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Edward Bernays
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Edward Bernays
!n the early "#$%s
Born
&dard ouis (ernays
)ovember $$, "*#"+"*#"""$$-ienna,/ustria
Died0arch #, "##1+"##1%2%#- +age "%2-
3ambridge, 0assachusetts, 4nited States
Occupation 5ublic relations,advertising
Edward Louis Bernays+)ovember $$, "*#" 6 0arch #, "##1-, as an /ustrian/merican pioneer in
the field ofpublic relationsandpropaganda, referred to in his obituaryas 7the father of publicrelations7.8"9e combined the ideas of;ustave e (onandWilfred Trotteron crod psychologyith
thepsychoanalyticalideas of his uncle, Sigmund Freud.e felt this manipulation as necessary in society, hich he regarded as irrationaland dangerous as a
result of the 'herd instinct' that Trotter had described.8citation needed9/dam 3urtis's aardinning$%%$ documentary for the ((3, The Century of the Self, pinpoints (ernays as the originator of modern
public relations, and (ernays as named one of the "%% most influential /mericans of the $%th century
byLife maga
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Contents
" ife and influences
$ 5= techni>ues
2 5hilosophy and public relations
2." 5ropaganda
2.$ Tiein
2.2 3ampaigns
? @verthro of government of ;uatemala
1 =ecognition and criticism
A Buote
C Works
* See also
# )otes
"% (ibliography
"" &Dternal links
[edit] Life and influences
(orn "*#" in iennato Jeishparents, (ernays as a double nephe ofpsychoanalysispioneer
Sigmund Freud. is father as &ly (ernays, brother of Freud's ife 0artha (ernays. is mother as
Freud's sister, /nna.829!n "*#$ his family moved to )e Eork 3ity, here he attended eWitt 3linton
igh School.8?9!n "#"$ he graduated from 3ornell 4niversityith a degree in agriculture, but choseGournalism as his first career. e married oris &. Fleischman in "#$$.8citation needed9
(ernays, orking for the administration of Woodro Wilsonduring World War !ith the 3ommittee
on 5ublic !nformation, as influential in promoting the idea that /merica's ar efforts ere primarilyaimed at Hbringing democracy to all of &urope7. Folloing the ar, he as invited by WoodroWilson to attend the 5aris 5eace 3onferencein "#"#.
Stunned by the degree to hich the democracy slogan had sayed the public both at home and abroad,
he ondered hether this propaganda model could be employed during peace time. ue to negative
implications surrounding the ordpropagandabecause of its use by the ;ermans in World War !, hepromoted the term 75ublic =elations7.819/ccording to the ((3 intervie ith (ernays' daughter
/nne, (ernays felt that the public's democratic Gudgment as 7not to be relied upon7 and he feared that
7they 8the /merican public9 could very easily vote for the rong man or ant the rong thing, so thatthey had to be guided from above7. This 7guidance7 as interpreted by /nne to mean that her father
believed in a sort of 7enlightened despotism7 ideology.8A9
This thinking as heavily shared and influenced by Walter ippmann, one of the most prominent
/merican political columnists at the time. (ernays and ippmann sat together on the 4.S. 3ommitteeon 5ublic !nformation, and (ernays >uotes ippmann eDtensively in his seminal orkPropaganda.
