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Page 1: EET Europarts

1

Page 2: EET Europarts

2

2 HISTORY

4 STRUCTURE

5 FINANCIALS

6 CAPACITY

7 SOLUTIONS

8 DIFFERENCE

9 VENDORS

10 VISUALIZED

11 VALUES

CONTENT [ LIST ]

EET Europarts is an IT distribution company, headquartered in

Copenhagen, Denmark. Established in 1986, the company started

its trading activities as a distributor for Kingston Technology in the

Nordics. EET Europarts helped Kingston become the leading

memory brand in the region, and at the same time EET Europarts

built a reputation as a solid and reliable partner to Nordic resellers.

A TURNING POINT

1997 was an important year in the history of EET Europarts. London

based equity fund CVC Capital Partners acquired the company, and

together with the management team, the new owners devised a

brand new strategy that would prime EET Europarts for the 21st

century. A part of that strategy was for the company to become a

Pan-European distributor with activities in all significant European

countries.

NEW STRATEGY

The new strategy saw the company make the difficult transition

from regional to pan-European distributor. By maintaining a strong

focus on:

Expansion into the rest of Europe

A broadened EMEA customer and supplier portfolio

Efficiency and optimisation of all processes

Establishing a market leading and convenient trading platform

COMPANY [ HISTORY ]

The company

EET Sweden is

established

EET Sweden

obtains the Nordic

distribution rights of

Kingston

Technology

The company

EET Denmark is

established

The company

EET Finland is

established

EET Group establishes sales offices in France

and Italy

The company

EET Norway is

established

EET Nordic Group is

acquired by the

private equity fund

CVC Capital Partners

The product area spare parts is

included with the acquisition of IT Distribution

1986 1988 1991 1998

1987 19 90 1997 1998

Page 3: EET Europarts

3

Part of the new corporate strategy was also to establish a more

longterm sustainable business, becoming the largest, broadest and

most convenient IT supermarket available and becoming the 1st

choice of distributor among resellers throughout the EMEA

countries.

ACQUISITIONAL GROWTH

The growth into the European market was kicked off by the

acquisition of the parts distribution company IT Distribution in

Spain in 1998, and over the next 14 years an additional 15

acquisitions were carried out. This took the company from a minor,

regional operator to a large scale distributor with a presence

throughout EMEA.

The most recent and most comprehensive acquisition was done

during the summer of 2012, when EET Group acquired the spare

parts distributor Europarts. An acquisition that created EET

Europarts, and added an additional turnover of 50 million EURO,

150 employees and a presence in 4 new countries to the group.

INCREASED PRESENCE

Through the acquisitions the market position was strengthened

with a broadened portfolio of brands, suppliers, customers and

obtaining important know-how from the acquired companies and

employees. In connection with the implementation of the new

strategy, the company established three formal business areas:

Computer & printer parts

Consumer electronics

Surveillance & Security products

By the end of 2012 most of the stratetic goals initially set out have

been accomblished and EET Europarts is today present in 20

countries with 26 sales offices.

The company today distributes products from more than 600

premier global suppliers to more than 40.000 business-to-business

customers in the EMEA region.

EET Europarts continues to pursue strategic growth and has despite

the numerous acquisitions a healthy organic growth and

furthermore 10 years of consistently improved financial results.

EET Group establishes sales office in Holland

EET Group

establishes the first

sales office in

Germany

The product area

cables is included

with the acquisition

of the distributor

Dafix

EET Group acquires

the distribution

activities of

Romtronics and

establishes sales

office in London

EET Group

strengthens position

with acquisition of

Europarts. Strategic

name change to

EET Europarts

EET Group acquires

Sandberg and enters

the market segment

of retail oriented

products

EET Group acquires

the surveillance and

security distributor

Ernitec

The product area spare parts is

included with the acquisition of IT Distribution

1998

2001 2005 2007 2012

2003 2006 2011

Page 4: EET Europarts

4

COMPANY [ STRUCTURE ]

EET GROUP

EET Group is the backbone of the organisation and operates in the

EMEA market through the company EET Europarts. EET Group,

operates out of Copenhagen Denmark, and hosts all backoffice,

such as corporate management, finance, marketing, IT operations,

WEB & ERP development, logistics center, product management

and purchasing functions, supporting all divisions and all 20

countries.

