleges
6
NUS Business School Financial Modeling in Excel
Second year MBA students were given a full 2-day workshop on creating financial models. They learnt how to create integrated
models of valuation.
IIM Calcutta Financial Modeling in Excel
Students about to go for internships and join jobs found
a gap in their grasp of knowledge of excel for financial modeling.
Conducted training for 75+ students with an average rating
of 4.5+.
FMS Delhi Financial Modeling in ExcelFinal Year MBA students of
Faculty of Management Studies, Delhi University were trained in
financial modeling soas to prepare them better for a
job in finance.
NISM Derivatives in Hedging
Financial ModelingCorporate in Ludhiana incurred
huge losses because of derivative trades (for hedging). Conducted trainings for directors and CFOs
for better understanding of derivative products.
IIT DelhiCorporate Finance
Students get placed in finance companies (UBS, GS, MS, etc) with no understanding of the
subject/Job Profile. Conducted workshop to bridge the gap.
BITS PilaniWorkshops on Basics of Finance
Most of the students desire a career in finance. Conducted
training for 350+ students with an average rating of 4.5+.
IIM Indore First Year MBA students of were
trained in financial modeling so as to prepare them better for their
summer internship.
ISB HyderabadFinancial Modeling in Excel
Final Year MBA students of IEMR went through extensive financial
modeling workshop to acquire skills of financial modeling.
© EduPristine Digital Marketing
EduPristine has one of largest Intellectual Property in the form of Videos, Presentations, Questions & Material
Financial Modeling in Excel Business Analytics CFA ACCA FRM
PRMDigital Marketing
Power Sector Modeling Basel IIIIntroduction to
Analytics
Business EthicsAlternativeInvestment
VBA & MacrosMathematics Foundation of
Risk MeasurementData Mining &
Modeling
Quantitative Analysis Asset AllocationCharting &
Advanced FunctionsRisk Management
PracticeBasic Statistics
Economics & Markets Behavioural FinanceWind Power Project
ModelingMarket Risk
PredictiveModeling
Financial Reporting Capital MarketsTelecom Sector
ModelingCredit Risk Leveraged Buyout
Corporate Finance Risk Management M&A Operational RiskExcel for CPA
Portfolio ManagementReal EstateModeling
Finance for Non FinanceEconomics for
Equity ResearchEquity Valuation
Investment Banking Equity Research Credit Analysis Claritas Project Management
Derivatives Private Equity Financial Modeling IFRS Six Sigma
Fixed Income SecuritiesPRM Equity Investment Credit Risk Modeling
Indicative List of Courses ( Overall 100+ courses ready for offering)
7
© EduPristine Digital Marketing
Professionals from more than 40 countries across the globe have taken trainings from EduPristine
8
Czech Republic
Greece
Poland
Italy
France
UAE
Kuwait
Bahrain
Oman
Qatar
Turkey
Saudi Arabia
US
Canada
Mexico
UK
Australia
Spain
Netherlands
Croatia
Ireland
Finland
Denmark
Austria
Sweden
Lithuania
Romania
Switzerland
Portugal
Germany
Russia
Hong Kong
Malaysia
Singapore
Japan
New Zealand
Philippines
Peru
Argentina
Nicaragua
Brazil
Mauritius
Kenya
Botswana
South Africa
India
Pakistan
Sri Lanka
Burma
© EduPristine Digital Marketing
EduPristine Has Partnered with Quality Players to Deliver World Class Trainings across the Globe
9
Offline
Singapore Mauritius
OnlineOp Risk Modeling Op Risk Modeling Financial Modeling
Project Finance ModelingExcel for Project Managers
© EduPristine Digital Marketing
Mark Mobius, Ph.D.: Executive chairman of Templeton Emerging Marketing Group, directs the Templeton research team based in 15 global emerging markets offices and manages emerging markets portfolios recipient of numerous industry awards including – Emerging Markets Equity Manager (2001) by International Money Marketing, Ten Top Money Managers of the 20th Century by Carson Group survey.
(Founded in 1983) with over $6 billion under management. Has track record of investing in 300+ successful category defining companies like including Facebook, Groupon, JBoss, Kayak, Macromedia, Maven Networks, Flipkart, etc.
Rajesh Sehgal: Senior Executive Director with the Emerging Markets Group (EMG) of Franklin Templeton Investments and manages pre IPO, PIPE and Private Equity investments across Emerging Markets.
Marquee Investors have Shown Faith in the Company
10
© EduPristine Digital Marketing
Atul, looking after classroom execution & Operations and new business, has worked across various sectors and geographies, gaining an all around exposure in the Indian Equity Capital Markets. He has worked on the buy side in PE fund and has been on board of various investee company. He has done his engineering from IIT Kharagpur and his MBA from IIM Indore.
Paramdeep, looking after Digital Marketing & Online Strategy, has diverse experience of IT, raising capital and developing strategies. He has trained clients like JP Morgan, BofA, IIM Calcutta. He has worked in senior management positions as an investment banker and consultant with Standard Chartered Securities and Accenture. He is a graduate from IIT Delhi and MBA from IIM Indore.