8citation needed9
(ernays also dre on the ideas of the French riter ;ustave e(on,the originator of crod
psychology,and ofWilfred Trotter, ho promoted similar ideas in the anglophone orld in his bookInstincts of the Herd in Peace and ar. (ernays refers to these to names in his ritings. Trotter, ho
as a head and neck surgeon at 4niversity 3ollege ospital, ondon, read Freud's orks, and it as he
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ho introducedWilfred (ion, hom he lived and orked ith, to Freud's ideas. When Freud fled
ienna for ondon after the/nschluss,Trotter became his personal physician, andWilfred (ionand
&rnest Jonesbecame key members of the Freudian psychoanalysis movement in &ngland, and ould
develop the field of ;roup ynamics, largely associated ith the Tavistock !nstitutehere many ofFreud's folloers orked. Thus ideas of group psychologyand psychoanalysis came together in
ondon around World War !!.8citation needed9
(ernays' public relations efforts helped to populariue of opinionmolding the 'engineering of consent'.8citation needed9
(ernays began his career as 5ress agentin "#"2, counseling to theaters, concerts and the ballet. !n
"#"C, 4S 5residentWoodro Wilsonengaged;eorge 3reeland reali
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recommendation that people eat heavy breakfasts. e sent the results of the survey to 1,%%% physicians,
along ith publicity toutingbacon and eggsas a heavy breakfast.8citation needed9
(ernays also dre upon his uncle Sigmund'spsychoanalyticideas for the benefit of commercein order
to promote, by indirection, commodities as diverse as cigarettes,soapandbooks.8citation needed9
!n addition to the theories of his uncle, (ernays used those of!van 5avlov.8citation needed9
5= industry historian Scott 3utlipdescribes (ernays as 7perhaps the most fabulous and fascinatingindividual in public relations, a man ho as bright, articulate to eDcess, and most of all, an innovative
thinker and philosopher of this vocation that as in its infancy hen he opened his office in )e Eork
in June "#"#.78citation needed9
(ernays used the HFreudian TheoryL to deal ith the public's conception of communism, as he believedthat e should not be easing the public'sfear of communism, but rather promote that fear and play ith
the public's emotions of it. This theory in its on as so poerful that it became a eapon of its on
during the cold ar.
[edit] Philosophy and pu!lic relations
(ernays' papers, opened in /pril $%"%,8#9contain a ealth of information on the founding of the fieldin the tenties. The $iography of an Idea% &e'oirs of Pu"lic elations Counsel d*ard L+ $ernays
+"#A1- contains an overvie of the decade. 0any of the essays selected for the 3oolidge3onsumerism
collection from the (ernays 5apers ere ritten as early drafts for The $iography of an Idea.8citation
needed9
(ernays, ho pursued his calling in )e Eork 3ity from "#"# to "#A2, styled himself a 7public
relations counsel.7 e had very pronounced vies on the differences beteen hat he did and hat
people in advertisingdid. / pivotal figure in the orchestration of elaborate corporate advertising
campaigns and multimedia consumer spectacles, he nevertheless is among those listed in theacknoledgments section of the seminal government social science study 7=ecent Social Trends in the
4nited States7 +"#22-.8citation needed9@n a par ith (ernays as the most soughtafter public relations counsel of the decade as !vy
edbetter ee, among hose chief clients ereJohn . =ockefeller, Sr., (ethlehem Steel, /rmour 3ompany, and the 5ennsylvania =ailroad. ee is represented in the 3oolidge3onsumerism collection
by 75ublicity: Some of the Things !t !s and !s )ot7 +"#$1-.8citation needed9
The belief that propaganda and nes ere legitimate tools of his business, and his ability to offer
philosophical Gustifications for these beliefs that ultimately embraced the hole democratic ay of life,in (ernays' mind set his ork in public relations apart from hat ad men did. The (ernays essays 7/
5ublic =elations 3ounsel States is ies7 +"#$C- and 7This (usiness of 5ropaganda7 +"#$*- sho
that (ernays regarded advertising men as special pleaders, merely paid to persuade people to accept an
idea or commodity. The public relations counsel, on the other hand, he sa as an &mersonianlikecreator of events that dramati
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economy +even in peacetime-, as ell as sating the dangerous animal urges8clarification neededhat
dangerous urges,9 that threatened to tear society apart8citation needed9 if left un>uelled.8citation
needed9
(ernays' magisterial, philosophical touch8citation needed9 is in evidence in 70anipulating 5ublic@pinion7 +"#$*- hen he rites: 7This is an age of mass production. !n the mass production of
materials a broad techni>ue has been developed and applied to their distribution. !n this age, too, there
must be a techni>ue for the mass distribution of ideas.7 Eet he recogni
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/rticles in the Gournals of opinion, such as the one by 0arlen 5e,d*ard L+ $ernays Criti-ued as
./oung &achiaelli of #ur Ti'e.,8"$9and the debate beteen (ernays and &verett ean 0artin in
Forum,re e icti's of Propaganda,, depicted (ernays negatively.8"29e and other publicists ere
often attacked as propagandists and deceptive manipulators, ho represented lobby groupsagainst thepublic interestand covertly contrived events that secured coverage as nes stories, free of charge, for
their clients instead of securing attention for them through paid advertisements.8citation needed9
(ernays' brilliance for promotion in this vein emerges clearly hen one reads, in the$ernaysTypescript on Pu"lici!ing the 3e* 4odge Cars5 162781629: 7To SiDes7, the story of ho he managedto secure nespaper coverage for the radio programs he developed to promote the odge (rothers' ne
siDcylinder cars. The$ernays Typescript on Pu"lici!ing the :ashion Industry5 162;827: 7ats and
Stockings7 and the$ernays Typescript on rt in the :ashion Industry5 162: 7(reakfast ith3oolidge7 shos that 5resident 3oolidge too as among his clients. (ernays as hired to improve
3oolidge's image before the "#$? presidential election.8citation needed9
/nother selection from his papers, the Typescript on Pu"lici!ing the Physical Culture Industry5 1627:
7(ernarr 0acfadden7, reveals (ernays' opinion of the leader of the physical culture movement. Eetanother client, department store visionary &dard /. Filene, as the subGect of the Typescript on a$oston 4epart'ent Store &agnate. (ernays' Typescript on the I'portance of Sa'uel Strauss: 7"#$?
