eecs 441 kaput company presentation
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TRANSCRIPT
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Ryan Kaput
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Products
Rewards network
“Moments” of advertising
Connect to audience
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Financials
$4.3M in venture capital
Mobile gaming industry:$87M in 2010 ad revenueTen fold growth by 2015
$54B by 2015
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History/Corporate Structure
Brian Wong
Founded in 2010
Zynga’s Ad Exec, Manny Anekal
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Company Anecdote
Wong in entrepreneurship hour
Energy and charisma
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What’s Hot/New
Swarm
Reach new verticals
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Secret Sauce
Charismatic leadership
Turn ads into rewards
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Partners and Competitors
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Hurdles and Considerations
Prices for more difficult achievements?
What ads in what games?
Cheating?
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Prediction for Future
SuccessOnly limit? Size of market
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Questions
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