Pawan, looking after content acquisition, has conducted finance trainings for clients like Bank of America, National University of Singapore, ISB etc. He has worked in senior management positions in investment banking and risk-management in companies like Standard Chartered Securities and Crisil (S&P Co.). He is a mechanical engineer from IIT Bombay and MBA from IIM Indore.
Sarita, FRM, is looking after classroom Sales. She has experience in the area of financial services for US markets in mortgages and risk management. She has conducted various trainings in finance. She has earlier Worked with Aditya Birla Group and Goldman Sachs. She has done her graduation from Delhi University and has completed her MBA from Symbiosis Institute of Business Management.
Prashant, 10+ years of rich cross-functional IT experience in implementing enterprise solutions based on Open Source technologies. Has a rick experience working on a variety of domains like CRM, MIS, Human Resource, Healthcare, Online Shopping, Cloud Telephonic Services and Digital Marketing and Mobile Apps.
Rupinder heads the content development team. He has 5+ years of experience Derivatives trading, greeks, Index Arbitrage, Pair Trading, Gamma Arbitrage in European and US financial markets. He has conducted several trainings for quantitative techniques, risk management, Analytics and Financial Modeling. Rupinder is a graduate from IIT Delhi, and has done Masters in Financial Management from Rotterdam School of Management, Erasmus University.
Core Team Consists of Finance Professionals from Goldman Sachs,S&P, Accenture, Standard Chartered
11
© EduPristine Digital Marketing
Agenda
12
About EduPristine
Detailed Workshop Outlines
Contact Information
© EduPristine Digital Marketing
Day – 1: Google Analytics
IntroductionWhat is Digital marketingImportance of Digital marketingHow Digital marketing works
Website Planning & Development
Essentials of a websitePlanning a websiteCase Study Discussion
Google Analytics
Why analytics is so importantFundamentals of Google analyticsMonitoring bounce rateTracking conversionsOther analytics platformsMonitoring traffic sourcesMonitoring visitors behaviorMeasurementSetting up DashboardsTaking corrective actions if required
14
© EduPristine Digital Marketing
Day – 2: SEO
Search Engine Optimization
What is SEOWhat are search enginesWhat are keywordsTools to find keywords (paid & free)How to find relevant keywordsPlanning SEO of a websiteMonitoring SEO processPreparing SEO reports
On page optimization
Keywords optimizationInternal linkingMeta tags creationBasic HTML knowledgeCreating sitemapUploading sitemap on websiteGoogle webmasters tool
Off page optimization
What is page rankWhat are back linksTechniques of link buildingWhat not to do in link buildingChecking your backlinks
SEO WEBMASTER TOOLLocal SEOTop free tools for SEOMobile SEO
15
© EduPristine Digital Marketing
Day – 3: SEM
Search Engine MarketingWhat is online advertisingTypes of online advertising
Ad Networks
Introduction to Ad Words – Google Ad wordsGetting Started with Ad Words – How to set up account etc.Targeting – Search, Contextual or placementBriefly introduce Bing
Search Campaigns
The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad DiagnosticTool Etc.Keyword Grouping using Broad, Exact, Phrase, Negative MatchTechniquesWriting Compelling Ad Copies—Do’s and Don’tsCreation of Effective Campaigns and Ad groups
Digital Display CampaigningDisplay advertisingCreation of Banners using Display BuildersRemarketing Tools
Tracking & measuring ROI of online advertising
Insertion of Google Conversion code and its importance in EffectiveCampaigningCosts and BillingTracking Ad PerformanceOptimizing Cost per ClickOptimizing Ad Performance – Optimize Account & landing pageAssignment on allocating funds to various online advertising platforms
16
© EduPristine Digital Marketing
Day – 4: SMM
Social Media Marketing
What is social mediaUnderstanding the existing Social Media paradigmsHow social media marketing is different than other forms of InternetmarketingMarketing on social networking websites
Facebook Marketing
Facebook profilesFacebook Fan PageFacebook advertisingFacebook marketing mix with other marketing platformsCase studies on Facebook marketing
LinkedIn Marketing
Understanding LinkedInWhat is linked inCompany profile vs individual profilesMarketing on LinkedIn groupsUnderstanding LinkedIn groupsLinkedIn advertising & it best practicesIncreasing ROI form LinkedIn adsHow to do marketing on LinkedIn groupsCase studies on LinkedIn marketing
Twitter Marketing
Understanding TwitterHow to do marketing on twitterCase studies on twitter marketingPerformance tracking
17
© EduPristine Digital Marketing
Day – 4: Email Marketing
Email Marketing & Going Mobile
What is email marketingBiggest challenge in email marketingIncreasing email subscription/ opt-in listLegitimate/ opt-in email marketingUsing software’s to do email marketingCreating your own email list of millions of email id’sBest practices of email marketingWriting a good email creative or html templateInbox DeliverabiltyEmail ReTargetingOpt-in Data SegmentationSplit TestingSchedulingMeasurement & MetricsMultiple Email CampaignsGuidelines
Going Mobile and Competitor Benchmarking
Key ConceptsTrends in MobileMaking your Web mobile friendlyMobile APPS
18
© EduPristine Digital Marketing
Agenda
19
About EduPristine
Detailed Workshop Outlines
Contact Information
© EduPristine Course Catalogue© EduPristine – www.edupristine.com/ca
www.edupristine.com/ca
Thank You!