5rivate ife7 shos that the public relations counsel and his ife ere fans of consumerism critic
Samuel Strauss.8citation needed9
http://wiki/Psychological_manipulationhttp://wiki/Lobby_grouphttp://wiki/Public_interesthttp://wiki/Wikipedia:Citation_neededhttp://wiki/Wikipedia:Citation_neededhttp://w/index.php?title=Edward_Bernays&action=edit§ion=5http://wiki/Wikipedia:Citation_neededhttp://wiki/Wikipedia:Please_clarifyhttp://wiki/Wikipedia:Please_clarifyhttp://wiki/Procter_%26_Gamblehttp://wiki/Procter_%26_Gamblehttp://wiki/American_Tobacco_Companyhttp://wiki/American_Tobacco_Companyhttp://wiki/Cartier_SAhttp://wiki/Best_Foodshttp://wiki/Best_Foodshttp://wiki/CBShttp://wiki/United_Fruit_Companyhttp://wiki/United_Fruit_Companyhttp://wiki/General_Electrichttp://wiki/Dodgehttp://wiki/Dodgehttp://wiki/Dodgehttp://wiki/Fluoridationhttp://wiki/Public_Health_Servicehttp://wiki/Calvin_Coolidgehttp://wiki/Wikipedia:Citation_neededhttp://wiki/Wikipedia:Citation_neededhttp://wiki/U.S._presidential_election,_1924http://wiki/Wikipedia:Citation_neededhttp://wiki/Bernarr_Macfaddenhttp://wiki/Wikipedia:Citation_neededhttp://wiki/Psychological_manipulationhttp://wiki/Lobby_grouphttp://wiki/Public_interesthttp://wiki/Wikipedia:Citation_neededhttp://wiki/Wikipedia:Citation_neededhttp://w/index.php?title=Edward_Bernays&action=edit§ion=5http://wiki/Wikipedia:Citation_neededhttp://wiki/Wikipedia:Please_clarifyhttp://wiki/Procter_%26_Gamblehttp://wiki/American_Tobacco_Companyhttp://wiki/Cartier_SAhttp://wiki/Best_Foodshttp://wiki/CBShttp://wiki/United_Fruit_Companyhttp://wiki/General_Electrichttp://wiki/Dodgehttp://wiki/Fluoridationhttp://wiki/Public_Health_Servicehttp://wiki/Calvin_Coolidgehttp://wiki/Wikipedia:Citation_neededhttp://wiki/Wikipedia:Citation_neededhttp://wiki/U.S._presidential_election,_1924http://wiki/Wikipedia:Citation_neededhttp://wiki/Bernarr_Macfaddenhttp://wiki/Wikipedia:Citation_needed -
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[edit] Campai"ns
This list is inco'plete? you can help "y e@panding it.
Some of the campaigns (ernays orked on:
"#"2 (ernays as hired by the actor =ichard (ennettto protect a play that supported seD
education against police interference. (ernays set up a front group called the 70edical =evieof =evies Sociological Fund7 +officially concerned ith fighting venereal disease- for the
purpose of endorsing the play.8"C9
"#"1 iaghilev's (allet =usses /merican tour convinced maga
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as the most fashionable color. etters ere ritten to interior and fashion designers,
department stores, and prominent omen of society pushing green as the ne hot color for the
season. (alls, gallery eDhibitions, and indo displays all featured green after (ernays got
through ith them. The result as that green did indeed become a very hot color for the "#2?season and ucky Strike kept their pack color and female clientele intact.