EET EUROPARTS

EET Europarts, which is the common company name for all entities,

distributes computer & printer parts, consumer electronics

products from numerous A-brand suppliers to more than 40.000

business-to-business customers in the EMEA region.

EET SECURITY

The division of EET Europarts, EET Security distributes high-end high

quality surveillance and security products from companies like Axis,

Sony, Pelco, Ernitec, Mirasys, Milestone, IQeye, Mobotix and

Canon, as well as providing consultancy services in relation to

strategy and choice of solutions.

EET ACADEMY

In 2011 EET Europarts introduced the EET Europarts Academy, that

is responsible for the education of sales trainees and courses in

corporate management. The Academy has recently graduated the

first ”batch” of salestrainees that today successfully works within

EET Europarts.

= Local warehouse

Page 5: EET Europarts

5

FISCAL YEAR 2011 IN SHORT

2011 was a year of continued strong growth for the EET Europarts,

and with the latest and largest aquisition of the distributor

EUROPARTS the company EET Europarts grew considerably all over

the EMEA markets. EET Europarts revenue increased by 25% in

2011 to mio € 163 against mio € 130 the year before, and EBITA

amounted to mio € 14 in 2011.

EET Group has over the years constantly delivered outstanding

results and strong underlaying cash flow. EET Group has actually

improved the operating profit (EBITA) year on year for 10

consecutive yerars and the result of mio € 14 in 2011 was actually

the best result ever. By the end of 2011 the EET Group’s

shareholders equity exceeded mio € 43.

GROWTH

Recent years’ growth on the European market continued at the

same pace in 2012 and most European markets achieved two-digit

sales increases.

EET Europarts aims for continued growth in sales and earnings. The

foundation for this growth is a constant focus and optimisation of

the company’s core solutions, services, products and markets.

A significant growthrate is expected from the new countries

opened due to the aquisition of EUROPARTS is expected for fiscal

year 2013 and 2014. These contries will be major contributors to

the overall expected 10-15 % growth already in 2012.

COMPANY [ FINANCIALS ]

Euro ’000 2008 2009 2010 2011 2012 E

Revenue 98.609 106.908 130.772 163.575 181.452

EBITA 3.802 5.019 9.719 14.211 15.074

Employees 178 194 218 260 380

Countries 14 15 16 16 20

2008 2009 2010 2011 2012 E

Equity 7.545 7.920 12.691 41.782 43.000

Total Balance 38.571 42.632 44.404 120.287 117.608

Equity ratio 19,8 % 18,6 % 28,6 % 34,7 % 36,6 %

Page 6: EET Europarts

6

CAPACITY [ LOGISTICS ]

EET GROUP LOGISTICS CENTER

EET Group Logistics Centre resides in Copenhagen Denmark. The

logistics centre was moved to new and larger premises September

2012. The new 12.500 m2 large building with 15 km of shelves was

designed from the ground up, according to management strategies

regarding processes and warehouse optimisation - all based on

experiences from the former warehouse.

FACILITY

The throughput of the new facility is at the moment 5-6.000 order

lines, and capacity is to handle twice as much. Furthermore new

systems like time stamped video surveillance, semi-automated

picking, packaging and sorting systems has been implemented

keeping mistakes and failures to an absolute minimum.

EET Europarts has invested much in this new facility. We service

customers with drop shipment or blind shipments in the current 20

countries throughout Europe and Africa. New assembly,

reconfiguration and production area has also been established.

Some vendors are using the EET Europart’s warehouse in Denmark

as their European hub, due to our highly efficient Logistics and

infrastructure, which ensure day-to-day shipments all over Europe.

