edward de bono brief description

8/3/2019 Edward de Bono Brief Description

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Edward de BonoPresented by

RAJASV MEHTA


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INTRODUCTION

Born in may 19,1933 in Malta

Is a physician, author, inventor and

consultant

Best known as the originator of theterm lateral thinking


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Lateral thinking

Invented the word in 1967 in his bookcalled the use of lateral thinking

Defining lateral thinking-

you can dig a hole in a differentplace by digging the same holedeeper

lateral thinking is for changingconcepts and perceptions


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Work

Lateral Thinking

The most comprehensive exposition of de Bono'stechniques for generating creative ideas was publishedin his 1992 book, Serious Creativity.

His work "The Mechanism of Mind" is the basis for histheories


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Games

Edward de Bono invented a simple game as a challenge, called

the L Game, that requires strategy to win.

'Concept Snap', which requires participants to think of ways inwhich different objects can be used to perform similar functions.

He does contend that what is learned from games tends not tobe transferred to thinking in real life.
http://en.wikipedia.org/wiki/L_Gamehttp://en.wikipedia.org/wiki/L_Game


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AWARDS

1992:-

Edward-De-Bono was awarded as akey pioneer in the direct teaching of

thinking in schools.

1994:-

Pioneer prize in the field of thinking at

the international conference onthinking at MIT in Boston.


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AWARDS contd.

1995:-

Order of Merit by Malta govrnment.

This is the highest level award which is

limited to only 20 living persons.

1998:-

First Capire prize in Madrid for a

significant contribution to humankind.


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BOOKS

The use of Lateral Thinking 1967.

The Five- Day course in Thinking-

1968.

The Mechanism of Mind - 1969.

The Dog-Excercising Machine 1970.


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BOOKS contd.

Technology Today 1971.

Practical Thinking 1971.

Lateral Thinking for Management 1971.

Opportunities A Handbook of Business 1978.


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BOOKS contd.

De Bonos course in thinking 1982.

How to have a beautiful mind 2008.


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CONTRIBUTION

He worked with many organizationslike IBM, British Airways, AT & T,Ericsson (Sweden), Prudential etc.

and the largest corporation wasSiemens (Europe).

He has made two TV series DeBonos course in thinking (BBC) and

the greatest thinkers (WDR, Germany)


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MESSAGE BY De-BONO

Thinking can and should be taught if

we are to meet the needs of todaysfastpaced changing world.

edward de bono brief description

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