!n "#2# he as the publicity director for the )e Eork World's Fair
/fter his semiretirement in the "#A%s he orked ith antismoker layer John (an
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fanaticism and selfinterest.7 /nd history shoed the fla in (ernays' identification of the
7manipulation of the masses7 as a natural and necessary feature of a democraticsociety. The fascistrise
to poer in ;ermany demonstrated that propaganda could be used to subvert democracy as easily as it
could be used to 7resolve conflict.7
!n his "#A1 autobiography, (ernays recalls a dinner at his home in "#22 here
Narl von Wiegand, foreign correspondent of the earst nespapers, an old hand at interpreting
&urope and Gust returned from ;ermany, as telling us about ;oebbelsand his propaganda plans
to consolidate )a
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Spea= up for de'ocracy? *hat you can doDa practical plan of action for eery 'erican
citi!en+"#?%-
:uture of priate enterprise in the post8*ar *orld+"#?$-
4e'ocratic leadership in total *ar+"#?2-
Psychological "lueprint for the peaceDCanada5 +S+++"#??-
Pu"lic relations +"#?1-
Ta=e your place at the peace ta"le+"#?1- hat the $ritish thin= of us? a study of $ritish hostility to 'erica and 'ericans and its
'otiation5 *ith reco''endations for i'proing nglo8'erican relations+"#1%, coauthorith his ife oris Fleischman-
ngineering of consent+"#11, contributor- @3311%1*?
/our future in pu"lic relations+"#A"-
$iography of an idea% 'e'oirs of pu"lic relations counsel+"#A1-
Case for eappraisal of +S+ #erseas Infor'ation Policies and Progra's (Special Study)
+"#C%-, by &dard . (ernays and (urnet ershey+editors-
[edit] (ee alsoWiki>uote has a collection of >uotations related to:Edward Bernays
3rod manipulation
Spin +political-
0ass psychology
!saac (ernays +"C#$6"*?#- his grandfather
/nne (ernays, his daughter
Freud family, his relatives
[edit] )otesThis article needs additional citationsfor %erification. 5lease help improve this articleby
adding citations to reliable sources.4nsourced material may bechallengedand removed. (July2011)
". * The 3e* /or= Ti'es. http:PP.nytimes.comPbooksP#*P%*P"APspecialsPbernaysobit.html.
$. * &en, Stuart +"##A-. 73hapter ": isiting &dard (ernays7.PE Social History #f Spin
8Chapter 1. (asic (ooks. http:PP.bay.netPQdrstuPchapter.html .2. * 7&dard (ernays7. )ndb.com. http:PP.nndb.comPpeopleP*%$P%%%""2?A2P.=etrieved
$%"%%$"$.
?. * 3olford, 5aul . 7/ (!=T/E S/4T& T@ T& F/T&= @F 54(!3 =&/T!@)S For
!mmediate =elease: &dard (ernays !s "%%7,3e*sday, ecember 1, "##". /ccessed September"?, $%%#. 7Through most of his life, home base as 0anhattan, here (ernays gre up and
graduated from 5 S "*? and eWitt 3linton igh School, then at "%th /venue and 1*th Street,
