eejis
TRANSCRIPT
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1Thursday, June 17, 2010
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The goal of my company was to provide “organic” carrying/protective solutions in all Apple Inc. product line. So I brainstormed some key words that defined what my company was all about. After making a list of key phrases, I started typing away the phrases in both the dictionary and the thesaurus and see if anything interesting would show up. The word protection came up with the word aegis, and the definition was aegiswas exactly the message I wanted my company to convey:
Aegis phonetically [ee-jis]
2. protection; support; under the imperial aegis
The name was also easy to remember, however it could be difficult for some consumers to spell. It is thenthat I looked over and had a epiphany, why not just spell out my company name phonetically: ee-jis. The sole purpose of spelling out a word phonetically is to make it easier to pronounce, so why not have the company name itself spelled out phonetically. The name will be easy to pronounce, spell, and thusmake it a name that will be memorable.
About the Logo
2Thursday, June 17, 2010
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Logo
3Thursday, June 17, 2010
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Logo (Lock Up)
4Thursday, June 17, 2010
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Color Palette
5Thursday, June 17, 2010
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Logo Doʼs & Dontʼs
No bevel/emboss
No drop shadow.
No stretching or distorting the logo
6Thursday, June 17, 2010
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Typography
EE: Impact Jis: Cleanvertising
Tagline: Arial Bracket: Veteran Typewriter
7Thursday, June 17, 2010
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Stationary
8Thursday, June 17, 2010
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Stationary (cont.)
9Thursday, June 17, 2010
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Website
10Thursday, June 17, 2010
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Merchandise
11Thursday, June 17, 2010
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12Thursday, June 17, 2010