LOGISTIC PARTNERS

We are, thanks to great partnerships with international logistical

companies, able to ship 99% of orders received before 16.00 CET

the same day.

CAPABILITIES

Besides servicing EET Europarts, EET Group offers a variety of

professional managed logistical services and solutions to vendors

and customers. Most popular services / solutions are :

IN-WARRANTY services

HOSTED WAREHOUSE services

ASSEMBLING & PACKAGING services

WAREHOUSE services

RMA services

EET EUROPARTS

LOGISTIC

CENTRE

DAY TO DAY

DELIVERIES

THROUGHOUT

EUROPE

STATE-OF-ART

PACKAGE

HANDLING

SYSTEM

SHIPMENT

IN & OUT

MONITORED

BY CCTV

CENTRALISED

LOGISTICS

CENTRE

25.000 ITEMS

PERMANENTLY

IN STOCK

LOCALISED

SALES OFFICES

IN THE EMEA

REGION

Page 7: EET Europarts

7

SOLUTIONS SERVICES ]

AWARD WINNING

PRODUCT GUIDE

EDI & XML INTERFACING

INVOICE, ORDER & STATUS

GLOBAL & LOCAL LANGUAGE

WEBSITES

DAILY CUSTOMER

TAILORED PRICEFEEDS

SUPPORTING MAGAZINES,

LEAFLETS & CATALOGS

LOCALISED OFFICES IN

THE EMEA REGION

INTERNATIONAL LOGISTICS CENTER

A new state-of-the-art logistics center was introduced

in September 2012. The logistics center, located in

Copenhagen Denmark, has more than 25.000 different

part numbers in stock and more than 400.000

different products available through our website. The

logistics center annually handles more than 850.000

deliveries to more than 40.000 EMEA customers.

AWARD WINNING PRODUCT GUIDE

The award winning Product Guide is developed by EET

Europarts and it contains more than 1 million product

relations and more than 66.000 different models and

systems from the most popular manufacturers . The

Product Guide is installed on more than 2.000

websites.

WEBSITES

EET Europarts has invested many resources in in-

house development of the localised websites available

directly or through the global website

www.eeteuroparts.com. The websites offers many

state-of-the-art features like: Search-As-You-Type,

Category Overview Section, Product Guide and Product

Category Filtering.

OPTIMAL INTERFACING

To make our business relationships as smooth and

easy as possible, we offer various electronic interfaces

such as EDI, XML, OIO XML and OIO UBL. Most

customer orders, price- and availability enquiries,

despatch information & invoices are handled

automatically.

SPECIALISED PRODUCT AREA TEAMS

Ensuring customers best experience partnering up

with EET Europarts, strategic product area divisions

has been established. They consist of sales-, product

management- and purchase teams, that enable us to

provide outstanding product know-how, high product

availablillity, competitive prices, as well as fast and

reliable deliveries.

TAILORED PRICE FEEDS

We offer our customers daily Price Feeds - these files

are automatically transmitted on the required basis

ensuring that customers always have the latest

pricing, stock levels and product information. The

Price Files are either uploaded to customer ftp servers

or sent as regular mail.

MARKETING ACTIVITIES

The marketing team develops, in coorporation with

suppliers, a large variety of marketing activities like

Web activities, Newsletters, Channelized Magazines,

Reseller Guides, Product Leaflets, Product Catalogs,

Seminars and Fairs.

LOCALISED SALESOFFICES

With the latest acquisition of Europarts, we have

become present throughout the EMEA region via 26

sales offices in 20 countries and we are, as a very

positive consequence, today the largest spare parts

supplier in the EMEA region with the overall mission of

maturing our retail product business in some of the

new countries.

SPECIALISED PRODUCT AREA

TEAMS

CENTRALIZED

INTERNATIONAL

LOGISTICS CENTER

7

Page 8: EET Europarts

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MAKING A [ DIFFERENCE ]

THE PRODUCT GUIDE

As a strategic and specialised business supporting tool, EET

Europarts developed the award winning multi platform and web-

based Product Guide. The Product Guide, recently released in

version 2012, has become the most commonly used configurator or

product localizer tool among European resellers.