before going on to 3ornell 4niversity.71. * seeistory of public relations
A. * ((3. 7T& 3&)T4=E @F T& S&F7.http:PP.youtube.comPatchIvRTG5$go(v/.
C. * &dard (ernaysPropaganda,$%%1 ed., pC"*. * 5ublic =elations=eference for (usiness
#. * (utler, John 5..7/ Finding /id to the 3ollection in the ibrary of 3ongress7.Li"rary of
Congress. http:PPfindingaids.loc.govPdbPsearchPD>Psearch0fer%$.D>I
http://wiki/Public_relations_(book)http://wiki/Online_Computer_Library_Centerhttp://www.worldcat.org/oclc/550584http://w/index.php?title=Burnet_Hershey&action=edit&redlink=1http://w/index.php?title=Edward_Bernays&action=edit§ion=11http://en.wikiquote.org/wiki/Special:Search/Edward_Bernayshttp://wiki/Crowd_manipulationhttp://wiki/Spin_(political)http://wiki/Mass_psychologyhttp://wiki/Isaac_Bernayshttp://wiki/Anne_Bernayshttp://wiki/Freud_familyhttp://w/index.php?title=Edward_Bernays&action=edit§ion=12http://wiki/Wikipedia:Citing_sources#Inline_citationshttp://wiki/Wikipedia:Verifiabilityhttp://en.wikipedia.org/w/index.php?title=Edward_Bernays&action=edithttp://wiki/Wikipedia:Identifying_reliable_sourceshttp://wiki/Wikipedia:Identifying_reliable_sourceshttp://wiki/Template:Citation_neededhttp://wiki/Template:Citation_neededhttp://wiki/Wikipedia:Verifiability#Burden_of_evidencehttp://www.nytimes.com/books/98/08/16/specials/bernays-obit.htmlhttp://www.bway.net/~drstu/chapter.htmlhttp://www.bway.net/~drstu/chapter.htmlhttp://www.bway.net/~drstu/chapter.htmlhttp://www.nndb.com/people/802/000113463/http://www.nndb.com/people/802/000113463/http://www.nndb.com/people/802/000113463/http://pqasb.pqarchiver.com/newsday/access/102844501.html?dids=102844501:102844501&FMT=ABS&FMTS=ABS:FT&type=current&date=Dec+05%2C+1991&author=By+Paul+D.+Colford.+STAFF+WRITER&pub=Newsday+(Combined+editions)&desc=A+BIRTHDAY+SALUTE+TO+THE+FATHER+OF+PUBLIC+RELATIONS+For+Immediate+Release%3A+Edward+Bernays+Is+100&pqatl=googlehttp://pqasb.pqarchiver.com/newsday/access/102844501.html?dids=102844501:102844501&FMT=ABS&FMTS=ABS:FT&type=current&date=Dec+05%2C+1991&author=By+Paul+D.+Colford.+STAFF+WRITER&pub=Newsday+(Combined+editions)&desc=A+BIRTHDAY+SALUTE+TO+THE+FATHER+OF+PUBLIC+RELATIONS+For+Immediate+Release%3A+Edward+Bernays+Is+100&pqatl=googlehttp://pqasb.pqarchiver.com/newsday/access/102844501.html?dids=102844501:102844501&FMT=ABS&FMTS=ABS:FT&type=current&date=Dec+05%2C+1991&author=By+Paul+D.+Colford.+STAFF+WRITER&pub=Newsday+(Combined+editions)&desc=A+BIRTHDAY+SALUTE+TO+THE+FATHER+OF+PUBLIC+RELATIONS+For+Immediate+Release%3A+Edward+Bernays+Is+100&pqatl=googlehttp://wiki/Newsdayhttp://wiki/History_of_public_relationshttp://wiki/History_of_public_relationshttp://www.youtube.com/watch?v=TjP2gHoBLvAhttp://www.youtube.com/watch?v=TjP2gHoBLvAhttp://www.youtube.com/watch?v=TjP2gHoBLvAhttp://wiki/Propaganda_(book)http://wiki/Propaganda_(book)http://www.referenceforbusiness.com/encyclopedia/Pro-Res/Public-Relations.htmlhttp://findingaids.loc.gov/db/search/xq/searchMfer02.xq?_id=loc.mss.eadmss.ms003016&_faSection=overview&_faSubsection=eadheader&_dmdid=d36418e2http://findingaids.loc.gov/db/search/xq/searchMfer02.xq?_id=loc.mss.eadmss.ms003016&_faSection=overview&_faSubsection=eadheader&_dmdid=d36418e2http://findingaids.loc.gov/db/search/xq/searchMfer02.xq?