edutainment - satyamev jayatae
DESCRIPTION
Education + EntertainmentTRANSCRIPT
Edutainment Edutainment Edutainment Edutainment Edutainment Edutainment Education + Entertainment
Edutainment Edutainment Education + Entertainment
Edutainment Edutainment Edutainment Edutainment Edutainment Edutainment Entertainment
Edutainment Edutainment Entertainment
Edutainment Edutainment Edutainment Edutainment Edutainment Edutainment It refers to any entertainment
educate as well as to entertain. C
both educational and enterta
edutainment.
Edutainment Edutainment It refers to any entertainment
educate as well as to entertain. C
both educational and enterta
edutainment.
Edutainment Edutainment Edutainment Edutainment Edutainment Edutainment ent content that is designed to
in. Content with a high degree of
tertainment value is known as
edutainment.
Edutainment Edutainment ent content that is designed to
in. Content with a high degree of
tertainment value is known as
edutainment.
SatyamevSatyamevSatyamevSatyamevSatyamevSatyamevTruth alone prevailsTruth alone prevails
SatyamevSatyamevTruth alone prevailsTruth alone prevails
SatyamevSatyamev JayateJayateSatyamevSatyamev JayateJayateSatyamevSatyamev JayateJayateTruth alone prevailsTruth alone prevails
SatyamevSatyamev JayateJayateTruth alone prevailsTruth alone prevails
HighlightsHighlightsHighlightsHighlightsHighlightsHighlightsHighlightsHighlights
Engaging Engaging CContent (Story telling)ontent (Story telling)Engaging Engaging CContent (Story telling)ontent (Story telling)ontent (Story telling)ontent (Story telling)ontent (Story telling)ontent (Story telling)
Content with Social CauseContent with Social CauseContent with Social CauseContent with Social Causeause (Social Responsibility)ause (Social Responsibility)ause (Social Responsibility)ause (Social Responsibility)
Genuinely Interested in others (Concerned)Genuinely Interested in others (Concerned)Genuinely Interested in others (Concerned)Genuinely Interested in others (Concerned)Genuinely Interested in others (Concerned)Genuinely Interested in others (Concerned)Genuinely Interested in others (Concerned)Genuinely Interested in others (Concerned)
Alarming FactsAlarming FactsAlarming FactsAlarming Facts
Dangerous Situation (Scenarios)Dangerous Situation (Scenarios)Dangerous Situation (Scenarios)Dangerous Situation (Scenarios)
Action (Urgency) Action (Urgency) Action (Urgency) Action (Urgency)
Empowerment (Public Participation)Empowerment (Public Participation)Empowerment (Public Participation)Empowerment (Public Participation)
Change (Leading by Example)Change (Leading by Example)Change (Leading by Example)Change (Leading by Example)
Brand Power (Partners in Change) Brand Power (Partners in Change) Brand Power (Partners in Change) Brand Power (Partners in Change) –– Reliance / NGOReliance / NGO
Feedback Feedback Feedback Feedback
Suggestion Suggestion Suggestion Suggestion
Emotional Intimacy with viewers Emotional Intimacy with viewers
(Emotional Intelligence)(Emotional Intelligence)
Emotional Intimacy with viewers Emotional Intimacy with viewers
(Emotional Intelligence)(Emotional Intelligence)
Circle of InfluenceCircle of InfluenceCircle of InfluenceCircle of Influence
Circle of ConcernCircle of ConcernCircle of ConcernCircle of Concern
Business ModelBusiness ModelBusiness ModelBusiness Model
Emotional Intimacy associEmotional Intimacy associ
generates WOMgenerates WOM
Emotional Intimacy associEmotional Intimacy associ
generates WOMgenerates WOM
sociated with Social Cause sociated with Social Cause
generates WOMgenerates WOM
sociated with Social Cause sociated with Social Cause
generates WOMgenerates WOM
Engaging Content & Viewer’s involvement Engaging Content & Viewer’s involvement
Generate Loyalty.Generate Loyalty.
Engaging Content & Viewer’s involvement Engaging Content & Viewer’s involvement
Generate Loyalty.Generate Loyalty.
Empowerment invoke treEmpowerment invoke tre tremendous participation tremendous participation
Website HitsWebsite HitsWebsite HitsWebsite Hits
Phone callsPhone callsPhone callsPhone calls
SMSSMSSMSSMS
Number of ViewersNumber of ViewersNumber of ViewersNumber of Viewers
Advertisements / SponsorsAdvertisements / SponsorsAdvertisements / SponsorsAdvertisements / Sponsors
Inaugural EpisodeInaugural EpisodeInaugural EpisodeInaugural Episode
Inaugural episode touched upoInaugural episode touched upo
women community women community –– the largethe largewomen community women community –– the largethe large
upon social problems faced by upon social problems faced by
largest TV viewing community.largest TV viewing community.largest TV viewing community.largest TV viewing community.
The Largest TV viewing community.The Largest TV viewing community.The Largest TV viewing community.The Largest TV viewing community.
Integrated Marketing Channels..Integrated Marketing Channels..Integrated Marketing Channels..Integrated Marketing Channels..
ormat ormat
Raises IssuesRaises Issues, talks about , talks about
cause and then about cause and then about people people
who did something who did something or are or are
willing to do somethingwilling to do something
to generate to generate
ormat ormat
Raises IssuesRaises Issues, talks about , talks about
cause and then about cause and then about people people
who did something who did something or are or are
willing to do somethingwilling to do something
to generate to generate to generate to generate
spark for action spark for action and then and then end end
with Empowerment with Empowerment leading leading
to to participationparticipation to to
ChangeChange the situationthe situation..
to generate to generate
spark for action spark for action and then and then end end
with Empowerment with Empowerment leading leading
to to participationparticipation to to
ChangeChange the situationthe situation..
Important factors that will hold the viewers:
Program with social cause caProgram with social cause ca
period of time, so the issues should be taken in each period of time, so the issues should be taken in each
Important factors that will hold the viewers:
Program with social cause caProgram with social cause ca
period of time, so the issues should be taken in each period of time, so the issues should be taken in each period of time, so the issues should be taken in each period of time, so the issues should be taken in each
episode very carefully. episode very carefully.
No. of episodes should be limited No. of episodes should be limited
Format should be consistentFormat should be consistent
period of time, so the issues should be taken in each period of time, so the issues should be taken in each
episode very carefully. episode very carefully.
No. of episodes should be limited No. of episodes should be limited
Format should be consistentFormat should be consistent
Important factors that will hold the viewers:
e can be of concern for short e can be of concern for short
period of time, so the issues should be taken in each period of time, so the issues should be taken in each
Important factors that will hold the viewers:
e can be of concern for short e can be of concern for short
period of time, so the issues should be taken in each period of time, so the issues should be taken in each period of time, so the issues should be taken in each period of time, so the issues should be taken in each
No. of episodes should be limited No. of episodes should be limited –– should not stretch should not stretch
Format should be consistentFormat should be consistent
period of time, so the issues should be taken in each period of time, so the issues should be taken in each
No. of episodes should be limited No. of episodes should be limited –– should not stretch should not stretch
Format should be consistentFormat should be consistent
