eedge: staying top of mind

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eEdge: Staying Top of MindYour Refrigerator Magnet for the Digital Age

Michael Tritthart

#KWFR

Michael Tritthart

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Keller Williams Plano, TXKWU International Master FacultyFull Time Tech Instructor/DesignerInvestor - Little Rock, AR and Fairfax, [email protected]

eEdge: Staying Top of Mind

Please complete an evaluation form found in the back of your program guide.

3 eEdge: Staying Top of Mind

#KWFR

Time to Make Some Magnets!

eEdge: Staying Top of Mind4

What You Will Learn About eEdge Marketing Today:• How to enhance and market your eEdge

website• How to create and market eEdge material• Difference-making additions to your marketing

Key eEdge Website ImprovementsCreate Stickiness With Community Pages


365Monroe.com

Key eEdge Website Improvements


Create stickiness with community pages by creating custom searches. Go into eEdgeand navigate to Admin, Website, Listing Search Fields to choose options. Preview your site, go to the buy page, and run a search. Add the results page to the communitypage as a hyperlink.

Listing Search Fields


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Key eEdge Website Improvements• Custom Page – One-Minute Brainstorm


Marketing Your eEdge Website


Advertise custom search links.The link doesn’t change, but the data updates.

Static Links, Dynamic Data

http://www.centralmdhome.com/search/



eEdge URL extensionsAdd these extensions to the end of a static link for tracking and

increased lead capture.

/?ts=crg Add this to the end of URLs advertised on Craigslist to track lead sources.

/?ts=fb Add this if doing custom marketing on Facebook to track lead sources.

/syndicated/1 “We Have 60 More Properties Like This.” This works ONLY on Featured Listings.



Featured Listings Example

eEdge Marketing Pieces – Wow FactorThere are currently over 400 (406, to be exact) individual marketing pieces in eEdge and 25 marketing campaigns!

Let’s take a look at some of them.eEdge: Staying Top of Mind12

eEdge myMarketing Pieces


Training Videos on KWConnect

eEdge Marketing Pieces: Footers


You can store multiple footers here with various calls to action.

eEdge: Email Your Marketing Pieces


eEdge Marketing Pieces: Print Marketing


Create a custom mailing list. Go to my saved pieces and choose a postcard.


Create and save a piece and it then goes into My Saved Pieces.

Creating Campaigns Is Just As Easy!Go to Create Marketing/Campaigns and ALWAYS choose the Advanced Campaign option. It is ONLY FOUR STEPS!

eEdge MyMarketing – Create a Campaign

STEP 1Choose a campaign and then click next step.


Step 2 If needed, edit the marketing pieces. It is just like doing the individual pieces.


Step 3 Name it, review it, and change the order and delivery options if needed.


Step 4 Add/Remove Contacts or Groups to finalize campaign setups.

Q & A TimeIf I don’t get to your question during the session I will be happy to answer it outside of the session room, or you can email me at [email protected].

Better yet, visit the KW Technology booth while at Family Reunion. We want you attracting business with our eEdge magnet!

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Thank You!Please complete an evaluation form found in the back of your program

guide.

To download a free copy of this presentation, GO TO:

www.familyreunion.kw.com/downloads


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eedge: staying top of mind

Documents

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eedge websiteeedge

eedge websitehow

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community pages eedge

minute brainstorm eedge

custom marketing