_id=loc.mss.eadmss.ms003016&_faSection=overview&_faSubsection=eadheader&_dmdid=d36418e2http://wiki/Public_relations_(book)http://wiki/Online_Computer_Library_Centerhttp://www.worldcat.org/oclc/550584http://w/index.php?title=Burnet_Hershey&action=edit&redlink=1http://w/index.php?title=Edward_Bernays&action=edit§ion=11http://en.wikiquote.org/wiki/Special:Search/Edward_Bernayshttp://wiki/Crowd_manipulationhttp://wiki/Spin_(political)http://wiki/Mass_psychologyhttp://wiki/Isaac_Bernayshttp://wiki/Anne_Bernayshttp://wiki/Freud_familyhttp://w/index.php?title=Edward_Bernays&action=edit§ion=12http://wiki/Wikipedia:Citing_sources#Inline_citationshttp://wiki/Wikipedia:Verifiabilityhttp://en.wikipedia.org/w/index.php?title=Edward_Bernays&action=edithttp://wiki/Wikipedia:Identifying_reliable_sourceshttp://wiki/Template:Citation_neededhttp://wiki/Wikipedia:Verifiability#Burden_of_evidencehttp://www.nytimes.com/books/98/08/16/specials/bernays-obit.htmlhttp://www.bway.net/~drstu/chapter.htmlhttp://www.bway.net/~drstu/chapter.htmlhttp://www.nndb.com/people/802/000113463/http://www.nndb.com/people/802/000113463/http://pqasb.pqarchiver.com/newsday/access/102844501.html?dids=102844501:102844501&FMT=ABS&FMTS=ABS:FT&type=current&date=Dec+05%2C+1991&author=By+Paul+D.+Colford.+STAFF+WRITER&pub=Newsday+(Combined+editions)&desc=A+BIRTHDAY+SALUTE+TO+THE+FATHER+OF+PUBLIC+RELATIONS+For+Immediate+Release%3A+Edward+Bernays+Is+100&pqatl=googlehttp://pqasb.pqarchiver.com/newsday/access/102844501.html?dids=102844501:102844501&FMT=ABS&FMTS=ABS:FT&type=current&date=Dec+05%2C+1991&author=By+Paul+D.+Colford.+STAFF+WRITER&pub=Newsday+(Combined+editions)&desc=A+BIRTHDAY+SALUTE+TO+THE+FATHER+OF+PUBLIC+RELATIONS+For+Immediate+Release%3A+Edward+Bernays+Is+100&pqatl=googlehttp://wiki/Newsdayhttp://wiki/History_of_public_relationshttp://www.youtube.com/watch?v=TjP2gHoBLvAhttp://www.youtube.com/watch?v=TjP2gHoBLvAhttp://wiki/Propaganda_(book)http://www.referenceforbusiness.com/encyclopedia/Pro-Res/Public-Relations.htmlhttp://findingaids.loc.gov/db/search/xq/searchMfer02.xq?_id=loc.mss.eadmss.ms003016&_faSection=overview&_faSubsection=eadheader&_dmdid=d36418e2http://findingaids.loc.gov/db/search/xq/searchMfer02.xq?_id=loc.mss.eadmss.ms003016&_faSection=overview&_faSubsection=eadheader&_dmdid=d36418e2 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idRloc.mss.eadmss.ms%%2%"AfaSectionRoverviefaSubsectionReadheaderdmdidRd2
A?"*e$. =etrieved /pril.
"%.* 5eters, John urham Simonson, 5eter +$%%?-.&ass co''unication and 'erican social
thought% =ey te@ts5 1616816F9. =oman ittlefield. pp. 1"61C.!S()#C*%C?$1$*2#%.http:PPbooks.google.comPbooksIidR2?kSkJuE3!E3pgR5/1".
"".* &dard (ernaysPropaganda +"#$*- p. "%
"$.* 3utlip, Scott 0. +"##?-. The unseen po*er% pu"lic relations5 a history. . &rlbaum/ssociates. p. "*1.!S()%*%1*"?A?C.
"2.* 7&verett ean 0artin and &dard . (ernays, ''/re We ictims of 5ropagandaI'' +ibrary of
3ongress reproduction from The Forum 0aga
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Stuart &en,PE Social History of Spin+"##A, !S() %?A1%A"A*%, +eDcerpt-
3urtis, /dam +$%%*""$A-.73entury @f Self."" appiness 0achines7. ((3.
http:PP.youtube.comPatchIvR0oGC!pu"k. =etrieved $%"%%$"$.
7Freud's )ephe and the @rigins of 5ublic =elations7. )ational 5ublic =adio.
http:PP.npr.orgPtemplatesPstoryPstory.phpIstory!dR?A"$?A?. =etrieved $%"%%$"$.
0arvin @lasky column on his intervie ith (ernays at Tonhall.com
[edit] E+ternal links
Wikisourcehas original orks ritten by or about:Edward Bernays
The Father of Spin
isiting &dard (ernays 3hapter " of a book by Stuart &en +"##A-
Torches of Freedom ideo 3lip
&dard . (ernays tells the story of 7Torches of Freedom7 in his on ords video clip "###
0eet &dard (ernays +audio documentary-
The &dard . (ernays papers, "#*$"##* +bulk "##2"##1-are located in the )ortheastern4niversity ibraries, /rchives and Special 3ollections epartment, (oston, 0/.