The Product Guide can be used when searching for all types of

systems, accessories or parts such as computer accessories,

computers, monitors, printers and projectors.

The huge market / reseller penetration rate of the Product Guide

has been accomblished mainly due to the fact that it is not only

extremely effective and installed in under 2 minuttes. It is also

absolutely free to install and use, ensuring the reseller and their

customers benefits from more than

[ 1.000.000 ] product relations

[ 66.000 ] model or system relations

[ 600 ] different brand relations

and most importantly more business. The Product Guide is today

frequently used on more than 2000 reseller web sites.

ADVANTAGES IN LESS THAN 2 MINUTTES

We encourage all of our customers to decide having our award

winning Product Guide installed on their corporate website. It is

implemented in less than two minuttes - simply by making a few

selections in an easy wizard configurator, which delivers a HTML

string to insert on a website.

AWARDS

At the annual distributor event Distree in Monaco EET Group won

the prize in the category "EMEA Distributor Initiative of the year".

EET Group was elected by a VIP jury, who found EET Group's

Product Guide and its features outstanding.

In June 2012 Initiative Mittelstand awarded EET Europarts with

“Innovation Price IT 2012”. The jury of experts (Federal

Government for Information Technology and IBM Germany) in this

category awarded EET Europarts and the Product Guide “Ultimate

Product Guide” with the predicate “BEST OF 2012”.

Page 9: EET Europarts

9

COMPUTER & PRINTER PARTS

In the area computer and printer parts, EET Europarts has, after the

acquisition of Europarts, become the absolute leader in the EMEA

region. Thanks to great partnerships with the industries largest

vendors, we are in a position, where we can provide supporting

parts for all major printer, computer and notebook brands in the

market.

PRODUCTS [ VENDORS ]

CONSUMER ELECTRONICS

The area consumer electronics consists of numerous renowned

brands like Cherry, Freecom, Garmin, Hauppauge, iHome, Jawbone,

Kensington, Libratone, Logitech, Seagate, Olympus, Synology,

Verbatim, just to name a few. The consumer electronics area is

especially supported by our marketing department through Retail

Magazines released quarterly.

SURVEILLANCE & SECURITY

The product area surveillance and security is handled by the EET

Security division. We distribute high-end high quality surveillance

and security products from companies like Axis, Sony, Pelco,

Ernitec, Mirasys, Milestone, IQeye, Mobotix and Canon, as well as

providing consultancy services in relation to strategy and choice of

solutions.

COMPUTER & PRINTER

PARTS

Genuine spare parts and options for

most populare computer and

printer models

CONSUMER

ELECTRONICS

The largest assortment of

accessories for computers, home

theater and mobile applications

SURVEILLANCE &

SECURITY

Surveillance and security systems

from the best known vendors for

the professional market

WORLD FAMOUS BRANDS have signed

up with EET EUROPARTS

Page 10: EET Europarts

10

VISUALIZED [ IN THE CHANNEL ]

CHANNELWORLD

EET Europarts is ranked

among the Top-4

European distributors

for ten consecutive

years.

CHANNELWORLD

PUSH & PULL

Through in-house development of various creative and innovative

marketing materials, we are able to support our vendors with

professional solutions and campaigns tailor-made for specific

channels and product categories. We offer a wide variety of

marketing activities to our suppliers, such as Web activities,

Newsletters, Magazines, Product Leaflets, Seminars & Fairs

PUSH & PULL

Creating awareness in the IT channel and supporting our resellers

the best possible way, we have in-house development of retail and

business area magazines and specialised product catalogs.

Furthermore, we perform multiple weekly newsletters designed or

drafted in coorporation with our vendors. All complimented with

banners on our most important asset - www.EETEUROPARTS.com.

THANK YOU FOR THE AWARDS

DISTREE

EET Europarts has

developed the award

winning Product Guide

adoptable by resellers.