$oo=notes intervie ith arry Tye on The :ather of Spin% d*ard L+ $ernays A The $irth ofPu"lic elations, September $%, "##*.
Persondata
)ame (ernays, &dard
/lternative names
Short description
ate of birth "*#"""$$
5lace of birth ienna, /ustria
ate of death "##1%2%#
5lace of death 3ambridge +0/-, 4nited States
=etrieved from 7http:PPen.ikipedia.orgPPindeD.phpItitleR&dard(ernaysoldidR?*?%A2"127
http://wiki/Special:BookSources/0465061680http://www.mala.bc.ca/~soules/media112/pr.htmhttp://wiki/Adam_Curtishttp://www.youtube.com/watch?v=Mojw7DIpu1khttp://www.youtube.com/watch?v=Mojw7DIpu1khttp://www.youtube.com/watch?v=Mojw7DIpu1khttp://www.npr.org/templates/story/story.php?storyId=4612464http://www.npr.org/templates/story/story.php?storyId=4612464http://wiki/Marvin_Olaskyhttp://www.townhall.com/Columnists/MarvinOlasky/2006/07/27/deliver_us_from_chaoshttp://w/index.php?title=Edward_Bernays&action=edit§ion=14http://wiki/Wikisourcehttp://en.wikisource.org/wiki/Author:Edward_Bernayshttp://www.prwatch.org/prwissues/1999Q2/bernays.htmlhttp://www.bway.net/~drstu/chapter.htmlhttp://www.infectiousvideos.com/index.php?p=showvid&sid=1117&fil=0000000056&o=0&idx=6&sb=daily&a=playvid&r=Torches_of_Freedomhttp://www.prmuseum.com/bernays/bernays_video_torches.htmlhttp://www.corbettreport.com/mp3/episode033_meet_edward_bernays.mp3http://www.library.neu.edu/archives/collect/findaids/m99find.htmhttp://www.booknotes.org/Watch/110971-1/Larry+Tye.aspxhttp://www.booknotes.org/Watch/110971-1/Larry+Tye.aspxhttp://www.booknotes.org/Watch/110971-1/Larry+Tye.aspxhttp://www.booknotes.org/Watch/110971-1/Larry+Tye.aspxhttp://www.booknotes.org/Watch/110971-1/Larry+Tye.aspxhttp://www.booknotes.org/Watch/110971-1/Larry+Tye.aspxhttp://wiki/Wikipedia:Persondatahttp://wiki/Viennahttp://wiki/Cambridge,_Massachusettshttp://en.wikipedia.org/w/index.php?title=Edward_Bernays&oldid=484063153http://wiki/Special:BookSources/0465061680http://www.mala.bc.ca/~soules/media112/pr.htmhttp://wiki/Adam_Curtishttp://www.youtube.com/watch?v=Mojw7DIpu1khttp://www.youtube.com/watch?v=Mojw7DIpu1khttp://www.npr.org/templates/story/story.php?storyId=4612464http://www.npr.org/templates/story/story.php?storyId=4612464http://wiki/Marvin_Olaskyhttp://www.townhall.com/Columnists/MarvinOlasky/2006/07/27/deliver_us_from_chaoshttp://w/index.php?title=Edward_Bernays&action=edit§ion=14http://wiki/Wikisourcehttp://en.wikisource.org/wiki/Author:Edward_Bernayshttp://www.prwatch.org/prwissues/1999Q2/bernays.htmlhttp://www.bway.net/~drstu/chapter.htmlhttp://www.infectiousvideos.com/index.php?p=showvid&sid=1117&fil=0000000056&o=0&idx=6&sb=daily&a=playvid&r=Torches_of_Freedomhttp://www.prmuseum.com/bernays/bernays_video_torches.htmlhttp://www.corbettreport.com/mp3/episode033_meet_edward_bernays.mp3http://www.library.neu.edu/archives/collect/findaids/m99find.htmhttp://www.booknotes.org/Watch/110971-1/Larry+Tye.aspxhttp://www.booknotes.org/Watch/110971-1/Larry+Tye.aspxhttp://wiki/Wikipedia:Persondatahttp://wiki/Viennahttp://wiki/Cambridge,_Massachusettshttp://en.wikipedia.org/w/index.php?title=Edward_Bernays&oldid=484063153