IT BRANSJEN

EET Europarts was

nominated best

distributor in 2009 and

2010 by IT-Bransjen in

Norway.

INITIATIVE MITTELSTAND

Initiative Mittelstand

awarded EET Europarts

with “Innovation Price

- IT 2012”.

AXIS COMMUNICATIONS

EET Europarts was

awarded european

“Distributor of the year”

in 2010.

Page 11: EET Europarts

11

VALUES [ SOCIAL RESPONSIBILITY ]

OUR EMPLOYEES ARE EVERYTHING

EET Europarts believes that our business success is dependent upon

the people we employ. We seek to attract and retain the best people

through a range of benefits and opportunities that we can offer as a

strong European company. We have our own HR group focused on

training and development ensuring that we continuously enhances

the skills and knowledge in our organisation.

CORPORATE SOCIAL RESPONSIBILITY (CSR)

EET Europarts strategy is having a sustainable approach to business

- one that takes into account the environmental and societal impact

of our activities. By factoring this accountability into our strategy,

we implement new ways to source and distribute goods in a more

sustainable manner, often while simultaneously lowering costs.

We will do our utmost

to support you and

your business!

We have more than

400.000 items

available

You will find us in

26 salesoffices in 20

countries

We offer both XML

and EDI interface

platforms

Product Guide with

1.000.000 product

relations

ACADEMY TRAINEE PROGRAM

The human resource team and management introduced the EET

Academy in the autumn of 2011. The academy is responsible for the

education and graduation of sales trainees that will be employed

within the EET Europarts organisation in local sales offices within the

EMEA region. We successfully graduated the first 10 sales trainees

during the summer of 2012.

HONESTY & SINCERITY

Within our organisation we strongly believe in honesty and

sincerety in all aspects of our business relationships with vendors,

customers, employees and other partners. We believe that this

philosophy brings us the furthest in pursuing our business goals and

visions.

Page 12: EET Europarts

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Austria www.eeteuroparts.at Phone: +43 (0) 2236 374014 Mail: [email protected]

Belgium www.eeteuroparts.be Phone: +32-(0)2-8888901 Mail: [email protected]

Czech Republic www.eeteuroparts.cz Phone: +420 226 259 750 Mail: [email protected]

Denmark www.eeteuroparts.dk Phone: +45 45 82 19 19 Mail: [email protected]

Egypt www.eeteuroparts.com.eg Phone: +202 37628973 Mail: [email protected]

Finland www.eeteuroparts.fi Phone: +358 09 47 850 900 Mail: [email protected]

France www.eeteuroparts.fr Phone: +33 0820 821 443 Mail: [email protected]

Germany www.eeteuroparts.de Phone: +49 2 11 75 84 67 0 Mail: [email protected]

Holland www.eeteuroparts.nl Phone: +31-(0)30-2192040 Mail: [email protected]

Italy www.eeteuroparts.it Phone: +39 02 49 82 756 Mail: [email protected]

Norway www.eeteuroparts.no Phone: +47 22 91 95 00 Mail: [email protected]

Poland www.eeteuroparts.pl Phone: +48 52 329 04 70 Mail: [email protected]

Portugal www.eeteuroparts.pt Phone: +351 308 802 467 Mail: [email protected]

Russia www.eeteuroparts.ru Phone: +7 495 925 05 31 Mail: [email protected]

Spain www.eeteuroparts.es Phone: +34 902 902 377 Mail: [email protected]

South Africa www.eeteuroparts.co.za Phone: +27 11 974 1492 Mail: [email protected]

Sweden www.eeteuroparts.se Phone: +46 08-507 510 00 Mail: [email protected]

Switzerland www.eeteuroparts.ch Phone: +41 41 785 13 13 Mail: [email protected]

Ukraine www.eeteuroparts.com.ua Phone: +38 044 581 56 97 Mail: [email protected]

United Kingdom www.eeteuroparts.co.uk Phone: +44 (0) 208 421 0101 Mail: [email protected]

EET EUROPARTS POINTS OF CONTACT

www.EETEUROPARTS.com